Brixton Street Market Masterplan & Action Plan 2018-2023 Draft for consultation Brixton Street Market Masterplan & Action Plan

2018-2023

A report by London Borough of Lambeth xi xxi 1 2 3 4 5 6 7 8 FOREWORD 1 EXECUTIVE 2 INTRODUCTION 4 BRIXTON'S 6 BRIXTON'S 10 THE FUTURE 14 RESEARCH AND 15 THE BRIXTON 25 THE BRIXTON 34 ACTION PLAN 47 SUMMARY STREET MARKET: MARKETS: VISION FOR CONSULTATION STREET MARKET STREET MARKET PAST AND CHALLENGES BRIXTON'S CONCEPT ACTION PLAN PRESENT AND STREET MARKET MASTERPLAN OPPORTUNITIES xi Foreword

I am delighted to introduce the draft Brixton This Street Market Masterplan and Action Plan, ment of over £1m in the street market, in particu- Street Market Strategy and Masterplan. and the extensive survey, consultation and - re lar Electric Avenue, to improve the infrastructure, search that underpins it, has revealed that despite public realm and operations. But still much more The document reaffirms our commitment to Brix- its popularity, the market is surviving, rather than remains to be done. ton's street market and its operation as a local au- thriving. The challenge ahead is to retain commu- thority run market. It sets out an ambitious plan nity value, strengthen commercial performance The plan sets out the next stage of improvement for how we can further improve the customer and adapt as Brixton changes, taking up an en- work the remaining market streets of Brixton Sta- experience, boost trade and provide the basis for hanced role in a growth borough and a global city, tion Road and Pope's Road, along with the adja- the Council and our partners to secure additional whilst balancing tradition and modernity. cent shops and businesses on those roads. funds for further investment. Future investment through the Your New Town It also articulates how the market management Brixton’s street market is a vital ingredient in the Hall, Somerleyton Road and Brixton Central will move forward to support a growing street diverse, creative and independent Brixton. It is schemes will deliver new homes, commercial and market. part of the very fabric of community, commerce, community spaces, bringing more people and heritage and place. jobs to the area. This change inevitably raises This Street Market Masterplan and Action Plan is tensions, which the Council is sensitive to. It is for currently a draft for consultation. It plots a way It’s a place where people can come together and the Council, working with the market traders and forward for the market over the next five years. belong. Through initiatives like the Alexandra others, to both capitalise on these changes and I invite traders, residents, and the wid­er commu- Rose Food Vouchers it supports access to cheap manage them in a balanced way. nity to let us know any comments or thoughts healthy food for those on low incomes, lifting about the approach set out. health and living standards. Over the years the Council has made sustained at- tempts to support the street market and its trad- Once finalised, we hope the strategy will help The market is also part of a changing and growing ers, through grant funding, comparatively cheap ensure Brixton’s market retains its di­versity, cre- town-centre economy, contributing to a national- fees and charges, and acting flexibly to enable ativity and independent spirit, whilst seizing op- ly and regionally distinct cultural, food, drink, lei- greater trader freedom and responsibility, includ- portunities that will unlock its latent potential and sure and entertainment offer. At the grass-roots it ing licensing the Brixton Market Trader Federation enable improvements in its perfor­mance that will attracts footfall to the town-centre and provides to develop and manage the community market in secure its long-term future. low cost, low-risk ‘start up’ opportunities that Brixton Station Road. have led to local success stories like Joy, Healthy Eaters, Maria Sabina and Koi Ramen. The Council has underlined this commitment to Councillor Matthew Bennett - Cabinet Member for the market by securing and delivering the invest- Planning, Regeneration & Jobs

1 xii Executive summary

The Brixton Street Market Action Plan and Mas- The Masterplan and Action Plan is supported by • Customer focus terplan seeks to: research and consultation, which is set out in • Mix of Commodities the main body of the report. This work includes • High standards • Establish a future vision for Brixton’s street one-on-one interviews with market traders, • Attractive streets & good quality infrastruc- market that is shared by all its users market research with shoppers though on street ture • Inform and guide the future management survey and focus groups, workshops with key • Effective waste management and focus on arrangements of Brixton’s street market local stakeholders, the development of physical environmental sustainability • Set out a phased delivery action plan towards models to look at market stall layout options and • Sustainability realising the future vision trails of new gazebos with market traders. • Safe & secure design

The post-war period up to the mid-1970s wit- Brixton’s markets face challenges, some strategic, To achieve this the Masterplan and Action Plan nessed the street market’s high watermark, with financial, operational, but also how the custom- proposes that the Council commits to continue stalls extending the full length of Pope’s Road er base is changing. The need for investment in to manage the Market, while working closely and while the 1990s and into the 2000s the physical infrastructure is also key. Central Gov- with traders, retailers and their representatives. street market remained central to the town cen- ernment cuts mean that local authority markets The council proposes to implement a new Mar- tre, it was subsisting without flourishing. In more are coming under significant budgetary pressures ket Manager post to help oversee the strategy recent years traders had begun to talk about the and the increasing need to demonstrate they and the framework for future investment in the market being in decline. are on a self-financing and sustainable footing remaining market streets. is becoming paramount. The Masterplan and The market now consists of 117 pitches, locat- Action Plan identifies the key opportunities of This Masterplan has been developed in parallel ed in adjoining streets - Electric Avenue, Pope’s the on-going regeneration and investment in the with the delivery of the first phase of invest- Road and Brixton Station Road – the market town centre and the need to adapt to new cus- ment in Brixton’s market, the £1m investment in forms a horseshoe, bisected by Atlantic Road and tomers, while continuing to serve its many loyal Electric Avenue. It also sets out a framework for two overhead rail lines that separate the market and longstanding customers. future investment in the street market, including: streets, creating both distinction, but also dislo- cation. Brixton street market, and other street The Masterplan and Action Plan sets out a vision • Hard and soft landscaping and the potential markets like it, face considerable strategic and for the Brixton’s street market that by 2022 will for new market stalls on Brixton Station Road locally specific challenges, coupled with clear be known for its: and Pope’s Road opportunities for growth and a secure future. • Improved street market function and pedes- • Affordability & financial sustainability trian movement • Unique identity • Way-finding and gateway signage

2 • Improved pedestrian and goods access & The Masterplan and Action Plan sets a timetable storage for delivery and includes key partners who will • Enhanced waste management help deliver the changes required over the next 5 years. The Action Plan sets out a strategy for the next five years to work with and build on the physical While an enormous amount of work was under- changes planned in the Masterplan. It includes: taken since the initial development work for the Masterplan and Action Plan, this document sets • A steering group to be created to deliver the out the basis for further work necessary to keep Brixton Street Market Action plan the momentum going for the continued im- • A commitment that the Council will operate provement of Brixton markets. It sets out a clear and manage the market evidence base and captures the tangible and • A ‘traders’ charter’ or ‘good conduct agree- deliverable next steps. ment’ • Improved marketing • Small increases in pitch fees to help the market become financially self-sufficient over time • Continued work around licensing, commodity mix and enforcement in the market streets • Attracting new traders into the market • Explore opportunity for a weekly evening market on Brixton Station Road. • The need to consider extending the trading day to capture evening trade, including on Wednesdays, opening on Sundays and poten- tially closing on Mondays, subject to further discussions with traders • Contactless payments should be rolled out to traders across the market streets.

3 1 Introduction

The Brixton Street Market Masterplan and The Council’s Shared purpose and Borough Plan Brixton Street Market Action Plan Strategic Objectives

The Brixton Street Market Masterplan and the In establishing a future vision for Brixton’s street Brixton Street Market Action Plan were commis- market, the Masterplan and Action Plan support sioned by Lambeth Council as separate, but inter- the three strategic objectives the Council has linked, pieces of work to: established for itself and its partners in the Bor- ough Plan, Future Lambeth – Our Borough Plan, 1. Establish a future vision for Brixton’s street for the period 2016 - 2021: market that is shared by all its users 2. Inform and guide the future management 1. Inclusive growth – exploiting a once in a gen- arrangements of Brixton’s street market eration opportunity to improve the Borough 3. Set out a phased delivery action plan towards and the lives of people living in it by playing a realising the future vision vital role in London’s economy and unlocking the potential that exists, particularly in the The two are brought together here in this single centre and the south. document. Delivery of the Street Market Master- 2. Strong and sustainable neighbourhoods plan and Action Plan is already well under way, – working with residents and business to with over £1m of investment from the council, sustain resilient communities and places to the Mayor of London’s High Street Fund, Trans- which people can belong, prosper and have port for London and the Heritage Lottery Fund in a stake in the future, including safe and clean Electric Avenue. This constitutes phase 1 of what streets, attractive high streets, and places for will be a multi-phase delivery programme. the community to come together. 3. Reduce Inequality - shaping investment and The Market Action Plan and Masterplan will help development so it leads to lasting change for drive the development of Brixton’s street market all parts of our local economy and communi- over the next five years aligned with the wider ties, using the proceeds of growth to improve Future Brixton regeneration programme. In par- the prospects of those who most need our ticular, later stages of the Masterplan and Action support, including addressing long-term un- Plan will be largely reliant on the proposed devel- employment and low pay, poverty and health opment at Brixton Central. inequalities.

