Mic Drop’ As the Response of BTS Toward Hatred Feedback and Death Threats
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Communication Studies-School of Humanities Batch: 2014 Analysing ‘Mic Drop’ as the Response of BTS toward Hatred Feedback and Death Threats Eykal Primsa Ginting President University, Jababeka Education, Cikarang, Indonesia, +62 8216 5110 132, [email protected] Abstract K-Pop is a musical genre of rock, pop, hip-hop, electronic, and RnB music that had starting in South Korea. Other than getting the popularity, being K-pop idol is troublesome. BTS, as one of K-Pop boy band, has made 'Mic Drop' music video in order to react the hatred feedback that they got from their past days as the new beginner in K-Pop industry. In this study, the researcher conducted a visual analysis method using music video frame and song lyric as the object. It concentrated on answering the research questions of how BTS represents their self through 'Mic Drop' music video, to identify who got involved with this music video, and what situation that BTS needed to cover from their audience. To answer the research questions, researcher was using qualitative method and discourse analysis approach by Keith Kenney. As the media on making 'Mic Drop' go smoothly to their target audience and be well-known, BTS was using YouTube for posting their music video in the official channel. Keywords:BTS, Mic Drop, Haters 1. Introduction A shortening of Korean pop, Korean prominent music or without a doubt comprehended as K-Pop, is a musical genre of rock, pop, hip hop, electronic, and RnB music beginning in South Korea. K-pop has formed into an outstanding subculture among adolescents and youthful adults all through Asia. On May 2017, Billboard music awards had one nomination category which was top social artist. This included four of worldwide pop's typical, nominees: Justin Bieber, Selena Gomez, Ariana Grande and Shawn Mendes. The champ, however, was none from what was recently mentioned. Rather, it was the group who had topped the Social 50 for 31 weeks in the earlier year: BTS. BTS who called as Bangtan Sonyeondan, was the unintentional product of a little record label that detected a business opportunity for a marginally more mindful tone inside the exhausting energetic world of K-Pop: the band has included songs about depression and governmental issues. BTS has been on their world tour for the past months and has been in America for the past weeks. BTS's award reflected the undeniably outward-bound social power of South Korea. Their 2016 album WINGS had the most noteworthy first-month sales in Korean history. WINGS, one of BTS album, hit no. 26 in US as the best position ever for a K-pop album. Other than getting the fame, being K-pop idol is troublesome. BTS has earned various death threats on Twitter by what shows up from anti-fans, with a segment of the messages undermining Jimin especially. The rumors began from the user "Selja", called "@AinsleyPaisley", but her Twitter account has been suspended now. Photographs initially were spread on Twitter accusing her for hoping to spread lies toward BTS members. The 1 photographs claimed that Selja had plans to discharge rumors that BTS members were sexually assaulting a Brazilian fan. The bits of gossip that BTS members were sexually assaulting a Brazilian fan are completely and unequivocally false. They are false bits of gossip made to decry the notoriety of BTS and the group members. The photographs were not proven and were alleged screen-shots of a direct message from Selja to another user. BTS also earned series of death threat in Twitter. This isn't the primary death threat that has been made against BTS. It likewise originated from Twitter user (@AntiBTSAnti) who included a progression of specific threats against Jimin, declaring plans to shoot the South Korean singer with a weapon from rafters, with seats determined, while he performs the number "Lies" at the Anaheim Honda Center in Southern California. The venue, which has a limit of about 19,000, is due to of host BTS for two sold-out concert on April 1-2. The Twitter account additionally blasted photographs of a dead pig, firearms, and other bloody images. Figure 1. Death Threat of BTS Figure 2. Death Threat Through Twitter In 2016, BTS's anti-fans were appearing to attack BTS through trending topic in Twitter after BTS's 'HwaYangYeonHwa On Stage EPILOGUE' concert, occurring at Seoul's Olympic Park Gymnastics Arena. Figure 3. Invitation to Attack BTS Through Trending Topic in Twitter The notice read, “Please RT continuously. [#CopyBoys and related hashtags, trending attack] Time: 2016.05.07 – 7 PM KST when BTS's Concert ends, 2016.05.08 – 