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O'dwyer's Mar. '16 Food & Beverage PR Magazine Communications & New Media March 2016 I Vol. 30 No. 3 March 2016 | www.odwyerpr.com Vol. 30. No. 3 March 2016 HOTELS ARE STAYING AHEAD OF THE F&B GAME Many hotels are now offering inno- EDITORIAL 18 vative food and beverage programs. Paris confab sees dangers in Wi-Fi. 6 PR FOR FUNCTIONAL COST, CONVENIENCE INGREDIENTS DRIVE HEALTHCARE 18 Tips on how to navigate today’s Americans now change physicians 8 20 regulatory environment when ex- almost as regularly as they switch ecuting PR campaigns. healthcare insurers. COMMUNICATIONS OFTEN BRAND LESSONS FROM IGNORED IN LITIGATION SUPER BOWL 50 Many U.S. companies remain 21 Analysis of social media conversa- unprepared in providing external PR 9 tions focusing on food and bever- strategies during litigation. age brands during the big game. WHERE DIET FADS MEET 21 Cover photo by Cayla Zahoran. KEEPING FOOD SAFETY DIETARY ADVICE CRISES AT BAY How people can improve their Foodborne illness outbreaks have 22 overall eating patterns. WWW.ODWYERPR.COM become high-priority news items. 10 Daily, up-to-the-minute PR news Firms can keep food safety risks PUTTING MONEY WHERE at bay. YOUR HEART IS Opportunities arise for brands due to a REAL INGREDIENTS, 24shift toward eating healthy. REAL STORIES Food upstarts are winning over PROFILES OF FOOD & consumers, where unfiltered per- 12 BEVERAGE PR FIRMS sonalities beat carefully groomed brands. 22 RANKINGS OF FOOD & “SPOKESCREATURES” BEVERAGE PR FIRMS BOOST YOUR BRAND 36 Using animated brand mascots in the digital world to interact with 14 PEOPLE IN PR consumers. 39 EDITORIAL CALENDAR 2016 WASHINGTON REPORT January: Crisis Comms. / Buyer’s Guide MAKING SENSE OF PER- February: Environmental & P.A. SONALIZED NUTRITION March: Food & Beverage Personalized nutrition is piquing 40 consumer interest, and gaining 16 April: Broadcast & Social Media broad notice more than ever. columns May: PR Firm Rankings PROFESSIONAL DEVELOPMENT June: Global & Multicultural 36 Fraser Seitel July: Travel & Tourism HOW PURPOSE BUILDS August: Financial/I.R. CONSUMER TRUST FINANCIAL MANAGEMENT September: Beauty & Fashion Consumers are choosing how to 17 37 Richard Goldstein October: Healthcare & Medical stock their pantry with products OPINION November: High-Tech from brands they trust. The ques- Jack O’Dwyer December: Entertainment & Sports tion is: how do brands build that 38 trust? ADVERTISERS 5W PR..............................................................3 Foodminds.......................................................7 PadillaCRT...................................BACK COVER Allidura Consumer..........................................11 ICR.................................................................15 Peppercomm.............................INSIDE COVER Artisan Production House...................................8 Log-On...........................................................25 RF|Binder................................................23 Cision...............................................................5 Marketing Maven...........................................13 Strauss Media Strategies.................................9 Fineman PR...................................................19 Omega World Travel......................................29 TV Access......................................................36 O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. EDITORIAL Paris confab sees dangers in Wi-Fi lectro-hypersensitivity is a “major public health issue,” said a meeting of doctors and scientists in Paris Feb. 11. But others scoff at such claims, with critics labeling them EDITOR-IN-CHIEF “pseudo-science, quackery and hysteria.” Governments, schools and most media remain Jack O’Dwyer E [email protected] on the sidelines. Christopher Taylor, Director of Radio Frequency and Wireless Components, Strategic ASSOCIATE PUBLISHER Analytics, Newton, Mass., has expressed doubt about the dangers of Wi-Fi from consumer John O’Dwyer wireless equipment. [email protected] “Scientific literature published to date does not furnish any compelling data showing ad- verse effects,” he wrote in the December issue of the monthly Ashland Town News. SENIOR EDITOR Taylor, who has a degree in physics and who has attended sessions at the Ashland, Mass., Jon Gingerich public library on electro-magnetic fields, quoted from the International Non-ionizing Radi- [email protected] ation Protection Commission. He described it as an independent group of experts who eval- uate the effects of non-ionizing radiation from cars, electric household wiring, computers, SENIOR EDITOR Greg