4 5 2 Brixton’s street market : past and present

The past ville Arcade 1937. Today the latter is known as Brixton Village. The 150 year history of Brixton’s street market • Street market stalls first appeared in Electric has been one of change. Market stalls once in Avenue in 1950 coinciding with the arrival of Atlantic Road can now be found in neighbouring the first Afro-Caribbean communities In Lam- streets. Horses and carts that gave way to bikes beth. It was from this point that the street and trams, have, in turn, given way to cars and market began to acquire an international and buses. Every day staples like cabbage and mutton multi-cultural flavour. long ago gave way to plantain, patties and rice • The post-war period up to the mid-1970 wit- and peas, which have, in turn, now made room nessed the street market’s high water-mark, for mooli, pak choi, ramen noodles and tacos! with stalls extending the full length of Pope’s Road. Brixton’s markets – a timeline: • The riots of 1981 and 1985 highlighted a need to address social and economic issues. • Completion of the Chatham mainline through • In the 1990s the Brixton City Challenge Brixton in 1862 was pivotal in transforming a sought to attract investment. It enjoyed semi-rural outpost to a burgeoning suburban some success, including investment in the centre. It was at this time that market stalls tube station and the market. However, by first appeared at the entrance to the newly and large, private sector investment failed to completed rail station on Atlantic Road. materialise. • Construction of the Bon Marche department • Throughout the 1990s and into the 2000s the store in 1877 and Electric Avenue as a new street market remained central to the town shopping street in 1888 – respectively the centre, albeit subsisting without flourishing. first department store and first electrically lit • In 2008, following a successful communi- shopping street in the country. ty-led campaign to get the buildings listed • By 1921 motorised buses forced the reloca- and prevent their redevelopment, Brixton tion of the street market from Atlantic Road Village and Market Row began to reach full to adjacent Pope’s Road and Brixton Station capacity again, becoming one of Brixton’s Road, where it remains today. success stories as a thriving culinary and • Three indoor arcades were built - Reliance cultural hub. Arcade 1924 -31, Market Row 1931 and Gran-

6 Electric Avenue,1904, flower stalls under the canopy

Electric Avenue, 1895s, the first shopping street in the country lit by electricity Brixton Markets,1960s 7 The Present by over-flowing shop frontages. Pedestrian tion Road can be quiet, building up through access and movement was constrained and the week and bursting into life on Saturdays. Brixton’s street market remains at the heart of unsafe. • It blends with the adjacent bars, cafes and Brixton town centre - literally and metaphorical- • 34 stalls, now located centrally, in pairs, with shops, music and chitter chatter visibly -re ly. It is a vital part of the town-centre economy, 5 pitches at the entrance to the market at flecting the vibrancy and diversity of the local community and identity. With the assistance of Brixton Road situated against the blank walls. community. the council, the street market has managed to re- This has created more space for pedestrian • The railway arches, which run along the south sist inflationary pressures felt elsewhere. Street flow. side of the street are currently being refur- market pitches are very cheap and everyday bished by owner, Network Rail. Businesses household items are available at affordable pric- Pope’s Road - 31 market stall pitches have indicated a drop in footfall during the es to value conscious and loyal local customers. • Licensed by the Council and operating six construction phase and it will important to days a week improve the rest of the street to help address Located in adjoining streets - Electric Avenue, • It has a different vibe, pace and commodity this. Pope’s Road and Brixton Station Road – the mar- mix, combining household products, flow- ket forms a horseshoe, bisected by Atlantic Road ers and watch repairs with more traditional and two overhead rail lines that separate the products. market streets, creating both distinction, but also • With a public convenience and bookended by dislocation. elevated rail bridges, some feel Pope’s Road has a ‘back of house’ feel lacking the vibrancy Electric Avenue - 39 market stall pitches of the rest of the market. • A six day a week general market made up of mostly permanent traders, licensed by the Brixton Station Road- 47 market stall pitches council selling fruit and veg, shoes, clothing • Unlike the other streets, management of and travel apparel. pitches is split between the Brixton Market • Retains a traditional air and appearance with Traders Federation Community Interest Com- a mix of historic costermonger barrows and pany (33) and the Council (14). stalls • Mainly casual traders occupy smaller pitches • Prior to the recently completed High Street positioned parallel to the rail viaduct selling Fund investment, informed by this action clothing, exotic fruit and veg and prepared plan, the stalls were positioned on one side foods. of the carriageway and encroached upon • Although also a six day a week market, Sta-

8 Brixton's street and indoor markets

Legend Street markets (council owned) • Brixton Station Road market

• Pope's Road market

• Electric Avenue market

Indoor markets (privately owned) • Brixton Village

• Market Row

• Reliance Arcade

9 31. TitleBrixton’s street market : challenges and opportunities

Street markets often evoke strong feelings and ping, shorter supply chains and the night time of their armoury. attachments, which means change can be deeply economy all provide opportunity for London’s felt. This is undeniably true of Brixton market – street and covered markets. However, London’s markets do still enjoy nota- for traders, residents, customers and the local ble strengths. They remain a low threshold, low community. In the eight years since the Greater London Au- risk and low cost ‘start up’ retailing option – the thority published London’s Streets Markets 1, the average daily pitch fee in public markets in Lon- However, Brixton street market, and other street number of markets in central and inner London don is just £18, which compares very favourably markets like it, face considerable strategic and has grown by more than 20 per cent. Growth has to rising shop rental costs. Markets are durable, locally specific challenges, coupled with clear op- been uneven, with much of the growth coming flexible and scalable – Red or Dead, Tescos, Inno- portunities for growth and a secure future. The from expansion of private sector markets. cent and Superdry all started in markets. critical issue, as always, is how they respond, but respond they must. Successful street markets are those that are able Due to a lack of hard metrics, the social and to adapt and innovate. Many local authority run community value of markets is frequently under- Markets embody creativity, innovation, culture, markets are facing a number of complex chal- estimated and understated. Although we know community, heritage, place and commerce in a lenges, which must be addressed if these mar- they are of particular value to the elderly, those way almost without parallel. They provide a gen- kets are to thrive: with young children and immigrant communities. uine point of difference to high street chain and For the latter they can support social integration big box shopping, whilst attracting more people • Changes in shopper behaviour and fierce and social cohesion more broadly. They provide to the town centre and benefiting surrounding competition from supermarkets, discounters access to cheap, healthy food for those on low businesses. and the internet. incomes, lifting living standards. • The primary governing legislation under The growth detected in central London markets which traders are licensed and markets man- Unfortunately in recent times crowded spaces in recent years indicates that markets remain aged can restrict enterprise and investment. have become soft targets, susceptible and vul- relevant to modern living. For example, they are • The traditions and practices that contribute nerable to terrorism - including vehicle borne extremely well placed to capitalise on the shift to markets’ attractiveness also constrain de- attacks. There are however many active methods towards ‘experiential’ retail that blends shopping velopment e.g. limited product choice, lack of of preventing these types of attacks that can be and leisure – fusing food, services, art, culture cleanliness, and retention of traditional open- designed into any environment either retrospec- and entertainment. ing hours that do not reflect modern living. tively or as part of the design/ planning stages • Too few traders and operators employ loyalty blending into the visual landscape and can even Moves towards sustainable neighbourhoods, cards, flexible payment, social media market- enhance the aesthetic appeal. walking and cycling, convenience or digital shop- ing, home deliveries or on-line sales as part 1 The world on a plate: Queens Market - The economic and social value of London’s most ethnically diverse street market, NEF, 2006; and Markets as sites for social interaction Spaces of diversi- ty, Joseph Rowntree Foundation, 2006 Brixton’s street markets Challenges and opportunities:

In developing this action plan, extensive consul- Strategic: centre each year (from new residents). It is tation with traders, customers, residents, local also expected to support around 2500 jobs, stakeholders, elected members, council officers • The requirements of the London Local Au- bringing further additional spend to the local and others was undertaken. The full detail of this thorities Act (LLAA), framed almost 30 years economy, including during the week and is set out in Chapter 5. ago – particularly around enforcement; especially the daytime, when Brixton’s retail pitch and trader curation; and the need for a economy can be quieter. Engagement has highlighted a number of key ring-fenced Street Trading Account, plus the challenges and opportunities for Brixton market, conservative interpretation applied by the Commercial: which the Concept Masterplan and Action Plan authority has had the effect of constraining seek to address: investment, entrepreneurship and promo- • 72% of traders surveyed indicated trade was tion. Taking a more flexible approach to “the same” or “worse than last year”, indi- the LLAA would very likely improve how the cating commercial under-performance and a council manages the market and in doing so threat to long-term viability. unlock its potential. • The income generated by the market (in- • Central Government cuts to local authority cluding license fees) should, but does not, budgets has led to a focus on core statutory cover the cost of operation to the Council, services, obliging other services to become constraining investment and promotion. leaner and/or more self-sustaining. This in- Addressing and reversing this would lead to cludes street markets. money being available for further investment • The Council’s Future Brixton regeneration into the market. programme, including development at Your New Town Hall, Somerleyton Road and Brix- ton Central will deliver a new civic centre, new office, retail, and residential space and enhanced public realm in the market streets, providing improved market infrastructure and new customers. These developments should deliver around 800 new homes, bringing with it over £2.5m of local spend to the town

11 Operational: Customers: Physical:

• Pitch occupation rates and trader attendance • The customer base across Brixton markets is • Traders had raised concerns about relative vary greatly across the three market streets. polarised, currently being dominated by two small pitch sizes, limited access to water and Increasing attendance and reducing vacancy ‘lifestyle’ groups defined (somewhat prob- electricity and lack of weather proofing in the rates will add new life and bring in additional lematically) by the market research compa- market streets. income to the market. ny Acorn as – ‘struggling estates’ and ‘city • There is limited and poor signage to and • Many traders pitch well beyond their licensed sophisticates'.2 within the markets. area and have developed business models re- • There is concern that demographic chang- • Until the recent investment, the stall layout liant on this additional space. Addressing this es in Brixton will result in the street market on Electric Avenue had made it difficult to will improve pedestrian flow and the overall shifting its focus away from being a tradition- move through the market. appearance of the market. al market, which supports those on lower • The market operates within a very con- • Traders, customers, residents and stakehold- incomes. strained set of streets, which means there ers identify waste management and cleansing is limited vehicular access for traders, shop as a major issues undermining the operation 2 http://acorn.caci.co.uk/ owners and customers for loading and un- and attractiveness of the market. This pres- loading. ents an opportunity to improve the image and function of the market. • There are also breaches of the pedestrian zone in place during the hours of operation for the market, which impact on the safe op- eration and attractiveness of the market. • The street market does impact on noise in the town centre. Setting up stalls has been identified as an issue by local residents. The need to pedestrianise the market streets during the day also leads to servicing of adjacent shops at night, which can also have noise implications. The regular cleansing of the market streets has also been identified as another contributer to noise for local resi- dents. 12 Prior to the recent investment, market challenges such as the piling up of waste, delivery and waste collection vehicles driving through the operational market, overpitching of stalls, street clutter , and poor quality paving all contributed to a poor quality public realm. 4 The future vision for Brixton’s street market

