RESEARCH PROJECT REPORT

ON

POTENTIAL & PREFERENCE OF GODREJ FURNITURE IN H.P.

SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE DEGREE OF MASTER OF BUSSINESS ADMINISTRATION

FOR

GODREJ & BOYCE MFG.CO.LTD..

UNDER GUIDENCE OF

MR. SATVINDER SINGH

(ASSOCIATE. MANAGER, INTERIO DIVISION)

GODREJ & BOYCE .MFG.CO.LTD.(MOHALI BRANCH )

DATE:

ACKNOWLEDGEMENTS

11 There were many, within Godrej and outside who assisted us to make this project possible. Our heartfelt thanks to each one of them for their wholee hearted co-operation in making this project possible.

Our grateful thanks to:

Mr Satvinder Singh Rayaat, Associate Manager, for his tremendous enthusiasm and lively interest in this project and the dedicated work he put in over a two month period.

We also like to give our thanks to Mr. Manmeet Singh Asst. Manager - Sales (Godrej Interio) for their guidance for our project.

Our deepesest grgratatititude to alall ththe respondents who have been sisincerere toto express their views without whom the validation of this research would have remained just an idea.

THANKS

Preface

22 The summer training is an on the job training which enhances the knowledge and skills of the trainee and generate scope for the implementation of his/her acquired skills and knowledge during his/her MBA program. It helps an individual to gain first hand experiences in the corporate world.

Godrej group of industries is catering the needs of customers since 1897 by providing various qualitlity products. The company is one of the largestt privately held diversified corporate in . The Godrej name has been built on a spspiririt of ininnovatition ththat has made it one of ththe countrtry’y’s mostst remarkable industrial corporate.

Founded over 108 years ago, Godrej is a highly reputed Household and Industrial Brand in India. Admired for its sprit of Innovation and Self Reliance, Godrej and Boyce Mfg. Co. Ltd. is today a highly diversified mmaarrkkeettiinng aannd mmaannuuffaaccttuurriinng oorrggaanniizzaattiioonn..

Godrej Interio is a contemporary, stylish & ergonomically designed range of furniture & interior solutions that transforms any space. It comes from the expertise & constantly evolving solutions that is provided to the consumer. And the motto “Interio - No one knows interiors better than us” is depicted iin tthhe wwoorrk ddoonne bby GGooddrreej eemmppllooyyeeeess..

The main objective of conducting such a type of research was to know the potential and preference of Godrej Furniture in Himachal Pradesh sand to know the perception of people about Interio Brand in general

EXECUTIVE SUMMARY

During the training period at Godrej & Boyce MFG. Co. Ltd.we learned about: Corprpororatate cultlturure, Organinizazatitional behaviviour, Team work && Coordination.

33 In ththesese two montnths we conducteted a susurvrvey, reregardrdining “pototentitial andd preference of Godrej Furniture in H.P.” we received feedback & valuable suggestions about Godrej furniture. These suggestions will certainly help the organisation in future. From this survey we came to know about the demand of furniture in banking sector, educational, insurance segment and also in govt. Offices. It was also found that most of the customers are not aware about the Godrej furniture and brand “Interio”. During this programme we consulted many sources - experienced dignities working in Godrej, books, magazines, catalogues, and websites to get sufficient knowledge about the company.

During the survey we found two main issues:

•• Insufficient information regarding the Godrej range of institutional / Educational furniture

•• Price consciousness among customers

While conducting this survey we got opportunity to meet & interact with the heads of different institutions around Himachal pradesh and we came to know about customer perception regarding Godrej furniture.

•• Institutes purchase more local furniture as compared to branded. They b belelieieve ththat Godrdrej fufurnrnititurure is very expensnsivive & is not eaeasisilyly available to them, so more showrooms should be opened & more schemes & offers should be provided to the customers.

•• There are several features that customers take into consideration while going for purchasing furniture like

oo Aesthetic look,

oo Price,

oo Quality,

oo Warranty, Contents

44 1. Acknowledgements______2

2. preface______3

3. Executive summary______4

4. Organisation profile______5

5. Research methodology ______12

6. Data interpretation and analysis___ 50

7. The Godrej dynasty______8

8. Bibliography______68

INTRODUCTION ABOUT GODREJ

5 is one of the most respected business groups in India. Here is a brief profile and history of the group.

