ABC-TV

VOL I NO 37 February 13, 1956

OZARK JUBILEE

Country and Western Musical Variety Starring Red Foley, other C&W Stars Saturday, 7:30-9:00 PM (NYT)*

OZARK JUBILEE, the first television program to cater to the growing popular demand for Country and Western music, gained such momentum since its in­ ception in January 1955 that ABC-TV soon expanded the program to an hour and a half. This topnotch series is available for sponsorship in a peak viewing period on a most flexible basis, OZARK JUBILEE has proven its tremendous appeal with strong ratings, a phenomenal mail pull^ and a record number of viewers-per-seL

TV^s TOP FAMILY PROGRAM

The format allows for a pleasant blend of music, comedy and variety, making 1 it TV s top family program0 OZARK JUBILLEE has consistently had the highest number of viewers per set of any TV Network Program on the air, attracting a well-balanced family audienceQ In the most recent month (OZARK JUBILEE not rated by ARB in January 1956) there are only six programs in the select group with more than three viewers per set and OZARK JUBILEE heads this list:

Program etwork Viewers-Per-Set

1. OZARK JUBILEE ABC-TV 3,31 d& 0 Lassie CBS-TV V o lu 0 o Super Circus ABC-TV Oo lu

Z 0 Disneyland ABC-TV 3*05 5„ Beat the Clock CBS-TV 3,04 6. Ed Sullivan CBS-TV 3o02 (A:RB , December 1955) STARS AND TALENT

Originating from the Jewell Theatre in Springfield, Missouri, ??the crossroads of country music11, OZARK JUBILEE each week features different name artists in addition to the regular cast of entertainers headed by Red Foley.

•Every fourth Saturday, OZARK JUBILEE is telecast 7:30-8:00 PM (NYT) only, because "Grand Ole Opry!! is televised on an every fourth Saturday basis from 8:00-9:00 PM (NYT) sponsored by Ralston-Purina0

ABC TELEVISION NETWORK New York • .Chicago;; Hollywood £•,. >- : Country music and Western music are currently enjoying their greatest popula­ rity; In fact, the "distinction between so-called -"pop" music and these styles is often non-existent, They have provided the nation with a string of song hits ranging from *fYou Ary My Sunshine" to "Davy Crockett"• Motion pictures, record companies and radio shows have found these Country and Western styles to be perennial favorites0 "Red" Foley, America1 s most popular exponent of country music (Decca has sold a record-breaking 24, 000, 000 of his recordings) is an ideal host and emcee for OZARK JUBILEE0 For years he headlined one of radioes best tf known and most sponsored programs, "Grand Ole Opry f and on television Foley is even more personable.

"Red" Foley is OZARK JUBILEE1 s star and emcee for three of the four weeks* On the week f!Grand Ole Opry?f is telecast, Saturday 8:00-9:00 PM (NYT), Webb Pierce is alternate emcee and star in the 7:30-8:00 PM (NYT) half-hour of OZARK JUBILEE.

Webb Pierce has had a meteoric rise to fame0 Joining the cast of "Grand Ole Opry" (radio) in 1952, he was within two years the top attraction of the pro- granio He has sold millions of records since then. For "In the Jailhouse Now", his 18th consecutive hit, The Billboard magazine actually had to inaugurate a new "Triple Crown" award. Never before in the trade publications 61 year history had one song and one artist occupied the top spot on each of its three country-western charts simultaneously Recently Pierce was awarded his fourth v Billboard Triple Crown0 Webb s recent "Wandering" is still a big seller. Supporting Foley and Pierce are many other artists:

* JEAN SHEPARD^ a top-selling star on the Capitol record label, is considered the "best female vocalist in the country music field"0 . * THE FOGGY RIVER BOYS are most-in-demand for their fine rendi­ tions of old Southland spirituals and "gospel songs" as well as popular numbers o

* SONNY JAMES^ star of the Dallas "Big D Jamboree" several years past, is almost as famous for his good looks as his fast-moving Capitol records.

* SLIM WILSON, a reigning favorite in the Ozarks for 23 years, stars on his own weekly ABC-TV show,, "Talent Varieties".

* FLASH AND WHISTLER provide a lighter touch with their popular song "disarrangements" o

* LENNIE AND GOO-GOO amaze and amuse audiences with their own musical inventions which they play with great agility0 GRADY MARTINA band, the "Winging Strings" (Grady is an air­ plane pilot as well as a musician), is featured on each performance.

COUNTRY RHYTHM BOYS, under the direction of Bill Wimberly, are one of the most colorfully costumed bands in the business.

MARVIN RAINWATER, young MGM recording artist, finds himself with two red-headed bosses, Arthur Godfrey and "Red" Foley <>

BOBBY LORD; already nationally acclaimed at the age of 20, had his own daily radio shows in Florida when Foley asked him to join JUBILEE as a regular,

WANDA JACKSON, just 17 years old, has already had a hit record in the country music fieldo

PETE STAMPER, recently returned from a six-week nationwide per­ sonal appearance tom% has been a comedian on JUBILEE for several yearSo

STRONG RATING GAINS

OZARK JUBILEE has enjoyed sharp audience increases reflecting the program7 s growing popularity; Here is the complete rating history since July 1955 when Nielsen started rating the show in its present time period (ratings are 8:00- 9:00 PM (NYT) to Nov* I, and 7:30-9:00 beginning Nov. II) 0

