Institute for Policy Research Northwestern University Working Paper Series WP-11-02 Overwhelmed and Underinformed? How Americans Keep Up with Current Events in the Age of Social Media Eszter Hargittai Associate Professor of Communication Studies and Sociology Faculty Associate, Institute for Policy Research Northwestern University W. Russell Neuman John Derby Evans Professor of Media Technology University of Michigan Olivia Curry Undergraduate Research Assistant Northwestern University Version: December 2010 DRAFT Please do not quote or distribute without permission. 2040 Sheridan Rd. w Evanston, IL 60208-4100 w Tel: 847-491-3395 Fax: 847-491-9916 www.northwestern.edu/ipr, w
[email protected] Abstract This working paper reports on a study of new media adopters’ perceptions of—and reactions to—the shift from push broadcasting and headlines to the pull dynamics of online search. From a series of focus groups with adults from around the United States, the researchers document three dominant themes: First, most feel empowered and enthusiastic, not overloaded. Second, evolving forms of social networking represent a new manifestation of the two-step flow of communication. Third, although critical of partisan “yellers” in the media, individuals do not report cocooning with the like- minded—nor avoiding the voices of those with whom they disagree. The three co-authors also find that skills in using digital media do matter when it comes to people’s attitudes and uses of the new opportunities afforded by them. Overwhelmed and Underinformed? :: 2 Taming the Information Tide Americans’ Thoughts on Information Overload, Polarization and Social Media In the last few decades Americans have integrated cable television, the Internet, smart phones, blogging and online social networking into their lives, engaging a much more diverse, interactive, always-on media environment.