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Measuring and Growing Active Modes of Transport

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Measuring and Growing Active Modes of Transport JULY 2016 PREPARED FOR: AUCKLAND TRANSPORT MEASURING AND GROWING ACTIVE MODES OF TRANSPORT IN AUCKLAND The overall MANAGE THE ROADING NETWORK business BY MAKING THE RIGHT INVESTMENT objective AND PROMOTE DECISIONS TO ENCOURAGE BEHAVIOUR CHANGE OF AUCKLANDERS TO ACTIVE MODES OF TRANSPORT. WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 2 The annual In order to drive a change in behaviour, Auckland Transport is developing a deep understanding of the decision-making process around walking and Active Modes cycling. Survey plays an important The annual Active Modes Survey provides Auckland Transport with the opportunity to measure performance in these key travel modes and track role in progress over time. measuring It also provides insight into where investment and promotions should be behaviour targeted to provide the strongest return. change WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 3 AGENDA 01 Measuring progress for Active Modes 02 A deeper understanding of how Aucklanders travel 03 Opportunities to drive behaviour change 04 Bringing it all together WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 4 .01 Measuring progress for Active Modes Using a common framework across the business, we think about moving people up the adoption framework WHAT IS OUR FRAMEWORK FOR BEHAVIOUR CHANGE? REJECTORS CONSIDERERS OCCASIONAL MEDIUM FREQUENT Those unable to walk/ Never walk/cycle but Cycle or walk less Cycle or walk Cycle or walk twice cycle, as well as those would consider it than once monthly monthly to weekly a week or more who never walk/cycle and wouldn’t consider it WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 6 Aucklanders are bearing witness to a number of significant changes CHANGING HEALTH INCREASING TIME POOR AND EXPECTATIONS COST OF LIVING WRESTLING GROWING POPULATION BALANCING FOR CONTROL (DRIVEN BY MIGRATION AND URBANISATION) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 7 And this is coupled with significant city and roading infrastructure developments ROADING NETWORK PUBLIC TRANSPORT PARKING CONGESTION CONGESTION FRUSTRATIONS INCREASING CITY RAIL LINK PREMISES CENTRALIZATION CONSTRUCTION DEVELOPMENT (CORPORATE AND RESIDENTIAL) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 8 IMPLICATION IMPLICATION THESE CHANGES REPRESENT A STRONG OPPORTUNITY TO GROW ACTIVE MODES OF TRANSPORT WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 9 The proportion of Aucklanders cycling has increased again in 2016 CYCLING BEHAVIOUR (% of Aucklanders) 31% 27% 20% 13% 11% 6% Significant progress has been made in this active mode over the past two years. 2014 2015 2016 % cycling once a week or more Total % cycling A6. On average, how often do you do each of the following, for any reason? Total sample (n=1,178) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 10 We are seeing some migration through the adoption framework MORE AUCKLANDERS ARE CYCLING 31% of Aucklanders in 2016 (up 4 points from 2015) vs 27% in 2015 2016 46% 22% 12% 13% 6% REJECTORS CONSIDERERS OCCASIONAL MEDIUM FREQUENT 2015 47% 26% 8% 12% 6% » With more Aucklanders now cycling, there is also an opportunity to get them doing more of the cycling journeys we want them to. A6. Rejectors (unable or never cycle and wouldn’t consider). Considerer (never cycle but would consider), Occasional (less than monthly), Medium (monthly to weekly), Frequent (twice a week or more) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 11 A greater proportion of cyclists are now travelling by bike for key journeys Within the repertoire of cycling occasions, most 75% Aucklanders are cycling for recreation or fitness. % OF CYCLISTS DOING THESE OCCASIONS 21% To get to from/shops +2pts 23% FROM 12% 31% 35% To go to/from work +1pts IN 2015 THIS YEAR 13% To get to/from school, 4% +3pts In 2016 there is an increase in those college, university 7% doing key point-to-point journeys (to/ from work, study, public transport or the 5% shops) by bike. To get to/from +2pts public transport 7% A7. What types of trips do you bike for? Cyclists (n=424) * Alignment of codeframe from 2015 to 2016 includes ‘Exercise + Fitness’ as a seperate code WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 12 Beyond an increase in behaviour, we are seeing positive changes in perceptions year on year OVERALL STATE CONFIDENCE AUCKLAND HAS A WELL- CYCLE LANES IN AUCKLAND OF CYCLING IN CYCLING CONNECTED CYCLE NETWORK ARE OF GOOD QUALITY 2016 2016 2016 2016 3% 11% 11% 16% 16% 28% 31% 39% Agree16% Agree 43% Agree Agree Agree 34% 34% 27% 58% 11% 37% 16% 16% 16% 14% 17% 4% 4% 5% MEAN SCORE: 5.0 MEAN SCORE: 3.6 Don’t know 0-4 (Disagree) 5 (Neutral) 6-10 (Agree) Q24. Overall, how do you view the current state of cycling in Auckland? Able bodied (n=1,046) A5a. In general, how confident are you/would you be in riding a bicycle in the Auckland area? Able bodied (n=1,046) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 13 A26. How strongly do you agree, or disagree, with each of the following statements? Able bodied (n=1,046) IMPLICATION Perceptions of cycling in the city are changing for the better The work that has been As a result, we are seeing Whilst there is still significant conducted to date greater confidence in cycling work to do, we are moving around improving cycling and key changes in cycling perceptions and behaviour in infrastructure, and then behaviour; more people are the right direction. There is a driving strong awareness cycling in general, people are strong opportunity to continue of it, is playing a key role in cycling more frequently, and to build on this momentum improving perceptions. more people are doing the key at a time when Aucklanders point-to-point journeys we are increasingly looking for want them to. alternative transport solutions. WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 14 Walking has a different challenge – it’s less about penetration 89% OF AUCKLANDERS vs 88% IN 2015 10% 1% 4% 17% 68% REJECTORS CONSIDERERS OCCASIONAL MEDIUM FREQUENT Nearly everyone is walking to some extent. GETTING PEOPLE OUT OF THEIR CARS AND THE CHALLENGE FOR WALKING IS REPLACING THESE TRIPS WITH WALKING A6. Rejectors (unable or never walk and wouldn’t consider). Considerer (never walk but would consider), Occasional (less than monthly), Medium (monthly to weekly), Frequent (twice a week or more) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 15 We are also seeing more people engaged in walking for point-to-point journeys this year % of walkers doing these occasions 63% For recreation or fitness 60% 45% To get to/from shops +6pts 51% 24% To get to/from public transport +8pts 32% 58% 68% IN 2015 IN 2016 16% To go to/from visiting friends or family 21% The opportunity is 16% » To go to/from work +4pts to continue to grow 20% the number of people 13% walking for the key point- As part of my job 16% to-point journeys – and also to increase how 7% To get to/from school, college, university +5pts frequently they do them. 12% 10% To walk children to/from school 12% 2015 2016 B3. What types of trips do you walk for? By walks, we mean walks of ten minutes or longer at a time. Walkers (n=1,052) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 16 IMPLICATION Auckland has seen incremental growth in active modes of transport year on year There has been a significant increase The proportion of people walking in the number of cyclists. at all is steady year on year. NEW CYCLISTS NEW WALKERS 45,600 OVERALL 11,400 OVERALL NEW CYCLISTS WALKERS 28,000 DOING POINT-TO-POINT TRIPS 108,000 NOW DOING POINT-TO-POINT TRIPS * Population extrapolation based on 2013 Census figures for Auckland’s 15+ population. WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 17 .02 A deeper understanding of how Aucklanders travel Gaining a deeper understanding of Aucklanders’ travel behaviour This year the survey looks to expand on current knowledge and delve deeper into Aucklanders’ travel behaviour. SPECIFICALLY: What types of And what different How many times journeys have travel modes did did they make those Aucklanders made they use for those trips in that week? in the last week? trips? WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 19 Travel patterns are based on a multitude AUCKLANDERS ARE MAKING 24.4 TRIPS of journey types and travel modes PER WEEK ON AVERAGE Volume of Trips (all Aucklanders) Motor Car Walking Bus Train Cycling Ferry TOTAL bike To get to/from work 22% To get to/from shops 20% To get somewhere else 16% To get to/from visiting friends or family 10% To get to/from public transport 11% As part of my job 8% To get to/from school, college, university 7% To take children to/from school or day-care 7% TOTAL 58% 28% 7% 3% 2% 2% 1% 100% Q2. Thinking about the past week, how many times did you use each mode of transport when travelling for these occasions? Based on average trips made in past week. Total sample (n=1,178) WWW.TRA.CO.NZ CONFIDENTIAL © TRA 2016 20 A valuable perspective of travel behaviour is gained by looking at trip volume Top travel modes by trip volume Top journey types by trip volume RK PING O OP W H S 2% 22% 20% 28% 58% » The key challenge is to reduce pressure on the roading » We will make the biggest difference network. This will come from targeting car journeys. targeting the journey types that are done most often. Q2. Thinking about the past week, how many times did you use each mode of transport when travelling for these occasions? Based on average trips made in past week.
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