In Brixton, the Council considers the best route role in a growth borough and a global city. A key Attractive streets & good quality infrastructure: to deliver the aspirations set out in this Street aspect of this will be marketing and promotion. The market will have benefited from the local Market Masterplan and Action Plan is to retain development and investment at Brixton Central control and management of the market and Customer focus: The market will expand its with the three market streets enjoying new pav- work with the trader body, including the high customer base, attracting and selling to a broad- ing, utilities, seating, greening and stalls. This will concentration of permanent traders and the er spectrum of shoppers. Working with traders, support inclusivity, accessibility, dwell time and Brixton Market Trader Federation. This is felt to the Council will consider amending the market’s spend. be the best way to ensure the market is working trading hours, accommodating electronic pay- to meet the needs of the local community and ments, improving its marketing and promotions Effective waste management and focus on envi- to support existing tenants and their customer and exploring new sales routes, e.g. on-line sales ronmental sustainability: Traders, neighbouring base. The vision and action plan is set within this and home deliveries. shop retailers and markets management will context. have worked together to dramatically improve Mix of Commodities: Over time, the commodity the levels of waste management and hygiene, By 2021 Brixton’s street market will be known mix will evolve within the market, with a focus including food and other waste recycling. Local for its……. on using up spare pitch capacity to achieve a supply chains will have been strengthened, ben- balance of traditional and new products and ser- efitting the Brixton economy, alongside consoli- Affordability & financial sustainability:The vices, recognising changing demand. All vacant dated wholesale delivery opportunities to reduce Council will continue to directly manage Brixton pitches across all three market streets will have vehicular trips in the town. street market (working with the Brixton Market been filled and there will be a pipeline of future Traders Federation on Brixton Station Road) as traders. Sustainability: The street market will become the best way to ensure they continue to provide more sustainable in terms of a focus on local sup- easy, low-cost, low-risk access to retail space for High standards: The market traders and man- ply chains, recycling and waste disposal. ‘start-up’ businesses; and products and services agement will have improved performance by at affordable prices to price conscious customers. regularising trader presence, improving customer Safe & secure design: Whilst operational, the However, over time the market will also have service, adhering to license conditions and traffic markets will be protected from vehicle move- become financially self-sustaining. management orders, and ensuring visible prod- ments yet still allow for free flow of pedestrian uct pricing. A good conduct agreement will be activity. Unique identity:To retain its core identity, worked up to enshrine these standards and will character and community appeal as an authentic include adjacent shops on the market streets. community centred street market, whilst adapt- This will be supported by enforcement activity ing as Brixton changes taking up an enhanced led by the Council.

14 51. TitleResearch and consultation

Before submitting a bid to the Mayor of London’s 1. 12th November 2014: Lambeth Council trad- meeting High Street Fund to fund the development of the er pre HSF application consultation 17. 1st July 2015: Design board consultation/stall Action Plan and Masterplan, Council officers met 2. 11th March 2015: Lambeth Council trader demonstration with traders & shop owners with the Brixton Market Traders Federation and feedback and prioritisation workshop 18. 13th July 2015: 3rd HSF Steering Group meet- market traders in November 2014 to understand 3. 15th May 2015: 1st HSF Steering Group meet- ing what they felt the market needed to improve. ing 19. 17th August – 4th September: ROI Team on- This informed the ultimately successful funding 4. 27th – 30th May 2015: ROI Team face-to-face line customer and non-customer survey application. customer surveys 20. 25th November 2015: Lambeth Council, 5. 28th May 2015: Letter to market traders, pre-works commencement presentation to Architects Gort Scott and market experts Quar- shop retailers and residents traders terbridge, supported by ROI Team and AR Ur- 6. 29th May 2015: Quarterbridge face-to face 21. 19th January 2016: Officer meeting with banism, were subsequently appointed to lead trader consultation market traders the development of the Brixton Street Market 7. 5th - 6th June 2015: AR Urbanism ‘Place 22. 9th February 2016: Cabinet Member meeting Masterplan and the Brixton Street Market Action Check’ stall consultation with market traders Plan. 8. 6th June 2015: AR Urbanism Walk shops in 23. 9th February 2016: 4th HSF Steering Group market meeting Throughout 2015 and into 2016 a series of con- 9. 9th June 2015: Lambeth Council, local resi- sultation and engagement events were convened dents workshop with traders, shops, residents, customers, elect- 10. 10th June 2015: Lambeth, Quarterbridge & ed members, council officers and others. This ROI Team consultation at BMTF AGM included 1-2-1 and group meetings, workshops, 11. 11th -12th June 2015: ROI Team focus group public consultation events in the market, and a sessions customer survey, including focus groups, which 12. 16th June 2016: 2nd HSF Steering Group reached over 400 shoppers. A Steering Group meeting oversaw and advised on progress. The full list of 13. 23rd June: 2015: Market stall consultation consultation events is as follows: with public on Electric Avenue 14. 24th June 2015: Consultation with Market Traders and Shop Owners 15. 27th June 2015: Market stall consultation with public on Brixton Station Road 16. 30th June 2016: GLA Design Review Panel

15 In addition, four important research studies have also informed the development of this action plan and masterplan:

• Market consultants, Quarterbridge, conduct- than 4 times within the past 12 months. The ed a trader engagement survey in June 2015 sample consists of 277 respondents classified to understand the traders’ views and opin- as Frequent Visitors and 74 classified as an ions through a questionnaire of 22 questions Infrequent Visitors. 90% of participants pro- covering subjects relevant to issues at the vided their postcodes allowing ROI to profile Brixton Markets. The survey engaged with 32 the sample by lifestyle type using the ACORN traders in total. system. • Engagement and design experts, AR Urban- • ROI also undertook cluster group research, ism, undertook community engagement conducting two group sessions and a series activities focusing on the local needs and of in-depth interviews with Brixton Market wants and the relationship between the mar- customers. The research engaged with 32 ket and the wider area. The key engagement participants in total and grouped the partic- work was conducted at market stalls over ipants according to two key customer types: two consecutive days in early June 2015. The Local Customers and Occasional Customers. research engaged with approximately 136 customers as well as 15 local stakeholders through a web survey. • Research company, ROI, undertook a series of customer surveys, including a face-to-face questionnaire of visitors (frequent and infre- quent) to the market (both street and indoor) over a 5 day period in May 2015. For the purposes of sampling ROI defined a Frequent Visitor as anyone visiting Brixton Markets once a month or more often. Infrequent Visi- tors were defined as anyone who had visited Brixton Markets at least once but not more

16 17 Trader Engagement (all findings from the Quarterbridge trader survey) management staff were not around as much and had high praise for the Federation. Positives of the market as needed. • A large number of traders interviewed have • 19 traders stated there should be an on-site Operational been operating at the markets for a num- manager to oversee the running of the mar- • Market stall operating times are varied, rang- ber of years (22% have been trading for 20+ ket. Quarterbridge indicate that these traders ing from starting times from between 5.30am years) and have an attachment to Brixton and wanted the market management team to to 1pm and closing times between 3pm to the specific market they trade on – comment- be more accessible and to improve the way 7.30pm. ing particularly on the positive community in which trader’s views could be heard and • Traders on Electric Avenue were clear that feel and friendly environment. responded to. they require a large pitch in order to present • 56% percent of traders thought it would be their stock. Every trader asked was content Negatives of the market a good idea for the traders to have represen- with their current pitch location. Traders po- • Electric Avenue traders concentrated their tation within the market management struc- sitioned in prime locations at the top of the answers on public realm elements, such as ture, while only 13% thought it should be left road specifically asked not to be moved. the condition of the roads, the encroaching to the council, 28% did not respond. Addi- • The majority of traders (59%) thought their shop trade, road surface, cleaning of the road tional feedback to this question was that the business was on the decline. Traders who surface, parking, and vehicles blocking the traders see this as a way for their grievances responded that their business was trading road. Pope’s Road traders were concerned to be heard. better, or about the same as last year, were with maintenance issues and the state of the typically newer to the market. public toilets. Brixton Market Trader’s Federation • 19 traders are current members of the Market boundaries Management of the market Brixton Market Traders’ Federation (BMTF). • A further issue identified was the lack of uni- • 39% of traders stated they are satisfied with Almost all of the traders with permanent ty between the shops and the traders, with a the current management setup, with 29% licenses that spoke with Quarterbridge were majority of traders that answered stating that as generally happy. However, 26% indicated members, with non-members mostly made they do not currently recognise the shops as they were unhappy with the present arrange- up of the causal traders from Brixton Station part of the market. ments. Road. • The view that traders have about other street • A significant majority of traders indicated • The general consensus of Electric Avenue and indoor markets found that the majority that the current management is friendly, and traders was that the BMTF concentrate on of the traders view the markets separately in helpful. However, a number of other traders Brixton Station Road only at the detriment some capacity. 37.5% of traders view every felt there was a lack of representation and to Electric Avenue. The traders from Pope’s market as a separate entity. Road and Brixton Station Road were positive

