#19 /2017 02 Contents Editor: Editor’s Letter C2 Magazine Editorial Board Online celebrities have become a meme on the Email: internet for a while. A lot of creative practitioners have
[email protected] made good use of the power of the online communities to launch their works and spread their whimsical ideas. In Produced by: the Feature, travel writer Sio Ng shares her experience in 100 Plus Cultural Creative running a facebook fan page which eventually brought her Development Limited an opportunity to publish her travelogue. Comedian duo Shoot & Chop, full-time online celebrity Carl Ao Ieong, and Published by: 002......... Feature renowned Hong Kong-based illustrator Tse Sai Pei also talk Cultural Affairs Bureau of Opportunities for Macao's Online Celebrities about how they made a name for themselves as cyberstars the Macao S.A.R. Government and their thoughts on web marketing. 008......... Brand Story Macao has no shortage of accessory shops, but O-Moon: The New Blood in Accessory Design in Macao only a few of them boast cultural and creative elements. Emerging brand O-Moon saw the gap in the market and 010......... Opinion has accordingly launched products flavoured with Macao Niche and Market Positioning characteristics. In Brand Story, the co-founders of O-Moon Interview with Branding Designer Mann Lao share their insight into how to tap into the market of creative merchandise and the key to successful operation 012......... Budding Talents and marketing. In Opinion, Mann Lao, Creative & Managing Life Observer Behind the Lens Director of Chiii Design Ltd. advises young designers to Interview with Up and Coming Director Hong Heng Fai carefully position themselves in order to stand out in a crowded market.