PRESS INFORMATION

For Immediate Release: August 30, 2017

LIDL SKYR ICELANDIC-STYLE YOGURT TAKES GOLD AT PRESTIGIOUS DAIRY COMPETITION

ARLINGTON, VA - If you haven’t moved past Greek yogurt – it’s time to. For your favorite grab- and-go breakfast staple, reach for Icelandic-style Skyr yogurt instead. It is not only higher in protein, but often also lower in sugar. What’s even better? Lidl sells varieties starting at $0.99 and one of them was just named the #1 yogurt in the country.

The results come from the 2017 World Dairy Expo’s Championship Dairy Product Contest in Wisconsin, the most prestigious competition of its kind in North America. Lidl’s Skyr Pomegranate Mixed Berry flavor came in first in the Open Flavor Yogurt category.

Lidl’s Skyr has a lot to offer. For one, it has more protein than some of the leading nutrition snack bars, so it’s perfect as a pre-workout snack. It also has less sugar and calories than the leading national brand of Icelandic style yogurt. Plus ours retails for just a fraction of the cost. And if you want proof of what it’s got on Greek, our award-winning Skyr has 3g less sugar, 3g more protein and less overall calories than a comparable variety of the leading national brand for Greek yogurt[1]. Skyr flavors available at Lidl include Plain, Vanilla Bean, Pomegranate Mixed Berry and Strawberry.

And if yogurt just isn’t your thing? That’s OK, because out of the 1,400+ products entered in this year’s contest, Lidl’s came home with a total of 16 medals - the most of any retailer.

See below for a full overview of other award-winning products from this contest:

Category Medal Product Price[2] Aged Cheddar Gold Extra Mature Cheddar – Preferred Selection $5.99 Blue Veined Cheese Gold Crumbled Blue Cheese $1.39 Open Class Soft Cheese Gold Double Crème Brie Wedge – Preferred Selection $2.89 Open Flavor Yogurt Gold Skyr Yogurt – Pomegranate Mixed Berry $0.99 Sharp Cheddar Silver New Yok Cheddar Cheese – Aged 9 Months $2.29 Strawberry Yogurt Silver Traditional Fruit Yogurt (0% fat) $0.29 Regular Vanilla Ice Cream Silver Vanilla Ice Cream $1.99 Ice Cream with Nuts Silver Butter Pecan Ice Cream $1.79 Frozen Yogurt Silver Low Fat Vanilla Frozen Yogurt $2.69 Open Class Cheese Bronze Spanish Cheese Tapas Manchego $3.99

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PRESS INFORMATION

Flavored Greek Yogurt Bronze Greek Yogurt Fruit on the Side, Cherry $0.79 Strawberry Yogurt Bronze Probiotic Traditional Yogurt (1.5%), Strawberry $1.39 Open Flavor Yogurt Bronze Traditional Yogurt (1.5%), Vanilla $0.29 French Vanilla Ice Cream Bronze French Vanilla Ice Cream $1.79 Open Class Sherbet Bronze Rainbow Sherbet $2.39 Frozen Yogurt Bronze Blueberry Cream Frozen Yogurt $2.59

About Lidl Lidl operates more than 10,000 stores in 28 countries, offering customers the highest quality fresh produce, meat, bakery items and a wide array of household products at the lowest possible prices. Lidl first established its U.S. headquarters in Arlington County, Virginia in June 2015. Since then, it has announced regional headquarters and distribution centers in Spotsylvania County, Virginia, Alamance County, North Carolina, Cecil County, Maryland and Bartow County, Georgia. For more information, visit www.lidl.com.

[1] Comparison made based on a 5.3oz serving size [2] Prices subject to change at any time

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