18 19 Customer Shopping Habits (findings from ing weekly or more often, and a quarter were Estates’. The ‘City Sophisticates’ lifestyle cate- AR Urbanism and ROI research) there every day (distribution is even amongst gory make up 44% of the market’s customers more and less affluent visitors). Only 10% of and are defined as socialising young renters Customer shopping patterns committed Frequent Visitors are visiting less and affluent professionals who generally own • Based on the walkabout session, the week- than they did a year ago. But among Infre- flats in major towns and cities. The ‘Strug- day market typically attracts participants who quent Visitors, a quarter are visiting less than gling Estates’ category make up 37% of the described themselves as longer-term local they used to – outweighing the proportion market’s customers and are generally defined residents, whereas the Saturday market is who are increasing their visits. The conclu- as low income families living on multi-ethnic, much more mixed and included those who sion is that there is a loss of new visitors, purpose built urban estates or low income described themselves as moving into the area which is happening at a faster rate than any terraces. The high proportion of these two more recently. It also included a number of increase in new ones (ROI customer survey). lifestyle groups in Brixton Market is unusual first-time visitors to the area (AR Urbanism). within the context of town centres that typi- • Weekday shoppers tended to use Electric Demographics cally host a greater mix of categories. Avenue more than the others and mainly for • Infrequent Visitors are much more likely to weekly or daily grocery shopping. During the be in full time employment. If the market Share of visits weekend the results show an intense use of was open later it might be possible to recruit • Four commodity categories take a dominant the covered markets, Brixton Village, Market more of them and to encourage some to share of visits: fruit and veg; fresh meat and Row and Reliance Arcade. These were consid- visit more frequently. For an urban market fish; cafes/restaurants; and hot food take- ered the best places to go for a meal, a drink the percentage of retired visitors is very low, aways are achieving more than 10% of visits. and some weekend shopping (AR Urbanism). as is the proportion of students for such an Cafes and restaurants are highly favoured by inner London location. Infrequent visitors both Infrequent Visitors and by the Acorn Reason for visiting Brixton are majority White and of ‘rising prosperity’, classification ‘City Sophisticates’ (ROI Cus- • Shopping is clearly the dominant reason for based on Acorn standard classifications, while tomer survey). visiting Brixton. Very nearly two thirds of frequent visitors are Black/ African/ Caribbe- • In terms of missing stalls identified by respon- visitors are there for some form of shopping, an / Black British and falling with the Acorn dents, this included food stalls (13 requests), with half stating they are here to shop in the ‘urban adversity’ classification (ROI Customer fashion / accessory stalls (7), second hand markets (46%) (ROI Customer survey). survey). stalls (2), Caribbean food / restaurants (2), • The market is dominated by 2 types of con- take-away food (2), and toiletries / cosmetics Frequency of visit sumers, defined and named within the stan- (2) (ROI Customer survey). • Overall three quarters of shoppers were visit- dard Acorn consumer classification frame- work, ‘City Sophisticates’ and ‘Struggling

20 Positives

Priorities • Opportunity to buy locally is more import- ant to ‘City Sophisticates’, along with; good places to eat and drink, and fruit and veg – whereas, another predominant Acorn classification, ‘Struggling Estates’, identifies fresh meat and fish shops, fair prices, trad- ers and market atmosphere as key drivers. Other responses given include availability of foods from other countries (12 responses), the vibrancy (3), and the diverse / multicul- tural nature of the markets (3) (ROI Customer survey). Negatives

Dwell time against spending • Dwell time is moderate with almost two thirds of customers staying less than an hour. The ‘Struggling Estates’ type are much more likely to stay longer, with the ‘City Sophis- ticates’ type more likely to be the ‘mission shoppers’, focused on targeting shops and then leaving (ROI Customer survey). • Frequents shoppers have a very established spend pattern of £10 to £20, whilst Infre- quent shoppers dominate in the bands from £20 up to £80. Spend in the higher bands is strongly driven by cafe/restaurant spend, suggesting that this is focused on the indoor markets, where these uses are much more An exercise with 32 participants to invite their spontaneous concentrated (ROI Customer survey). response to the trigger term ‘Brixton Markets’. There were a large spectrum of views – but on balance positive expressions out- weighed the negatives (ROI cluster research July 2015).

21 Trading Hours (findings from the ROI cluster Day and Night Uniqueness and Community Significance group, ROI customer survey and AR Urbanism • 68% of the people interviewed visited the (findings from AR Urbanism and ROI cluster research) market area by night as well as by day. The group research) purpose of the evening visits is mainly related • Although most customers are content with to food and events happening in the area and • When the participants were asked what they the current trading hours, many liked the are likely to be linked to the indoor markets. thought about Brixton’s markets, almost all of idea of late opening or even an evening mar- These people flagged concerns related to them gave a positive answer, mainly related ket once a week, especially to cater for work- perceptions of possible lack of safety at night, to non-physical aspects. The markets are ing people. Some would like earlier opening and to the low quality and untidiness of the vibrant, a diverse mix of cultures, community at 8am for customers to buy fresh food on public space. (AR Urbanism). based, affordable and full of life. They are their way to work (ROI cluster group). perceived as the Brixton Core and essential • Support for evening markets was voiced Travel and Parking (findings from AR Urbanism for the future of Brixton (AR Urbanism). mainly by younger participants. People who and ROI customer survey research) • 70% of respondents from local organisations have supported Brixton’s markets for many highlighted the importance of the market years are keen that an evening market should • On both survey days (Friday and Saturday) mostly as a community and cultural asset, as offer an opportunity to longstanding existing most of the people came to the Street Mar- well as an opportunity to promote the aims traders. Everyone agrees on the importance kets on foot, followed by buses. People of their local projects (AR Urbanism). of involving the current traders in their coming by car were mainly stall owners who • Respondents emphasised that Brixton would planning and development. Local people are spent all day there (AR Urbanism). not be Brixton without its markets and many enthusiastic about the prospect of occasional • While the lobby for better parking around feel the town centre would lose its draw evening markets – though conscious of issues Brixton Markets is very vocal amongst market without the markets as the high street is per- such as noise and disruption (ROI cluster traders and retailers; 8% of customers inter- ceived as limited in its offer. It is a community group). viewed arrived by car, which is in line with hub that people feel part of, where uniquely • Based on the market research, which used the pattern for much of Central London. Train there are few barriers (ROI cluster group). terminology defined by Acorn, those who sit and tube are important carriers of Infrequent within the group called ‘City Sophisticates’ Visitors – suggesting that this may be the are more strongly in favour of the evening place to connect with potential customers market proposition; whilst they and the (ROI customer survey). ‘Struggling Estates’ groups support extend- ing trading hours out to 8pm (ROI customer survey).

22 Perceptions of Change (findings from AR Improvements (findings from ROI customer Hostile Vehicle Mitigation(HVM) Urbanism and ROI cluster group research) survey, ROI cluster group and AR Urbanism research) • Public Protection has increasing been made • Most of the answers were negative and a priority to authorities over recent months, related to the demographic changes in • In terms of enhancements, more than a upon witnessing many different attacks population, the introduction of new, more quarter suggested a preference to ‘Leave the throughout the world. mainstream uses (concerns about the new market as it is’. However, the same propor- • Technical and Security experts are utilised to restaurants) and the gentrification effects on tion wanted the market to be cleaned up. The review public safety and to increase partner the current residents and activities. The -atti ‘Improved appearance of shops and stalls’ is agency awareness of the different measures tudes towards change are largely related to more important to frequents shoppers and to that can be put in place to mitigate most the time people have lived locally or used the ‘Struggling Estates’ (ROI customer survey). risks, however this does have to balance with market, with older, established users more • Participants highlighted the need for public other aspects of design, practice ties and vocal about perceived negative changes (AR toilets, bins, better disability access, re-pav- ultimately cost. Urbanism). ing, security and more police, green spaces, • Types of HVM: • The general view of participants is that they better lighting in winter and pest control - Permanent barriers rails want Brixton to remain as a functional and for rats and pigeons. They also want seating - Rising barrier traditional market and above all to retain its where they can relax (ROI cluster group). - Planters character. They do not want it to become a • Respondents highlighted a fine line between - Contouring trendy market like Shoreditch or a ‘tourist environmental and cleansing improvements trap’ like Camden. They want it to keep its and “sanitising” the character of the market character, and remain raw, a traditional and through “over design” (AR Urbanism). authentic market, and selling quality products • Participants expressed a desire to keep with a few enhancements (ROI cluster group). events as an opportunity for local bands and • Traders are seen as the key to the success of entertainers, food demonstrations, local the market. Participants want traders to be orchestras/choirs/ groups playing. There is looked after and imagine they will be instru- appetite for arts, music and culture, using mental in supporting newcomers to the mar- local musicians, and busking areas. Events are kets. Customers worry that change will mean seen as an opportunity to celebrate Brixton’s increased rents which will drive traditional diverse identity with community events (ROI traders away (ROI cluster group). cluster group research).

23 24 6 The Brixton Street Market Concept Masterplan

The Brixton Street Market Masterplan, produced by architects Gort Scott, has both informed and been informed by the Brixton Street Market Action Plan, which is set out in detail in the next section.

The Masterplan describes a concept design for all three of the main market streets in Brixton - Electric Avenue, Pope’s Road and Brixton Station Road.

The Street Market Masterplan is based on ex- tensive consultation with a range of different stakeholders. This is detailed in Chapter 5. This process identified and addressed a range of issues outlined in the challenges section detailed on pages 10-11.

Delivery of Phase 1 of the Street Market Master- plan, Electric Avenue, is now complete.

Delivery of phases 2 and 3, focused on Pope’s Artist's impressions of the Road and Brixton Station Road, will rely on the proposals (now delivered) for Council securing additional funds, including "Electric Circle" at the junction through the Briton Central redevelopment, over of Electric Avenue and Electric Lane (top) and entrance to Elec- the next 5 years. While it is expected that the tric Avenue from Brixton Road Masterplan will act as a framework for future in- (bottom) terventions on these streets, it will be necessary for further design work and engagement with traders, local businesses and the wider commu- nity, to be undertaken once funding is in place for each of these streets. 25 Brixton Street Market Masterplan

