⏲ 11 May 2021, 10:05 (CEST)
Castore partners with Trek Segafredo with off- bike apparel range
Cycle team’s riders will wear Castore in the gym and during transfers and recovery. Liverpool, May 11 2021, FOR IMMEDIATE RELEASE: Castore Sportswear has entered the world of pro cycling with a partnership with the Trek Segafredo WorldTour team.
Under the agreement with Trek Segafredo, Castore will become the official supplier of off-bike, gym and recovery clothing.
The partnership will provide riders of both the Trek Segafredo and Trek Segafredo Zanetti women’s team with a range of premium performance clothing to wear during transfers, while recovering and working out.
Castore is in a continual process of innovation with its products, testing fabrics and manufacturing techniques to ensure the highest possible quality apparel for optimal performance.
Tom Beahon, Castore founder, said: “We’re delighted to be partnering with Trek Segrafredo on a collection of off-bike kit. For professional cyclists, the work doesn’t stop when they step off their bikes. They need the best possible apparel to help them meet their training and recovery goals. We’re proud to be able to fulfil their needs.”
Trek Segafredo and Trek Segafredo Zanetti will wear Castore as part of a multi-year partnership beginning in the 2022 cycling season. The team will wear Castore throughout the season, starting at the Tour Down Under through to the Classics and the Grand Tours. It is planned that the partnership will spark wider retail opportunities with Trek US through the sale of off-bike kit via Trek's global concept stores.
The co-branded collection will be available to purchase on www.castore.com and in Trek concept stores. You can find a media kit of images in the link below:
Media Kit: Castore x Trek Segafredo | Johnny Red Media Newsroom
Please note: These images do not feature the Castore x Trek collection.
#betterneverstops
About Castore: Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world, for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions. www.castore.co.uk
For further information please contact [email protected].
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