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Food Insider Journal Clean Label Strategy & Formulation Brought to You By: Natural Products INSIDER Sweeteners Balancing Label, Taste Concerns FOOD INSIDER JOURNAL Clean Label Strategy & Formulation Brought to you by: Natural Products INSIDER Sweeteners Balancing Label, Taste Concerns Vol.1 No.2 ■ April 2017 ■ US$20 foodinsiderjournal.com CONTENTS foodinsiderjournal.com April 2017 3 5 19 Viewpoint: Sweeteners: Clean Label Sweet Success Balancing Label, Sweeteners Raise Taste Concerns the Bar in Beverages Innovation in Action 28 32 Reed’s Inc.: Lotus Botanical Elixirs: Dosing the World Naturally Crafted with Ginger to Drink Life In FOOD INSIDER JOURNAL Clean Label Strategy & Formulation Brought to you by: Natural Products INSIDER Copyright © 2017 Informa Exhibitions LLC. All rights reserved. The publisher reserves the right to accept or reject any advertising or editorial material. Advertisers, and/or their agents, assume the responsibility for all content of published advertisements and assume responsibility for any claims against the publisher based on the advertisement. Editorial contributors assume responsibility for their published works and assume responsibility for any claims against the publisher based on the published work. Editorial content may not necessarily reflect the views of the publisher. Materials contained on this site may not be reproduced, modified, distributed, republished or hosted (either directly or by linking) without our prior written permission. You may not alter or remove any trademark, copyright or other notice from copies of content. You may, however, download material from the site (one machine readable copy and one print copy per page) for your personal, noncommercial use only. We reserve all rights in and title to all material downloaded. All items submitted to FOOD INSIDER JOURNAL become the sole property of Informa Exhibitions LLC. 2 Food Insider Journal Sweeteners: Balancing Labels, Taste Concerns April 2017 VIEWPOINT Sweet Success early two-thirds of Americans are limiting or avoiding added sugars, and a quarter point to sugar as the most likely calorie source responsible for weight gain, according to the newest data from the International Food If you are N Information Council (IFIC).This heightened attention to sugar intake— one of those coupled with consumer demand for ingredients that are natural, sustainable and healthful—is forcing food and beverage companies to their rethink ingredient manufacturers selection and marketing messages, especially in key categories considered looking to clean indulgent or inherently caloric. up labels and If you are one of those manufacturers looking to clean up labels and reduce reduce calories calories and sugars, it’s critical to work with your ingredient supplier to identify and sugars, the appropriate natural sweeteners to help balance label and taste concerns. it’s critical to This issue takes a deep dive into the carbonated soft drink (CSD) sector, which has seen sales fizzle in recent years due to consumer concern over added work with your calories. To combat this, many companies are rolling out CSDs with natural ingredient sweetener alternatives including stevia, monk fruit, stevia blends and cane supplier to sugar. In particular, the craft and natural soda space is seeing an uptick in sales identify the thanks to the clean label movement. What’s more, craft and natural soft drinks appropriate also provide new flavor experiences, including blends of fruits, spices and herbs, natural while hitting naturally sweetened and premium ingredient trends. The Innovation in Action case study on page 28 examines how craft soda sweeteners to market leader Reed’s Inc. seized on the growing popularity of the Moscow Mule help balance cocktail to bring a low-calorie version of its best-selling ginger brew to market. label and taste By replacing raw sugar cane with stevia rebaudiana leaf extract, Reed’s Light concerns. 55 Calories Extra Ginger Brew achieved a 60 percent reduction in calories per serving without compromising taste. Visit foodinsiderjournal.com for more infographics, columns, videos and presentations that complement this issue. As always, please feel free to drop me a line with any suggestions on future topics. Cheers, Judie Bizzozero Editor [email protected] @judiebizz 3 Food Insider Journal Sweeteners: Balancing Labels, Taste Concerns April 2017 Enough sweet talk. Taste the advantage of ViaTech ® stevia sweetener. Let’s cut to the chase: ViaTech® goes further in reducing sugar – while controlling off-notes. The ViaTech® portfolio uses proprietary technology that makes it easy to develop a great-tasting stevia-sweetened food or beverage, allowing you to get to market sooner. Enough said. Call 1-866-456-8872 for a sample. Because the proof is in the taste. ® ® www.cargillfoods.com/viatech ©2016 