Hazley cellphones, wireless utility meters, Wi-Fi devices and Bluetooth headsets. [email protected] The World Health Organization has come to a similar conclusion and has posted it on its site. WHO concludes that “No adverse health effects have been established as being caused ART DIRECTOR by mobile phone use.” The matter is still under investigation, WHO notes. David Kniazuk Taylor says the Federal Communication Commission imposes limits on the specific ab- sorption rates of non-ionizing radiation from all wireless devices before allowing them to be CONTRIBUTING EDITORS sold. “The only proven physical mechanism for damage to the human body is heating,” he Fraser Seitel wrote in the Ashland News. A very high exposure to radiation would be needed to raise the Richard Goldstein temperature of the human body by even one degree, he said. The replacement of 7,500 outdoor telephones pedestals in New York City with Wi-Fi ter- EDITORIAL ASSISTANTS & RESEARCH minals by Sidewalk Labs was discussed by CEO Dan Doctoroff Feb. 10 at the Center for Ur- Becky Hong ban Science & Progress, in Brooklyn. No mention was made of possible dangers to the health Caitlin Dullahan-Bates of users and passersby. The terminals extend Wi-Fi capability up to 400 feet. The hour-long program consisted of a 50-minute “academic lecture” by Doctoroff. Docto- ADVERTISING SALES roff spoke disparagingly of the current pay phone terminals, saying the only people who use Sharlene Spingler them are “drug dealers.” Virtually everyone in the near future will have smart phones, he said. Associate Publisher & Editor A stout defense of booths appeared in the New York Times the next day under the headline, [email protected] “During the Age of Mobile, Saving Stationary Relics on the Upper West Side.” It quoted residents saying they still used the four remaining old-style phone booths. In- John O’Dwyer tersection is the Google-founded company putting in the new Wi-Fi terminals, at a cost of Advertising Sales Manager about $200 million. [email protected] Critics of the Wi-Fi terminals say they emit a dangerous level of electro-magnetic radiation O’Dwyer’s is published monthly for $60.00 They are petitioning the New York Attorney General and New York State Dept. of Technol- a year ($7.00 a single issue) by the ogy and Telecommunications, saying the terminals violate the Americans with Disabilities J.R. O’Dwyer Co., Inc. Act, New York City Human Rights Law and New York State Human Rights Law by subjecting 271 Madison Ave., #600 passersby to unwanted and unhealthy radiation. New York, NY 10016. Another criticism of the new terminals is that they provide no privacy at all since users (212) 679-2471 Fax: (212) 683-2750. speak into a mic in the installations. There is no protection from rain, snow, wind and cold which the telephone booths provided for many years, residents also said. The nine-and-a-half © Copyright 2015 J.R. O’Dwyer Co., Inc. foot terminals, which are about a foot thick, carry constantly-changing digital ads. OTHER PUBLICATIONS: “What we are getting is 7,500 high-tech billboards,” said one resident. Doctoroff told the Feb. 10 session that the terminals will generate “hundreds of millions” of ad revenues each www.odwyerpr.com year so the city can provide additional services. Breaking news, commentary, useful data- The terminals, called “elegant,” are just “a little bit” of what Sidewalk Labs intends to do to bases and more. improve the “connectivity” of residents, said Doctoroff. O’Dwyer’s Newsletter A goal of Sidewalk Labs is to improve the “quality of life” of residents, he said. One of the An eight-page weekly with general PR company’s tasks is to “bridge the gap” between the technologists and urban planners. news, media appointments and placement Families, which spend about $9,000 yearly on their cars, should explore the possibility of opportunities. sharing a car with another family, he said. That would result in a yearly savings of about O’Dwyer’s Directory of PR Firms $4,500. The first SL terminal is already in operation at the corner of 15th st. and First ave. It Listings of more than 1,250 PR firms was described in the Jan. 25 New Yorker. throughout the U.S. and abroad. EMF Safety Network says that “Wireless disrupts cellular communications, damages im- mune and nervous systems, desynchronizes brain and heart rhythms, and causes headaches, O’Dwyer’s PR Buyer’s Guide sleep problems, ringing in the ears, anxiety and a host of other health problems.” Products and services for the PR industry in 50 categories. — Jack O’Dwyer jobs.odwyerpr.com O’Dwyer’s online job center has help wanted ads and hosts resume
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