RESEARCH PROJECT REPORT ON POTENTIAL & PREFERENCE OF GODREJ FURNITURE IN H.P. SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE DEGREE OF MASTER OF BUSSINESS ADMINISTRATION FOR GODREJ & BOYCE MFG.CO.LTD.. UNDER GUIDENCE OF MR. SATVINDER SINGH (ASSOCIATE. MANAGER, INTERIO DIVISION) GODREJ & BOYCE .MFG.CO.LTD.(MOHALI BRANCH ) DATE: ACKNOWLEDGEMENTS 11 There were many, within Godrej and outside who assisted us to make this project possible. Our heartfelt thanks to each one of them for their wholee hearted co-operation in making this project possible. Our grateful thanks to: Mr Satvinder Singh Rayaat, Associate Manager, Godrej Interio for his tremendous enthusiasm and lively interest in this project and the dedicated work he put in over a two month period. We also like to give our thanks to Mr. Manmeet Singh Asst. Manager - Sales (Godrej Interio) for their guidance for our project. Our deepesest grgratatititude to alall ththe respondents who have been sisincerere toto express their views without whom the validation of this research would have remained just an idea. THANKS Preface 22 The summer training is an on the job training which enhances the knowledge and skills of the trainee and generate scope for the implementation of his/her acquired skills and knowledge during his/her MBA program. It helps an individual to gain first hand experiences in the corporate world. Godrej group of industries is catering the needs of customers since 1897 by providing various qualitlity products. The company is one of the largestt privately held diversified corporate in India. The Godrej name has been built on a spspiririt of ininnovatition ththat has made it one of ththe countrtry’y’s mostst remarkable industrial corporate. Founded over 108 years ago, Godrej is a highly reputed Household and Industrial Brand in India. Admired for its sprit of Innovation and Self Reliance, Godrej and Boyce Mfg. Co. Ltd. is today a highly diversified mmaarrkkeettiinng aannd mmaannuuffaaccttuurriinng oorrggaanniizzaattiioonn.. Godrej Interio is a contemporary, stylish & ergonomically designed range of furniture & interior solutions that transforms any space. It comes from the expertise & constantly evolving solutions that is provided to the consumer. And the motto “Interio - No one knows interiors better than us” is depicted iin tthhe wwoorrk ddoonne bby GGooddrreej eemmppllooyyeeeess.. The main objective of conducting such a type of research was to know the potential and preference of Godrej Furniture in Himachal Pradesh sand to know the perception of people about Interio Brand in general EXECUTIVE SUMMARY During the training period at Godrej & Boyce MFG. Co. Ltd.we learned about: Corprpororatate cultlturure, Organinizazatitional behaviviour, Team work && Coordination. 33 In ththesese two montnths we conducteted a susurvrvey, reregardrdining “pototentitial andd preference of Godrej Furniture in H.P.” we received feedback & valuable suggestions about Godrej furniture. These suggestions will certainly help the organisation in future. From this survey we came to know about the demand of furniture in banking sector, educational, insurance segment and also in govt. Offices. It was also found that most of the customers are not aware about the Godrej furniture and brand “Interio”. During this programme we consulted many sources - experienced dignities working in Godrej, books, magazines, catalogues, and websites to get sufficient knowledge about the company. During the survey we found two main issues: •• Insufficient information regarding the Godrej range of institutional / Educational furniture •• Price consciousness among customers While conducting this survey we got opportunity to meet & interact with the heads of different institutions around Himachal pradesh and we came to know about customer perception regarding Godrej furniture. •• Institutes purchase more local furniture as compared to branded. They b belelieieve ththat Godrdrej fufurnrnititurure is very expensnsivive & is not eaeasisilyly available to them, so more showrooms should be opened & more schemes & offers should be provided to the customers. •• There are several features that customers take into consideration while going for purchasing furniture like oo Aesthetic look, oo Price, oo Quality, oo Warranty, Contents 44 1. Acknowledgements_______________________________________2 2. preface_________________________________________________3 3. Executive summary_______________________________________4 4. Organisation profile______________________________________ 5 5. Research methodology ___________________12 6. Data interpretation and analysis___ 50 7. The Godrej dynasty______________________________________8 8. Bibliography____________________________________________68 INTRODUCTION ABOUT GODREJ 5 Godrej Group is one of the most respected business groups in India. Here is a brief profile and history of the group. The Godrej Group was established in 1897. Its founder, Mr. Ardeshir Godrej, was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant. Beginning with security equipment and soaps, the group diversified into a wide variety of consumer goods and services. