Blue Cross Likes That Mutual Feeling
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20150309-NEWS--0001-NAT-CCI-CD_-- 3/6/2015 5:50 PM Page 1 ® www.crainsdetroit.com Vol. 31, No. 10 MARCH 9 – 15, 2015 $2 a copy; $59 a year ©Entire contents copyright 2015 by Crain Communications Inc. All rights reserved One year into life LOOKING BACK Minoru Page 3 as a nonprofit Yamasaki was hired mutual, to design Brookfield Office Honigman hires Carl Levin expect more to design Brookfield Office change, Blue Cross Park, a high-end complex to advise on government CEO Loepp in Farmington Hills says. At Roush Industries, theme park biz ups, downs are OK likes that 2 Cobo events allow young innovators to see the D CRAIN’S MICHIGAN BUSINESS COURTESY OF BLUE CROSS BLUE SHIELD OF MICHIGAN mutual feeling Hotel demand raises supply – that’s good, maybe, Page 15 has garnered more than Insurer uses its 100,000 subscribers and ar- guably forced competitors to lower prices. new nonprofit “We have the opportu- nity to grow nationally as we are now a nonprofit mutual status to mutual,” Loepp said. “We are in a spot where we are COURTESY OF ETKIN LLC looking” at possible in- Brookfield Office Park (above) was one of the final chart growth works of Minoru Yamasaki but one of many local Loepp vestments in health com- buildings he designed, including Temple Beth El. BY JAY GREENE panies or joint ventures CRAIN’S DETROIT BUSINESS with other Blues plans, he said. For example, Loepp said, the Accident Fund Dan Loepp says there have been many Insurance Co. of America, a Blue Cross for- changes at Blue Cross Blue Shield of Michigan profit subsidiary that sells workers’ com- The new Crainsdetroit.com: during its first full year as a nonprofit mutu- pensation insurance, “now has the ability to Yamasaki’s al health insurance company. sell other lines of products, and they are Check it out, give feedback But Loepp, who will reach his 10-year an- looking at opportunities.” niversary next month as Blue Cross’ CEO, Michael Cox, former attorney general now Do you read Crain’s on says stay tuned: More big changes will come heading Livonia-based Mike Cox Law Firm PLLC, your mobile phone? If so, during the next 18 months. ‘cool’ legacy said the Blues’ Accident Fund can now pack- your experience just got a lot So far, the new corporate structure has: age workers’ compensation contracts with easier. Ⅲ Allowed Blue Cross to cancel two dozen property casualty lines, long-term disability, The new Crainsdetroit.com BY SHERRI WELCH money-losing individual market plans, life insurance and even auto insurance. is “responsive.” That means CRAIN’S DETROIT BUSINESS which has saved the insurer up to $100 mil- “They can get into these higher-margin story elements automatically lion annually in underwriting losses. lines of insurance and bundle these prod- hen Crain’s reported on the high-end resize to improve readability Ⅲ Entered specialty insurance product ucts,” said Cox, who previously had sued Blue Brookfield Office Park that Etkin Equities Inc. on every device, from your lines it was banned from before. Cross to force the Detroit-based insurer to di- Wwas developing in Farmington Hills 30 mobile phone to your tablet to Ⅲ Participated the past two years in the years ago, no one had any idea the project would your desktop. Michigan Health Insurance Exchange, where it See Blues, Page 34 be among the last designed by Minoru Yamasaki. At its core, the site’s con- The acclaimed Japanese-American architect, tent hasn’t changed. New fea- known for projects including the World Trade Cen- tures include: ter in New York City, died in February 1986, at age Ⅲ A streamlined home 73, less than a year after the page so readers can browse story ran. breaking news but still find But Brookfield Office their favorite features. Ⅲ Park and many of the other A simpler method to How to let go local buildings and struc- share story links on social tures Yamasaki designed, media or in an email. While growing a company, including One Woodward, Ⅲ A Top Stories feature box many a CEO faces this common Temple Beth El, the Yamasaki is at the top of every page, al- Building at the College for lowing busy readers an at-a- pain point: How to delegate Creative Studies and the Mc- glance look at the latest stories. — and build and develop a team Gregor Memorial Conference Ⅲ The Events section al- that the CEO feels comfortable Center at Wayne State Univer- lows users to get all the infor- sity, stand on, as does Ya- mation about an event from delegating to. masaki’s architectural COURTESY OF ARCHIVES OF one page, with one click to reg- Turn to our Second Stage re- legacy, experts said. MICHIGAN ister. Minoru Yamasaki