campus, for broadcast on more One TV station, KRSC -TV, has Ford agency (Fulton Lewis jr., than a score of stations. been on the air since last Thanks- GENERAL RATES FOR nightly). Of the local banks, the In recent months, several local giving Day. A contract was signed SEATTLE- TACOMA AREA heaviest radio users in their re- early in May for transfer of spective cities are Seattle -First stations have made special efforts (For One Time, One Hour) to develop worthwhile programs for KRSC's TV and FM operations National, with a half -hour weekly listeners of pre -school age. The to KING. Eight applicants seek Station Class Class choral program on KOMO and the remaining six channels. spots on KVI, and Pacific First Chamber of Commerce has launched Seattle A B an institutional promotion via The Thirteen AM stations serve the Federal, in Tacoma, which uses Seattle Story, over KOMO. Puget Sound area from Seattle and KOMO* $216.00 $108.00 spots on all stations in the home Tacoma. They are (including KING 150.00 75.00 city plus Bellingham and Seattle, One of the most spectacular suc- KIRO 375.00 187.50 Washington, and Portland and cess stories in modern advertising FM, TV and network affiliations) : KING and KING -FM; KIRO, KOL 100.00 60.00 Eugene, Oregon. history was a Seattle radio venture, KJR 280.00 140.00 Heaviest regional spot schedule the zany promotion of The Three KIRO -FM, CBS; KJR, ABC; KMO; KOL; KOMO, KOMO -FM, KXA 75.00 is that of Olympia Brewing Co., in G.I.'s. Relying almost exclusively KRSC 100.00 60.00 Olympia, sponsoring 11,232 spots on singing commercials, repeated NBC; KRSC, KRSC -FM, KRSC- TV; KTBI; KTW; KVI, MBS; KTW ** 40.00 on 28 Washington stations in 1949- 100 times a week or more on local 50 through Botsford, Constantine stations, the owners of a small KXA; and KTNT and KTOY (ex- Tacoma clusively FM). In surrounding & Gardner. The spots . are of the surplus sales outlet, housed in a KTBI 90.00 60.00 public service type, promoting traf- markets are KBRO Bremerton, KMO 100.00 60.00 tent on the outskirts of Seattle, KRKL fic safety. built a flourishing business within KRKO Everett (MBS), KVI 200.00 100.00 Kirkland and KXRN Renton. Fisher Flouring Mills, owning three months, and received national KOMO, bought spot and network publicity. *Rate listed is for %Z hour time in the' 11 western states in Area's TV Sets * *Time sold only to religious During the war, Boeing Airplane Expected to Reach 10,000 the past and may do so again on Co. presented The Boeing Hour, a broadcasters a large scale. At present the com- live talent show produced locally Dealers report an estimated pany has 12 newscasts a week on over KOMO with the principal pur- 40,000 sets installed which receive KOMO, paying the full rate, plus poses of recruiting workers and FM. Number of TV sets is ex- participations on KVI and some building employe morale. Last the end spot in Oregon and occasionally pected to reach 10,000 by of its budget in radio, mainly spots. year, when the same company was of 1949. KRSC -TV has a 20 -hour California. The company owned struck by the 14,500 members of the weekly schedule including the four Department stores are consistent both KOMO and KJR up to 1945, independent Aeronautical Mechan- TV network services by kinescope. time buyers. Frederick & Nelson selling the latter to Birt Fisher ics Union, Boeing used 50 to '75 Interest has been spurred by Post - Concert Hour on KRSC seven days (no relation), former KOMO -KJR spots a day over eight stations, Intelligence,. promotion and enthu- a week is the city's oldest consecu- manager, who then sold KJR to through Frederick E. Baker and siasm of several department stores. tive program and recently cele- Marshall Field. The Fisher ac- 6,000th Assoc., to announce its rehiring Transit Radio came to Washing- brated its hourly broadcast. count is placed by Pacific National procedures. The company has not ton last February, when KTNT's The store is an affiliate of Marshall Advertising Agency. been a consistent user of radio, but were first beamed to Field & Co. Other programs in- Pacific uses radio extensively for FM programs clude Light Hour, five Harold Mansfield, Boeing's director Tacoma Transit Company vehicles. Concert its 30 -odd clients, with 40% of of public relations, indicated re- News weekly, on KJR and 10- minute their total budgets going into the The station, owned by the daily newsreel KRSC cently that the door is not perma- Tribune, started in October 1948, INS on -TV. medium. President William H. nently closed. Agency is Hiddleston, Evans & Horsley, Secretary H. O. Stone and and when it launched transitcast- Merrill. ing, it had some fifty advertisers, Radio Director Trevor Evans are Time Differentials and local, and 14,000 Bon Marche, Allied Stores Corp. radio and TV- minded. Mr. Evans both national Mills Complicate Schedules FM receivers in the primary cover- affiliate, has two live musical pro- recalls that a Fisher Flouring radio offer to send a package of Because of the time differentials age area, excluding Seattle. There grams, Tone Portraits, on KOMO flour free to Europe for every box - with the East (and with California are 136 vehicles in the Tacoma (Sunday, 3:30 -4 p.m.), and Piano system, carrying a total of 2,500,- Melodies (Monday through Friday, top from Bisket -Mix sent in by and even within the State of Wash- listeners produced enough flour to ington, 000 riders a month. 