The Walking Dead

Home , Alanna Masterson, Andrew Lincoln, Cory Walker, Daryl Dixon, Glen Mazzara, Jay Bonansinga

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA1080950 Filing date: 09/10/2020

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91217941 Party Plaintiff Robert Kirkman, LLC Correspondence JAMES D WEINBERGER Address FROSS ZELNICK LEHRMAN & ZISSU PC 151 WEST 42ND STREET, 17TH FLOOR NEW YORK, NY 10036 UNITED STATES Primary Email: [email protected] 212-813-5900

Submission Plaintiff's Notice of Reliance Filer's Name James D. Weinberger Filer's email [email protected] Signature /s/ James D. Weinberger Date 09/10/2020 Attachments F3676523.PDF(42071 bytes ) F3678658.PDF(2906955 bytes ) F3678659.PDF(5795279 bytes ) F3678660.PDF(4906991 bytes ) IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

ROBERT KIRKMAN, LLC, Cons. Opp. and Canc. Nos. 91217941 (parent), 91217992, 91218267, 91222005, Opposer, 91222719, 91227277, 91233571, 91233806, 91240356, 92068261 and 92068613 -against-

PHILLIP THEODOROU and ANNA THEODOROU,

Applicants.

ROBERT KIRKMAN, LLC,

Opposer,

-against-

STEVEN THEODOROU and PHILLIP THEODOROU,

Applicants.

OPPOSER’S NOTICE OF RELIANCE ON INTERNET DOCUMENTS

Opposer Robert Kirkman, LLC (“Opposer”) hereby makes of record and notifies Applicant-

Registrant of its reliance on the following internet documents submitted pursuant to Rule 2.122(e)

of the Trademark Rules of Practice, 37 C.F.R. § 2.122(e), TBMP § 704.08(b), and Fed. R. Evid.

401, and authenticated pursuant to Fed. R. Evid. 902(6). Each printout identifies the date each

website was accessed and printed, as well as the source (i.e., URL). The internet documents are:

a) An Entertainment Weekly article dated September 25, 2017 titled The Walking Dead: EW Covers Through the Years, which appears on EW.com at https://ew.com/tv/the- walking-dead-ew-covers-through-the-years/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX35;

b) A Bloomberg article dated September 19, 2018 titled Inside AMC Networks’ Plan to Make ‘Walking Dead’ Live Forever, which appears on Bloomberg.com at https://www.bloomberg.com/news/articles/2018-09-19/inside-amc-networks-plan-to-

{F3657828.1 } 1 make-walking-dead-live-forever, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX36;

c) An excerpt from a Rolling Stone article dated September 21, 2016 titled 100 Greatest TV Shows of All Time, which appears on Rollingstone.com at https://www.rollingstone.com/tv/tv-lists/100-greatest-tv-shows-of-all-time- 105998/the-walking-dead-2-108831/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX37;

d) An MTV article dated October 18, 2011 titled ‘Walking Dead’ Shatters Ratings Records, which appears on MTV.com at http://www.mtv.com/news/2599416/walking-dead- ratings/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX38;

e) A Fortune article dated October 11, 2015 titled 7 signs America has gone crazy for ‘The Walking Dead’, which appears on Fortune.com at https://fortune.com/2015/10/11/walking-dead-tv/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX39;

f) A Time article dated October 14, 2014 titled Why The Walking Dead Is So Brutal – and So Popular, which appears on Time.com at https://time.com/3506057/why-walking- dead-so-popular-ratings/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX40;

g) A The Cut article dated June 9, 2014 titled The Walking Dead: Most Popular TV Show for Women, which appears on TheCut.com at https://www.thecut.com/2014/06/walking-dead-most-popular-tv-show-for- women.html, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX41;

h) A Wetpaint article dated June 11, 2014 titled The Walking Dead Is TV’s Most Popular Show For Women, which appears on Wetpaint.com at http://www.wetpaint.com/tvs- most-popular-show-women-830530/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX42;

i) An Entertainment Weekly article dated November 11, 2013 titled ‘The Walking Dead’: How to comprehend its massive ratings, which appears on Entertainment Weekly.com at https://ew.com/article/2013/11/11/the-walking-dead-ratings/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX43;

j) A GQ article dated October 8, 2014 titled The Improbable Rise of The Walking Dead’s Norman Reedus, which appears on GQ.com at https://www.gq.com/story/norman- reedus-walking-dead, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX44;