The Godrej Group was established in 1897. Its founder, Mr. , was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant. Beginning with security equipment and soaps, the group diversified into a wide variety of consumer goods and services.

The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses - from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well-known for its philosophy and initiation of labour reforms.

Godrej was derived from Gudrez-the name of an important tribe in IranNow headquarters of Godrej is in (india)

COMPANY PROFILE

 Founded 7th May, 1897, Lalbaug, Mumbai

6  Founder(s) Ardeshir Godrej, Pirojsha Godrej

 Headquarters Mumbai New Delhi, Chennai,

 Key people (Chairman)

 Products Chemicals & Commodities, ITES Real Estate, Appliances, fmcg Office furniture, desk Chair, cupboards

 Trade and Market North America, South America Western America, Eastern America

 Website www.godrej.com

 Companies 10

 No. of Employees over 10000 people

 Sales Turnover 1.1 billion US $

 Main Market East Asia

7 The word Godrej etched into the metal of his locks stood for trust, security and reliability. The name Godrej is today locked away in the mind of every Indian as a symbol of responsible entrepreneurism, self reliance through industry and prosperity from indigenous resources. It started off with locks and then a stunned world looked up in awe when Godrej made soaps from vegetable oils. What started as dream has become a movement. From hi-tech engineering solutions, futuristic security and entry systems to a wide range of consumer and personal products, Godrej, touches the lives of millions of Indians every day. Today Godrej is the bridge between the future and in hundred years of history. It is a living code of ethics for Indian industry as it races into the forefront of global dominance. Godrej has legacy of 111 years is a story of success, achievements, development & change, a story of a family committed to the nation. Godrej is a highly respected brand and besides it's high quality products, is known for it's business ethics. The brand Godrej has a tremendous recall in India, and is gaining fast access in the International markets. Besides manufacturing set up in India, we also have manufacturing facilities in Singapore, Malaysia, Vietnam, Oman and a marketing office

11 out of UAE.

PRODUCT LINE OF GODREJ

Godrej follow ISO 9001 system standards & 14000 environment standards. Godrej products range encompasses a wide range of products to suit homes, offices, educational institutions & industrial requirements. To name a few,

Educational furniture: School desks, steel tables for teachers, chairs for teachers, library stacks, training room chairs, book cases Steel furniture - Cupboards, Lockers, filing cabinets, sliding door units, tambour door units Office furniture: Chairs, desks, partitions, work stations Security equipment: Safes, fire resisting filing cabinets, strong room doors, fire safes, data safes, fire doors, steel doors. Typewriters: Godrej are the world's second largest manufacturer of manual typewriters, which can be offered in several languages including Arabic, Pashtu, French, Spanish, and Russian etc. Warehousing solutions: Material handling equipment, shelving and racking, metal shelves Locks: Wide range locks covering mortise, pad locks, night latches, door closers Appliances: Water Purifiers, Refrigerators, Air conditioners and WashingMachines. Godrej has manufacturing base in Mumbai, Chandigarh, Chennai & Goa.

12 Interio was established in 2006 and is one of the largest business Groups of Godrej & Boyce.

BUSINESS PROFILE

MAJOR COMPANIES OF GODREJ GROUP:

• Godrej & Boyce Mfg.Co.Ltd

•

• Godrej Infotech Ltd

• Godrej Commodities Ltd

• Godrej SDN.BHD

• Godrej PTE.Ltd.

MAJOR SUBSIDIARIES OF GODREJ INDUSTRIES LTD.

• Ltd

• Goldmohur Foods & Feeds Ltd

• Godrej Properties Ltd

• Godrej Hicare Ltd

• Godrej International Ltd

13  2006 - CHANGE OF NAME OF DIVISION TO “INTERIO”.