26 Masterplan Legend

GATEWAYS Atlantic Road Crossing TRADER EXPERIENCE Compactor Site Signage at Electric Avenue, Brixton - To ease movement between the Loading - The waste compactor site was Station Road and the Atlantic Road market streets a raised table will slow - Restricted during market operating established in the car park on Brixton Crossing traffic and allow pedestrian movement hours to prioritise shoppers Station Road as additional space was - Improved way-finding and signage to across Atlantic Road and into Pope’s - Electric Lane to offer improved needed to increase the capacity of the promote the markets existence and aid Road and Brixton Station Road. loading and unloading access, including waste collection and recycling activities. footfall. - Improved pedestrian flow through the goods loading 8-9am and 5-6pm. - Painted signage at the junctions of market (Confirmation is subject to a statutory HIGH QUALITY SPACES Brixton Station Road and Pope’s Road, - Better customer experience and consultation process.) Increased Greenery Pope’s Road and Atlantic Road increased trade. - Some traders will also receive loading - Tree planting and landscaping has - A plaque for the entrance to Brixton permits. been incorporated where possible Station Road SHOPPING EXPERIENCE in the masterplan. (For locations see - A new lighting feature for Electric Improved pedestrian flow Vehicle Access masterplan) Avenue. - Relocate market stalls to the centre of - 3.5m zone along either side of the the street market pitches to enable vehicular Robust Materials Clear Entrance to Electric Avenue - Orientate pitches 90 degrees to shop access, in accordance with the relevant - Use of robust materials to hide - Make the market more inviting and frontages Traffic Management Order. everyday marks and stains of the vibrant welcoming - Maximising pedestrian flow either market - The stalls at the entrance to Electric side of the stalls will more than double Shop Trading out zone - Careful selection of appropriate palette Avenue have been pushed back against traders’ trading front - To enable the new market layout to and materials to be in keeping with the the façades of the adjacent shops - Increase size of market pitches by 12% work each shop will have a 1.2m display Electric Avenue conservation area. - Create a clear entrance to the market, - Future proof design to enable stalls to zone demarcated by a distinct finish to - High quality grey granite will be maximising space, reducing congestion, reorientate to face the shop frontages, the pavement. used to create a flush, shared surface improving accessibility. should this be desired. throughout Electric Avenue. WASTE MANAGEMENT - A shared surface will promote function, Making the market accessible to all Places to rest More Frequent Waste Collections accessibility and pedestrian flow. - Tactile paving will be introduced at - Provision of temporary and flexible - To Imporve safety, access, key thresholds aiding those with sight seating at the junction with Electric Lane attractiveness of the market as a impairment. and Electric Avenue gateway. shopping environment. - Tactile paving marked with a yellow - Provide a place of rest for the elderly or - Lambeth Council has reconfigured stripe on masterplan (see following those with children and to create a more the waste collection service, replacing page) welcoming environment. the twice daily Refuse Collection - Increased ‘dwell time’ to support Vehicle with a more frequent hand cart increased trade. operated collection service.

27 Hard and soft landscaping New market stalls General General On Pope’s Road & Brixton Station Road • High quality grey granite to be used to create • Introduce high quality, hard wearing, street • Subject to further consultation, but likely to a flush, shared surface throughout the three market specific, gazebo market stalls to keep pitch sizes the same as current location, market streets, supporting accessibility and address traders’ desire for improved weath- due to limited space on Pope’s Road and tem- pedestrian movement. er-proofing. Canopies, backs, sides and porary/casual nature of traders. • To accommodate the heavy and frequent use awnings will protect traders, customers and • Consider potential for some permanent style of the market streets, materials were select- commodities from the elements. Stalls will be kiosk units on Pope’s Road, subject to further ed that are robust and durable and that will significantly quicker to set up and take down. consultation and planning permission. Layout hide everyday marks and stains. • The inclusion of gazebo style stalls will regu- of stalls on Pope’s Road to be informed by fu- • Materials selected are to be readily and easily larise pitch areas, limit over-pitching, remove ture entrance to Brixton train station, which available ensuring that where maintenance ground clutter and aid pedestrian movement could potentially be relocated here. or replacement is required this can be under- and the attractiveness of the market. taken quickly. • Materials are to be carefully selected so as to On Electric Avenue be in keeping with the Brixton conservation • Relocation of the market stalls from the area. south side of the street to the centre of the • Tactile paving at key thresholds aiding move- street, to ease congestion, improving safety ment and safety for those with sight impair- and rebalance the street. ment. • The stalls at the entrance to Electric Avenue from Brixton Road are pushed back against On Electric Avenue the façades of the adjacent shops, creating a • Due to the amount of utilities in Electric wider entrance, maximising space, reducing Avenue and the nature and uses within the congestion and improving accessibility. street, it was felt unsuitable for tree planting. • Locate stalls in pairs, back to back, to allow for an efficient use of available space and to On Pope’s Road and Brixton Station Road provide traders with three trading fronts. • Pope’s Road and Brixton Station Road are less • Allow ability to rotate the pitches 90 degrees. constrained and the Street Market Master- • Increase the size of licensed pitches by 12% plan incorporates trees and planting in both to eliminate ‘over-pitching’ and opening up streets. three trading fronts for each stall/pitch, rath- er than the previous one, boosting trade. 28 Electric Avenue - Delivered Design

29 Improved street market function and pedestrian On Electric Avenue retail units in the arches, which had provided movement • Remove bollards and replace lamp columns informal supply of power. General with wall mounted lanterns to remove street • Remove bollards on Brixton Station Road, • A flush, shared surface, putting street lights clutter and aid pedestrian movement. re-providing improved electric and water sup- on buildings and removing the lighting • Formalisation of the irregular ‘trading out’ pliers from the ground. Retain current stall columns and bollards throughout the street areas in front of adjacent retail shops and layout. market, will de-clutter the street supporting restriction to 1.2m to regularise layout, to aid • The High Street Fund grant from the Mayor of improved accessibility and pedestrian move- pedestrian movement and limit encroach- London included funding for the renovation ment. ment onto street market. of the public toilets on Pope’s Road – work • Improve access to electric and water points • A raised table will slow traffic and ease that has been completed. throughout the market. pedestrian movement from Electric Avenue • Create identified spaces for permanent or across Atlantic Road and into Pope’s Road, temporary seating for market customers to enhancing pedestrian flow, customer experi- enable the elderly or those with children to ence and trade. rest and to create a more welcoming environ- • A single water point will provide access to ment that increases dwell time and supports fresh water in Electric Avenue. increased trade. • ‘Flip up’ gafis boxes buried beneath the road • Consent for the removal of shop-fronts surface – one for every four stalls - will pro- for shop-based businesses adjacent to the vide accessible power supply to all 39 pitches market should not be granted in future. in Electric Avenue, available for lighting, heat- While, for many the opening up of the shops ing and cooking, improving utility. to the street adds vibrancy to the market, it • Provision of temporary seating at the junc- is against planning policy in a conservation tion with Electric Lane and Electric Avenue area, are for others increases clutter and trip gateway. hazards and reduces access and movement. The Townscape Heritage Initiative should On Pope’s Road & Brixton Station Road seek to support their reintroduction, where • Improved electric power supply to stalls on possible. Brixton Station Road to formalise supply fol- • Enforcing pedestrianised zone - methods and lowing the temporary closure of the adjacent extra security measures to be reviewed. Has to meet design standards and adhere with guidance from professional bodies like CPNI, British Standards & DfT. 30 UK

3DL E8

6294 - London

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Ashwin .com 18 , House Print Option 1 The E:info@gortscott A3 Avenue: Market @ 2015 Brixton Electric BXM/SK001_150604 1:500 June scott PROJECT: TITLE: DRAWING: SCALE: DATE: gort STATUS: Information

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Rev Date Notes Do not scale off this drawing. Any discrepancies or is gort scott E:info@gortscott off .com T: +44(20) 7254 6294 . queries should be brought to the attention of the authors. Gort Scott Ltd retain copyright of these PROJECT: Brixton Market

drawings and the work depicted on them. No only these unauthorised reproduction of work. TITLE: Indicative Street Section_DRAFT no This drawing is for the purposes declared in the DRAWING: BXM/SK001_150601 REV: - Status Box only. Whilst all reasonable efforts are STATUS: and used to ensure drawings are accurate, Gort Scott SCALE: 1:100 @ A3 Gort

Ltd accept no responsibility or liability for any on . reliance on these drawings for purposes other than Information DATE: June 2015 should ensure those stated. scale Box stated to drawing accept not td Do queries authors drawings unauthorised This Status used L reliance those

Indicative Existing Section DRAFT Indicative Proposed Section DRAFT Section and plan of new market layout on Electric Avenue which maximises sales opportunity & pedestrian flow 31

The Print House, 18 Ashwin Street, London E8 3DL UK Rev Date Notes Do not scale off this drawing. Any discrepancies or gort scott E:[email protected] T: +44(20) 7254 6294 queries should be brought to the attention of the authors. Gort Scott Ltd retain copyright of these PROJECT: Brixton Market drawings and the work depicted on them. No unauthorised reproduction of work. TITLE: Indicative Street Section_DRAFT This drawing is for the purposes declared in the DRAWING: BXM/SK001_150601 REV: - Status Box only. Whilst all reasonable efforts are STATUS: used to ensure drawings are accurate, Gort Scott SCALE: 1:100 @ A3 Ltd accept no responsibility or liability for any reliance on these drawings for purposes other than Information DATE: June 2015 those stated. Notes Date Rev Way-finding signage Assess & storage Waste Management General General General • Use of graphics and signage to help people • To continue with a pedestrian zone (8am • There is a need to increase the number and identify where they are within Brixton and to 6pm Mon-Sat, except Wed 8am to 2pm) regularity of waste collections throughout the the street markets. People see Brixton mar- across all the three market streets that market to reduce the accumulation of waste kets as one, but they can also be dis-orientat- mirrors the hour of operation of the market. on the street. This will require the purchase ing, so signage will be helpful. This is both about pedestrian safety, but also of an additional (third) waste compactor and • Consider combination of additional TfL Legi- customer experience. an additional trolley. ble London street signage, with bespoke sig- • The Brixton Central Masterplan includes pro- • Furthermore, there is a need to move the nage at key gateways to the different street posals for the re-provision of trader storage compactors to allow for access through- market areas to add distinctiveness. as existing space is lost during Network Rail’s out the hours of operation of the market renovation of its arches on Brixton Station (currently access to the site to empty the On Electric Avenue Road. In the long-term, development of the compactors is blocked by market stalls once • A major new lighting & signage feature above Council owned site on Electric Lane offers the the market is operational). A temporary site Boots on Electric Avenue, visible from Brixton potential for additional market storage space, location has now been provided at the Pope’s Road. subject to the space required should the Road car park, with a longer-term site ear- compactors also require relocation. marked for Electric Lane, subject to adequate On Pope’s Road & Brixton Station Road mitigation of amenity issues for adjacent • For Pope’s Road installation of painted sig- On Electric Avenue residential properties. nage on the rail bridges at both the junction • For a limited number of existing traders, with of Pope’s Road & Brixton Station Road and, large and/or heavy stock, permits will be On Electric Avenue Pope’s Road & Atlantic Road. issued allowing vehicular access within the • By relocating the market pitches to the • For Brixton Station Road work with TfL and pedestrianised market area at the beginning centre of the street the large Refuse Collec- Network Rail to refurbish the Brixton Road each trading day (between 8am and 9am) tion Vehicle will no longer be able to pass railway bridge, including new signage/art – this will be supported by additional safety through the market twice daily, as previously. work. measures. This facility will not be offered to This removes a pedestrian safety hazard and new traders. improves the customer experience at the • A goods loading area will be designated on market. Electric Lane enabling loading 8am -9am and • Waste from both shops and traders to no lon- 5pm - 6pm, overlapping with market hours ger be placed on the floor, but directly into (8am- 6pm). trolleys. This will need to be coupled with more frequent waste collections by electric handheld trollies, as some adjacent shops do not have significantly amount of space to store waste on their premises.

