0 2 AUG 1983 The Fifth Estate B E S A T E L L I T E R A D I O T E L E V I S I O N C A L Broadcasting ii Aug 1 90 80 70 (i(1 50 40 30 20 I0 1984 1987 1988 They said it would be all uphill, u rOI their They were right. Now 76 stations arc getting our services to guarantee c of news whenever and wherever it breaks most important product. News. through Conus. To learn more call Charles -4645. Local stations are also getting H. Dutcher, Ill, 612/642 our special coverage packages ;- Or Write Conus, 3415 Univer- , 55414. (like the Moscow summit and sity Ave., Mpls,. MN to the top. Seoul Olympics). They're using e And drive with us ,5re` 2119£ 1 1lF.XVh SCbi 0 ZZT 1100b Q SdS-1ftV 06/AON )IZI Q£Z.1 Zii0£ a CtoFae ,5Q' rates Ni DUCKTALES # 1 KIDS PROGRAM MAY 88 KIDS PROGRAM HH RTG KIDS 2-11 RTG KIDS 6-11 RTG DUCKTALES 4.5 12.9 13.3 DOUBLE DARE 3.7 9.8 11.5 REAL GHOSTBUSTERS 2.8 7.2 6.9 DENNIS THE MENACE 2.7 7.4 7.3 JEM 2.2 5.9 5.7 JETSONS 2.1 5.5 6.1 SMURFS 1.9 5.1 4.2 FLINTSTONES 1.9 4.4 4.1 MY LITTLE PONY 1.8 5.1 2.9 SCOOBY D00 1.7 4.7 3.9 G.I. JOE 1.7 4.2 4.7 Source: Cassandra Tracking Report May 88 tNOON F pest afternoon time pere: The numbers tell the tale: DUCKTALES increases its lead -in in over 90% of all markets. It increases its is i Nationally, DUCKTALES the # ani- lead -in by 33% in Household ratings, mated strip, outdelivering its nearest and 55 % in delivery of Kids 2 -11 competitor by 61% in Households, 79% is #1 animated in Kids 2-11, and 93% in Kids 641* DUCKTALES the program in early fringe in 90% of Locally, DUCKTALES increases year -ago all markets. ** time period deliveries in 95% of all markets. On the average,Kids 2 -11 and DUCKTALES at 4 -5 pm protects your Households are both up 100 % ** most important kids programming franchise investment. 'Cassandra Tracking Report ' *NSI /ARB May 1988 AIR UNIVERSITY LIBRARY MAXWELL AIR FORCE BASE, Air PROPERTY U. S. AIR FORC® Q: Do you read the trades.' They say that you're closing large markets for lots of money. ALF: I don't care what's closed as long as it not the refrigerator! walien productions VRIIYVy` S Y N D I C A T I O N l00 Half -Hours Available Fall '90 ALF is a Registered Trademark of Alien Productions ® ©1987 Alien Productions All Rights Reserved Broadcasting ii Augi Vol. 115 No. 5 merge, hoping that production NBC's new company and distributor will complement each other. newsman... Network replaces NBC News President Lawrence Grossman, whose four-year 60 /CONSUMER FOCUS Attendance for Cable Television Administration & Marketing Society's annual meeting is up this year with 1.700 cable executives headed to Boston to discuss "Serving Tomorrow's Consumer Today" 870NE-TWO PUNCH Hosking Seth Abraham has turned his medium and CBS's positioning passion for sports into business for future. of making HBO cable sports power. Gartner Grossman 53 /STATESIDE tenure ends Aug. 1, with Michael Gartner, visible name DEPARTMENTS Improved satellite delivery and in world of print journalism. PAGE 27. better programing are Advertisers Index 86 translating into increased At Large 50 memberships for state radio Business 59 networks and more business Cablecastings Indecency activity... FCC from national advertisers. 67 Changing Hands 62 wins qualified victory in appeals court on indecency Closed Circuit 10 PAGE 28. Decision appears to sidetrack Senator Jesse 56 /CONVENTION NOTES Datebook 22 Helms's amendment requiring 24 -hour ban on In light of poor ratings for this Editorials 90 indecency. PAGE 29. year's Democratic convention. Fates & Fortunes 84 networks commercial broadcast Fifth Estater 87 begin reevaluation of how to For the Record cover 1992 national political 68 Hollywood: Part 11. .In this gatherings. In Brief 88 second part of special report on The Powers That Be Journalism 56 Law & Regulation 64 in Hollywood," BROADCASTING assembles mini -profiles 59 /SLOW SECOND Masthead 24 leading Publicly held station group of independent television program producers, The Media 55 owners report slow second group consistently providing more and more network Monday Memo 21 quarter. TV programing. PAGE 35. On Radio 53 Open Mike 25 59 /TOGETHER Programing 46 30 /MORE TALK TV ratings service following its Aaron Spelling Productions and Riding Gain 54 merger with Media Mark Worldvision Enterprises agree to Special Report Federal 35 mediator schedules Research. more discussion between Stock Index 58 negotiating committees for Syndication Marketplace 47 Writers Guild of America and 32 /CORDAY TO CBS Where Things Stand 11 producers. Barbara Corday Joins CBS as executive VP of prime time Broadcasting (ISSN 0007 -2028) is pub- lished 52 Mondays a year by Broadcasting programs, 31 EXAMINING becoming, according Publications