City, Country and Coastal Specialists

City, Country and Coastal Specialists Watsons A4_prestige_1209_v10.indd 3 12/09/2016 12:20 offering a different perspective Watsons A4_prestige_1209_v10.indd 4 12/09/2016 12:20 Unlocking Desirability Opening Up Your Home’s Attractive Qualities Watsons Period & Prestige service helps potential buyers discover the real reasons why they should be interested in your property. Let your memory wander back to that first time you caught a glimpse of your home. Picture the moment, as you took a step inside – it was more than any feature of the building or the mere location that made you feel you had found the property for you. There was an instant attachment created in this moment from the atmosphere and sense of belonging offering a that flowed through the rooms and hallways. You simply knew you had arrived in the right place. different perspective Developing a Home A True Portrait And over your years of living, relaxing and Period & Prestige was created to recognise the connecting with the space, you slowly made finer aspects of Norfolk’s premium and unique it your own. A reflection of your dreams and properties. By appreciating the quality and ambition as your life evolved through some of context of each individual building, we effectively your most important milestones. Patiently you profile it in a manner that demands the right kind shaped your home around the way you have of interest and attention. lived, placing your identity into the feeling and A focus on the essential aspects of your property features of the building. allows our property specialists to effectively Capturing the true value of your property is communicate its most attractive features to our more than simply putting a figure on your potential buyers. home. It is understanding the character and And this is where Period and Prestige goes personality developed during your relationship beyond the service of the competition. with the building. Attraction lies in these emotive and intangible factors that create real We don’t simply price your house. lasting desirability. We value your property. I am absolutely delighted at the experience of using Period & Prestige to sell my home. The team were extremely helpful and their local property knowledge was invaluable, helping me to find a buyer within three weeks of going on the market, negotiating a very good price and keeping me informed every step of the way. Mrs G, Norwich Watsons A4_prestige_1209_v10.indd 5 12/09/2016 12:20 Our Chosen Method of Introduction Locating the appropriate buyer for your property in East Anglia remains a service that is closely linked to our estate agency offices. When families and investors are considering a high value purchase, a personal service is more than expected – it is demanded. Period & Prestige operates a number of offices in the Norfolk area. We have found that there is no substitute for providing potential buyers with the opportunity to connect with an agent to discuss our available properties. A Respect for Tradition Connecting People The property business has risen to embrace the with Property internet. It has now become a vital part of the Our property specialists are able to understand the sales process, introducing your property to a true nature of your property’s ambience, meaning host of potential buyers in the comfort of their they are ideally situated to match it with our buyer’s own homes. hope and dreams. However, for specialist properties such as those With over 90% of our purchasers opting to buy a profiled by Period & Prestige, the traditional sales residence outside of their original specification, office still retains its importance. We know that our this is one of the key elements to achieving a key agency locations are essential to attract the right successful sale. kind of buyers. Understanding Your A Capital Involvement To service London’s increasing interest in desirable Buyer’s Aspirations and unique property, we have an established office When potential customers enter our traditional operating in the West End on Park Lane, through agency offices, we carefully meet, assess and qualify our membership of The Guild of Professional each individual. Estate Agents. Asking more than standard questions of budget Featuring impressive displays and knowledgeable and function, our service focuses on gaining an staff, conversant in all available properties, there appreciation of every buyer’s personal identity is no better way for you to engage with this and values. emergent market. Only properties with the required character and quality are considered for the Period & Prestige service, defining this as a standard of excellence for Watsons. Watsons A4_prestige_1209_v10.indd 6 12/09/2016 12:20 Our experience of selling our house with Period & Prestige was excellent. They were very professional, nothing was too much trouble and we felt their support all through the transaction. They lifted the stress from our shoulders and we really appreciated their care and commitment. We connecting would truly recommend them 100%. people with Mrs J, North Walsham property Watsons A4_prestige_1209_v10.indd 7 12/09/2016 12:20 A Personalised and Thorough Service You need a strong relationship with your agent to sell your property for the right price in your chosen timeframes. Develop a partnership with Period & Prestige to assist you in effectively profiling your house to potential buyers. Watsons is one of East Anglia’s most experienced estate agencies, with over 125 years successfully serving the Norfolk and Suffolk property markets. This history and legacy has given us an unrivalled knowledge in the movement and behaviour of buyers in this area, allowing us to shape our service around this audience. Working with Our Best From our prominently located office at 1 Bank Plain, Norwich, we offer unique homes for sale throughout Norfolk and Suffolk. Watsons offer all the traditional advantages of using an established firm, with unrivalled local market knowledge and genuine personal service, combined with the marketing resources of a high-profile Period & Prestige brand. Key to the Period & Prestige brand is our network of supporting offices and property specialists enabling us to register a higher quantity of quality buyers on a local level whilst also sourcing national enquiries for exclusive homes in this locality. Nick Eley, a partner in the business and head of residential sales and lettings, has 40 years’ I would highly experience in property sales in the region and recommend Period & Prestige. working with his dedicated team of valuers and I found your staff to be helpful negotiators, he comments: and professional at all times. “Working with you, we will explain how You understood and took to develop interest in your home and how best to display its individual characteristics, on board my circumstances, building desire in our customers and putting which was very important forward its real value. It is this personalised to me. service that is key to the success of the Period Mr P, Cromer and Prestige brand, providing you with dedicated support and a tailored service, in selling and purchasing property and distinctive homes.” Watsons A4_prestige_1209_v10.indd 8 12/09/2016 12:20 Your Journey to Completion At the heart of the Period & Prestige service is a Managing the details – to improve the careful and meticulous process. saleability of your property, simple changes may be suggested to streamline its profile, This ensures that your property is displayed in the allowing its important features to stand out best manner to engage potential buyers. without impairment. To help gain a fast sale of your property, a trusted Presentation and promotion – through our method of success is employed. various marketing channels and sales offices, Watsons This has been developed over years’ of interest is generated in your property, which operation, with an attention to detail at each stage is converted into prospective appointments Period & Prestige’s that is key to producing high with our agents. standards of service. Assisting the viewing process – if you are unsure Understanding the profile of your property of how to best engage with potential customers, – an initial inspection is conducted to gain a one of Period & Prestige’s team will help create full appreciation of all the factors that lend a vital the right impression. desirability to your property. Negotiating the final agreement – once interest Reviewing market conditions – research into has been established, Nick Eley and his team the current market and a comparison with similar of property specialists will personally manage properties is essential to forming an initial the negotiation process, assuring you of opinion on potential pricing. achieving the maximum possible return on Creating an effective valuation – your property. by connecting with your property, Watsons can better appreciate its true qualities and thus produce an accurate market valuation. Watsons A4_prestige_1209_v10.indd 9 12/09/2016 12:20 Creating Visibility and Attention Developing interest in our considerable portfolio is one of the cornerstones of the Period & Prestige Stand out on the street – our unique and highly service. decorative boards will instantly catch the eye of Using a bespoke selection of marketing strategies, a street traffic, notifying them to the availability of presentation package is constructed to display your your property. property to potential buyers. Feature in local media – we have connections Gaining attention for your property is an essential with channels such as the property pages of step towards the final sale. The Period & Prestige the Eastern Daily Press and Mustard TV that are service utilises a number of effective techniques to available for particularly intriguing locations. create a marketing profile including the following: To manage all the enquiries, Period & Prestige Working with standard services – as you employ a team of property specialists who are kept would expect, Period & Prestige advertises on continually up-to-date with our current portfolio.

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