4:30 -4:45 p.m.), both of which have during the daylight- saving make 150,000 loaves of bread. months), stations in the Northwest In Seattle, too, both the Transit won NRDGA awards. Margaret have a complex job of program System and the stations with FM Campbell, Bon Marche radio direc- That happened last year, as did scheduling. The western networks affiliates have expressed interest in tor, writes the continuity. The a successful early -morning radio generally delay national shows to the new advertising medium, and store sponsors baseball telecasts. campaign to unload thousands of make up for the three -hour time engineering tests have been held, Rhodes, a home -owned depart- flags just before July 4. A leading lag, and the local stations occasion- but the program has not yet been ment store, has two shows on the PNAA account is Washington ally delay them still longer. inaugurated. air in Seattle, both on KJR. Home- State Fruit Commission, placing spots locally and nationally to sell Seattle's century -old The Seattle- Tacoma radio mar- maker's Edition of the News is history offered at 9:00 -9:15 a.m. Monday fruit crops quickly as they ripen. stemmed from hunting, trapping ket has an important local revenue Washington Cooperative Farmers and fishing, aided by sawmills. source not common to most areas through Saturday, with basically institutional promotion; this show Assn. buys New England radio on Arrival of the railroads in 1884 -advertising dentists and optome- a year -round basis to sell Lynden and the Alaskan gold One dental client, Dr. has been sponsored by Rhodes for rush started trists. such over six years. Top Seven, which Canning Kitchens products. Fed- a period of mushrooming growth L. R. Clark, is the largest single was in eral Old Line Life Insurance Co. which more of in placing launched 1948, presents the recently appeared in user radio Seattle, tunes the is has a transcribed choral series in & Assoc. hit of week, and broad- the form of war -inspired activity. through Lunke -Maudsley evenings 8:30 Washington. Proximity of natural wonders and along with its subsidiary, Boston cast Thursday from to 9. Romig C. Fuller and Associates Grand Coulee Dam are important Dentists. The client has spent as is one of the few agency organi- factors. much as $15,000 (now $6,000) Local Auto Dealers zations on the Pacific Coast con- a month on radio, 90% of its ad- The city rates highest among 31 Buy Considerable Time fining its activities exclusively to cities of comparable size in the vertising budget, using all local radio and television advertising. percentage of adults having com- stations. Other active retailers are Weis - Accounts represented by the agency pleted four or more years of col- Binyon Optometrists spends field & Goldberg, jewelers; Irving's include some of the best in Seattle. lege. Wage levels in Seattle and $35,000 a year in Washington, plac- Men's Store, with outlets in Seattle Some of the city's largest adver- Tacoma are high. Of 235,400 ing through Wallace Mackay Agen- and Tacoma; Sherman Clay, mu- tisers, with advertising offices of Seattle families, 132,000 own their cy, Seattle. sical instruments; Grunbaum's Fur- their own, employ the agency to own homes and 134,000 own autos. Public utilities are active radio niture Co.; Standard Furniture; handle radio and television. Boat ownership in the Puget Sound users, including Seattle and Ta- Ben Tipp, credit jewelers. Mr. Fuller's thorough knowledge area is second in the nation, with coma publicly -owned light systems Several auto dealers also put a of the Seattle and western Wash- 30,732 craft registered. Ownership and the competing privately -owned good -sized share of their adver- ington market, together with his of electrical appliances is high as Puget Sound Power & Light Co., tising budgets into radio, includ- 20 years experience in selling a result of low power rates. which was the largest sponsor for ing Riach Oldsmobile (Sunday night by radio, is highly regarded by Stations, advertising agencies many years. Puget Sound's budget newscasts), Smith -Gandy, Ford local broadcasters and advertisers and regional observers see a grow- has dropped with imminence of a agency (heavy spot schedule, plus alike. ing buyers' market. One agency, loss of its Seattle franchise in 1952, college basketball games), Dick Key personnel of the agency are Lunke -Maudsley & Assoc., esti- but it is still active on the air and DuBois, Hudson dealer (nightly all radio veterans. Mr. Fuller mates its radio billings in 1949 buys extra time in emergencies. announcements following Richfield and his wife, Mary, act as spark will be double those a year ago. Seattle Transit System spends 25% News), and William O. McKay, (Continued on Seattle -Tacoma 8) BROADCASTING Telecasting July 11, 1949 Seattle-Tacoma Page 5