{F3657828.1 } 2 k) An Entertainment Weekly article dated March 30, 2015 titled ‘Walking Dead’ ratings: Most-watched finale ever, which appears on Entertainment Weekly.com at https://ew.com/article/2015/03/30/walking-dead-finale-ratings-s5/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX45;

l) A FiveThirtyEight article dated April 14, 2016 titled The Success of ‘The Walking Dead’ Made A Bunch of Other Shows And Comics Possible, which appears on FiveThirtyEight.com at https://fivethirtyeight.com/features/the-success-of-the- walking-dead-made-a-bunch-of-other-shows-and-comics-possible/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX46;

m) A Business Insider article dated October 14, 2014 titled ‘The Walking Dead’ Season 5 Premiere Shatters Ratings Records, which appears on BusinessInsider.com at https://www.businessinsider.com/the-walking-dead-season-5-premiere-shatters- ratings-2014-10, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX47;

n) An Entertainment Weekly article dated October 14, 2013 titled ‘The Walking Dead’ season 4 premiere ratings enormous, which appears on EntertainmentWeekly.com at https://ew.com/article/2013/10/14/the-walking-dead-returns-to-record-viewership/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX48;

o) A Hollywood Reporter article dated December 21, 2011 titled ‘The Walking Dead’ Graphic Novels Dominate The New York Times Bestseller List, which appears on HollywoodReporter.com at https://www.hollywoodreporter.com/heat-vision/walking- dead-robert-kirkman-graphic-novel-bestseller-275974, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX49;

p) A Publishers Weekly article dated November 4, 2016 titled Sales of Walking Dead Graphic Novels Higher Than Ever, which appears on PublishersWeekly.com at https://www.publishersweekly.com/pw/by-topic/industry-news/comics/article/71961- sales-of-walking-dead-graphic-novels-higher-than-ever.html, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX50;

q) A Variety article dated July 17, 2013 titled ‘The Walking Dead’ Boosts Sales, Interest in Graphic Novels, which appears on Variety.com at https://variety.com/2013/biz/news/the-walking-dead-boosts-sales-interest-in-graphic- novels-1200563993/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX51;

r) A Time article dated January 8, 2014 titled The Bestselling Comic Book of 2013 Was…, which appears on Time.com at http://entertainment.time.com/2014/01/08/the- bestselling-comic-book-of-2013-was/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX52;

{F3657828.1 } 3 s) A Vulture article dated December 21, 2011 titled The Walking Dead Graphic Novels Devour New York Times Bestseller List, which appears on Vulture.com at https://www.vulture.com/2011/12/walking-dead-novels-devour-times-bestseller- list.html, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX53;

t) An Entertainment Weekly article dated January 7, 2013 titled ‘Walking Dead’: Best- selling comic of 2012, which appears on EntertainmentWeekly.com at https://ew.com/article/2013/01/07/the-walking-dead-comic-book/, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX54;

u) An excerpt from an NPR article dated July 12, 2017 titled Let’s Get Graphic: 100 Favorites Comics and Graphic Novels, which appears on NPR.org at https://www.npr.org/2017/07/12/533862948/lets-get-graphic-100-favorite-comics- and-graphic-novels, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX55;

v) A Washington Post article dated January 9, 2013 titled PUBLISHING: And the bestselling comic book for 2012 is…, which appears on WashingtonPost.com at https://www.washingtonpost.com/blogs/comic-riffs/post/publishing-and-the- bestselling-comic-book-for-2012-is/2013/01/09/fe7765b8-591a-11e2-beee- 6e38f5215402_blog.html, which was accessed and printed on September 23, 2019, attached hereto as Exhibit PX56;

w) A Screen Rant article dated July 23, 2010 titled Comic-Con 2010: ‘The Walking Dead’ Panel, which appears on ScreenRant.com at https://screenrant.com/walking-dead-tv- show-comic-con-2010/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX57;

x) An E News article dated July 21, 2019 titled A Look Back at The Walking Dead's First Ever Comic-Con, which appears on Eonline.com at https://www.eonline.com/news/1058297/a-look-back-at-the-walking-dead-s-first-ever- comic-con, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX58;

y) A Collider article dated July 23, 2011 titled Comic-Con 2011: THE WALKING DEAD Panel Recap; New Trailer and Season 2 Premiere Date, which appears on Collider.com at http://collider.com/the-walking-dead-comic-con/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX59;

z) A Hollywood Reporter article dated July 22, 2011 titled Comic-Con 2011: ‘The Walking Dead’ 11 Things to Know From Comic-Con (Video), which appears on HollywoodReporter.com at https://www.hollywoodreporter.com/live-feed/comic-con- 2011-walking-dead-214465, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX60;