left a port that begins on Page 11 Yamasaki “made mini- Take a look and let us know to malism cool,” said Mark concrete legacy upon his death in 1986. what you think about the new hear from two companies that Harvey, state archivist at site. made the leap and for tips from the Archives of Michigan. — Nancy Hanus, The architect’s work has a worldwide following. digital strategy manager experts. See Yamasaki, Page 37 ISTOCK PHOTO NEWSPAPER 20150309-NEWS--0002-NAT-CCI-CD_-- 3/6/2015 1:31 PM Page 1 Page 2 CRAIN’S DETROIT BUSINESS March 9, 2015 MICHIGAN BRIEFS Report: Grand Rapids area near ed. Bronk is president of the com- pany, whose presence includes an the top in temp employment Planning a joint venture? Here’s a cautionary tale office in downtown Detroit. The Grand Rapids area was sec- Ⅲ According to a report from ond in the nation among metro ar- The lesson: Don’t let your startup start up. ness Insurance, the appeals court (and we’re a bit MLive, the most expensive coffee eas for its concentration of workers Kasey McDermott of Bay City, whose home was chagrined that this didn’t go to the Supreme Court, in the world, civet beans, is made in temporary employment, report- insured by Nationwide Mutual Fire Insurance Co., had so we could refer to the high court) affirmed a lower with Indonesian cat poop. So natu- ed MiBiz, citing a report from the reason to think she was covered when her husband court ruling that Nationwide wasn’t obliged to be on rally, you’d want to bookend your jobs website CareerBuilder.com. accidentally burned their abode to the ground. A their side because McDermott and then-husband day of ritualistic beverage con- The 24,739 temp workers in the number of complications, however. Brien Mathews, who had a medical marijuana card, sumption with a beer with coffee Grand Rapids-Wyoming metropoli- Her husband was producing marijuana in the neglected to inform the insurer that, hey, we’re made with cat poop. Enter the folks tan statistical area constitute 4.7 basement. growing pot back over by the furnace. at Perrin Brewing Co. in Comstock percent of the workforce, more than She and her husband failed to tell Nationwide. Nationwide also is entitled to “subrogation for Park and their Big Konas, which double the national average of 2 per- Or maybe it just slipped their minds. (Hmm.) payments it made to the policyholder before it will set you back $6 for an 8-ounce cent. The only MSA with a higher The 6th U.S. Circuit Court of Appeals. Yes, that’s a learned of the cause of the fire.” Translation: Fork mug of the hairball of the cat. concentration of temps was Mem- complication. over that $140K. Find business news from phis, Tenn., at 5 percent. As reported by Crain’s sibling publication Busi- So the takeaway: Even doobies need due diligence. around the state at crainsdetroit .com/crainsmichiganbusiness. Amway kin buy piece of Cubs; let ries since shortly after the cannon ors supplier that spun off of Johnson founder Dan Behm retires from Sign up for the Crain’s Michi- smoke cleared from the skies over Controls Inc., acquired Leon Automo- the information technology com- gan Morning e-newsletter at the countdown to regret begin … Fort Sumpter, thus commencing tive Interiors, MLive.com reported. pany after 18 years, MiBiz report- crainsdetroit.com/emailsignup. One of the families behind Ada- the Civil War. Ⅲ Kalamazoo-based Stryker Corp. based Amway Corp. appears poised boosted its share repurchase fund to risk its empire. Rich DeVos and by $2 billion to the highest level in kin have bought a minority inter- MICH-CELLANEOUS at least three years, damping spec- CORRECTIONS est in the Chicago Cubs, MLive.com Ⅲ Truven Health Analytics’ list of 100 ulation that the surgical-implant Ⅲ A story in the March 2 edition reported. Top Hospitals for 2015 includes four maker would make a takeover bid about the office building boom of for London-based Smith & Nephew DeVos, who owns the Orlando from Michigan: Holland Hospital, the mid-1980s included two pho- Plc, Bloomberg News reported. Magic of the National Basketball Asso- Southfield-based Providence Hospital tographs on Page 21 that misiden- Ⅲ The website Stadium Journey ciation, is one of six new minority and Medical Center and St. Joseph Mer- tified the individuals pictured. investors. The Ricketts family, ranked Van Andel Arena, home of cy Hospital and Ann Arbor-based Uni- Steve Morris of Axis Advisors LLC which owns the controlling inter- the Grand Rapids Griffins of the Amer- versity of Michigan Hospitals and Health and Doug Etkin of Etkin LLC are est, recently sold minority interests ican Hockey League, the best place Centers. Truven evaluates 3,000 hos- correctly identified here.