CORPORATE INFORMATION

BOARD OF DIRECTORS

Mr. Adi B Godrej, Chairman Mr. Hoshedar K Press, Vice-Chairman Mr. Dalip Sehgal, Managing Director

NON EXUCATVE DIRECTORS

Mr. Bala V Balachandran Mr. Jamshyd N Godrej Mr. Nadir B Godrej Ms Rama Bijapurkar Dr. Omkar Goswami Mr. A Mahendran Mr. D Shivakumar Mr. Bharat Doshi Mr. Aman Mehta

Registered & Corporate Office:

Pirojshnagar, Eastern express highway, Vikhroli,Mumbai – 400079.India Phone;022-25188010, 25188020,25188030 Fax; 022-25188040 Website:http://www.godrej.com

Lucknow office:

Godrej & Boyce Mfg.Co.Ltd

21 43-C ,newal kishore Road Near akashwani, Lucknow,UP India 0522- 2215142.

CURRENT CHAIRMAN

Adi Godrej

Adi Godrej is one of the icons of Indian Industry. Adi Godrej is the present chairman of Godrej Group of companies. Adi Godrej was born in a business family. His father’s name was Burjorji Godrej and his mother’s name was Jai Godrej. More than a century age, the Godrej’s were into manufacturing locks and vegetable-based soaps. The Godrej products were among the first indigenously manufactured products to displace entrenched foreign brands.

Adi Godrej left India at the age of 17 to enroll at the Massachusetts Institute of Technology. He received his Bachelor and Master degrees in Management from the Sloan School in 1963. Though he planned to study mechanical engineering but he later on switched to management. After his return to India, Adi Godrej joined the family business. He modernized and systematized management structures and implemented process improvements. Adi Godrej took the Godrej Group to great height during controlled economy era.

After the liberalization process, Adi Godrej restructured company’s policies to meet the challenges of globalisation. In the early 2000s, the Group

22 completed a 10-year restructuring process through which each business became a stand-alone company with a CEO/COO from outside the . Under Adi Godrej’s leadership, the group is also involved in philanthropic activities. Godrej is major supporter of the World Wildlife Fund in India; it has developed a green business campus in the Vikhroli township of Mumbai, which includes a 150-acre mangrove forest and a school for the children of company employees.

AWADRDS & RECOGINITION

2006

• Lalji Mehrotra Foundation Award for Excellence, conferred by National Society for Equal Opportunities for the Handicapped.

• Great Son of India Award given to Sohrab Godrej by National Convention For protection of India’s Resources and Environment.

2005

• BHNS Green Governance Award for the Category – Conservation & Restoration of Habitat to Godrej & Boyce Mfg. Co. Ltd.

2003

• Economic Times corporate Excellence Award for Corporate Citizenship.

1994

• Nisarga mitra Award from Rotary Club of Bombay, Virkholi for Environmental Conservation.

23 convenient interior spaces. Furniture can be made from many materials, including metal, plastic, and wood.

History

Furniture has been a part of the human experience since the development of non-nomadic cultures. Evidence of furniture from antiquity survives in the form of paintings, such as the wall Murals discovered at Pompeii;; sculpture,, and examples have been excavated in Egypt and found in tombs in Ghiordes,, in modern day Turkey..

The Classical World

Early furniture has been excavated from ththe 8th-century B.C.. Phrygian tumulus, the Midas Mound, in Gordion,, Turkey. Pieces found here include tables and inlaid serving stands. There are also surviving works from the 9th-8th-century B.C. Assyrian palace of Nimrud. The earliest surviving carpet, the Pazyryk Carpet was discovered in a frozen tomb in Siberia and has been dated between the 6th and 3rd century B.C. Recovered Ancient Egyptian furniture includes a 3rd millennium B.C. bed discovered in the Tarkhan Tombb, a cc..2255550 BB..CC.. gilded sseet ffrorom tthhe ttoommb oof f Queen Hetepheres, and a c. 1550 B.C. stool from Thebes.. Ancient Greek furniture design beginning in the 2nd millennium B.C., including beds and ththee klismos chair , is preserved not only by extant works, but by images on Greek vases. The 1738 and 1748 excavations of Herculaneum and Pompeii introduced Roman furniture, preserved in the ashes of the 79 A.D. eruption of Vesuvius, to the eighteenth century.