7 PM KST when the concert ends. This weekend, BTS's concert takes place from 4PM KST for about 150 mins, so please begin about 30 mins after the concert ends. Let's show them all of the fandoms' combined forces, let's show those cancerous girls (The Korean word for cancer phonetically sounds similar to the beginning of ARMY) our combined forces. Just upload any hashtags and words related to Bangtan's copying/plagiarizing controversies. After their concert ends, they will definitely go online to tell their boys good job, so let's show them.” In 2015, BTS was compelled to cut their hi-touch and photo event when a user undermined BTS with a weapon on Twitter. Fans who attended the New York tour of the K-pop boy band's Episode II: The Red Bullet tour at Best Buy Theater were dealt to two hours of performance before the band returned for an encore only to sing one song, then rapidly stroll off and wave farewell shortly after 10:00 p.m. Audiences sat befuddled as the house light rose and the band's music played overhead, yet did not move until the curtains were shut a few minutes after. Amid the concert, claimed threats towards a band member surfaced via social media showing people touting handguns threatening BTS leader Rap Monster (real name Kim Nam Joon) and using the concert's official hashtag “#BTSinNY.” The threats were considered sufficiently important to cancel a fan meeting that was arranged after the show. Recorded video has surfaced of a staff member nearby clarifying that there have been “very recent, serious developments concerning the safety of the members of BTS” and that the group “have chosen to take this threat very seriously... because the well-being of the artist and the safety of the artist and 2 every single person in this venue is our top priority.” Prior, it was reported that BTS Jimin blacked out and fell in front of the audience after a game event that included holding his breath in the midst of a fan meeting in Osaka, Japan. In any case, in various articles concerning the incident, numerous anti-fans have left series of rude comments towards BTS Jimin. Not just essentially being assaulted by the common anti-fans, BTS likewise got the dis from underground rapper. In 2013, it was reported that B Free (one of Korean underground rapper) was charged dissing towards Rap Monster and SUGA of BTS. He poked fun at the idol group's stage makeup, choreography, and more, which many fans found highly offensive. B-Free gained many hate due to these remarks about BTS but he did not back up. He really compounded the issue by re-tweeting hate comments towards BTS and even stating he would slap the boys whenever he sees them. The reason of researcher was using K-Pop, determined BTS as main object in this research was to bringing round that the entire sort of K-pop, including BTS, is still troublesome. On the off chance that trainees (soon to be as idol) need to make profit as an artist of any kind, they need to agree to being exploited. Despite everything that was heard as contemptuous talk of "selling out," however it can't sensibly be required to remain alive in a capitalist system unless the idol offer out in some fashion. BTS composes and creates their own songs with some assistance, yet their names are everywhere throughout the credits. This obviously is uncommon for a K-Pop group, however it gives an essence of the elusive authenticity that artists strive for. There's an existential viewpoint to a considerable lot of BTS's songs and visuals, even the cheerful songs about love. They understand that life is fleeting and they get caged in by the world or by their own evil spirits, yet at times, despite everything, they feel free (Heidi Samuelson, 2017). According to Samuelson (2017), BTS began basically as a hip-hop group, however they're currently a strong blend of singers and rappers and their sound is significantly more cross-type. There are likewise particularly Korean components to K-pop, BTS included. Also, Bang Si-Hyuk, who discovered BTS, has said that he could never need BTS to do songs completely in English just to engage a global market. Other K-pop groups, be that as it may, expressly endeavor to incorporate members who are not Korean with a specific goal to have a more extensive universal interest. There's likewise the social media presence, selfies, live-streams, tweets . BTS gives so much free content to fans, which is the way they've manufactured a worldwide relation. Being a K-pop idol is really being an idol, an image made for worship. BTS refers in some cases to their "characters," which implies that notwithstanding when they are acting as themselves, they know that they are being filmed, offering a persona.