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COMMUNICATOR the Journal of Indian Institute of Mass Communication Volume LIII, Number-4, October-December, 2018 ISSN: 0588-8093 Message from Editor-In-Chief

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COMMUNICATOR The Journal of Indian Institute of Mass Communication Volume LIII, Number-4, October-December, 2018 ISSN: 0588-8093 Message From Editor-in-Chief At the outset, I wish to express my gratitude to all the academicians and scholars who participated and presented papers at the National Seminar on “The State of Indian Language Journalism and Training” organised by IIMC with support from Indian Council of Social Sciences and Research (ICSSR) on October, 29 and 30, 2018 at IIMC Campus. K. G. Suresh The conference was organised to Editor-in-Chief commemorate the silver jubilee of Director General, IIMC our Eastern Regional Campus at Dhenkanal, Odisha from where we started our first language journalism programme in Odia. In the last three years, we have given a major push to language journalism launching a Malayalam Journalism programme at our Kottayam, Kerala campus and Marathi Journalism programme at Amravati, Maharashtra campus. This apart, we have upgraded the Certificate programme in Urdu Journalism to a full fledged Diploma programme. We have even started a three months Advanced Certificate Programme in Sanskrit Journalism in collaboration with the Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth besides setting up the Department of Indian Language Journalism. Future plans include starting Hindi and Urdu Journalism programmes from our Jammu campus and Bangla from our Odisha campus. Apart from the papers presented at the conference, many eminent academicians have also contributed to this volume. I am confident that this special issue on the state of Indian language journalism and training would be a collector’s issue for both students and scholars as also media persons across the country and would help them in better understanding of the issues at stake and take requisite steps to improve the quality and standard of both language journalism and training at a time when language journalism is growing by leaps and bounds. I also wish to place on record our appreciation for the efforts put in by the Seminar Chairman, Prof. Hemant Joshi , Convener, Ms Shashwati Goswami and their team in making it a huge success. Heartiest Congratulations and best wishes to Dr Surbhi Dahiya, the new Editor of Communicator and members of the reconstituted Editorial Board, for bringing out this much needed volume. K. G. Suresh March 11, 2019 New Delhi Editorial It is my pleasure to bring to you the latest edition of Communicator, the journal of Indian Institute of Mass Communication. This edition’s theme is centered on “The state of language journalism in India” and was met with an overwhelming response. Over 42 research papers and 14 book reviews were received that went through a double blind peer review process. Out Dr Surbhi Dahiya of these, we have selected 22 papers and Editor, Communicator 9 book reviews for publication. Course Director, English Journalism This journal aims to engage with key issues that concern the consumption and diverse use of Indian languages across mediums. It introspects the scope of journalism in Indian languages and the difficulties that regional languages face in the world of journalism. The journal includes papers received from both India and abroad, ranging from Assam, Maharashtra, Bengal, Orissa and Bihar to Bangladesh and USA. Research has revolved around various themes. For instance, the adaptation of employees and news organisations to new technology has been thoroughly analyzed and studied in one of the papers. When it comes to regional language journalism, the journal explores the mapping of the regional television network in Assam, as well as the emergence of language press in the same region. Media convergence in Marathi, a language instrumental in bringing about national awakening during the tumultuous times of India’s fight for independence, was also explored in one of the papers. The state of Marathi language journalism has also been assessed in another paper. The media is plagued with various dichotomies and dogmas, prominent of which is the clash between sovereign journalism and earning reasonable profits. This problem with context to the regional language media has been talked about in one of the papers. Specific content analysis of National Newspaper Dailies in context to Financial and Economic news has also been covered in the journal. One cannot appreciate independent journalism without paying homage to the Hindi language, without which the entire freedom movement would have been thwarted. The journal includes papers that engage in conversations related to the changing trends of language presentation in Hindi electronic media, analysis of the situation of regional reporters and tabloidism in Hindi digital media platforms. Certain papers also address Indian languages in the exponentially growing digital media scenario. Understanding fake news and implications of social media usage in news production of Hindi mainstream media are examples of issues explored in research papers included in the journal. Bengali, the