32 Re-paving and construction works on Electric Avenue while the market is still operational

Waste collection on Electric Avenue by hand-operated trollies 33 7 The Brixton Street Market Action Plan

The development of the Brixton Street Market Action Plan has both informed and been in- formed by the development of the Street Market Masterplan, where there is significant overlap. While the Street Market Masterplan focuses on more physical issues and opportunities, the action plan considers future management and operational changes.

Below are a series of recommendations that are currently being taken forward, or will need to be considered by the Council and its partners over the next five years.

34 Future management ing of traders and shop owners, facilitated by the ers Federation fulfil this function. However, its Brixton BID, should take place to discuss and test future role requires further exploration, working 1. A steering group should be created with progress. with the BMTF and the wider trader body. The responsibility to deliver the Brixton Street Council is seeking to review all existing partner- Market Action plan. The steering group will focus on a range of is- ship/licensing agreements across the borough sues, which will include: (including the agreement with the BMTF – Brix- To drive the implementation of the Brixton Street ton Station Road). This should ensure that such Market Masterplan & Action Plan, a steering • The delivery of the action plan and master- agreements continue to deliver agreed outcomes group made up of key local stakeholders, includ- plan, including informing funding bids for and that any increased level of income is used to ing the Council (as operator), Brixton BID, Veolia, further investment sustain the ring-fenced street trading account. the indoor markets, and representatives from the • Co-ordinating how day-to-day issues that Brixton Market Trader Federation (BMTF), the affect the street markets and indoor markets Additional development work for the street indoor market traders and shop retailers, should are addressed by partners market will require additional officer time. The be created to deliver the Brixton Street Market • Seek to build a strong relationship between Council is looking to create a Street Market Masterplan & Action Plan. the street and indoor markets Manager post as part of a wider restructure of the Neighbourhood & Growth directorate. This Delivery of phase 1 of the Brixton Street Market officer would be responsible for co-ordianting Masterplan & Action Plan has been driven by the 2. The council should continue to operate and the steering group and leading on the delivery of Investment & Growth, public realm and street manage the market – exploring ways Brixton the action plan. market teams within Lambeth Council, support- Central could support increased management ed by market traders, the BMTF, Brixton BID and The role would need to focus on bringing in others. The resource commitment has been It is important that Brixton’s market remains increased income and reducing inefficiencies to extensive on all sides. community focused and balances the need to the extent that it could be funded from the street generate sufficient income to cover operating trading account over time. This experience has underlined the need for a costs with affordability, both for traders and coalition of partners to work together to address customers. This can best be achieved with the issues as varied as traffic management, waste council retaining overall management. collection, infrastructure and business develop- ment, amongst others. Moreover, the challenges There is a clear interest amongst the majority of and opportunities facing the market cannot be traders in having a role in the management of solved by any one party alone. A regular meet- the market. Currently the Brixton Market Trad-

35 3. The council should continue to operate and • The implications for smaller independent or market did become sustainable (in that income manage the market under the London Local non-profit organisations essentially bidding covered all costs) it may be possible to look at in- Authorities Act 1990, at least in the short to against companies with greater resources, as creasing investment in promotion and marketing medium term (three to five years). tendering restrictions would limit any weight- activities and in the infrastructure of the market, ing that could be given in relation to commu- from within the LLAA. Moving away from the London Local Authorities nity value. Act 1990 (as amended) in the immediate future, • The difficulty in attracting a larger organisa- would deflect focus away from the more immedi- tion as they may only be interested in profit- ate priority of improving the commercial perfor- able markets, allowing them to cherry pick. mance of the market and raising income to meet • The sensitivities of a private market operator operational costs. to the general perception of gentrification and importance of the markets to Brixton's Derogation from the London Local Authorities communities. Act 1990 would represent a significant change • There would be an issue with de-designation for both management and traders, requiring ex- of market pitches, which could be perceived tensive, time consuming and resource intensive as stripping away traders’ rights. consultation with traders and lengthy and de- • Under private management, access could be tailed legal work. If this course is to be pursued it limited to our markets in the future, either should be at a time when the recent investment by rent increases over a short period or in Electric Avenue has had time to bear fruit. increased costs being passed on to the end consumer. This could price out families on Over the medium to long-term the Council does lower incomes which is a conflict with the need to consider to either continue lobbying council’s key aims of narrowing the gap and for amendments to the LLAA or looking to step investing in communities. outside of the LLAA and possible adoption of the Food Act 1984 to access the freedoms necessary The limitations of the LLAA include constraining to operate the market on a more enterprising the way the council can manage the market and and entrepreneurial footing. At this time, how- what type of investment the council can make. ever, the choice to not adopt the Food Act is However, subject to other measures to increase based on the disadvantages that private manage- income to put the council on a more sustainable ment could bring to the market, such as: footing in terms of Brixton’s street markets, if the

36 4. Market traders and shop owners along the be progressed as a ‘quick win’ to coincide with Marketing activity should work to better recog- market streets should work together to devel- the completion of the HSF project. nise Brixton’s market areas, both for locals and op a ‘traders’ charter’ or ‘good conduct visitors. It should include an annual survey of agreement’. 5. Develop a strategic marketing and invest- customers to ensure responsiveness to needs, ment plan for Brixton, including the street promotions and events and social media cam- To address the significant need for improved markets. paigns. Partners, such as the Brixton BID and the customer service, displaying pricing, attendance, BMTF will have a key role in the development waste management and cleansing identified by Trader feedback indicated a strong desire for im- and delivery of this, working with the council. traders, customers, residents and others, the proved marketing and promotion of the market, The scope of the work could be expanded to Council has already begun the process of recon- although there is an equal desire not to dilute include the indoor markets and other key at- figuring its waste management regime, including the identity of the market or marginalise the tractions in the town centre, depending on local deploying more frequent hand-cart collection existing traditional and loyal customer base. appetite. trollies in implementing morning jet washes. Data indicates that footfall has fallen in recent To support the council’s new approach to waste years by 14%. The HSF project directly seeks to collection, licensing and enforcement, the Brix- reverse this trend by investing to improve the ton BID and the BMTF should work with traders accessibility, usability and attractiveness of the and shop owners to develop a ‘traders’ charter’ market streets, thereby retaining existing and or ‘good conduct agreement’. This should bol- attracting new customers. Ultimately, this will ster market traders existing license conditions, increase commercial benefits for traders and supporting improved professional standards that retailers. enhance the attractiveness and usability of the market also maintaining the integrity of the HSF Given cuts to council funding, funds for market- investment. ing and promotion will need to be secured from This proposal enjoyed tentative support amongst the market itself. This should be achieved by a majority of traders during the consultation. filling all vacant pitches, improved performance, Developed and owned’ from the bottom up’ a increases in license fees and considering the ‘charter’ or ‘agreement’ would bind those with a creation of an evening trading-market on Brixton direct interest in the attractiveness of the market Station Road subject, to issues such as hours of streets restoring a sense of local responsibility, operation, noise, waste and other management ownership and civic pride. This initiative should and licensing issues being addressed.

37 Finances market on Brixton Station Road. As noted, there is also a need to fund future market develop- 6. The market should become financially ment activity, including better marketing and self-sufficient over time, whereby its costs are promotion and an on-going investment plan. covered by the income it brings in.

There is currently a regular annual public subsidy to the market from the council, once all costs and income is accounted for.

The average daily fee across all London markets - both public and private - is £35. The average dai- Average market pitch fees ly fee across comparator local authority markets £40 is £18.65. Based on annual license fees, the cur- rent Brixton street market license fee per day is £35 £9.58 for Brixton Station Road; £12.15 for Pope’s £30 Road; and £13.08 for Electric Avenue. License fees in Brixton are therefore very competitive £25 being between 50% and 30% cheaper than the £20 average fee for similar local authority operated street markets across London. £15 £10 The Council has recently announced 3% year or year increases for street trading licenses from £5 2017/18. In the future the advantages some £0 pitches enjoy due to their prominent location, London's private and Comparator local Brixton Station Road Pope's Road Electric Avenue should also be considered. Other revenue gener- public markets authority markets ating options to be considered include reducing the number of vacant pitches and developing Average market pitch fees additional income streams, such as an evening

38 Annual market licence fees and charges propos- Operations statutory enforcement Notices have been issued als produced by the Council will seek to drive to all of the retail outlets in Electric Avenue; via increased income in order to ensure that the 7. The collection and disposal of waste in the powers outlined within S.47 of the Environmen- costs in relation to promotional activity and market streets, especially Electric Avenue tal Protection Act 1990. The Notices set out the infrastructure investment can be covered by needs to be overhauled, including reviewing changes to the waste collection service, failure to licence fee income generated by the market. This and renewing waste contracts for the adjacent comply with the Notice conditions is considered may require the Council to alter its approach to shops. an offence. licence fees, historically the Council’s fees have sought to cover the costs in respect of the follow- The accumulation of waste in Brixton’s mar- Market traders pay for their waste collection as ing services: ket streets has a significantly undermining and part of their pitch fee. However, the cost of col- detrimental effect on the market and the town lection from the shops is not currently covered • Waste collection and disposal centre in general. Waste and hygiene was the by the income received from retailers. In Electric • Market street cleansing number one thing disliked by over 400 customers Avenue all shops now have a contract for waste • Electricity costs (revenue costs only) surveyed during the consultation. The issue was collection now. Some retailers deposit waste that • Market Officer costs most acute on Electric Avenue. exceeds the level the council is contracted to collect. The council, and the street market is in The Council has consistently sought to main- The redesign of Electric Avenue, has prevent- effect subsidising these shops, which is redirect- tain/reduce costs over the last 6/7 year period ed the 7.5 Ton Refuse Collection Vehicle from ing money that could be spent on other activi- in order to reduce upward pressure on licence collecting waste during the hours of market ties, including support the development of the fees charged to market traders. This well inten- operation. In its place smaller, hand-held elec- market. tioned approach towards fee setting has shielded tric trolleys are now plying the street collecting market traders from inflationary increases over refuse, the majority of which is generated by the The council will continue to assess the level of a considerable period. However, there is a need adjacent shops. This has vastly improved both waste each shop is producing and enter into new to establish a long term approach which ensures the capacity and regularity of refuse collection contracts with shops based on any identified that a broader range of costs (promotion, infra- on the market streets, reducing ‘on-street’ waste. increase. This will mean the council no longer structure investment, debt management) are subsidises the waste collection of these shops. incorporated into future licence fees in order to As part of this improved waste collection ser- establish a self-sustaining financial model. vice, shops are now required to put their waste directly into the trolleys and not on the floor. This is being enforced by the Council. To this end,