{F3657828.1 } 4 aa) A Hollywood Reporter article dated July 13, 2012 titled Comic-Con 2012 Video: ‘The Walking Dead’ Season 3 Trailer, Premiere Date and More, which appears on HollywoodReporter.com at https://www.hollywoodreporter.com/live-feed/comic-con- 2012-walking-dead-season-3-trailer-premiere-date-michonne-governor-348753 , which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX61;

bb) A Business Insider article dated July 20, 2013 titled ‘The Walking Dead’ Cast is Having a Blast at Comic-Con, which appears on BusinessInsider.com at https://www.businessinsider.com/the-walking-dead-comic-con-2013-cast-photos- 2013-7, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX62;

cc) A Daily News article dated July 26, 2014 titled Comic-Con 2014: Meeting the Cast of ‘The Walking Dead’ provides peek into new season, which appears on DailyNews.com at https://www.dailynews.com/2014/07/26/comic-con-2014-meeting-the-cast-of-the- walking-dead-provides-peek-into-new-season/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX63;

dd) An Entertainment Weekly article dated July 10, 2015 titled Comic-Con 2015: The Walking Dead panel, which appears on EntertainmentWeekly.com at https://ew.com/comic-con/2015/07/10/comic-con-2015-walking-dead-panel/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX64;

ee) A The Guardian article dated July 22, 2016 titled Walking Dead fans have a big question at Comic-Con: who did Negan kill?, which appears on TheGuardian.com at https://www.theguardian.com/culture/2016/jul/22/walking-dead-comic-con-negan- season-six-finale, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX65;

ff) A Digital Spy article dated July 21, 2017 titled All the best bits from The Walking Dead’s Comic-Con 2017, which appears on DigitalSpy.com at https://www.digitalspy.com/tv/ustv/a833732/the-walking-dead-comic-con-2017-panel- news-roundup/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX66;

gg) A Los Angeles Times article dated July 20, 2018 titled ‘The Walking Dead’: An emotional Andrew Lincoln confirms his departure at Comic-Con, which appears on LATimes.com at https://www.latimes.com/entertainment/herocomplex/la-et-hc- walking-dead-andrew-lincoln-exit-comic-con-20180720-story.html, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX67;

hh) A Deadline article dated July 1, 2019 titled AMC at Comic-Con: ‘The Walking Dead’ Take Over (Plus Seth Rogen, George Takei and Zachary Quinto), which appears on Deadline.com at https://deadline.com/2019/07/amc-at-comic-con-the-walking-dead- take-over-plus-seth-rogen-george-takei-zachary-quinto-1202640602/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX68;

{F3657828.1 } 5

ii) An Indie Wire article dated March 20, 2018 titled ‘The Walking Dead’: Negan’s Tragic Loss in ‘The Key’ Meant More Than Just Losing a Weapon, which appears on IndieWire.com at https://www.indiewire.com/2018/03/walking-dead-negan-lucille- love-the-key-1201941991/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX69;

jj) A Digital Spy article dated August 30, 2018 titled The Walking Dead season 9’s new teaser trailer hints at Rick/Maggie clash and who’ll be wielding Lucille, which appears on DigitalSpy.com at https://www.digitalspy.com/tv/ustv/a865134/the-walking-dead- season-9-trailer-rick-maggie-lucille/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX70;

kk) A Hollywood Reporter article dated March 19, 2018 titled ‘The Walking Dead’: Negan and Lucille’s Future Revealed, which appears on HollywoodReporter.com at https://www.hollywoodreporter.com/live-feed/walking-dead-negan-lucilles-future- revealed-1095451, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX71;

ll) An Insider article dated March 2018 titled We finally learn the story behind Negan’s bizarre attachment to his baseball hat on ‘The Walking Dead’ and it's heartbreaking, which appears on Insider.com at https://www.insider.com/walking-dead-negan-bat- lucille-2018-3, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX72 and

mm) A Time article dated October 21, 2016 titled The Walking Dead Wants You to Experience Your Very Last Moments Right Now, which appears on Time.com at https://time.com/4540976/walking-dead-meet-lucille-negan/, which was accessed and printed on October 2, 2019, attached hereto as Exhibit PX73.

These documents listed above are relevant to show the strength and fame of Opposer’s THE

WALKING DEAD Marks and the history and success of The Walking Dead comic book series, graphic novels and television series.

