CHINA DAILY | HONG KONG EDITION Monday, July 26, 2021 | 17 Audi’s dedication to technological excellence points to greener path Company focuses on new era of mobility following decades of motor sport success By LI FUSHENG drive NSU Prinz series and the the aluminum compact A2 in 1999. Three years later, Audi wowed ronmentally friendly driving,” Wort-
[email protected] water-cooled four-cylinder engines The A2 1.2 TDI was the first and, to fans with the market launch of the mann said. of the front-wheel drive Audi 60 and this day, the only four-door three-li- Audi e-tron GT. The brand cam- “We are redefining advancement Not many carmakers’ slogans are Audi 100, to the rotary engine of the We are redefining ter car. Despite being a premium paign “Future is an Attitude” under- and focusing on sustainability, digi- as popular and long-lasting as Audi’s futuristic-looking NSU Ro 80. advancement and compact vehicle, it boasted the same lined the carmaker’s future- talization and electrification. It’s Vorsprung durch Technik, which The slogan made its first appear- technology as the luxury A8. oriented approach toward electric about making a contribution to a liv- translates as Progress through Tech- ance in an advertisement in January focusing on Audi started to show its prowess mobility. able future with meaningful tech- nology. 1971. Among other models, the Audi sustainability, at Le Mans in the early 2000s. With Audi’s enthusiasm with technolo- nology.” Now celebrating its 50th anniver- 100, Audi 100 Coupe S, Audi 80 and new technologies such as FSI (gaso- gy means a lot more than faster vehi- As for whether the societal push sary, the slogan has become synony- Audi 50 all represented Vorsprung digitalization and line direct injection), Turbo-FSI, cles.