Nielsen Rating Avreage Audience TV Homes Reachec July I 8 6 0. X "1,859,000 July II 9.2 5. 8 2,042,000 Aug I 11 • tj 6.8 2, 686, 000 Aug n 13.6 8.4 3,154,000 Sept I lOo ? 8.4 3,121,000 Sept II 16o 1 9.8 3,595,000 Oct I 13. 6 8.1 3,037,000 Oct II lue O 8.7 2,812,000 Nov I 14.6 7.8 3,456,000 Nov II 19.2 11 o D 4,630,000 Dec I 16.9 10.0 4,194, 000 Dec II 17.5 11.0 4,395,000

In the Jan I Nielsen, the 7:30-8:00 PM and 8:30-9:00 PM(NYT) segments are rated separately (the 8:00-8:30 PM,NYT, half-hour was not rated). These segments pulled a 12c 1 and 11.5 average audience per minute respectively -- both better than the Dec II average audience. EXCELLENT COST EFFICIENCY

Homes: Here is the cost-per-thousand homes per commercial minute based on the special $19, 970 cost per half-hour shown on the cost page:

Cost Per Thousand Homes Per $ Average Homes Per Minute Per Com'L Min, Per Com,L Min 2,751,000 (Nielsen, Dec. II) $2.42 413*

Nielsen reports that the cost-per-thousand per commercial minute for the average evening program in October (latest available) is $4.17, making OZARK JUBILEE 72% above average in cost efficiency.

Viewers: And in terms of viewers, OZARK JUBILEE enjoys an even greater advantage. Here is the cost-per-thousand viewers per commercial minute, derived by relating homes to viewers-per-set as reported in the December ARB:

Average Per -' Cost Per 1000 Viewers Per $ Minute Per Com1!. Min* Per Com*l. Min.

Men 3,136,000 *PCl 9 1 Z 472 Women 3,274,000 $2. 03 493 Adults 6,410, 000 $1.04 962** Children 2,668,000 5|)^i o DU 400 Total viewers 9,078, 000 $ . 73 1370**

These figures make OZARK JUBILEE more than twice as efficient in reaching television viewers as the average evening program.

* Four homes per penny **Ten adults per penny ***Fourteen viewers per penny

4 AVAILABILITY AND COSTS

The program cost of OZARK JUBILEE is a low $5, 500 commissionable per half-hour

89 Stations — 72, 8% of U0 S0 TV Homes Approximate half-hour gross -- $28,941

Total Time (net) Availability jDiscount Plus Talent (comm

7:30-8:00 PM (NYT) every week 50% in lieu of all other $19,970 discounts and rebates for an order in 13 week cycles

7:30-8:00 PM (NYT) alto weeks 25% in lieu of all other 27,205 discounts and rebates for an order in 13 week cycles

8:00-8:30 PM (NYT) three out of Jo in lieu of all other 19,970 four weeks discounts and rebates for an order in 13 week cycles 8:00-8:30 PM (NYT) alt telecasts 50% in lieu of all other 19,970 discounts and rebates for matching s in 13 week cycles

59 Stations (American Home lineup)- 68; 8% of U0 S, TV Homes Approximate half-hour gross - $25,065

8:30-9:00 PM (NYT) alt0 telecasts 50% in lieu of all other $18,033 discounts and rebates for an order matching the American Home order in 13 week cycles

The 50% flat discount for the 8:00-8:30 PM (NYT) segment is offered only if there is a matching order0 Each advertiser would receive two minutes of commercial time on one telecast and one minute on the following telecast -- the three commercial minutes for the quoted price of $19,970o Similarly, the 8:30-9:00 PM (NYT) period is offered only for an order matching and alternating with the American Home order - the total cost of $18, 033 for this half-hour includes two minutes of commercial on one telecast and one minute on the following telecast

am 1 • aw r

Products advertised by America., u JU> i < ' v ir% ^ 7nos toothpaste, Infra-rub, and Neet Depilatory0 Ralston-JPurin. <> «.** ;rs "Grand Ole Opry" Saturday 8:00-9:00 PM (NYT) every fourth weeko Produ. s are Purina Chows for live stock and poultry, sanitation products, and farm supples*

Ihe above prices do not include hot kine on the West Coast; Hot kine and cable, if desired, are extraD All stations currently sold locally on a co-operative basis may be recaptured upon two week notice* The availability, discounts, and costs above are offered only through September fj 1956

ABC-TV*s STRONG SATUDAY EVENING

ABC7s entire Saturday night program structure has been gaining audience at an accelerating pace. The LAWRENCE WELK SHOW, Saturday 9:00-10:00 PM (NYT), sponsored by Dodge, has been the "sleeper" of the year with phenomenal rating increases --and still going strong even against the regular programming and Saturday spectaculars on NBC and CBS,

LAWRENCE WELICs Rating Gains: Nielsen July I f55~Jan, I 756 —— i ..imiimii n. • c—»——p— mil in.i —a—— i.ii, •mmmmmmmmmmmmmtm • • • .-••• iiinini' •• i .in- ——— •• — m mmmmo.» i r •

First Rating (July I) Average Rating Latest Rating (Jan0 I % Increase

7*1 21.0 2907 + 318%

OUTSTANDING ADVERTISING OPPORTUNITY

As Broadcasting-Telecasting Magazine points out, "country music•«,; has been lifted from the 7front porch7 or ?hayloft? category of entertainment to a multi- million dollar industry which sometimes out-rattles the din coming from a certain much more publicized alley. " And speaking specifically of OZARK JUBILEE, Variety adds, "It remained for ABC to come up with a major show not available on any of the big nets heretofore. B. it has the edge on any other would-be starters." OZARK JUBILEE hs established itself as TVvs top family program and is delivering excellent cost efficiency -- an outstanding advertising opportunity 0 Ask your ABC-TV Representative for the complete detailse

ABC TELEVISION NETWORK

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