Inc.. 1705 DeSales Street, N. W, to network, highest ranking Washington. D.C. 20036. Second -class post- NETWORK female network programing age paid at Washington. D.C.. and additional off ices Single issue $2 except special issues RESTRICTIONS in medium's history. executive $3.50 (50th Anniversary issue $10). Subscrip- FCC plans to reopen tions. U.S. and possessions: one year $70. proceeding to eliminate ban 50/REFLECTIONS two years $135, three years $190. Canadian against networks owning cable and other international subscribers add $20 ON CHANGE per year. U.S. and possessions $235 yearly systems and also to suggest for special delivery $100 for first-class. Sub- eliminating two -year network- Thirty -year CBS veteran Robert scriber's occupation required. Annually. affiliate contract. Hosking has guided CBS Radio Broadcasting Cablecastieg Yearbook as its president for almost eight $110. Across the Dial $6.95. Microfilm of Broadcasting is available from University years. In this "At Large" with Microfilms. 300 North Zeeb Road, Ann Arbor, 32 /CLOSED SHOP BROADCASTING editors, Hosking Mich. 48106 (35mm, full year $55). Postmas- AGB Television Research took time before his retirement ter. please send address corrections to Broadcasting. 1705 DeSales St _ N W. suspends national peoplemeter 29 reflect in July to on changes Worldvision's 'Love Boat' Washington. D C. 20036. specials... television -hour two -time, prime four, -in live - report final their deliver they And questions. the all answered have They events. these shrouded have that mystery of veils the away tear reporters investigative finest nation's our Now, told? people the weren't Why responsible? was Who happen? things these did Why questions. unanswered with festered now, until that, events making headline- True, generation. our of stories the are These . ..:'\'n 4 ... \/' 44 ; `rIV V 4 `: h K s' (J1 XNJ1ASRSOn T ir Sp1 2L 1TS47jp4C-4)4 GBPTIP ACCUSBDIY Fdure Croup a Final Report ßoas poñhSm Four breathtaking, live, two -hour specials that answer-once and for all-the nagging questions about the headline- making events that continue to challenge our imaginations. Final Report is big television with a big difference: a guaranteed payoff of excitement, revelations and answers, presented live -via satellite -to ensure that no vital information is leaked. The toughest investigative reporters tackle the issues that intrigued us for a generation. These prime-time specials take a fresh perspective and shed a new light on captivating, controversial events. Final Report #1. WHO KILLED JFK? In this major, live media event, Pulitzer Prize -winning journalist Jack Anderson rips the lid off JFK's assassination. He reveals unexpected twists and bizarre turns involving the Bay of Pigs fiasco, Howard Hughes's Havana connection, LBJ's smoke screen, plus an exclusive confession by one of the assassination conspirators. Produced by Saban Productions in association with Barbour/Langley Productions, producers of television's high- rated Gerald() Rivera specials. Air date: November 2, 1988. Final Report #2. A MATTER OF LIFE AND DEATH. The fate of a condemned man is explored in this chilling special. With live coverage from death row in the Florida State Prison...to the scene of the crime...to a TV studio where the major participants -the accused and the accusers -meet head to head. At show's end, viewers have the opportunity to express their feelings about the outcome. A highly charged, highly promotable television event. Produced by Reese Schonfeld and Ward Sylvester. Air date: January 1989. Final Report #3. THE UNITED STATES VS. DR. JEFFREY MACDONALD. After 17 years, it remains one of the most controversial, most seriously botched criminal cases still on the books. Final Report presents new revelations about the convicted killer, an Army doctor whose story inspired the best -selling book and top -rated mini -series, "Fatal Vision." In a live television news event destined to hold audiences, and capture tomorrow's headlines, the true story of this horrible crime is laid bare. Produced by Ted Landreth. Air date: April 1989. Final Report #4. TERRORISM USA. Jack Anderson zeroes in on the mysterious world of Middle Eastern terrorism, exposing a shocking network of intrigue and horror that stretches across national boundaries. Guided by a former terrorist, we are shown how people are trained for death...for suicide missions, hijackings and assassinations. Terrorism USA promises to be one of the most audience- grabbing programs on the television screen. Produced by Saban Productions. Air date: May 1989. Developed in association with the Television Program Consortium of MCA, Chris-Craft/United and Gaylord Broadcasting.