Early Modern Europe

The furniture of the middle Ages was usually heavy, oak , and ornamented with carved designs. Along with the other arts, the Italian Renaissance of the fourteenth and fifteenth century marked a rebirth in design, often inspired by the Greco-Roman tradition. A similar explosion of design and renaissance of culture in general, occurred in Northern Europe, starting in the fifteenth century. The seventeenth century, in both Southern and Northern Europe, was characterized by opulent, often gildedd Baroque designs that frequently

29 incorporated a profusion of vegetal and scrolling ornament. Starting in the eieighteteenth cecentnturury, fufurnrnititurure desisigns began to develolop more rarapipidldly.y. Although there were some styles that belonged primarily to one nation, such asas Palladianism inin Great Britainn, ootthheerrss, ssuucch aas tthhee Rococo and Neoclassicism were perpetuated throughout Western Europe.

19th Century

The nineteenth century is usually defined by concurrentt revival styless,, including Gothic, Neoclassicism, Rococo, and the Eastlake Movement. The design reform of the late century introduced the Aesthetic movement and the Arts and Crafts movement.. Art Nouveau was influenced by both of these movements.

Modernism

The first three-quarters of the twentieth century are often seen as the march towards Modernism.. Art Deco,, De Stijl,, Bauhaus,, Wiener Werkstätte, and Vienna Secession designers all worked to some degree within the Modernist idiom. Postmodern design, intersecting the Pop art movement, gained steam in the 1960s and 70s, promoted in the 80s by groups such as the Italy-based Memphis movement. Transitional furniture is ininttendded to fifill a pplalaccee between Traditional and Modern tastes.

Asian history

Asian furniture has a quite distinct history. The traditions out of China,, India, and Japan are some of the best known, but places such as Korea,, Mongolia, and the countries of South East Asia have unique facets of their own.

Traditional Japanese furniture is well knoown fofor iitsts minimalist style, extensive use of wood, high-quality craftsmanship and reliance on wood grain instead of painting or thick lacquer. Japanese chests are known as Tansu, and are some of the most sought-after of Japanese antiques. The antiques available generally date back to the Tokugawa era..

30 Chinese furniture is traditionally better known for more ornate pieces. The use of uncarved wood and bamboo and the use of heavy lacquers are well known Chinese styles. It is worth noting that China has an incredibly rich and diverse history, and architecture, religion, furniture and cultuture inin general can vary widely from one dynasty to the n

Interio division

Furniture and interio group was established in 2003 with the amalgamation of Store well and furniture business and is one of the largest business groups of Godrej & Boyce .Furniture and interio group has a whole range of home furniture as well as institutional furniture ranging from bedroom and dining sesets ,k,kititchens, kikids fufurnituturere, desksks, seseatatining sysyststems open plplan ofofficee systems, storage systems, etc. Also has diversified areas like lab engineering solutions, Marine furniture, interiors, carpets etc. The FIG team works with a passion of growing at the growth rates far in excess of industry norms, diversifying to add product lines, which enable it to be a total solutions provider in its lines of business and be a market leader in each and every product line of its portfolio. Customer delight, respect for all and innovation are the key prime drivers for the division. The FIG team works with the p pasassision of makiking Godrdrejej-“-“The choioice fofor Home and Work Spacaceses”.”. In 2006, Godrej & Boyce Mfg. Co. Ltd. Unveiled 'Godrej Interio', to provide complete solutions for homes, offices and special projects. Godrej Furnrnititurure and InInteteriors Group has unififieied itits home, ofoffice and spspececiaiall projects business lines, to offer stylish and aesthetically designed furniture under the Godrej Interio Brand At the launch of Godrej Interio, Godrej & Boyce Mfg. Co. Chairman & MD said, "Godrej Interio is an amalgamation of time-tested values of quality and trust of Godrej and a contntemporarary outltlook to busisinessss. Along with ththe new image, we araree offering a complete array of expertly designed home and office solutions, which we are sure will delight home and corporate buyers. Our endeavour is to give Indian consumers global quality products at affordable prices."

Godrdrej ofoffefers ththe InInteteririo range of fufurnrnititurure sosolulutitions in wood, metatal,l, composite materials, with specially designed software for online projectct

31 tracking. Interio carries the expertise of design houses from Italy, France and India, coupled with strong Godrej R&D.

