The Relationship Between Triple Bottom Line Leverage and Branding of Sport Events
The Relationship between Triple Bottom Line Leverage and Branding of Sport Events Author Karamchandani, Sushil Kumar Published 2011 Thesis Type Thesis (PhD Doctorate) School Griffith Business School DOI https://doi.org/10.25904/1912/3115 Copyright Statement The author owns the copyright in this thesis, unless stated otherwise. Downloaded from http://hdl.handle.net/10072/367221 Griffith Research Online https://research-repository.griffith.edu.au The Relationship between Triple Bottom Line Leverage and Branding of Sport Events Sushil Kumar Karamchandani Master of Sport Management Department of Tourism, Leisure, Hotel and Sport Management Griffith Business School Griffith University Submitted in the fulfillment of the requirements of the degree of Doctor of Philosophy September, 2010 Abstract The focus of this study is on the relationship between triple bottom line leverage and the branding of sport events, which has been explored from an internal stakeholder perspective. Despite the fact that sport events have been known to have significant impacts on a host destination‘s economy, society and environment, the majority of research in this area has had an ex post rather than ex ante focus. That is, many researchers have evaluated economic, social, and/or environmental impacts of sport events on host communities, rather than investigating how stakeholders can strategically plan to maximise the positive, and minimise the negative, outcomes from sport event hosting. Thus, moving on from this impact-oriented focus of the sport event literature, there is growing interest in the strategic leveraging of sport events. Leverage in this context refers to the activities that need to be undertaken around an event itself in order to maximise the benefits from hosting that event.
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