39 40 8. Licensing, commodity mix and enforcement There is a need to ensure that any revised com- 10. Explore opportunity for a weekly evening in the market streets. modity regulations deliver the following out- market on Brixton Station Road. comes: The encroachment of shop displays by adjacent • Effectively manage the over saturation of There is an opportunity to provide a weekly retailers, and the over-pitching by some street commodities offered in the market evening market on Brixton Station Road, help- traders is having an impact on pedestrian flow, • Reduce levels of bureaucracy and introduce ing to bring more footfall into the area. This will the attractiveness of the retail environment and more clarity/transparency need to be worked through so as to complement the safety of the markets to customers. • Address concerns relating to perceived ‘pro- both the offer and the effective operation of the tection’ from competition day market. It will be important that the council The redesign of the market layout on Electric • Ensure greater understanding of the financial works with the Brixton Market Trader Federa- Avenue, alongside the significant investment has impact of commodity restrictions tion and the Brixton BID in order to develop long provided the opportunity to rethink the ap- term proposals. proach to these key issues. This includes provid- 9. Attracting new traders into the market. ing larger, fit for purpose pitch sizes on Electric Any such proposals would need to be subject, to Avenue, demarcating on the street the maximum There is a need to establish a new on-line appli- issues such as hours of operation, noise, waste size for shop displays cation system for vacant trader pitches and a sys- and other management and licensing issues be- tem introduced to proactively seek new traders ing addressed. Such improvements have enabled a new focus and maintain a waiting list. on both licensing and enforcement, working with partners including the Brixton BID and the BMTF. It should also be made easier to attract casual or occasional traders by making improvements to Once the changes to Electric Avenue are com- the booking system to allow traders to use new plete, consideration should be given to the over- technology to book pitches on a daily basis. all commodity mix of the street (market stalls and shops) to ensure there is a good balance of The council should also assess whether the cur- goods and services. The Council will complete a rent market trader licence fees & charges need to review of the existing market commodity rules/ be amended in order to attract new casual trad- regulations in partnership with the Brixton ers by introducing a more flexible system which Market Traders Federation and the wider market allows traders who only wish to trade on certain trader group during 2017. days to be licensed to do so, instead of having to make a pitch booking on a daily basis.

41 11. To better serve its customers and compete toward this will require further discussion and bays getting clogged up with customer parking. locally, Brixton’s street markets should consider agreement. As such, this should be kept under Parking restrictions here should be reviewed. extending the trading day to capture evening review, but not taken forward in the short-term. trade, including on Wednesdays, opening on The times for pedetrianisation are not consis- Sundays and potentially closing on Mondays. 12. A limited number of existing traders on tent between Electric Avenue, Pope's Road and Electric Avenue, who deal with heavy goods Brixton Station Road. When funds are made At present the street market closes as people should be allowed vehicular access until 9am available, or when the next major redevelopment are beginning to return home at the start of the to ease ‘set up’. Consideration of improved scheme takes place, a Traffic Management Order evening ‘rush hour’. Valuable potential trade is loading facilities in adjacent streets should also should be made to make these time consistent. being lost to competitors, something recognised be provided. Traffic management arrangement, This should acknowledge the need for vehicle ac- by market traders. including timings for pedestrianisation and cess when the market shuts early on a Wednes- vehicle access should be consistent across the day. To respond to changes in shopping behaviour, three market streets. consideration should be given to extending open 13. The BID, market traders and locally based hours until 7pm on weekdays, including Wednes- The pedestrianisation of the market streets is shop retailers should work together to develop days, when the market currently closes at 3pm. now the same times as the hours of market a Delivery Servicing Plan for businesses in Brix- Analysis of data reveals low levels of footfall on operation - 8am to 6pm Mon to Sat, except ton town centre, including the street market. Mondays and high levels in Brixton on Sundays. Wednesday when it is 8am to 3pm. Furthermore, As such, Tuesday - Sunday trading should be informed by the development of this strategy, Brixton street markets are designated pedestrian considered. additional hours for loading and unloading stock zones during operating hours. This is essential are now in place on Electric Lane. to their safe and effective operation. To reduce The market is also well placed to provide an out- any adverse impact on the adjacent shops, the let for those seeking to combine leisure and retail In consultation with traders it is clear that some development of a Delivery Servicing Plan (DSP) to on Sundays, when Brixton is very busy. ‘Place traders would benefit from additional time to look at a better approach to how businesses are check’ analysis indicated a strong demand for a load and unload stock from the vans. This will serviced should be considered. Sunday market. However, this is not proposed for not be possible in the evening when the market Electric Avenue, as this is the only day when the is in operation as the street is often busy. Furthermore, vehicles routinely illegally enter residents of the street can accept deliveries and the market to load and unload, undermining undertake work that require vehicular access. There are also issues with other available loading pedestrian safety and the retail environment. A and unloading bays in the surrounding area. This DSP underpinned by a ‘traders’ charter’ allied to Initial discussions with traders on this topic indi- includes concerns about “continuous loading” robust enforcement is required to address this. cated this was not well supported and any move limitations on bays on Atlantic Road, as well as

42 43 Shopper experience Archives, Oval Theatre and others – with cre- The stock control and customer preference intel- ativity, imagination and ambition the market has ligence that shop based retail has long been able 14. Develop a marketing and strategy for Brix- the potential to play a fuller role in the life of the to extract from card passed payment systems has ton, including specific recognition of Brixton’s town-centre. helped reduce costs and improve sales. market quarter, including the street market. 15. Contactless payments should be rolled out There are significant customer and commercial Brixton market traders, the BMTF, Brixton BID to traders across the market streets. benefits to be realised by moving to enable pay- and the Council all acknowledge the need for en- ment by card. The HSF investment in Brixton will hanced promotion of the market offer in Brixton. Streets markets are and are likely to remain support the introduction of contactless payment Brixton’s indoor markets should be engaged in largely cash-based businesses in the immediate in Brixton’s street market. support of this initiative. future. However, customers increasingly rely on the flexibility of being able to pay using plastic. Markets are particularly well placed to capitalise on a calendar of season events that mark events In 2015 spending by card was up 8.1% on 2013 and moments throughout the year. Brixton al- figures. This accounts for £600bn and 13 billion ready enjoys a number of such events, only some transactions, or 32% of UK GDP. More impor- of which are linked to the market. These links tantly, 75% of all retail transactions – on-line or should be strengthened. in person - were transacted by card.

The Great Brixton Bake-off, organised by the At the micro-level customers are increasingly us- BMTF, is an example of the way in which the mar- ing their cards to make lower value payments us- ket can stage an event that brings the community ing cards as an alternative to cash. The advent of together, and attracts visitors and custom. The contactless in 2014 has driven this trend, which links with the Brixton City Festival, Lambeth Her- represents 3% of all card spending in the UK. itage Festival, Brixton Splash and Brixton Food Festival could similarly benefit the market. Contactless payment is playing an increasingly important role in making life more convenient for The cross-over with events run by neighbours consumers. For example, contactless cards are also requires further development, including now being used for ticketing across the London The Recreation Centre, POP Brixton, Brixton BID, transport network. Brixton Society, Brixton Village, Black Cultural

44 Sustainability With the support of Brixton BID an initiative Safe & secure design should be launched to first map and then build 16. The Council, Veolia and Brixton BID should links between local businesses to shorten the 17. The Council, Borough Police and Brixton work with the BMTF and market traders to supply chain. Brixton’s considerable and growing BID should work with the BMTF to ensure that make Brixton market the ‘greenest’ market in food offer presents a good opportunity to insti- pedestrian safety is optimised. London. tute (market) business to (restaurant) business supply, reducing food kilometres and carbon This will include consultation with the planners The environmental footprint of the street market emissions. around the most suitable type and placement of is currently lagging behind neighbouring enter- protective infrastructure and or full hostile vehi- prises. POP Brixton currently ensures that it has The proposed ‘traders’ charter’ or ‘good con- cle mitigation measures if appropriate. 0% waste going to landfill. This is the local bench- duct agreement’ has the potential to underpin a mark that the street market should be seeking to change in behaviours and practices. The market should offer safe and secure access emulate. to all without having a negative impact on the pedestrian flow. The waste management regime that will be put in place as consequence of the HSF investment will help the market take a step towards improv- ing recycling rates. This needs to be supported by improved education and infrastructure that enables the easy separation of waste. This must be a priority for the Council and Veolia.

Traders have embraced the Alexandra Rose Voucher scheme, which helps people on low in- come to purchase fresh fruit and veg so that they can prepare healthier meals and live healthier lives. They should similarly embrace the nation- wide move to eradicate the use of plastic bags, by adopting the use of recycled paper bags.

45 46 8 Action Plan

Completed Actions Brixton Street Markets Masterplan Brixton Street Markets Masterplan

Workstream Action Timeframe Lead organisation Progress Funding Comments status

Hard and soft Construct hard landscaping/public 2016 LBL Public Realm Complete Funded Delivered as part of High Street Fund landscaping realm scheme on Electric Avenue, team & programme. including hard wearing granite, shared Investment & surface and improved market Growth team infrastructure.

New market Introduce gazebo stalls onto Electric 2016 LBL Investment & Complete Funded Delivered as part of High Street Fund stalls Avenue. Growth team programme.

