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Ozarkology Cover Story I 160 IC Vol. VII, No. 8 SPRINGFIELD, MISSOURI MARCH, 1948 I OZARKOLOGY COVER STORY "Buzz" Fellows says with everybody Charlie Haden, who stars on this first talkin' politics, he's reminded of the page of the first issue of The New Dial. smart aleck down near his old home in in his silk hat, symbolizes the way we feel Polk County who told a candidate, "I about our monthly magazine-dressed up! wouldn't vote fer you if you wuz St. But, underneath the elegant new format Peter." "Don't worry friend," said the we're the same folksey gang. Hence candidate, "If I was St. Peter, you Charlie's favorite levis, lariat and ,cowboy wouldn't be in my district." boots. Page 2 THE KWTO D I AL THE KWTO DIAL fl per year IOc: per copy The Dial is published the first of every month by Radio Station KWTO as a service to its listeners in more than 100 counties in Missouri, Kansas, Arkansas and Oklahoma, and to former Ozarkians in other states. If the numbers 3-48 appear after your name on the address label at the top of page 16, your subscription expires with BABY OF THE MONTH this issue. Address correspondence and No. I glamour girl of the KWTO family renewals to Editor of The Dial, care of is blue-eyed, blonde Carol Lynn White, adorable daughter of bass fiddler Bob KWTO, Springfield, Missouri. and Juanita . BY THE EDITOR .INSIDE AT THE STUDIO • • • • • • • • • OF THE DIAL Slim Wilson took a leery look at the tered over it thick as stars in Texas ... picture of the house and outbuildings of Evert, her husband, said admiringly: his new farm as it appears in this issue, "Just look at her-'most as pretty as her and compared it with the original, about biscuits" . .Pele and Ruthie Cassell have twice as wide and twice as deep. "I moved into town, amd have an apartment was thinkin' I'd need a tree surgeon to with one inconvenience: the bath is out top some of that _timber around the their front door and up stairs. The house," he drawled, "but from the looks Cassells laughed fit to shatter the win­ of that picture, you've saved me the dows the other morning when small trouble" . .. You've heard Dale "Plun­ Jeannie turned up with an old show kett" Parker playing his favorite banjo business expression. Pete was starting number, "Round the World," with the out the door, razor in hand, towel over locomotive sound effects and the deadpan his arm. "So long, Daddy," she caroled. muttering of "Hoot Mon" in the middle of "Write us when you get work." the musical visit to Scotland. But what you've missed is the sight of Dale sol­ * * * emnly puffing his pipe as he plays it, Tommy Haden, who'll be our " Baby of the smoke puffing up like steam from an the Month" in the April issue, was prou­ engine as the banjo choo-choo hurries by. der of striped shorts "just like Daddy's" . Slim says it reminds him of his first than of any other Feb. 1 birthday gilt . train ride - Ash Grove to Lockwood He's also sporting new sox, a pair of red round trip-taken just six years ago last overalls, books, and toy saxophone from December. Mary Elizabeth . Biggest treat of all, • * * * Mary Jane reports, was getting to help Lennie Aleshire and "Goo-Goo" Rul• bake his birthday cake the day before. ledge have been singing "Oh, Dem Sil­ He lighted the candles and bl~w them ver Slippers" to Aunt Martha ever since out seven times, and was too winded by the Shrine Potentate's Ball last month. 7 :45 a . m. that Sunday morning to sing She wore woven silver scandals and an a song on the program .. Junior Baden's aqua crepe dress, draped low at the opinion of the red overalls: " He looks just neckline, with sparkling rhinestones scat- like a dirty-faced Valentine." MARCH , 1948 Page 3 THE HADENS INTRODUCING ••• J~XED? ••• THE NEW DIAL The talented tribe that turns out the Three months of planning, dreaming folksiest show anywhere in radio is tem­ and head-aching bring you this fancy­ porarily known around KWTO as " The dress Dial, and all our fingers, " t's" and Hard-Luck-Hadens." Junior's accident at all switchboard lines are crossed il)- hopes 7 p . m., Feb. I , Tommy's third birth­ you'll like it.. A dozen formats were ex- · day, was just the latest in a series of perimented with until we found what w e mishaps that included Sharon Kay's ill­ wanted--and thought you would want. ness and Junior's tonsilectomy, which re­ And here it is, thanks to the hard work of fused to heal