In the B2B segments, Godrej Interio offers a wide variety of products for offices, laboratories, education instittitutes as well as complete solutions including desks, chairs, modular furniture, carpets and interiors. The range of home sosolulutitions ininclcludes prproducts fofor ththe drdrawining room, bed roroom,, children's room and kitchen. The range also includes special projects like labs, schools and auditoriums and even the most specialized solutions for the Navy Godrej Interio COO Anil Mathur added, "Godrej Interio is the result of deep understanding of consumers about their liflifestyle and desires. The Godrej Interio range of products will be available across India through 42 Company managed Godrej Life space stores and a Network of 800 Godrej IInntteerriio CChhaannnneel PPaarrttnneerrss.."" An official statement issued by the company states that the turnover for the division for the last year stands at Rs. 600 crores. Targeting a growth of 33 per cent, huge investments are being made in the business. This includes investment to the extent of up to Rs. 100 Crores in technology and brand building. As the result of added investments, and aggressive marketing strategy, the turnover for 2006-07 is targeted at Rs. 800 Crores and the Divivisision plplans to rereacach a sasaleles tuturnrnover of Rs. 1500 crcrorores by 2010.. It also plans to increase focus on niche segments like Stadium Furniture, Health and Hospitality Furniture and Corporate Showrooms. Exports are expected to grow from the present 5 per cent to 15 per cent in the near future.

GODREJ EDUCATIONAL FURNITURE, THE ART OF LEARNING

There is old English saying,’the roots of education are bitter, but the fruit is sweet.’ Modern day education, however, has developed methods to make

32 the roots of education as sweet a process as the fruits. One area identified by ergonomists is the furniture used in education. Poorly designed educational furniture is the root cause of most discomfort. This is true of children in kindergarten just as it is in a Management or Engineering Institute.

Godrej Educational Furniture is designed in keeping with ergonomics most conducive for this sector. Godrej furniture has been created after in-depth study across the country, taking into account factors like students’ explorative nature; their natural behaviour in a classroom ;the optimum level of comfort level is required to ensure optimum attention over a period of time.

Even physical parameters like the average height and weight of an Indian child, and their body structure has been kept in mind.

Just as students learn better when they are relaxed, teachers teach better when they are comfortable. Godrej furniture inspires them in the classroom and provides ample rest between classes, like pauses after period.

Godrej interio, understands that for a teacher, a class is never really over. In the staffroom, and faculty cabins, Godrej furniture is created to meet the specific storage and specific needs of the teachers and HODs.

Within the library, Godrej furniture facilitates easy showcasing, referencing, individual study and group study.

Lab and training Room Furniture is created to allow for vast storage spaces and mobile seating.

To make break-time truly enjoyable, Godrej have specially designed canteen furniture for close interaction, and high levels of hygiene.

It is said, Education is a process that re-invents the learner. At Godrej Interio, this change is smooth and comfortable.

The world is a class room

33 Learning starts from the day we are born. A child’s mind is a random access memory. Recording sights and sounds. Absorbing colours, storing away smells. A million stimuli. learnings.Everyday!

At Godrej, education is a natural process. To Godrej a chair is a seat of wisdom. A table is a drawing board for ideas. A black board is a canvas for creativity. We aim to make learning an extension of better living.

DESKING SOLUTIONS

The wooden top is made up of either Pre laminated or Decorative laminate. The desking products have a wide range, ranging from;

34 • Executive desks

• Conference tables

• Premium suites

• Multipurpose tables

• Reception tables

• Classroom desks-cum-benches

• Training room tables

STORAGE SOLUTIONS

35 various aspects of customer satisfaction like margin, service charges, service delivery, etc. Questionnaire is prepared to collect the primary data.

Comparative research

Comparative research, simply put, is the act of comparing two or more things with a view to discovering something about one or all of the things being compared. This technique is often utilizes multiple disciplines in one study. When it comes to method, the majority agreement is that there is no methodology peculiar to comparative research. The multidisciplinary approach is good for the flexibility it offers, yet comparative programs do have a case to answer against the call that their Research lacks a “seamless whole” There are certainly methods far more common than others in comparative studies, However. Quantitative analysis is much more frequently perused than qualitative, and this is seen in the majority of comparative studies can be use quantitative data. The general method of comparing things is the same for comparative research as it is in our everyday practice of comparisons. Like cases are treated alike, and cases are treated differently; the extent of difference determines how differently cases are treated. The point here is that if one is able to sufficiently distinguish two cases, comparative research conclusions will not be very helpful.