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses - from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well-known for its philosophy and initiation of labour reforms. Godrej was derived from Gudrez-the name of an important tribe in IranNow headquarters of Godrej is in Mumbai(india) COMPANY PROFILE Founded 7th May, 1897, Lalbaug, Mumbai 6 Founder(s) Ardeshir Godrej, Pirojsha Godrej Headquarters Mumbai New Delhi, Chennai, Key people Adi Godrej (Chairman) Products Chemicals & Commodities, ITES Real Estate, Appliances, fmcg Office furniture, desk Chair, cupboards Trade and Market North America, South America Western America, Eastern America Website www.godrej.com Companies 10 No. of Employees over 10000 people Sales Turnover 1.1 billion US $ Main Market East Asia 7 The word Godrej etched into the metal of his locks stood for trust, security and reliability. The name Godrej is today locked away in the mind of every Indian as a symbol of responsible entrepreneurism, self reliance through industry and prosperity from indigenous resources. It started off with locks and then a stunned world looked up in awe when Godrej made soaps from vegetable oils. What started as dream has become a movement. From hi-tech engineering solutions, futuristic security and entry systems to a wide range of consumer and personal products, Godrej, touches the lives of millions of Indians every day. Today Godrej is the bridge between the future and in hundred years of history. It is a living code of ethics for Indian industry as it races into the forefront of global dominance. Godrej has legacy of 111 years is a story of success, achievements, development & change, a story of a family committed to the nation. Godrej is a highly respected brand and besides it's high quality products, is known for it's business ethics. The brand Godrej has a tremendous recall in India, and is gaining fast access in the International markets. Besides manufacturing set up in India, we also have manufacturing facilities in Singapore, Malaysia, Vietnam, Oman and a marketing office 11 out of UAE. PRODUCT LINE OF GODREJ Godrej follow ISO 9001 system standards & 14000 environment standards. Godrej products range encompasses a wide range of products to suit homes, offices, educational institutions & industrial requirements. To name a few, Educational furniture: School desks, steel tables for teachers, chairs for teachers, library stacks, training room chairs, book cases Steel furniture - Cupboards, Lockers, filing cabinets, sliding door units, tambour door units Office furniture: Chairs, desks, partitions, work stations Security equipment: Safes, fire resisting filing cabinets, strong room doors, fire safes, data safes, fire doors, steel doors. Typewriters: Godrej are the world's second largest manufacturer of manual typewriters, which can be offered in several languages including Arabic, Pashtu, French, Spanish, and Russian etc. Warehousing solutions: Material handling equipment, shelving and racking, metal shelves Locks: Wide range locks covering mortise, pad locks, night latches, door closers Appliances: Water Purifiers, Refrigerators, Air conditioners and WashingMachines. Godrej has manufacturing base in Mumbai, Chandigarh, Chennai & Goa. 12 Interio was established in 2006 and is one of the largest business Groups of Godrej & Boyce. BUSINESS PROFILE MAJOR COMPANIES OF GODREJ GROUP: • Godrej & Boyce Mfg.Co.Ltd • Godrej Industries Ltd • Godrej Infotech Ltd • Godrej Commodities Ltd • Godrej SDN.BHD • Godrej PTE.Ltd. MAJOR SUBSIDIARIES OF GODREJ INDUSTRIES LTD. • Godrej Agrovet Ltd • Goldmohur Foods & Feeds Ltd • Godrej Properties Ltd • Godrej Hicare Ltd • Godrej International Ltd 13 2006 - CHANGE OF NAME OF DIVISION TO “INTERIO”. CORPORATE INFORMATION BOARD OF DIRECTORS Mr. Adi B Godrej, Chairman Mr. Hoshedar K Press, Vice-Chairman Mr. Dalip Sehgal, Managing Director NON EXUCATVE DIRECTORS Mr. Bala V Balachandran Mr. Jamshyd N Godrej Mr. Nadir B Godrej Ms Rama Bijapurkar Dr. Omkar Goswami Mr. A Mahendran Mr. D Shivakumar