Cargill, Incorporated Sweeteners: Balancing Label, Taste Concerns by Judie Bizzozero hifting consumer demands across the globe In fact, obesity was a key focal point when drafting the 2015 Dietary Guidelines for have led to immense innovation in the food and Americans, which recommends consumers beverage space. The current trends are focused consume less than 10 percent of daily calories on health and wellness, and a desire for products from added sugars—a much smaller amount S compared to similar guidelines released in 2010. formulated with ingredients consumers can pronounce, The American Heart Association recommends as well as products with shortened ingredient lists. limiting intake of added sugar to six teaspoons for women and nine teaspoons for men; however, most Americans consume between 22 and 30 Consumption According to the 2016 Food & Health Survey from the International Food Information Council teaspoons of added sugar each day. and opinions Major sources of added sugars include regarding sugars (IFIC) Foundation, most Americans think about the regular soft drinks; juices; confectionery; dairy have changed healthfulness of the foods and beverages they over the past consume. Consumption and opinions regarding products such as milk-based drinks, yogurts and year, with sugars also have changed over the past year, ice creams; baked goods; desserts; breakfast with 61 percent of Americans limiting or avoiding cereals; and bars. While products with label added sugars and 25 percent pointing claims such as “no sugar added” or “100 percent to sugar as the most likely calorie fruit” seem like healthier choices in a consumer’s source responsible for weight gain. mind, that’s not always the case. Sugar content in foods and beverages has Innova Market Insights called out “sweetener been a politicized issue because of its association balance” as a top trend in 2017, noting interest in % with several chronic illnesses, chief of which sugar reduction has combined with the ongoing 61 include obesity, diabetes, cancer and heart emphasis on clean label. In terms of new product disease. Due to the global obesity epidemic, development, industry faces the challenge of of Americans nearly all forms of sweeteners are coming under balancing public demand to reduce added sugars limiting or avoiding intense scrutiny from healthcare professionals, and create indulgent experiences, while at the added sugars. lawmakers and consumer advocacy groups. same time delivering clean label products. 5 Food Insider Journal Sweeteners: Balancing Labels, Taste Concerns April 2017 The good news is the food and beverage industry is meeting this challenge head-on. Over the past few years, efforts have been stepped up to remove sucrose and high fructose corn syrup (HFCS) from products and replace them with alternative sweetener ingredients that consumers consider natural or healthy. While some have a lower glycemic index compared to sucrose, the number of calories the substitute provides is usually similar, meaning consumers’ perceived health benefit and reality do not always align, per a December 2016 Passport report from Euromonitor International. This disconnect between consumer perception and nutritional benefit was a critical factor behind FDA’s 2016 sweeping overhaul of the Nutrition Facts panel on packaged foods that included modifying the list of required nutrients that must be declared on the label, and an updated design to highlight “calories” and “servings” to help consumers make informed food choices. “Sweeteners are a critical ingredient that consumers want to better understand,” said Shawn Kohlmeier, product line manager - Food Ingredients, Briess Malt & Ingredients Co. “This is one of the driving forces behind the ‘Added Sugars’ component of the upcoming FDA label changes. Consumers will want to know what sugars come from natural, nutritious whole foods and what sugars are added solely for flavor and/or sweetness.” Most food manufacturers will be required to use the new label by July 26, 2018; however, manufacturers with less than $10 million in annual food sales will have an additional year to comply with the new rules. Foods imported to the United States also will need to meet the final requirements. The attention to added sugar intake on packaging, and consumers’ shift away from sugar or artificial sweeteners, provides food and beverage manufacturers the opportunity to reformulate products and increase use of natural sweeteners. Consumers Sweet on Clean Label Today’s consumers are demanding more food and beverage options made with recognizable ingredients. What’s more, they want those products to taste good and provide a healthy dose of nutrition. Subsequently, manufacturers must adjust to meet these needs. 2016 sweeping overhaul of the Nutrition Facts panel on packaged foods included modifying the
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