Nature of Study

The nature of this study is descriptive one; The research design in such studies must be rigid and not flexible and must focus attention on the following:

Formulating the objective of the study

Designing the method of data collection

Selecting the sample

55 Collecting the data

Processing and analysing the data

Reporting the findings

DATA COLLECTION

SOURCES OF DATA

PRIMARY DATA:

Primary data refers to data that is collected afresh and recorded for the first time. Primary data are those data i.e. collected by the researcher himself. It thus happens to be original in nature. The various methods of collecting primary data are performing surveys, census, through observation or through correct communication with respondents. But basic manner of primary data collection is survey method. The primary data for the study was collected through questionnaire and informally.

The primary data is collected from a questionnaire which is having 18 questions. Every question is having its own value and it provides various aspects of this report. For collecting the data we go through the Educational institutions, government and private offices, banks,small scale industries, etc.situated in Himachal Pradesh

SECONDARY DATA:

Secondary data refers to that which has already been collected by someone else. Secondary data for the study was collected from: _ Published literature _ Company published data and broachers _ Internet _ Commercial service _ Books

56 Sampling Design

The sampling design mainly consists of the sample taken for the study along with the sample size, sample frame and sampling method. Sample Universe:

All educational institutions, banks, companies, and government and private offices those who are deal in the selected Area’s in Himachal Pradesh were taken as the sample universe. Sample Size:

From the universe, sample sizes of 45 offices were selected for the purpose of the study. Sample Frame:

The offices were selected on a random basis from which the respondents were selected based on convenience. Sampling Method:

Convenience sampling was used, based on the willingness and availability of the respondents. The study was conducted on offices with different type of brand business in same segment. Research period: The time for the project was limited to 45 days only, from this, 30 days was spent for the collection of data.

Elements (Sample): Sample for the study is random.

.

DATA ANALYSIS AND INTERPRETATION

Introduction To Analysis

After tabulating, the data must be analyzed, researcher often use statistical interpretation which concentrates on what is average or what deviates from an average. Statistical interpretation, shows how widely the response vary

57 OTHER RECOMMENDATIONS 11%

NEWSPAPER ADVERTISEMENT SALES PERSONS 35% 21%

MEDIA SOCIAL CONTACTS ADVERTISEMENTS 11% 22%

From the above graph we came to know that there are many sources through which people get information about godrej. We find that 36% people get information or fulfil their requirements through newspaper advertisement 21% people say that they get information from sales persons 22% people get from media advertisements, 11% people say that they fulfil their requirements through social contacts 11% people get information from other recommendations .so it shows that people get information about godrej through various means

Q3. Do you use any of the office furniture solution provided by Godrej Interio?

60 cannot say 0% NO 27%

YES 73%

The purpose of this question was to know that what percentage of people use godrej furniture of any product of godrej interio divison. We can collect questionnaire from 43 respondents from collect questionnaire information we can say that 73% of our respondents use godrej interio product in which we include education institutions, government, private companies offices and mostly banks. 27% of our respondents say that they do not use godrej product in which we include small scale companies and some government offices.

Q4 Of the given, which ones do you use and from which brand? ( competitor identification )

61 80% 70% 60% 50% 40% 30% 20% 10% 0% GODREJ OTHERSB RANDS seating solutions 72% 28% desking solutions 51% 49% modular solutions 30% 70% storage solutions 63% 37% others

The purpose of this question was to know that which type of godrej interio solutions is used by our respondents is it seating solution, desking solution, storage solution or modular solution. Is it from godrej or other brand? 72% people use seating solution 28% not use seating solution of godrej. 51% people use desking solution 49% not use. 30% people use modular solution 70% not use .63% people use storage solutions 37% not use. We find that people use local furniture in their offices if it is not of godrej. They prefer local small companies

5) how do you judge quality (customer knowledge)