for a time. Topping them our staff and ingenuity of engravers, off, Uncle Carl says he has had such Burger-Baird, St. Louis, and our printers, sniffles the past few weeks, " Mary Jane Young-Stone, Springfield, thinks I'm practicing harmonica . .. when There were several reasons for chang­ I'm not!" ing Dial style. First of all, we wanted one that would enable our going-on­ Riding wi:th Junior to Eminence was his seven-year-old KWTO baby to grow, not " best girl," Eileen Smith, who lives there, just to 16 pages, as in this issue, hut and Bill Hollis. The highway iced up someday to 20 or more. That meant more abruptly. When they were almost there, printing, engraving and publishing ex. Junior's '46 Plymouth sedan skidded on pense, and raising the subscription price the pavement, turned over on its side, and to $1 a year. Pages are easy to add to landed upside down in the ditch. A a magazine, such as this one. farmer, who was out hunting, saw the ac­ You might like to know that we do with cident and pulled them out through the The Dial what a farmer sometimes does back seat because the front doors were with land he wants to enrich. He plows jammed. A Mountain View ambulance under a soil-feeding crop. And every took them to Willow Springs for emer­ time The Dial comes even close to making gency treatment, and an Alma Lohmeyer expenses or showing a slight profit, we ambulance brought them to Springfield plow that right back under. Baptist Hospital. "We're lucky our necks were spared," was Junior's opinion after an inventory of injuries. Eileen: small cut on head, bruises and scratches. Bill : neck and back injuries, cuts and bruises. Junior: cuts and contusions, and a bruise the color of horse meat the length of his right thigh. They were in the hospital from 2 a. m . Monday morning until the following Thurs­ day. Junior still has little use of his right leg. Uncle Carl reports that the car was damaged about $850 worth and will need a new top. " So will I," he added, "if the kids get in any more scrambles like that one." Nothing, however, dims his enthusiasm for the new Lipscomb 36 o/o Hog Supplem¥,t Feed bags with full color reproductions of famous Currier and Ives prints on unusually high-grade fabric. " In all my years in radio, I've never seen anything like them," he says." They make beautiful drapes, slip-cover material or peasant skirts." Uncle Carl is shown in the picture at the right admiring one of the Currier and Ives sacks. Page 4 THE KWTO DIAL BETTY HINDEMAN DOES I REMEMBER WHEN • • • • • • • • SOME REMINISCING Five years can be a long time, on most mained pretty permanent over the five jobs. But if you're doing work you love, years. Fritz Bauer was the Chief Engin­ five years can flit by with speed of a eer, as he is today; Floyd "Sully" Sulli­ spring-time butterfly. van was Chief of the Newsroom, of course; It seems hard to believe that five years and the "Big Chief", genial Ralph D. have passed since the day I timidly en­ Fosler, was behind his General Manager's tered the doors of Radio Station KWTO desk, smiling as usual. for the first time, and uncertainly took · Beginning in 1943, I lost myself in the up my post behind a desk in the Program file of back copies, and let my memory Deapr!men!. run rampant. Names leaped out at me Radio looked like a glamorous new from the stories, and pictures smiled up world lo me then - and it still does! at me from the pages of the old Dials. For, unlike most occupations where the Bob Page . "brings you the news of novelty seems lo rub off after a few the moment." Bob is in Coffeyville, Kans., months, radio indefinitely retains its al­ now, still newscasting. B i 11 Ye a rout lurement for those who make it their . ..pictured with his young son, William life's work. Peter Yearout, III. Bill, currently with Few who have taken radio seriously WREN in Topeka, is now the father of a are ever satisfied in any other business. daughter, loo .. Once the bug bites us - we slay bitten! I had no trouble remembering Ruth And, though members of the radio pro­ Kirby and Marvin Tong, of the Newsroom fession may chang,:, their geographic lo­ Staff - two competent behind-the-scene cation from time to time, they're still in workers. Ruth, who answers to the name the family - the big family of Radio, of Mrs. Larry Hall these days, is with the with branches in every community from Associated Press in France.
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