Metroland Cultures
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Strictly Private & Confidential Metroland Cultures Appointment of Trustees of the Charitable Trust January 2021 The Opportunity Metroland Cultures has been established as a legacy of Brent 2020, London Borough of Culture and builds on projects and relationships nurtured over the year. Its mission is to platform Brent history, heritage, stories and artists to local, national and international audiences through arts and culture and bring in partnership and collaborations to Brent. Despite Covid-19, Brent 2020 has stewarded and celebrated artistic talent across the borough to deliver an unforgettable year. So far, highlights across the programme include generating a new podcast (VENT) with a reach of over 7.6 Million, generating over 200 paid opportunities for young people, 100+ reviews of Brent’s (and London’s) first Biennial, paid support of 300+ local artists and organisation, a new residency programme and scheme for visual artists and over 100,000 watching the No Bass Like Home performance. We have now secured seed funding and are looking towards securing the next 5 financial years for the charity. The legacy will be continued through a Visual Arts (Brent Biennial) and Music Biennial which will happen over the summer of each year. Alongside this we deliver Metroland University- a 2-month development programme for young people from Brent wanting to work in the arts and the creative industries. This is a pivotal time for Brent’s cultural future, our year as London Borough of Culture has given us a platform to tell our story and embed our cultural agenda for years to come. We have generated an active audience, and a suite of partners who want to support us in the next stage of our journey. Metroland Cultures has been established and governed under the leadership small Board of Trustees and as we come to the end of the year, we are now looking for additional Board Members to work with us steward us on the next stage of our journey. We are particularly looking for Board Members with expertise in Visual Arts, Finance, Fundraising and Human Resources. We hope that the opportunity to join us will be of interest to you and we look forward to discussing this further. About Brent The Borough of Brent is a London borough located in North West London, and forms part of Outer London. The major areas are Wembley, Kilburn, Willesden, Harlesden and Neasden. Today, Brent is one of the UK's most culturally diverse boroughs, with people from BAME backgrounds comprising 64% of the total population. There are 149 languages spoken in Brent and in 2016 55% of Brent residents were born outside of the UK. Brent is also proud of its younger population: a quarter of the population are under the age of 18. Being London Borough of Culture gives Brent an opportunity to celebrate Brent’s heritage and discover Brent's future cultural identity through a programme which has been developed with the community and aims to target Brent’s unique demographics. Brent is the home of Zadie Smith, reggae, Wembley Stadium, the Grunwick Strikes, the Kiln Theatre, and the largest Hindu Temple in Europe. About Metroland Cultures At bid stage to be the London Borough of Culture Brent committed to establish a trust - Metroland Cultures- to deliver the year and be a mechanism to create a sustainable cultural offer in the borough for the foreseeable future. The Brent 2020 programme, Metroland has delivered has been the first step in a systemic change to culture for the council and borough by establishing culture as a viable approach for Community Engagement, Regeneration, Placemaking and a method to engage and challenge young people from across the borough. Metroland has built new relationships across the council and with the community, giving voice and opportunity to share their stories. Going into 2021 a key objective of the legacy will be to maintain these and grow these relationships. Metroland Cultures role going into 2021 and beyond will be to secure a successful legacy of Brent’s year by building on the projects and relationships built over 2020. It will work in partnership with the community and Council to celebrate Brent’s cultural heritage and grow its creative future. Through a Visual Arts and Music Biennial to present stories and artists to local, national and international audiences. Each year, around the Music programme or Visual Arts programme, Metroland University will offer a 2-month development programme to young people from Brent who want to work in the arts and the creative industries. About Brent 2020’s shared legacy A central pillar of Brent’s bid to be the Borough of Cultures focused on building a legacy for the borough- we wanted to ensure culture, arts and the creative industries continue to thrive and establish Brent a key cultural destination in London after 2020. As we move into 2021 Metroland, the Council, the Voluntary Community Sector (VCS) and the Blueprint Collective will work together on one legacy, delivering different elements. Our approach to the legacy reflects our year of culture, it will be planned and delivered with the community. 