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Originals Core Sport Frühjahr/Sommer 2015/Q1 Nr ORIGINALS CORE SPORT FRÜHJAHR/SOMMER 2015/Q1 NR. 727 CENTRAL (∞) Segmentierung der adidas Originals Kollektion Damit z adidas die Kollektion kunden- und zielgruppengerechter entwickeln und positionieren kann, z Sie als Fachhändler zielgruppengerechter einkaufen und präsentieren können, z der Abverkauf durch gezieltere Vorauswahl erhöht wird, ist die adidas Originals Kollektion in verschiedene Produktgruppen segmentiert. Auf Basis sorgfältiger Marktanalysen erfolgt dabei zusätzlich auch eine Segmentierung unserer Absatzkanäle, in denen wir die einzelnen Produktgruppen künftig selektiv vertreiben werden. Das Ziel: Die adidas Originals Produkte dort anzubieten, wo der Konsument sie erwartet. Segmentierungs Symbolik Die Segmente: CORE CORE SPORT – umsatzstarke Artikel und Bestseller der Kollektion Jedes Modell im Katalog ist mit dem Symbol des Segments gekennzeichnet, dem es zugeordnet ist. Welche Produktsegmente für Ihren Absatzkanal geplant sind, erfahren Sie bei Ihrem Außendienst. WOMEN MEN/WOMEN ACCESSORIES Apparel 6 Footwear 75 Bags 107 adicolor 6 Adiletten 75 adicolor 107 Superfleece 14 Superstar 113 Slim Pack 17 Canvas Pack 113 Graphics 21 KIDS Beachshopper 113 Footwear 22 Apparel 79 Men 114 Superstar 22 Juniors Boys 79 Underwear 114 Running 22 Juniors Girls 85 Basketball 25 Infants Boys 89 Unisex 115 Vulc 27 Infants Takedown 90 Superstar 115 Classics 28 Infants Girls 91 Socks 115 Caps 117 Footwear 93 MEN Action Sports 93 Vulcanized 94 Apparel 33 Bball 95 Street 33 Running 96 Classics 40 Classics 100 Graphics 47 Superstar 104 Action Sports 50 Crib Pack 105 Footwear 56 Superstar 56 Running 57 Bball 62 Action Sports 64 Casual 68 Classics 71 adidas: die erste authentische Sportmarke, gegründet von einem echten Sportler. Adi Dassler ist eine Kulturikone. Er widmete sich Sportlern aller Leistungsebenen und war besessen von seinem Traum, die bestmöglichen Produkte zu entwickeln. Er verbrachte jeden Tag seines Lebens mit dem Erfinden, dem Testen und Entwerfen von Sportprodukten. Sein Ziel: Produkte zu machen, die allen Sportlern zu besseren Leistungen verhelfen. In seiner Leidenschaft kam es auf jeden Stich und jede Naht an. Heute ist Adis Erbe mehr als nur ein Produkt. Von authentischen Originalstücken mit Sammler- wert bis hin zu modernen Produktkonzepten, die unsere Tradition neu interpretieren – Originals Produkte sind heute im Street Lifestyle von großer Bedeutung. adidas Originals spricht eine Sprache, die welt- weit verstanden wird. Diejenigen, die heute das Dreiblatt tragen, sind personifizierte Originalität. Vielfalt. Ausdruck und Individualität; das macht adidas Originals aus. Celebrate originality. WOMEN 6 Apparel adicolor §Apparel - adicolor [S198348M]| WOMEN ] BASIC COLLEGE JACKET S19834 black ] size 30-48 59,95 € 100% Polyester, plain weave, 55g A simple, sleek piece for everyday, the Basic Collar Jacket features a woven construction with raglan sleeves, tonal 3-Stripes and a snap button front. With two side pockets and embroidered S19834 Trefoil details on the back and chest. deliv. 01/15 [S19872E-]| ] SUPERSTAR TT S19872 black ] size 30-48 69,95 € 100% Polyester, Tricot, 220g A classic must-have style, the Superstar Track Top comes in shiny tricot with all the authentic details, including a ribbed baseball-style collar, contrast 3-Stripes along the raglan sleeves and a S19872 rubber-print Trefoil on the back. deliv. 01/15 [G87401-E]| ] FIREBIRD TT G87401 black/core white ] size 30-48; 52 69,95 € 100% Polyester, Tricot, 220g This iconic adidas Originals Firebird Track Top keeps its roots with the classic 3-Stripes down the sleeves and a sporty stand-up collar. Features a modern cut and improved fit enhanced by wide rib detailing at the waist and cuffs. With zip pockets, an embroidered Trefoil on the chest and a large G87401 contrast Trefoil print on the back. Apparel 7 adicolor [S198326G]| WOMEN ] TF LOGO HOODIE S19832 black ] size 30-48 64,95 € 70% Cotton/30% Polyester, Fleece, 300g Our popular Trefoil Logo Hoodie shows off a fresh look featuring a high collar for a sporty style. In cosy fleece, with a kangaroo pocket and a drawcord hood with lining, it has a big S19832 rubber-print Trefoil on the front and a Trefoil label deliv. 01/15 on the left side seam. [S1981226]| ] LIGHT LOGO SWEATER S19812 black ] size 30-48 44,95 € 95% Cotton/5% Elasthan, French Terry, 220g A wide neckline and a loose, drapey fit give the Light Logo Sweater an easy-going style. Made in soft, thin French terry for summer, this relaxed-fit S19812 sweatshirt is accented with an offset, rubber-print deliv. 