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SEPTEMBER, 1951 No $110 - 1000 Page 2 xc watt' 11'21: PL.q. Vol. XI SEPTEMBER, 1951 No. 9 $1 per year Paid circulation averages over 11.000 monthly, notarized. 10c per copy The Dialispublished thefirstof every Addresscorrespondence and renewalsto month and serves radio fans in more than Editor of The Dial, KWTO, Springfield, 100 counties in Missouri, Kansas, Arkansas Missouri. The Editor will be happy to an- and Oklahoma, as well as former Ozarkians swer your inquiries about past and present in other states who are old friends of Radio KWTO personalities and fill your requests Station KWTO. for pictures you'd like to see in The Dial If the numbers 9-51 appear after your name on the address label at the top of page 20, your subscription expires with thisissue. NEW FALL FEATURES.... ENJOYABLE RADIOSHOWS Fall is just around the corner, and with U. S. Army and Air Force will sponsor the it comes a host of scintillating programs from Saturday afternoon program, "Game of the the studios of KWTO and the American Week," starting October 13th at 1:00 p.m. Broadcasting Company. The outstanding grid teams of the country Pillsbury Flour will sponsor that nation- will be featured. ally known recorder of hit hillbillytunes, Starting September 21st, the popular mys- Jack Hunt, in a new show to be heard over tery -thriller, "Mister District Attorney" will KWTO five days a week, Monday through be heard over KWTO-ABC at 8:00 each Friday, at 3:45 p.m.Jack Hunt and his Friday night. The sponsor of the popular rhythm band are heard CoasttoCoast, show will be Bristol -Meyers. transcribed. Flex -O -Glass will sponsor the "Hayloft Frolic" each Saturday night, starting Septem- Fans of Sally Briggs and her Boy Friends ber 6th. The big comedy -musical entertain- will be pleased to hear that Tuesday, Thurs- day and Saturday she will be sponsored by ment will be heard from 7:45 until 8:00 p.m. Helzberg Watches. The timeis 6:15 a.m. The entire family will enjoy the Morton This new Helzberg Watch show is expected Salt Company show,"Visitin' Time," to to be one of the outstanding of that period. begin on KWTO Saturday, September 15th, at 8:00 p.m. The entire family can enjoy A new "Meet Your Neighbor" show is ballads, music, and the very best in whole- being arranged for presentation every Sat- some entertainment.Some of the stars of urday at the popular Ike Martin Sporting the show are Val Douglas; KWTO's own Goods Store on Campbell Street.A new Jordanaires;theMorton Merry Makers; array of entertainment has been planned, Springfield's gift to the entertainment world, which will include Slim Wilson, Zed Ten- Dotty Dillard; Owen Bradley and the Farm nis and Bob White.It will be heard every Hands.Starting Saturday night, September Saturday at 10:30 until 11 a.m. 15th, at 8:00, the show will be heard for a Elsewhere in the Dial you'll find an in- fun -filled half hour that everyone from baby teresting story by George Earle regarding to grandpa will enjoy. plans for the resumption of his ever -popular Pepto-Bismol starts their spot announce- Saturday morning Breakfast program.But ment campaign September 3rd. hetellsitbetter himself.His show will Willard Tablets will have a five-minute return September 8th, after Summer Vaca- show from 11:05 until 11:10 on the "Farm tion, to Heer's Store, starting at 9 a.m. and Home Hour," Mondays, Wednesdays You fight fans can cheer up, for Gillette and Fridays, starting October 1st. Safety Razor Co. will resume sponsorship Kellogg's cerealswillbe boosted on a of the fight broadcasts.First program for spot announcement campaign to begin Sep- the Fall Season will be Friday, September tember 11, over KWTO. 7th at 9 p.m. Some of the best in sports will Fleischmann's Yeast will also start a big be presented over the Gillette Show. spot announcement campaign over KWTO, And you football fans-listen to this! The starting September 4th. SEPTEMBER, 1951 Page 3 "HEIGH-HO (WE WENT) TO THE FAIR!" Well, thebig Ozark Empire Fair has Briggs and the Boyfriends", 10to10:15, come and gone, and withitwent alot Tues., Thurs., and Sat."Slim Wilson and of work and a lot of fun for everybody. the Prairie Playboys", were on the air from It seemed like nearly everybody in the old the Fair for Holsum Bread at 10:30 each four -state Ozarks stopped by to visit with morning, and the "Greater Ozark Farm and us in our big 60 by 90 foot tent, andwe're Home Hour" was broadcast inits entirety here to tell you we're mighty pleased