{F3657828.1 } 6 Dated: New York, New York FROSS ZELNICK LEHRMAN & ZISSU, P.C. September 10, 2020

By: James D. Weinberger ([email protected]) 151 West 42nd Street, 17th Floor New York, New York 10036 Tel: (212) 813-5900

Attorneys for Opposer

{F3657828.1 } 7 EXHIBIT PX35 The Walking Dead: EW Covers Through The Years | EW.com Page 1 of 8

The Walking Dead: EW Covers Through The Years

Take a gander at all 27 of½Entertainment Weekly's The Walking Dead covers — going all the way back to season 1 right up to the new ones for season 8

By Dalton Ross September 25, 2017 at 10:00 AM EDT

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1of 29

EW Walking Dead Covers Through The Years

From season 1 all the way to the newest season 8 covers, Entertainment Weekly has been all over The Walking Dead. Take a walk down memory lane with this incredible gallery of covers, complete with clips from all of our various cover stories. PHOTO: CLOCKWISE FROM LEFT: DYLAN COULTER FOR EW; MATTHIAS CLAMER FOR EW; DYLAN COULTER FOR EW; FRANK OCKENFELS FOR EW; DAN WINTERS FOR EW

1of 29 NEXT View All SLIDE

Everything in This Slideshow

EW Walking Dead Covers Through The Years

Andrew Lincoln as Rick with assorted friends (Dec. 3, 2010)

From our cover story:½Looking back, Andrew Lincoln can only laugh. But on an infernally hot morning last summer in Atlanta, when the star of AMC’s zombie survival saga The Walking Dead found himself hacking up a corpse and smearing his sweat- drippy body with its pulpy entrails, the 37-year-old classically trained British thespian really did find it all rather disturbing. “I remember thinking, ‘Please! This is not what I signed up for!'” says Lincoln of the audacious moment from the second episode, in which his heroic lawman, Rick Grimes, hatches a plan to escape the zombie horde by trying to look—and smell—like one of them. The wickedly bleak work was so exhausting and unsettling that the actor says he improvised the line that effectively stops the scene (“We need more guts”) only because he wanted the scene to end. Not that it got any better the next day, when Lincoln and young costar Steven Yeun had to zombie-walk through downtown Atlanta with intestines and severed feet draped over their shoulders. “Afterward,” Lincoln says, “Steven asks me, ‘Is this normal for Hollywood?’ And I said, ‘Far from normal, my friend. Far from normal.'”

https://ew.com/tv/the-walking-dead-ew-covers-through-the-years/ 9/23/2019 The Walking Dead: EW Covers Through The Years | EW.com Page 2 of 8

Andrew Lincoln as Rick (Aug. 31, 2012)

From our cover story:½There is no “right way” when it comes to dealing with a zombie apocalypse. As a result, many different approaches are currently on display outside C block of the West Georgia Correctional Facility set in Senoia, Georgia, as the cast of AMC’s The Walking Dead prepares to shoot a scene in the prison yard. Andrew Lincoln, who plays steely group leader Rick Grimes, crouches down on the concrete just inches away from the jail’s basketball court. His face buried in his hands, and iPod headphones blaring Snow Patrol and Martha Wainwright’s “Set the Fire to the Third Bar” in his ears, the actor readies himself emotionally for the scene to come. His fellow cast members seem to know when to give Lincoln his own space — and today they are giving him plenty.

Danai Gurira as Michonne with Pets (Aug. 31, 2012)

From our cover story:½As for the actress playing the warrior woman, Danai Gurira, she hasn’t let the pressure of portraying such a highly scrutinized character get to her. “There is pressure, but it’s not a pressure that immobilizes,” says Gurira, who prepared for the role through sword training and repeated viewings of samurai films. “I’m my worst critic. I kick my own butt.” Kicking butt is something viewers can expect early and often from Michonne. She and Andrea form a strong bond while out surviving on their own, but that bond will be tested when they arrive at Woodbury, as the two women take very opposing viewpoints on the community. While Andrea embraces hope, Michonne senses trouble. “Michonne is trained to see all the stuff to be wary of,” says Gurira. “She can see the Governor for what he is very quickly. There are so many clues.”

