1042 1 - 7 January 2021 16 Pages Rs 50 Print Is Back
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www.nepalitimes.com www.nepalitimes.com #1042 1 - 7 January 2021 16 pages Rs 50 Print is back MONIKA DEUPALA companies have resumed their inherent credibility, but Golchha Group which is the hardcopy editions. This paper publications will have to distributor of Bajaj motorcycles. in your hands has restarted reinvent themselves to reinforce Owners of papers that went publication on 1 January 2021 their effectiveness to both paperless in 2020 realised after 10 months. readers and advertisers. that they were missing out on “Print newspapers are “Online is picking up in revenue, as well as a segment not going to die because it is Nepal, but it can only gain real of well-heeled readership. he demise of the print something physical that stays momentum when it is integrated Indeed, across the world there media, it seems, was with you, there are things you with print, tv, radio and outdoor is a return to print advertising Texaggerated. can do with design and use of advertising, depending on the by companies turned off by Paper newspapers were in space on the page that is much campaign objectives, target the over-saturation of online, crisis even before Covid-19 more powerful than looking at a audience and product life and people disabling relentless because of loss of advertising, small phone screen,” says Amar cycle,” Shakya adds. algorithm-driven targeted and the migration of eyeballs Gurung, CEO at Himalmedia, The print media as it existed advertising. to the Internet. In Nepal, tv which publishes Nepali Times. 10 years ago is dead. But the This is not to say that the viewership overtook radio Besides the size and content and role of newspapers print medium is not without listeners in 2019 for the flexibility with design, surveys have changed. Ironically, what challenges. Overheads are first time, and commercials have shown that a hardcopy appears to have saved print higher because there are abandoned print for television. publication carries more trust is the proliferation of digital additional paper, printing, Many had predicted that the with readers, especially in the portals, where both news and distribution costs. The content, pandemic would be the final age of fake news. advertisement tend to design and production values nail in the coffin of the print Even though only 7% be drowned out by the have to be of extremely high media. And struggling media in a sample survey Pandemic cacophony. To stand quality to exceed the impact of a companies in Nepal abandoned nationwide said out from the crowd, digital page. Visibility has to be their print editions in March as they read printed of poverty advertisers now prefer high, and distribution reliable the lockdown went into force -- newspapers, these EDITORIAL a printed paper page. so the brand stands out. some temporarily, others more are mostly decision- “Print media still Advertisers are looking for PAGE 2 permanently. makers in positions helps to create certain reach, and to be associated with Newsrooms cut staff and of power. The printed level of credibility the prestige of a print brand. slashed overheads as revenues word, therefore has more in communications. With As a bonus, hardcopy gives plummeted. Advertising in their political and economic clout. excess noise in digital, and advertisers longer shelf-life, online editions did not have the Advertisers seem to agree. its unregulated content, many and readers the convenience yield to sustain the business. Ujaya Shakya of the agency people are not sure how much of pleasurable and leisurely However, as our report on Outreach Nepal and author they can trust it. Print provides reading. page 14 shows, most media of Brandsutra says print has trust,” says Punam Singh of the Alisha Sijapati 2 Editorial 1 - 7 JANUARY 2021 #1042 ONLINE PACKAGES .com Pandemic of poverty WHAT'S TRENDING esults from a recent nationwide survey with no earnings, or those making less than show that more than half of Nepali Rs10,000 a month. Strikingly, this figure went Rhouseholds are at risk of falling back up to 49% in July, and even climbed to a high into poverty because of loss of jobs and income of 64% in August. during 2020 due to the pandemic. And it is the By October it had fallen to 42%+19% children who are affected the most. with income below Rs10,000 a month, and it This newspaper has been tracking the is likely even lower for December. However, outcomes of these surveys that were conducted 45% of households were still reporting loss PRO PRINT in May, July, August and October. It is a of income, and even those with jobs were Nepali Times is resuming its weekly hardcover edition with the world- sobering reminder that while the national earning less. class design and