01/15 Trefoil graphic on the front. [S1981000]| [M30394.L]| ] TEE DRESS ] TREFOIL TEE S19810 black ] size 30-48 39,95 € M30394 black ] 95% Cotton/5% Organische Baumwolle, Single size 30-48 27,95 € Jersey, 140g 100% Organische Baumwolle, Single Jersey, 160g The Tee Dress slips on for effortless style. This The 100% organic cotton Trefoil Tee is a fresh, light, cotton single-jersey dress comes with rolled feminine spin on a tried-and-true logo t-shirt with raglan sleeves, an adjustable fabric-tie belt, a a U-shaped neckline and a body-conscious slim S19810 U-shaped neckline and a rubber Trefoil graphic on M30394 fit. It features an oversize Trefoil front and centre deliv. 01/15 the chest. and a Trefoil label one on side seam. 8 Apparel adicolor [F78313U3]| [F792894B]| WOMEN ] LOGO TANK TOP ] SLIM SUPERG TP F78313 black ] F79289 black ] size 30-48 24,95 € size 30-48 64,95 € 95% Cotton/5% Organische Baumwolle, Single 100% Polyester, Tricot, 220g Jersey, 140g The Slim Supergirl Track Pants bring the classic The Logo Tank Top is a sexy take on the classic Supergirl back, restyled with a long, lean fit and tank top, with a U-shaped neck. Built in soft zips at the ankles. They come in tricot with all the cotton, with a white rubber screenprint Trefoil on F78313 authentic details, including 3-Stripes down the F79289 the front, this tank is big on style. deliv. 01/15 legs, two side pockets and a Trefoil on the leg. deliv. 01/15 [F78363/S]| [S19856E=]| ] LIGHT LOGO TP ] NEW FIREBIRD TP S19856 black ] F78363 black ] size 30-48 49,95 € size 30-48; 52 59,95 € 95% Cotton/5% Elasthan, French Terry, 220g 100% Polyester, Tricot, 220g The Light Logo Track Pants are made in The New Firebird Track Pants slim down the lightweight French terry with a slightly tapered classic Firebird silhouette for a modern feel. They shape. They have a comfortable fit with a come in tricot with authentic features like wide-ribbed waistband, two side pockets, one 3-Stripes down the legs, a drawcord waist, side F78363 back pocket and a vertical adidas rubber-print S19856 pockets and a Trefoil on the hip. adidas Trefoil graphic on the upper left leg. deliv. 01/15 [S19783E.]| [M30707YD]| ] 3/4 TRACKPANT ] TREFOIL LEGGINGS S19783 black ] ] size 30-48 44,95 € M30707 black/core white 70% Cotton/30% Polyester, French Terry, 300g size 30-48 27,95 € On-trend and on-comfort, these Three-Quarter 95% Cotton/5% Elasthan, Single Jersey, 180g Track Pants combine a slightly cropped length These Trefoil Leggings are a basic style with a with a super-soft French terry build and twist. Made of cotton elastane, they sport classic elasticised ribbed waistband and cuffs. Accented 3-Stripes, plus a rubber-print Trefoil logo on the with side pockets, iconic contrast 3-Stripes and an S19783 bottom left leg. A wider waistband makes them M30707 embroidered Trefoil on the hip. deliv. 01/15 even more comfortable. Apparel 9 adicolor [M30671$N]| WOMEN ] TREFOIL LEGGINGS M30671 black/core white ] size 30-48 27,95 € 95% Cotton/5% Elasthan, Single Jersey, 180g These Trefoil Leggings are a basic style with a twist. Made of cotton elastane, they sport a linear Trefoil logo in a cool rubber-textured print down M30671 the lower right leg. A wider waistband makes them even more comfortable. [S19871DX]| ] SUPERSTAR TT S19871 collegiate purple/medium grey heather ] size 30-48 69,95 € 100% Polyester, Tricot, 220g This Superstar Track Top livens up a classic look with a blocked style featuring a mix of shiny tricot and French terry. With all the authentic details, including a ribbed baseball-style collar, contrast S19871 3-Stripes along the sleeves and a rubber-print deliv. 01/15 Trefoil on the back. [S19870CU]| ] HOODED FLOCK FLE S19870 black ] size 30-48 69,95 € 87% Polyester/13% Cotton, Interlock, 260g The Flock Fleece Hoodie combines a timeless Originals look with a flash of seasonal print. This zip-up hoodie comes in interlock with a after-dark cityscape print on the hood lining and the sleeves' S19870 3-Stripes. Zip pockets and a silver Trefoil print on deliv. 01/15 the chest finish the look. 10 Apparel adicolor [S198224B]| WOMEN ] TF LOGO HOODIE S19822 medium grey heather ] size 30-48 64,95 € 70% Cotton/30% Polyester, French Terry, 300g Our popular Trefoil Logo Hoodie shows off a fresh look featuring a high collar and a big rubber-print Trefoil filled with a Tokyo cityscape graphic. In soft French terry, with a kangaroo pocket and a drawcord hood with lining, it also has a Trefoil S19822 label on the left side seam. deliv. 01/15 [S19795I1]| [S19866G/]| ] FLOCK TP FLE ] TREFOIL TEE S19866 black ] ] S19795 multicolor/black size 30-48 64,95 € size 30-48 27,95 € 87% Polyester/13% Cotton, Interlock, 260g 100% Polyester, Single Jersey, 168g These easy-to-wear Flock Fleece Track Pants The neon-lit streets of Tokyo inspired the graphic reinterpret a classic style with added comfort. that decorates this printed version of the Trefoil These slim-fitting pants have a wide elastic waist, Tee. A fresh, urban spin on a tried-and-true style, an inside drawcord, ribbed cuffs and two zip with a U-shaped neckline and an oversize pockets on the sides.
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