David Morrissey as the Governor (Aug. 31, 2012)

From our cover story:½But as perfect as Woodbury seems on the surface for the cast and characters alike, there is an evil lurking, and his name is the Governor. Unlike the comic-book version of the character, a barbaric brute who chopped off Rick’s hand for jollies, the Governor played here by David Morrissey is at first glance more seductive than sadistic. It’s what’s underneath that smooth, charismatic facade that is frightening. “There is definitely the politician element to it,” says Morrissey. “He assumes a position of power, which is almost religious in a way. He is the savior of these people. That’s how he portrays himself. But there’s a whole other story going on about his psyche and how it’s a dark world he inhabits.”½

Norman Reedus as Daryl and Micheal Rooker as Merle(Aug. 31, 2012)

From our cover story:½And then there is the return of Daryl’s big brother, Merle, now sporting a contraption with a bayonet appendage where his right hand used to be. “Merle’s here because there’s food and there’s women and there’s alcohol,” says Rooker, who thanks to a new diet lost 29 pounds in nine weeks before filming, but has no problem chewing on some of Woodbury’s finest roasted hog in between takes. “And people like me here! I’m popular!” Merle’s intentions beyond living the high life, however, are cloudy. While he seems to be close to Woodbury’s man in charge, Kirkman cautions that “whether or not he’s working with the Governor or against the Governor remains to be seen.”

Andrew Lincoln as Rick (July 26, 2013) https://ew.com/tv/the-walking-dead-ew-covers-through-the-years/ 9/23/2019 The Walking Dead: EW Covers Through The Years | EW.com Page 3 of 8 From our cover story:½Ask any cast member how Gimple’s season 4 will differ from Mazzara’s season 3 and you’re going to get pretty much the exact same answer with the exact same word popping up over and over. “I think the scripts this season have been really different, intricate, character-driven,” says Lincoln, who plays the show’s lead, Rick Grimes. “Deeper character development,” responds Lauren Cohan, also known as farmer’s daughter/zombie slayer Maggie. “A lot of character development going on, really rich character development,” offers Chad L. Coleman, who joined last season as bighearted big man Tyreese. “A great melding of character and action,” replies Danai Gurira while casually twirling one of Michonne’s training swords. Even Kirkman himself can’t help but get into the act: “I think more than anything Scott is a character guy.” You don’t say!

Norman Reedus as Daryl (July 26, 2013)

From our cover story:½Things won’t look that grim when season 4 picks up. But they will look different. Very different. You notice it the first time you walk on The Walking Dead‘s prison set. Everything looks so damn…green. That’s because the jail is now home to a thriving fruit and vegetable garden. Strawberries, pumpkins, radishes, and tomatoes grow in the yard where mountains of file cabinets and broken computer monitors used to pile up. “We have fantastic greens people,” explains exec producer Gale Anne Hurd of the real food growing here. “We try to keep the crew and cast from stealing too much.” (Judging by the “Always shut the gate. The deer are eating our set!” sign that hangs around the corner, it would seem humans are not the only thieves milling about.)

Chandler Riggs as Carl (July 26, 2013)

From our cover story:½This is far from the only dramatic change to the prison set from last year. A makeshift stable houses Michonne’s new horse, Flame. An outdoor kitchen has been constructed next to the basketball court, and an electric shed featuring an engine generator and numerous extension cords has brought power throughout the prison. The addition of 50 Woodbury residents at the end of season 3 and other newcomers in the several months since is reflected everywhere you look, including the homemade tetherball rig and adolescent drawings of dinosaurs, flowers, and butterflies on an outside wall. A new community has been built here, but it is not one being led by Rick Grimes, who has pulled back to focus more on his son, Carl, and baby daughter, Judith. “He’s become Farmer Rick!” says Lincoln with a laugh. “I’m hanging with the pigs. I had one day when I was covered in pig s–, had flies all around my crotch, and blood. Nobody sat next to me—I was like Pig-Pen!”

Norman Reedus as Daryl (Sept. 5, 2014)

From our cover story:½The good news: Daryl and Carol are apparently back together! (Shippers, start your engines.) More good news: They’re not stuck in a train car! But also, bad news: This hallway is almost pitch-black, and there’s that dead walker on the floor to consider. You can’t help but feel it is not alone. The man who plays Daryl stands at the ready, waiting for the director to yell “Action!” And then, well…Norman Reedus decides to start flashing people. (I’m going to just pause for the cause and give everyone a few seconds to stop hyperventilating.)

Andrew Lincoln as Rick (Sept. 5, 2014)

https://ew.com/tv/the-walking-dead-ew-covers-through-the-years/ 9/23/2019 The Walking Dead: EW Covers Through The Years | EW.com Page 4 of 8 From our cover story:½Of course, things aren’t likely to be quite that cheery when The Walking Dead returns to AMC on Oct. 12. For one thing, the zombie apocalypse is still in full effect. For another, last we checked, our heroes were being held captive at Terminus in a train car, and, oh yeah, there was a good chance THEY WERE ABOUT TO BE EATEN! (More on that in a moment.) So if you thought watching Rick Grimes (Andrew Lincoln) rip out a man’s throat with his own teeth in the season 4 finale was a sign of things to come, you were absolutely right. “We’ve gone into this room,” says Lincoln of the season 5 vibe. “And it’s a very dark room, and it’s a very scary room. And we’ve locked the door and you’re not allowed out. We’re going to the other side now.” Lincoln’s message comes with a warning, especially for parents: “We’re really earning our rating this season. There are families that watch it together, but just so it’s on the record, guys—it’s a grown-up show this season.”