language of the state that introduced the country to the newspaper, is another such celebrated language that is the language of a thriving media till today. Papers have explored recent trends in Bengali newspapers, and it’s role in the national development. The journal also brings to the fore, content diversity in ‘Prabhat Khabar’, a leading Indian language newspaper from Bihar. With roots tracing back to the 10th century AD and a long history of rich literature, the ancient Indian language of Odia is considered to be an important classical language. The regional language TV channels in Odia and a study of the Odia Diaspora has been explored in this volume. Back before independence, Urdu poets and writers unleashed their complete wrath on the subversive colonial British power. Years after independence, the language is still cherished by many who understand its true value. The challenges and possibilities of Urdu journalism in the present day and age, as well as on social media have been studied in research papers that are included in the journal. Another study has explored the role of effectiveness of language used in reporting health campaigns in Delhi and NCR. A paper also seeks to understand traditional folk media as a tool for social history, exploring tribal myths, folk tales, and songs in Colonial India. Furthermore, issues and challenges in journalistic education in Indian languages have been further explored in the form of a status report as part of the journal. The role of Bangladeshi newspapers in promoting regional consciousness is also a part of this special issue. Apart from the research papers, 9 book reviews also form an integral part of the journal. Various books based on contemporary issues have been reviewed. ‘Netflix and the reinvention of television’, ‘Strategic Communication Theory and Practice: The Co-creational Model’, and ‘TRP Trick- How television media was hijacked!’ are some of the interesting reads critiqued by authors. This journal aims to celebrate the inclusion of India’s vast diversity and multiculturalism in journalism. I hope that in our efforts, we have ensured that academicians, scholars and students benefit from the same, and engage in meaningful conversation regarding contemporary issues with regards to the state of regional language journalism in India and across the world. Dr. Surbhi Dahiya March 7, 2019 New Delhi INDEX Research papers 1. From Resistance to Adaption: Journalists’ Use of Sense-making and 1 Response to Change-communication During a Workplace Innovation Dr. Dhiman Chattopadhyay* and Prof. (Dr.) Louisa Ha** 2. Language Press in Assam : Changing Phizog in Neo-CyberAge 20 Dr. Ankuran Dutta* and Dr. Anupa Lahkar Goswami** 3. The Media City ‘Guwahati’: Ethics and the Emerging Regional 32 Television Network in Assam Dr. Alankar Kaushik 4. Media Convergence in the Regional Language Setting : 43 Some Observations from a Study on Pune -Mumbai Based Media Dr. Sanjay Tambat 5. The State of Marathi Language Journalism: Analysis of the 62 Growth of the Industry with Emphasis on Vidarbha Region of Maharashtra Dr. Dharmesh V. Dhawankar* and Vinit Beley** 6. Nurturing Sovereign Journalism or Earning Reasonable Profit: 79 A Study on Growth and Trends of Language Newspapers in India Dr. Tasha Singh Parihar* and Prof. (Dr.) Devesh Kishore** 7. Financial and Economic News in a National 92 Newspaper Daily: A Content Analysis Sameer Patankar 8. The Changing Trend of Language Presentation in Electronic Media 105 (A Study Based on the Popular Hindi Private News Channels of India) Deepa Rani 9. Analysing the Situation of Regional Reporters: 120 A Study of Four Hindi Newspapers in Haryana Chetna Bhatia 10. Hindi Digital Media Platforms : A Curious Case of 131 Journalism Being Superseded by Tabloidism Swati Arjun 11. Understanding Fake News: A Theoretical Perspective 143 Anubhav Mathur 12. Implications of Social Media Usage in News Production of 158 Hindi Mainstream Media: Interview of News Editors Niky Kumari 13. Exploring the State of Bengali Newspapers: Recent Trends 172 Mita Biswas* and Dr. Saswati Gangopadhyay** 14. Language Journalism for National Development: 185 A Study of Two Districts of West Bengal Benoy Krishna Hazra*, Projjwal Karmakar** and Maitree Shee*** 15. Content Diversity in Indian Language Newspaper: A Study of ‘Prabhat Khabar 218 Dr. Shruti Singh 16. “Regional language TV Channels are the Binding Force Between the Home 235 State and the Non-Resident Community: A Study of Odia Diaspora.” Dr. Fakira Mohan Nahak 17. Urdu Journalism in India : Challenges and Opportunities A Case 250 Study of Urdu Newspapers in Jammu and Kashmir Dr. Shahid Rasool* and Rashid Maqbool** 18. Urdu Journalism: Challenges and Possibilities in The Digital Age 270 Salma Rehman* and Namit Hans** 19. Reporting Health Communication Campaigns in Delhi : 286 A Study of Effectiveness of Language Used Vishnupriya Pandey* and Prof. (Dr.) N U Khan** 20. Tribal Myths, Folk Tales and Songs in Colonial India: 297 Understanding Traditional Folk Media as a Tool for Social History Dr. Shuchi Yadav 21. Mapping The Landscape of Journalism Education in Indian Languages 306 Exploring Journalism Education in Indian Languages: A Status Report Rajesh Kumar 22.
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