II-Iiiprimo Piano/Hot Topic IV Libri/Books V Vittorio Gregotti VI Spazi Ibridi/Hybrid Spaces VII Arte/Art VIII-IX Ospitalit

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II-Iiiprimo Piano/Hot Topic IV Libri/Books V Vittorio Gregotti VI Spazi Ibridi/Hybrid Spaces VII Arte/Art VIII-IX Ospitalit Zhijun Wang , Clot Silk Air Force 1 Mask. Photo Zhijun Wang Zhijun Photo 1 Mask. Force Air Silk Clot , Wang Zhijun DIARIO 04/20 II-III Primo piano/Hot topic IV Libri/Books V Vittorio Gregotti VI Spazi ibridi/Hybrid spaces VII Arte/Art VIII-IX Ospitalità/Hospitality X Viaggi/Travel XI Negozi/Shops XII-XIII Nuovi designer/Upcoming designers XIV-XV--XVI-XVII Oggetti/Objects XVIII Storie di aziende/Company stories XIX Pausa caffè/Coffee break XX Una foto alla volta/One photo at a time Diario / Primo piano / Hot topic 04/20 Facciamo profezie, le sbaglieremo tutte Predicting the future, and getting it all wrong Testo/Tex t Antonio Armano “Vedere i fiori dall’alto del cavallo” è un proverbio cinese che si riferisce alla difficoltà di giudicare le cose da distante e mentre tutto si muove. All’inizio della primavera del 2020 il panorama si muove intorno a noi come in una galoppata folle e, se non ha senso fissarsi sui fiori, tanto vale guardare l’o- rizzonte, lasciare correre lo sguardo ai massimi sistemi del terreno accidentato dove ci troviamo. Vale a dire Milano-Italia, alla vigilia del Salone del Mobile rimandato a giugno per il Covid-19 e in pie- no picco della pandemia iniziata a gennaio in Cina. Abbiamo coinvolto nel difficile esercizio anali- tico, se non divinatorio, Davide Malberti, AD di Rimadesio, Stefano Bordone, presidente di Kun- dalini e al vertice di due associazioni del settore, Federlegno e Assoluce, e Giulio Iacchetti, designer. Prospettive diverse, alcune delle quali s’intrec- ciano. “Non saprei dove cominciare”, esordisce Iacchetti. “Stiamo affrontando l’ignoto. Con tutto il rispetto per chi si vede le consegne bloccate e ha il telefono che non squilla, è inutile rimpiangere le occasioni perdute, le date saltate come fossero sta- te scolpite nel calendario Maya. Non c’è il Salone? Il PIL crescerà meno del previsto? Di fronte a una situazione del genere, mi tolgo i vestiti del designer, mi sento come tutti, totalmente inadeguato”. E quando li ha indosso che cosa sente? “Da progetti- sta, non posso fare altro che piantare semi. Attec- chiranno in futuro, se attecchiranno”. Si guarda dal cavallo impazzito all’orizzonte temporale: il Salone è stato rimandato a giugno, ma se la data slittasse si potrebbe pensare a un’e- dizione virtuale? E più in generale: stiamo parlan- do di un evento insostituibile? Al Salone virtuale non crede Stefano Bordone: “Nella mia azienda, il 70 per cento delle risorse è in smart working. Sono rimasti gli addetti alla logistica, in locali molto ampi e separati. Ma ci sono cose che il digitale non potrà mai sostituire. Se devo comprare un divano o una cucina li devo vedere, li devo ‘sentire’. Il Sa- lone ha superato di molto le settimane della moda, Aria Duan Photo Mask. Vapormax Off-White , Wang Zhijun è un evento della città, di Milano, e attira sempre nuovo showroom di Hong Kong, dopo quelli di Pe- cosa banale, le viti. Se chiude lui, chiudo anch’io”. più persone, tra addetti ai lavori e non. Vuol dire chino e Shanghai, in una sede più bella e in una “Da designer dò il meglio nelle situazioni di preca- che la gente ha bisogno di vedersi e incontrarsi”. zona più prestigiosa. L’Asia è diventata uno sbocco rietà: è uno stimolo eccezionale anche quando po- Vale a dire di contaminarsi. Perché la vita nasce commerciale importante, ma non fondamentale e trei farne a meno”, conclude Iacchetti. “Cerco di dalla contaminazione. Intanto, però, la contami- non arriva al 10 per cento. Il mercato di riferimen- non subire passivamente la situazione. Che la mor- nazione è sinonimo di crisi. Quali potrebbero esse- to resta l’Europa perché privo di dazi e vicino. Inol- te ci trovi vivi. Di più non posso dire. Sono solo un re le ripercussioni economiche? tre, è nostra politica aziendale non avere un mer- designer. Preferirei parlare d’altro”. “La crisi sarà importante. Le aziende del settore cato dominante per far fronte a ogni evento reces- Per esempio? “Di matite: ne ho una collezione e sono medio-piccole e la sentiranno in modo parti- sivo, mantenendo grande flessibilità produttiva”. mi piace temperarle. È un’arte”. colare. Il Governo dovrà fare molto per aiutarle. Le Già, l’Europa. L’emergenza dalla Cina si è spostata Che la morte ci trovi vivi e con una matita ben aziende hanno un’importantissima funzione so- in Italia e dall’Italia all’Europa. Il virus viaggia in affilata. Sempre parlando in metafora, s’intende, ciale, che va salvaguardata”. prima classe, anche se proviene da un