Danai Gurira as Michonne & Pets (Sept. 5, 2014)

From our cover story:Of course, the introduction of these characters into the fold has the potential to add some conflict. It’s possible the old guard might not all agree with this mission to D.C. “Michonne’s a person who doesn’t go for things easily,” notes actress Danai Gurira. “There’s really that question: Will she or won’t she buy the Eugene story?” And then there may be other personal speed bumps on the road to Washington: Rick and Abraham have a particularly combative introduction in the comic, and Maggie could lose it if and when Rick identifies Tara (Alanna Masterson) as a member of the group that decapitated her father, Hershel. “That conflict could be a bit of a powder keg,” acknowledges Kirkman. There is also that whole Rick-and- Carol reunion to worry about, after he exiled her from the prison. “I can tell you that she is very certain with some of her feelings,” says McBride. “And she’s got some mixed feelings.” (Memo to Rick: Don’t start looking at any flowers, buddy.)

Steven Yeun as Glenn and Lauren Cohan as Maggie (Sept. 5, 2014)

From our cover story:½If that sounds scary for the characters, it has been pretty harrowing for the cast as well. “In the last couple months, I’ve had my first real apocalypse nightmares,” admits Lauren Cohan, who plays farmer’s daughter Maggie. “I don’t know if that’s because we’re now shooting in the city, but now it’s this sense of like, I know there’s an apocalypse, and nobody will flippin’ believe me. And in my dreams I’m walking up to people, and sometimes it’s, like, Melissa McBride, but she’s sitting in a café and she has no idea there’s actually an apocalypse, and I throw her espresso out the window and I look at her and shake her shoulders, saying, ‘What are you doing sitting here?! There’s an apocalypse! Everyone’s dead and they’re walking around! You have to go!!!'”

Norman Reedus as Daryl (Feb. 11, 2015)

From our cover story:½“It’s one of the darkest times that we’ve ever had as a group,” concurs Reedus. “Everyone is on the verge of giving up.” Daryl, in particular, will have difficulty dealing with the loss of Beth. “He goes into a depression,” says Reedus, “and he’ll slowly seep back into a dark place, which sucks.”… All of which brings us to the big threat for the back half of season 5. While our not-so-merry band of survivors will be facing many of the types of foes we’ve seen before, they will also be wrestling with a far greater danger—themselves. “There’s certainly going to be human threats, there’s certainly going to be zombie threats,” says Kirkman. “But I think that what’s different about these back episodes is that the threat is going to become a little bit more internal. These are characters that have evolved into something that is probably unrecognizable to them. And that’s something that’s really going to weigh on them. They’re slowly realizing that in order to survive in this world they have to be monsters, and then they’re alive but they’re like, ‘Oh crap, we’re monsters! I don’t want to be a monster. What do we do?’ That is going to be a huge conflict for all of them individually and as a group.”

https://ew.com/tv/the-walking-dead-ew-covers-through-the-years/ 9/23/2019 The Walking Dead: EW Covers Through The Years | EW.com Page 5 of 8 Andrew Lincoln as Rick, Melissa McBride as Carol, and Norman Reedus as Daryl (Aug. 7, 2015)

From our cover story:½Andrew Lincoln is on the run. He takes off for 20 yards, turns, and runs 20 yards back. Then he does it again. And again. And again. He does this for hours, with all manner of heavy weaponry—assault rifle, handgun, flare gun, machete—draped across his body. And in 95-degree Georgia heat, no less—the type of weather that makes you wonder why shorts appear to be permanently out of fashion in the zombie apocalypse. He does it through rehearsals, through first positions, through last looks. He just keeps running back and forth, like some sort of deranged Forrest Gump with a broken compass. But this is the type of stuff Andrew Lincoln does to ready himself for a scene, and for this particular shot he will need to be ready.

The director yells “Action!” and Lincoln kicks it into another gear. But now he’s Rick Grimes, and he is not alone. Zombies shuffle off dilapidated porches to his right and out of the woods to his left. An army of the undead follows his rear: 139 walkers in total coming from all sides except the one directly in front, where the relative safety of Alexandria lies. “OPEN THE GATE!” yells Lincoln as he barrels at sprinting speed into a flesh eater. “OPEN THE GATE NOW!”