they from 11 to 11:55 each day Uncle Lou Black did. We were sortaexpecting company originated his famous "Black's Wax Works" and had over 500 comfortable seats in our disc jockey show direct from the specially Fair ground auditorium, and we scheduled constructed control room at the tent. The 2 all our popular KWTO live talent shows to 2:15 p.m. segment was with the best wishes between 10 a.m. and 5 p.m. The spots in of Cheer, and the 2:30 to 3 period through front of the two large the courtesy of Fli-Pel. electric fans, which were 2:15 saw the Pillsbury through the courtesy of show on the air, and at the Shrine Mosque of 3:30, radio's "Goodwill Springfield, and the spot Family" took over for infrontofthelarge the makers of Hadacol. electricwatercooler, There were also a cou- provided through cour- ple of special shows for tesy of the Mercer Re- Fair week which we frigeration Company, had the pleasure of do- were three of the most ingnotonlyforthe popular spots in the big listeners on the air, but KWTO tent, and that also for our Fair vis- was quiteunderstand- itors.The Knight Oil able for we found them Co. of Springfield pre- veryenjoyableplaces senteda quarter hour to be ourselves. each day at 1 p.m. and Each ofthe shows the 3 to 3:15 broadcast taking the air from the was a courtesy of the 10 by 20 foot broadcast Bill Hagel Auction Co. platform,foundlarge All of these shows came numbersofenthusias- direct from the tent. But tic K W T 0 listeners there were others-the there to enjoy and ap- Clarkson Feed Co.'s, plaudtheirfavorites. popular "Man atthe The EvansFurniture Stockyards", was broad- Co.presented "Sally (Cont. on page NINE) Page 4 SEPTEMBER, 1 9 5 1 HILLBILLY HEARTBEATS.. BQEENKg"TVEY ()vVeKRs° Greetings, friends! their prolonged experiences often beat all Didn't we have a lovely DIAL for Au- the dictums of the meterologists. gust?I am sure you have enjoyed all the They used to say, evening gray and morn- pictures of the performers and their "low- ing red, sends the shepherd wet to bed." down"astheslanggoes.Someoneis And then you have all heard the old rhyme, eternally asking me, "What does this one "Rain before seven,clear before eleven." or that one on KWTO, looklike?" It Weather meant a lot to the English people seems that people want to actually visualize and mostofthese came from England, the person.And I am the same way-I handed down to us. like the radio personality better They said "If grass grows in after I have seen him or her, as January it is bad luck for crops the case may be.Some of us the whole year, and a fair Feb- are not so much to look at,(in- ruary is a curse." A very old cluding myself) but we had just one, using the old Chaucer dia- as well crawl out from behind lect was: "As many mistises in the barn and letourselves be March,that many frostisesin looked at, for better or for worse. May."Even ttheold Ozarker And so itis September! The used to say "hen's nestes." You poet sang: know the old one - "Waspses "Where'eryouare,whate'er build nestes in postes and joistes." your lot may be, Another old saying was: "A Or wealth or fame be showered cold April a barn will fill." That on your way, one nearly always panned out. I know your heart will always And this one: "When April blows turn to me May KennedyMcCord his foggy horn, 'tis good for both When you remember that Sep- the hay and corn.""Mistin tember day." May and heat in June, makes the harvest I have been to the National Folk Camp come right soon." "A dripping June brings at Troy, Mo., in the beautiful Quiver River all things in tune." And the old one that State Park, as many of you know.I taught a green winter makes a fat graveyard. And and sang ballads.Some of thefinestof that one has reasons.Not only inearly ballad singers there.Beautiful old ballads England but in the south of Europe, itis from different parts of America. Cowboy said that the Italians didn't like an early songs of the anthracite coal miners of Penn- green winter. They had an old saying "Jan- sylvania, Texas songs, river songs of the uary commits the fault and May bears the levees, old English ballads of the Ozarks blame." and the Appalachians, everything you can Another old sayingI remember always think of. They had fox hunting, hay rides, was: "A dry March never begs its bread." barn dances, tale tellers and the old super- You know you can begin to have too much stitions. We went over the weather super- rainin March and then the floodsstart.
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