62 DID YOU KNOW...... ?

76 QUESTIONNARIE

A survey on potential & preference of Godrej furniture in H.P. for Godrej Interio products which is being conducted by Mr…………………….from Chandigarh business school ,C.G.C. Landran,Mohali for the summer training program under the supervision of GODREJ & BOYCE MFG.CO.LTD, CHANDIGARH. The data collected under this survey will be kept private and confidential

ABOUT COMPANY

Name of the organization: ______

Name of the head ------

NO .OF Employees ------

Office Area ------

City/Town ------

Contact/Telephone No. ------

Email/Web Address ------

Dear respondent please answer these questions:-

Q 1 what comes in your mind when you hear the word GodreJ? ( awareness and promotion)

a) Safes b) Appliances

b) Furniture d) Others

Q2 Means through which you search for your requirements of furniture item are (communication ways to identified segments - promotion)

a) Newspaper advertisement b) social contacts

c) media advertisement d) sales persons

77 Q3. Do you use any of the office furniture solution provided by Godrej Interio?

a)Yes b) No

Q4 Of the given, which ones do you use and from which brand? ( competitor identification )

Type of furniture Is that from Is that from others solution Godrej (specify)

Seating Solutions

Desking Solutions

MODULAR SOLUTIONS

Storage Solutions

Others……………… …..

Q5 SEATING

1) What kind of main chair is used by you (product identification)

a) ) Static b) Revolving

2) Fabric choice (product identification)

a) Lather finish b) Cloth

78 3) Price range a) 3000-5000 b) 5000-10000

c) Above 10000 4) Work chair (product identification)

a) Revolving b) Non-revolving

5) Price range

a) 2000-3000 b) 3000-4000

Q6 DESKING

1) Main table looks

a) Sleek a) Bulky 2) Finish (product identification)

a) Totally wooden b) Glass top

3) Price range

a) Below 50000 b) 5000-100000

c) Above 100000

Q7 STORAGE

1) Made of (product identification)

a) Wood b) Steel

c) Wood and steel

2) Price

a) 4000-6000 b) 6000-10000

c) Above 10000

79 Q8 Please rank Godrej Interio based on the following factors (check the consumer behavior)

Highly Satisfied Neutral Unsatisfied Highly un- satisfied satisfied QUALITY PRICING DELIVERY SCHEDULE RANGE OF DESIGNS CUSTOMER RELATIONSH IP

Q9 how do you judge quality (customer knowledge)

a) use of innovative technology b) guarantees/warranties

c) Brand name d) features and benefits

Q10 what you think about price of Godrej furniture?

a) High b) Satisfactory c) Low

Q11 What are/were the main reasons of you’re choosing Godrej Interio? (Mark multiple options if applicable)

a) Brand name b) Range of designs c) Quality

d) Price e) Customer Relationship f) Payment terms

80 Q12 Given below are some characteristics of Godrej furniture. Please give each characteristic some point’s base on your preference so that the total adds up to 100. The higher points allocated to a characteristics, the higher is its importance to you.

Life of furniture Customization of furniture Price of furniture Appearances of furniture Faster delivery of furniture Range of Designs Warranty Payment terms

TOTAL

Q13 Is Godrej furniture is easily available in your home market?

a) Easily available b) not available

Q14 What is your buying process?

a) Direct buy c) committee purchase

a) Tender d) limited tender

Q15 Which Type of Furniture companies do you look in for when you go for Purchasing Office Furniture? (Yes or no)

a) Branded ------b) LOCAL COMPANIES ------

c) Standard but unbranded ------d) Economical ------

Q16 Would you go for Godrej Interio the next time you purchase furniture?

a) Yes b) No

81 Q17 Do you get any discount from your supplier?

a) Yes b) no if yes what % ------

Q 18 Have you changed your supplier (if yes for what reasons?

1) Pricing 2) quality complaints

3) After sale service complaints 4) lack of availability of product range

Q19 What other Brands would you consider when you next purchase furniture?

a) ------b) ------

Q20 Any suggestions you would like to offer to help Godrej Interio serve you better?

------

Signature of respondent: ------

THANK YOU FORs YOUR KIND COOPERATION AND VALUABLE TIME

82 s

s

83