content that it has been always known for from this Labour recruiter netted in sting raid leadership is engrossed in a fight to the finish The data shows that except for Karnali, issue. On the occasion, we spoke with avid readers of the paper, and by Upasana Khadka in Kathmandu, the state has left Nepalis all six other provinces reported a decrease in asked them what they missed about the printed edition in the past 10 A recruiting agency Manaslu International that was charging months. Story: pages 1 and 14. (especially the most vulnerable) to fend for job loss from May to October, 2020. Province illegal fees from migrant workers has been caught red- 2 showed a consistently high handed in an undercover operation. Read the story behind the sting operation at nepalitimes.com and watch video of level of those who had lost DOFE offi cers nab the culprits. livelihoods, and there was little improvement from August to Most reached and shared on Facebook October. Bagmati and Lumbini Provinces had the lowest percentage of respondents reporting job losses since August. The coping mechanism for most of those slipping into poverty was to borrow, dig SMELL OF MUSIC into savings, cut household The story of three successful Nepalis (public health expert, US expenditure, migrate, or rely government advis2r and computer engineer) who started a vinyl on remittances. Disaggregated record company with Narayan Gopal's golden collection. Find out data showed that 61% of Dalit how they tracked down the original recordings and painstakingly remastered them to keep the old sound intact. Story: pages 8-9. families were forced to borrow Step back from the brink to survive, while only 48% of UNICEF NEPAL Editorial non-Dalit families had to borrow Prime Minister KP Oli’s brinkmanship has led the country to money to run the household, the edge of the cliff once again with poor governance and themselves in dealing with the Nepal’s children bear revealing that caste differences illegally dissolving the House. When the dust settles, let’s health and economic impact of can also mean a class gap. plan for a free, fair and peaceful elections in 2021. Follow us the brunt of falling on social media for the latest political updates. the Covid-19 crisis. household income Increased indebtedness will The surveys were conducted lead many households to fall Most popular on Twitter by Sharecast Initiative for Unicef during the Covid-19 deeper into poverty. Female-led and the last one in October crisis households tend to borrow less, involved a representative sample depend more on savings and of 6,558 households with children all over the remittances, the findings show. LIFE TIME country. Nepal’s children bore the brunt of falling The most striking finding was that 42% of household incomes by being deprived of With the New Year, we are introducing new columns and new columnists. Mental health counselor and researcher Anjana households in Nepal have no earnings at all, adequate food, health care and education. In Rajbhandary is starting a fortnightly column ‘Life Time’. Watch her vlog and a further 19% have a combined monthly August, 34% of parents cited ‘food’ among where she talks about anxiety while travelling during the time of Covid. family income of less than Rs10,000. This the top three needs of their children, and Her column: page 12. means the official figure for Nepal’s population by October this had dropped to 30%, while living below the poverty line will need to be children’s education rose from 35% to 45%. 'Santosh Shah was born in Nepal' drastically revised. One in five families still say they have to by Alisha Sijapati The National Planning Commission’s struggle to feed their children. This proportion CAUGHT RED-HANDED Despite his achievements, MasterChef Professionals 2020 One of many I am sure who take the money from fi nalist Santosh Shah got entangled in the fault lines in 2014 survey of the Multidimensional Poverty has remained the same since August, and Nepal about ethnic identity, exclusion and the debate about Index showed that the incidence of poverty hunger was more prevalent in Provinces 1, people trying to make a better life for themselves ('Labour recruiter netted,' Upasana Khadka, #1041). the symbols of a unitary state for wearing a Nepali cap. Join had fallen from nearly 60% in 2006 to 28.6% 2 and Lumbini. Inflation, and loss of income So bad as we say "Throw the book at them" (Charge in the online discussion. in 2014 – largely because household incomes were cited as causes. and jail them for everything possible). Most commented rose due to remittances. With the Covid crisis, To a certain extent, educational needs of Roger Ray Nepal’s poverty rate may have climbed back to children appeared to be met in October with the level 15 years ago at the end of the conflict.