Channel Investment Start Platforms Sky Christmas Sponsorship Opportunity
skymedia.co.uk @skymediaupdates skymedia Christmas with Sky Media Sponsorship Opportunity
Mary Poppins Returns
Channel Investment Start Platforms
Available Upon *Channels vary Broadcast UK Request Sept 19 – Jan 20
Reach 30” Equivs Media Value 765+ 31m Hrs Sponsored 1,155 £4.1m Ads Branding Ads 40% off ITV
The Opportunity The ultimate opportunity for a brand to sponsor a great range of Christmas programming and films from across the Sky Media portfolio, throughout September 2019 – January 2020 *specific channels varies.*
Mutual viewing increases during the Christmas period and Sky homes see the most mutual viewing in comparison to the national average! Scheduling & Accreditation • Sky Cinema Christmas: 20” opener • Sky One: 15” openers & closers and 5” break bumpers • True Christmas/ Christmas 24/ Christmas Movies: 10” openers & closers and 5” break bumpers • Channel 5/ 5 Star and NOW Christmas: 10” openers & closers
Sky Cinema Drama & Romance rebrands as Sky Sky One is the perfect host for a bigger, brighter Cinema Christmas bringing you a host of your and bolder style of Christmas entertainment. favourite Christmas films! This year we’re scheduled to have the following Movies 24 magically transforms into Christmas 24. Xmas specials: Consistent, warm and like a big hug. Christmas 24 • The Reluctant Landlord has movies with a happy ending all day everyday. • In The Long Run • The Russell Howard Hour Christmas Movies offers an exciting mix of Action, • Romesh Looks Back At The Future Drama and festive favourites old and new; Channel • After Ever After 5 and 5 Star is the perfect way to reach a broad audience on a daily basis across this key period. Sky One will host one of the biggest recent films • C5 and 5 Star on Christmas Day to bring families together on • Monday – Sunday this special day. • All movies pre 6pm Christmas Movie • Average 8 x 10” per movie
Sky Media & All Around The World are excited to be From late September right through the festive offering the opportunity to sponsor NOW period Sony Movies Classic re-brands to the much Christmas, the TV incarnation of the massive chart loved Sony Movies Christmas! The channel airs brand “NOW That’s What I Call Music” showing the back to back feel-good Christmas movies, all day biggest Christmas hits! every day, offering families the chance to discover a vast collection of Classic Christmas Movies.
skymedia.co.uk @skymediaupdates skymedia Sky One Christmas Specials Ads Ads ABC1 HWCH Total Actuals 25 26 37 Total 30” Equivs 12 12 18 Sky One Christmas Movie Ads Ads ABC1 HWCH Total Actuals 10 9 19 Total 30” Equivs 4 4 8 Sky Cinema Christmas Pop Up channel Ads Ads ABC1 HWCH Total Actuals 12 12 18 Total 30” Equivs 10 10 15 True Christmas Ads Ads ABC1 HWCH Total Actuals 814 422 494 Total 30” Equivs 342 177 208 Christmas 24 Ads Ads ABC1 HWCH Total Actuals 583 412 515 Total 30” Equivs 245 173 216 Christmas Movies Ads Ads ABC1 HWCH Total Actuals 932 1031 740 Total 30” Equivs 466 515 370 NOW Christmas Ads Ads ABC1 HWCH Total Actuals 55 42 67 Total 30” Equivs 27 21 34 Fully Combined Ads Ads ABC1 HWCH Total Actuals 2,530 1,664 2,002 Total 30” Equivs 1,155 768 925 Coverage (%) 61 57 59 Coverage (000s) 31,091 15,998 4,194 OTS/Frequency 41 29 34
Opportunity T&C’s
• The investment cost includes UK broadcast only • The ROI sponsorship of Linear has not been included in the asking price but is available for additional investment. Please note that the UK linear sponsorship will be simulcast in ROI unless the ROI feed is sold separately. • The UK logo for the UK sponsor promos on Sky One, Sky Cinema, Christmas 24 and True Christmas will be carried in ROI regardless of whether there is a separate ROI sponsor, as these feeds/assets cannot be split by territory • Please note that the UK linear sponsorship of Sky One , Sky Cinema Christmas, Christmas 24 and True Christmas will be simulcast in ROI as these feeds cannot be split by territory Advance will incur additional investment dependent on what is required. • The final investment excludes creative production, independent research and is subject to brand, channel and compliance approval. • Scheduling to TBC and subject to change.
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