1. The Council will continue to ensure every Child in Brent has a right to access arts and culture through establishing a Local Cultural Education Partnership incubated in the CYP team for the initial 18 months 2. The Council will continue to ensure Brent is a place and a borough which welcomes artists and creativity. It will do this through establishing a pipeline of free space, both meanwhile and permanent for arts and culture across its building programme 3. Metroland Cultures which will continue to develop the Brent Biennial and in addition will deliver a Music Biennial. These will establish Brent as a key place to visit in London elevating its Night-time Economy, Visitor Economy and Creative Industries. The Biennial’s will platform Brent Creatives to London-wide, National and International Audience. 4. The Voluntary Community Sector will build on Brent 2020 programmes for Young People. Supporting young people to access the arts and supporting the VCS to build capacity to ensure a substantive cultural offer for all young people in the borough. Priorities are to hand Seen & Heard to a local organisation, signpost the Collective to other young people’s offers across the borough and to embed the Artist network back into the community. 4 Year Programme Plan for Metroland Cultures Theory of Change for Metroland Cultures About the Charitable Trust Metroland Culture Ltd is established as a Company Limited by Guarantee and Charity. Over 2020 it has managed and delivered the 4.6Million budget for the London Borough of Culture programme and has been funded through a range of contributed and earned income sources, including a service level agreement with Brent Council. It has also raised significant voluntary income to support both the London Borough of Culture activities and the legacy programme. By March 2021 it will have one set of audited accounts and will have completed the London Borough of Culture programme. Metroland Cultures is currently governed by a small group of Trustees that is looking to grow: ERROL DONALD. Errol is a pioneer of UK graffiti art and qualified creative wellbeing practitioner. He is also the CEO of Mindspray, a creative platform connecting globally to celebrate the art of cultural storytelling. In celebrating creative approaches to health and wellbeing, Mindspray aims to unite and inspire the next generation of creative leaders to create new approaches to mental health and emotional wellbeing. With a unique blend of experiences that include everything from brand strategy and cultural heritage, to leadership coaching, Errol advises clients on the planning of initiatives that meet at the intersection of arts, culture and healthcare. DIGBY HALSBY. Digby is an award-winning communications professional whose promotional experience spans public relations, marketing and publishing. At the Paris-based advertising agency Iceberg-Bozell he developed pan-European advertising campaigns for market-leading consumer brands. In agency and in-house roles within the publishing sector he developed the brands of breakthrough literary talents, media managed leading literary awards and publishing events and directed promotional campaigns for internationally bestselling authors, thought-leaders and cultural figures. In 2009 Digby co-founded Flint Culture, a specialist cultural consultancy that has gone on to provide cultural advisory and communications services to brands, businesses and organisations ranging from the 2012 Cultural Olympiad, the British Library, Christie’s and the London Art Fair, to BT, Time Out and the National Trust. Based in London and working across Flint’s international offices, Digby offers expertise in brand management, audience engagement, business development and corporate, consumer and cultural partnerships. CLLR KRUPESH HIRANI. Krupesh graduated with a Politics degree from the University of Nottingham in 2007 and has developed strong hands-on experience in the political sector, working for Barry Gardiner MP in the House of Commons and being on the Parliament and Government Programme at the Hansard Society. He then went on to work as a Policy and Business Development Officer for a new public affairs think tank and was mentored through the Operation Black Vote shadowing scheme by the Rt Hon David Lammy MP. In 2008 he was awarded with a Youth Gold Achievement Award during his tenure at the British Youth Council. He stood as a Labour Party candidate in the 2010 local elections and was elected as Councillor to the London Borough of Brent, representing Dudden Hill Ward. In 2012, he joined the Council’s leading Executive Group after becoming the Lead Member for Adults and Health, making him the youngest person in the country to hold this portfolio. He is the current Cabinet member for Adults, Health and Wellbeing at the London Borough of Brent.