Andrew Lincoln as Rick (Feb. 19/26, 2016)

From our cover story:½While Reedus is busy cracking up with the crew, Andrew Lincoln is rocking out. The actor is pacing back and forth with an iPhone in his left hand and a Beats portable speaker in his right blasting Ronnie Dawson’s 1958 rockabilly single “Action Packed.” Lincoln bobs his head to the music while intermittently yelling out “Action packed!” at nobody in particular.

If this dynamic duo seems extra ebullient, it’s because after being apart for most of the season, Daryl and Rick are back together at last. And their epic bromance will be rekindled with this special road-trip episode, an installment Reedus and Lincoln prepared for with a screening celebrating another classic pair. “We sent a text message to Robert Redford and told him we were watching Butch Cassidy and the Sundance Kid all day,” says Reedus. Adds Lincoln, “We like to call the episode ‘Butch and Sundance.’ But the producers, after a few days of filming, started calling it ‘Bill and Ted’s.’ So I don’t know what they were seeing, but what we were filming was completely different.”

Norman Reedus as Daryl (Feb. 19/26, 2016)

From our cover story:½Norman Reedus is bleeding. And this isn’t in the script. We’re on a solitary stretch of road in Senoia, Georgia, Reedus and Andrew Lincoln are filming a scene for the Feb. 21 episode of The Walking Dead where they find a vending machine that appears to have fallen off a truck. In this particular shot, Reedus’ Daryl Dixon reaches in to pull out a can of Orange Crush, which he proceeds to chug before handing it to Lincoln’s Rick Grimes, who polishes it off and then unleashes a belch that would give even Booger from Revenge of the Nerds a run for his money. You know, just two dudes being dudes—shotgunning cans of soda in the zombie apocalypse. But there’s a problem. Reedus looks down to see blood on his right hand. He’s cut a finger on the broken glass of the vending machine. “Dammit!” The actor scurries toward the crew. But instead of rushing over to the first-aid box, the merry prankster makes a beeline for script supervisor Amy Lacy and begins dripping blood onto random spots of the pages she religiously checks to ensure continuity. Or maybe those spots aren’t so random at all. Before long, his masterpiece is complete. “I’ve never made a penis in blood before,” says the star, who will later present Lacy with a ceremonial penis cake—you can see it on Reedus’ Instagram feed—during a lunch break.

Danai Gurira as Michonne (Feb. 19/26. 2016) https://ew.com/tv/the-walking-dead-ew-covers-through-the-years/ 9/23/2019 The Walking Dead: EW Covers Through The Years | EW.com Page 6 of 8 From our cover story:½The Walking Dead has had its fair share of deranged bad guys. The Governor kept a zombie daughter and killed his own men. Gareth from Terminus ate people. And the Wolves slaughtered others and mutilated themselves by carving the letter W on their own foreheads. But when it comes to villains in the Walking Dead universe, one name stands above all the others.

We first heard the name uttered by a nefarious-looking group that stopped Daryl, Abraham (Michael Cudlitz), and Sasha (Sonequa Martin-Green) on the road in the prologue scene AMC aired to tease the second half of season 6 (which returns Feb. 14). This group is the Saviors, and their leader, Negan, is a foul-mouthed, leather-clad lunatic who wields a barbed-wire-covered baseball bat he affectionately refers to as Lucille.

Melissa McBride as Carol (Feb. 19/26. 2016)

From our cover story:½While much of the focus is on how peace-loving Morgan and do-whatever-it-takes Carol (Melissa McBride) will continue to coexist, James points out that the Morgan/Rick relationship is just as fraught. “That people see them as old friends is not entirely true to the facts,” says James. “The first time the two of them met, Morgan stuck a gun in Rick’s face. The second time they met, Morgan tried to kill Rick. And the last time they met was highlighted by the fact that Rick had just put a bullet in somebody’s head. So their relationship is a little bit more tumultuous than people remember it being.”

Steven Yeun as Glenn (Feb. 19/26, 2016)

From our cover story:½“Some people are going to die,” promises exec producer (and Walking Dead comic creator) Robert Kirkman of the midseason premiere. “That is 100 percent true.” But while death has become somewhat commonplace in this world, exec producer Greg Nicotero promises that the premiere (which he directed) will be unlike anything previously seen on the show, dubbing it “an epic man-against-the-undead battle that is unprecedented in the history of The Walking Dead.” Don’t believe him? Well, feast on this: Nicotero estimates he used more than 1,300 zombies for the episode, shattering the previous record. “The scale of it is astonishing,” says Lincoln. “It’s absolute mayhem.”

