The latest blockbusters, old favourites, classic Sky Movies viewing profiles cinema, major seasons and themed festivals – Sky Premier by age Sky Moviemax by age Sky Cinema by age 4-15 18% 4-15 12% 4-15 9% a choice of over 60 screens and staggered start 16-34 32% 16-34 32% 16-34 23% times. 4.3 million customers are choosing to stay 35-54 38% 35-54 38% 35-54 38% 55+ 12% 55+ 18% 55+ 30%

SKY MOVIES & SKY BOX OFFICE home to go to the movies with Sky. Source: TNS/BARB Source: TNS/BARB Source: TNS/BARB

Oscars night Presented by Barry Norman and Elle MacPherson – Sky Premier.

Sky Movies In addition, the Sky Box Office Hollywood’s biggest stars. Via the Expanded Sky Box Office BSkyB’s movie channels benefited service has 61 movie screens offering core channel and multiplex screens, Sky Box Office expanded its strongly from the first full year of early showings of the biggest films Moviemax showed 898 different titles service in September 1999 technological advantages offered from all the major Hollywood studios. over the 12 months, 252 of them and also operates five screens by Sky digital with increased movie channel premieres, including showing 18 Plus movies from subscriptions and share of viewing. Film favourites I Know What You Did Last Summer, 10.00pm each day. The movie Sky Premier Double Team, Scream 2, Blues channels’ analogue service was Things have moved on since Sky Premier is home to the biggest Brothers 2000, Deep Rising and closed down in April 2000, the audiences had the stark choice of and best films. It showed over 650 Halloween H20. first BSkyB service to complete going to the cinema to see a first different films during the year, the transition to digital, more run movie, or waiting for it to turn including 216 movie channel Themed nights continued, including than a year ahead of the up on terrestrial television. The premieres. These were supported a Jean-Claude Van Damme week planned June 2001 conclusion multiplexed versions of Sky Premier, by live coverage of The Oscars, The advertised as ‘Muscles from Brussels’, of analogue transmission. Sky Moviemax and Sky Cinema Orange British Academy Film Awards a martial arts night at Christmas, now offer customers 12 screens of and authoritative movie commentary ‘Kick-Boxing Day’ and ‘ScaryMax’, Sky Box Office buys continue movies, allowing greater flexibility programmes such as Barry Norman’s a weekend extravaganza of horror to peak at the weekend, with of choice and convenience of start Film Night and Richard Jobson’s films over the May Bank Holiday. 44% of purchases on Saturdays/ times. In peak time, viewers have Movietalk. Sundays and 59% on Friday/ the choice of up to six films starting Movie classics Saturday/Sunday. The top selling every hour. In addition, Sky Premier celebrated Sky Cinema genres are action adventures and the new millennium with the Sky Cinema specialises in film comedies. The top five titles for Increased viewing share Millennium Movies Show presented classics and offers audiences a the year were Lethal Weapon 4, This immense diversity of choice by Barry Norman and Lord remarkable selection of movies, There’s Something About Mary, has led to a significant increase in Attenborough. It aired on Saturday covering seven decades. It screened Armageddon, Saving Private Ryan viewing. The January to June 2000 11 July 1999, celebrating a century 793 different films in 1999/2000, and Dr. Dolittle. period saw a share of viewing in of cinema with the results of the ranging from Fred Astaire’s 1935 digital satellite homes in excess nation’s vote for its favourite three classic Top Hat, to 1991 fantasy Sky Box Office again featured an of 7%, approximately double the films. These proved to be Star Wars, The Fisher King. exciting programme of live and average share in analogue homes, Titanic and Gone With The Wind. The exclusive pay-per-view events. and by quarter three total movies programme was followed by a weekly Major seasons and themed festivals The highlights of the year were share was up 18% on the season, between July and November included John Wayne Day, Clint the Lennox Lewis vs. Evander previous year. 1999, featuring films from the Sky Eastwood Birthday Week, An Alfred Holyfield fight and live concerts Premier’s Millennium Movies top 100. Hitchcock Tribute and Elizabeth from Simply Red, the record There has also been a steady Taylor: A Cinema Celebration. breaking teen group Steps and increase in the number of subscribers Top action movies Budweiser sponsored a season Sir Cliff Richard. to the premium movie channels. Sky Moviemax on Cinema, ‘Budweiser American This number has grown to over Sky Moviemax is billed as the channel Classics’, which included such 4.3 million across satellite, cable for high-action escapist entertainment, all-time greats as Rebel Without a and DTT. adventure and comedy, featuring Cause, High Noon and Goodfellas.

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23Sky Movies 4 56 1. Titanic – Sky Premier 2. Halloween H20 – Sky MovieMax 3. Working Girl – Sky Cinema

Sky Box Office 4. Entrapment – Sky Box Office 5. Steps in concert – Sky Box Office 6. Lennox vs. Holyfield – Sky Box Office

British Sky Broadcasting Group plc British Sky Broadcasting Group plc 42 Operational Review 43 Operational Review