povero pipi- senza scendere dal cavallo in mezzo ai fiori. Bordo- Lo scenario cambia continuamente e alcune del- strello, come ha spiegato un virologo. ne vuole sapere se le sue parole sono destinate al le idee raccolte da Davide Malberti si riferiscono Dice Bordone, in veste di produttore: “Il made in digitale, dunque sempre modificabili e con effetto alla fase iniziale dell’emergenza. Ma altre manten- Italy è veramente made in Italy e l’effetto del virus immediato. Oppure alla carta, con i suoi tempi più gono una valenza più generale e riguardano il ruo- si sente. Ho appena parlato con un terzista e mi ha lunghi e immodificabile. “La carta?”, commenta lo dell’Asia come mercato e fornitore di componen- detto che chiuderà per un po’. I trasporti tentenna- stupito. Stiamo facendo profezie. “È probabile che ti: “La Cina sta ripartendo e stiamo allestendo il no. Un mio fornitore veneto fatica a trovare una le sbaglieremo tutte”, conclude. II 04/20 Diario / Primo piano / Hot topic “Watching flowers while riding on horseback” is policy not to have a dominating market so we can a Chinese proverb on the difficulty in judging things face any recession, while staying very flexible as from a distance that are in constant motion. In this regards production”. Zhijun Wang early spring of 2020, we’re galloping out of control Indeed, Europe. The crisis from China has shift- and, if it makes no sense to watch the flowers, as ed to Italy and from Italy, across Europe. The virus Ricavate smontando e riassemblando the proverb says, then we should look at the horizon travels first class, even though it comes from a poor scarpe da ginnastica, le mascherine and let our eyes fall upon the world systems of our bat, as a virologist explained. presentate in queste pagine sono opera dell’artista di Pechino Zhijun Wang. tormented land. Namely, Milan-Italy, on the eve of Bordone states, as a manufacturer: “Made in Classe 1982, runner e collezionista di the Salone del Mobile, postponed until mid-June Italy is just that, and the virus has hit hard. I just sneaker, ha iniziato a produrle sette anni due to Covid-19 and in full force of the epidemic that spoke with a contractor and he told me he’s closing fa per richiamare l’attenzione sul tema arrived from China in early January. for a little. Shipping is on and off. A supplier of mine dell’inquinamento. “Il vero problema”, In this difficult analytical, if not divinatory, ex- in Veneto is having a hard time finding simple things racconta, “è il nostro modo di essere: ercise, we spoke to Davide Malberti (AD for Rimade- like screws, which before you’d find everywhere. If senza smog o virus, la maggior parte di sio), Stefano Bordone (president of Kundalini and he closes, I close”. “As a designer I give my best in noi non affronta la realtà e non è disposta head of two sector associations, Federlegno and precarious situations: it’s an exceptional stimulus, a cambiare il proprio comportamento”. Assoluce) as well as Giulio Iacchetti (designer). even when I can do without,” concludes Iacchetti. Nel 2017, la sua Yeezy Boost 350 V2 è Different perspectives, yet at times linked. “I don’t “I’m trying not to be passive. May death find us entrata nella collezione permanente del know where to begin,” states Iacchetti. “We’re fac- alive. There’s nothing else to say. I’m only a design- MoMA di New York. ing the unknown. With all due respect to those who er. Let’s change the subject”. Made by disassembling and reassembling have their goods blocked in customs or whose phones To what? “To pencils: I have a collection of them, sneakers, the masks presented on this aren’t ringing anymore, it’s like crying over spilled and I like to sharpen them. It’s an art”. page are by the Beijing artist Zhijun milk, missed opportunities, as if they were carved May death find us alive, and with a sharpened Wang. Born in 1982, runner and sneaker collector, he began making them seven into the Mayan calendar. No Salone? The GDP will pencil in hand. As a metaphor, naturally, without years ago to draw attention to pollution. grow at a slower rate than estimated? In such a getting off our horse amidst the flowers. Bordone “The real problem,” he says, “is our way situation, I take off my designer’s hat, and I feel just wants to know if his words will end up digitally, and of living: without smog or viruses, like everyone: totally inadequate”. So what do you so, always modifiable and with an immediate impact. most of us don’t face reality and are not feel when you are being a designer? “As a designer, Or on paper, with its more drawn-out and unchange- willing to change our behaviour”. I can do nothing but sow seeds. They’ll take root in able times. “Paper?” he says amazed.
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