Fashion retailers to be provided with taller stalls to accommodate additional row of clothes – expected Jan 2017.

Additional anchor points to allow stalls to orientate at 90 degrees installed Dec 2016.

Set out brass studs on Electric Avenue 2016 LBL Public Realm Complete Funded Delivered as part of High Street Fund to demarcate licenced trading area for team programme. each pitch.

47 Improved street Remove bollards and replace lamp 2016 LBL Public Realm Complete Funded Delivered as part of High Street Fund market function columns with wall mounted lanterns. team programme. and pedestrian movement

Formalisation of the irregular ‘trading out’ areas in front of adjacent retail shops and restriction to 1.2m to regularise layout.

A raised table from Electric Avenue across Atlantic Road and into Pope’s Road. A single water point will provide 2016 LBL Public Realm Complete Funded Delivered as part of High Street Fund access to fresh water in Electric team programme. Avenue.

‘Flip up’ gafis boxes buried beneath the road surface – one for every four stalls. Refurbish public toilets on Pope’s 2016 LBL Environment Complete Funded Delivered as part of High Street Fund Road. team programme.

Turnstiles now installed to allow for charging to be fitted to help facility move towards financial sustainability.

48 Way-finding Install major new lighting feature on 2016 LBL Investment & Complete Funded Delivered as part of High Street Fund signage roof of Boots on Electric Avenue. Growth team & programme. LBL Public Realm team The Brixton BID will take responsibility for on-going maintenance. Installation of painted “Pope’s Road” 2016 LBL Public Realm Complete Funded Delivered as part of High Street Fund sign on both bridges leading to Pope’s team programme. Road market on Atlantic Road and Brixton Station Road.

Access & Agree Traffic Management Order to 2016 LBL Public Realm Complete Funded Delivered as part of High Street Fund storage allow good loading and unloading up team programme. to 9am and after 5pm on part of Electric Lane to facilitating better access to Electric Avenue for businesses and traders during the start and end period of the pedestrianisation period.

Identify and issue permits to the 2016 LBL Public Realm Complete N/A Delivered as part of High Street Fund limited number of market traders who team programme. need vehicular access into the pedestrianised zone on Electric Avenue up until 9am.

Install removal bollards on Electric 2016 LBL Public Realm Complete Funded Delivered as part of High Street Fund Lane at junction with Electric Avenue team programme. to prevent vehicles illegally driving or waiting along the road outside of permitted hours.

49 Waste Temporarily relocate the Brixton town 2017 LBL Investment & Complete Funded Delivered as part of High Street Fund management centre waste compactors to the Growth team and programme. Pope’s Road car park. Purchase an Public Realm team additional compactor (total now 3) and also an additional hand held electric trolley.

BrixtonBrixton Street MarketsMarkets Action Action plan Plan

Workstream Action Timeframe Lead organisation Progress Funding Comments status Finances Produce re-designed market licence Feb-17 LBL Environment Complete N/A New charging framework has been fees & charges proposals and consult team applied since 1 April 2017. with existing market traders.

Operations Issue Section 47 Notices 2016 LBL Environment Complete N/A Complete (Environmental Protection Act 1990) team to businesses along Electric Avenue setting out new waste collection rules that waste cannot touch the ground/street and must be placed directly into trollies.

Ensure all businesses with a display on 2017 LBL Environment On-going N/A Complete the public highway has entered into a team licence, including permission to extend to only 1.2m from their shop front.

50 Outstanding Actions

Brixton Street Street Markets Markets Masterplan Masterplan Workstream Action Timeframe Lead organisation Progress Funding Comments status

Hard and soft Detailed design and then construct 2021/22 LBL Public Realm Funding Unfunded Pope’s Road could come forward as landscaping hard and soft landscaping/public team & sources need to part of Brixton Central masterplan realm for Pope’s Road and Brixton Investment & be identified redevelopment. Station Road (section with street Growth team market on). Brixton Station Road could be brought forward sooner if external funding sources obtained e.g. GLA’s Good Growth Fund.

Question of hard/soft landscaping around all three market streets can be reviewed for purposes of installing a type of HVM. Should link in with the wider Brixton Town Centre Public Protection workstream which is being led within LBL Environment. Is currently unfunded so sources need to be identified. Improved street Provision of temporary seating at the 2018 Brixton BID In development Funded To be delivered as part of High Street market function junction with Electric Lane and Electric Fund programme. and pedestrian Avenue gateway. movement Business plan to be submitted for BID to manage the space, using it to bring in income, but also uses income to put on events.

51 Improve 5 of the bollards housing 2018 LBL Environment In development Funded S106 funds identified. Proposals now electric for market stalls on Brixton team being developed in partnership with Station Road. LBL Highways. Funding only available for limited amount of power i.e. lighting, but not for food. Separate power generation required until long- term works can take place as part of masterplan.

Re-providing improved electric and 2021 LBL Investment & Funding Unfunded Brixton Station Road could be brought water suppliers from the ground on Growth team sources need to forward if external funding sources Pope's Road and Brixton Station Road. be identified identified e.g. GLA’s Good Growth Consider options for future stall Fund. Any public realm interventions layout, including retaining similar set will be co-designed through up as current. consultation with market traders and retailers. Consider new stalls for Pope’s Road 2021 LBL Investment & None Unfunded Would need to be considered as part and Brixton Station Road traders. Growth team of next stage of design prior to redevelopment of each street. Way-finding Repainting of Brixton Road bridge, 2018 LBL Public Realm In development Funded To be delivered as part of High Street signage removal of B OUR GUEST signage and team Fund programme. replacement with new painted design, including signage for Brixton Station Road. Need to agree traffic management and construction method statement with Transport for London to mitigate impact on traffic along Brixton Road during installation. Also need to work with Brixton Design Trail to commission new designs.

52 Waste Safeguard site on Electric Lane for 2020 LBL Strategic Awaiting N/A management potential future permanent relocation Valuations & longer-term of compactors. Asset Brixton Central Management redevelopment team

BrixtonBrixton Street Street MarketsMarkets ActionAction plan Plan

Workstream Action Timeframe Lead organisation Progress Funding Comments status Future As part of borough-wide review, work 2018/19 LBL Environment In development Funded Work underway by markets team as management with the Brixton Market Traders team part of core work. Federation to assess scope for partnership activity.

Develop proposals to create a Market 2018/19 LBL Environment In development TBC Business case to be made as part of Manager post in order to oversee the team future Neighbourhoods & Growth operational / strategic work streams department restructure. and chair the revised Brixton Market steering group.

Establish a steering group to deliver 2018 LBL Investment & Build on High N/A Will be within the new Market the Brixton Street Market Action plan. Growth & LBL Street Fund Manager’s remit. Subject to markets teams steering group recruitment, the steering group should be operational in Autumn 2018.

53 Develop a ‘traders’ charter’ or ‘good 2018/19 The Brixton BID Not yet started Unfunded Work with Brixton BID to take on this conduct agreement – market traders project. and adjacent retailers. Will be within the new Market Manager’s remit. The Brixton BID, working with the 2018/19 The Brixton BID Not yet started Unfunded Work with Brixton BID to take on this Council, BMTF and the indoor project, including identification of markets, should develop a strategic funding to achieve this. marketing and investment plan for Brixton, including the markets.

Operations Ensure all businesses on Electric 2017 LBL Environment On-going N/A All contracts in place. On-going review Avenue (and then other streets) a) team of waste collection levels to inform have a waste contract and b) have a contracts. contract for the level of waste they produce.

Enforce against market trader over- 2017 LBL Environment On-going N/A On-going pitching. team Consider review of market commodity 2018/19 LBL Environment On-going Unfunded On-going mix to inform recruitment of new team traders into the market, including Electric Avenue.

Review and update trader application 2018/19 LBL Environment On-going N/A On-going process for both permanent and team casual traders.

54 Explore opportunity to develop an 2018/19 LBL Environment On-going N/A On-going evening trading market on Brixton team This will look into options for Station Road. extending the opening hours of the current market on Electric Avenue, and a different market operating only in the evenings to be set up on Brixton Station Road. Discuss with traders whether they 2018/19 LBL Environment On-going N/A Initial discussions with Electric Avenue want to amend the hours of operation team traders during consultation indicated of the street market to capture the this was not supported. Suggestion is lucrative Sunday and evening trading. that this should be revisited periodically i.e. kept under review.

Consider how improvements to goods 2018/19 LBL Investment & Study Funded This is linked to on-going work to look and customer loading & unloading Growth team commissioned at improvements to Atlantic Road and could be made throughout the central also the wider Brixton Central Brixton areas. masterplan.

Make a Traffic Management Order to 2018/19 LBL Highways/ Not yet started Unfunded bring pedestrianisation across the Investment & market streets in line with Electric Growth Avenue, including vehicle access earlier on a Wednesday in line with market opening hours.

Consider additional control over 2018/19 LBL Environment To pick up in N/A As a second stage, consider how commodity mix (shop front displays) in team 2018 following licensing can help support a more future licencing activity. roll out of initial appropriate commodity mix along the licences market streets.

55 Establish a Delivery Servicing Plan for 2018/19 Brixton BID Not yet started Unfunded Baseline study commissioned by LBL Brixton. transport, working with the Brixton BID.

Install new lighting and seating on 2018/19 LBL Environment In development Unfunded The need for more lighting for public Brixton Station Road. team realm and health and safety purposes has been expressed by the businesses on Brixton Station Road. Funding for this element is being sought through the council’s Good Growth Fund bid which if successful will invest in public realm improvements to Brixton Station Road. Shopper Roll out contactless payments to 2017 LBL Environment On-going Funded 70 units have been brought based on experience existing and new traders. team traders signing up, but very few have taken up to opportunity. Consider roll out to new traders.

Develop a marketing and branding 2018/19 Brixton BID Not yet started Unfunded On-going strategy for Brixton.

Sustainability Establish a plan to increase recycling 2018/19 LBL Environment In development N/A New waste contracts will incentivise within the market streets. team recycling. Once these are in place, a further review will be put in place to consider how rates could be increased further. Working with the Brixton BID.

Health & safety Develop an evacuation plan for the 2018/19 LBL Environment Not yet started Unfunded Will have to be produced and held in market areas. team partnership with engaged partners.

56