Van Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi The Journal of Social Sciences Institute 23 Siguaw, J.A., Mattila, A. and Austin, J.R. (2009). The Brand- Sosyal Bilimler Enstitüsü Dergisi, Personality Scale: An Application for Restaurants. Cornell The Journal of Social Sciences Institute Hotel and Restaurant Administration Quarterly, 40 (3), 48-55. Yıl/Year: 2018 – Sonbahar / Autumn Tan, A.J.S. (2008) Destination Branding: Creating a Destination Sayı/Issue: Iwact’18 Özel Sayısı - Sayfa / Page: 23-44 Choice. Perspectives in Asian Leisure and Tourism, 1 (1), ISSN: 1302-6879 VAN/TURKEY Article 5. Usakli, A. and Baloglu, S. (2011) Brand personality of tourist Makale Bilgisi / Article Info destinations: An application of self-congruity theory. Tourism Geliş/Received: 13.10.2018 Management, 32 (1), 114-127. Kabul/Accepted: 07.11.2018 Yuksel, F. and Bilim, Y. (2009). Interactions between Visual Appeals, Araştırma Makalesi / Research Article Holiday Motivations, Destination Personality and the Self- Image: Implications for Destination Advertising. Journal of INVESTIGATION AND ANALYSIS OF THE EXPERIENCE OF Travel and Tourism Research, Fall 2009, 75-104. ISFAHAN IN THE RE-FUNCTIONALIZATION OF CARAVANSERAIS AS TOURIST FACILITIES Dr. Somayeh BAKHTIARI The University of Isfahan Department of History
[email protected] Prof. Fereydoun ALLAHYARI The University of Isfahan Department of History Abstract Caravanserais are the historical monuments of Iran that have been built centuries ago on the path to commercial and pilgrimage cities for the convenience and comfort of merchants and travelers, or within cities, especially markets, for the trade of merchandises. Many caravanserais built in Isfahan and its communication axes because it is at the center of Iran as the heart of Iran's commercial and social interactions so that by the eighteenth century there were about 1,800 caravanserais in Isfahan Province.