Lauren Cohan as Maggie (Feb. 19/26, 2016)

From our cover story:½A far happier union—and impending reunion—is the one between Glenn (Steven Yeun) and Maggie (Lauren Cohan), who will be preparing to become parents. For Glenn, that means “becoming the man that should and can raise a child effectively in that environment,” says Yeun. As for his wife, “the pregnancy makes Maggie more badass than ever,” says Cohan. “In the sense of she will not take no for an answer. We’ve seen her as a woman and as a wife and as a strong female character, but to me this is where she sort of finds herself.”

Cohan also found herself at the center of fan speculation after she cut her long hair into a pixie ‘do, raising fears that such a dramatic makeover meant Maggie would be killed off in the back half of the season. “I had no idea there would be such a reaction,” she says with a laugh. “My friends texted me and said it came up on their CNN newsfeed.” (For the record, it should be noted that the comic-book version of Maggie has short hair. Make of that what you will.)

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Jeffrey Dean Morgan as Negan (Aug. 5, 2016)

From our cover story:½As Saviors take what they want from various homes and pile the goods into trucks, Negan pays a visit to the pantry to check out the ammunition supply. And then Jeffrey Dean Morgan, who has been tasked with bringing the ultimate comic-book villain to life, lets it fly. “Are you getting f—ing uppity on me?” he asks an Alexandrian. Crew members watching the scene on monitors around the corner begin to chuckle. Another unusable take. Apparently, Morgan enjoys sprinkling in some of the saltier language that made the character so infamous in comic form.

He’s not done. “I can’t be the only one to notice you got a f—ing fat lady in charge of keeping rations, right?” he asks on the next pass. “How about a f—ing thank-you?” he inquires on the next. “I want you to say f—ing thank you!” he commands after that. And then Morgan decides to double down: “How about a f—ing thank-you, or is that too much to f—ing ask?”

Crew members at this point are holding in their laughter. The thing about Morgan’s F-bombs is that you never quite know when and where they are going to detonate. None of these profanity-laced ad-libs are in the script, and none will actually make it to air. No matter. They ensure that high-octane Negan is always present and accounted for.

Steven Yeun as Glenn (Nov. 4, 2016)

From our cover story:½Steven Yeun: “I actually just got back from a CAPE function, the Coalition of Asian Pacifics in Entertainment, and one of the founders mentioned she went to this camp in Michigan called Sae Jong Camp where kids that are Korean-Americans go to get more of a cultural awareness, whether they’re adopted or whether they’re Korean immigrants, whatever the case may be. She mentioned that she was so saddened to hear that they all thought they were ugly. That they all thought that someone who looked like them wasn’t supposed to be on television or that someone who looked like them wasn’t supposed to be desired or heroic or cool, and that’s such a f—ing bummer. And I do remember feeling that way myself growing up. I didn’t have a Glenn. I didn’t have someone to watch on television. I didn’t have someone where I can say, ‘That’s my face, and my face is being accepted by everybody watching this program.’ That’s the greatest honor that I’ve gotten to experience.”

The Ultimate Guide To The Walking Dead (Fall 2016)

Collector’s edition book with exclusive zombie cover.

The Ultimate Guide To The Walking Dead (Fall 2016)

Cover number 2 of our collector’s edition book featuring multiple cast favorites.

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Norman Reedus and Andrew Lincoln (Sept. 29, 2017)

From our cover story:½“It is super fun this season,” says Reedus. “I’ve enjoyed being on set more and working with all my friends.” Chief among those friends is Lincoln, who assures viewers that the Rick-Daryl bromance will be on display for even “more episodes than we bargained for.” And that means the on-set hijinks between the two actors—which have included a recent round of glitter wars—are back as well. “Yeah, we got Batman and Robin, Laurel and Hardy, and freaking Abbott and Costello back in the house,” laughs Lincoln.

Melissa McBride, Danai Gurira, and Lauren Cohan (Sept. 29, 2017)

From our cover story:½So besides an insane amount of action, what exactly can fans look forward to in season 8? Well, one thing they should not expect is for Maggie to give birth. While season 7 may have seemed like it took forever for both cast members and viewers alike, the on-screen timeline of events was actually only 19 days long, and season 8 picks up just a few days after that. “It’s quite early in,” says showrunner Gimple about the pregnancy, which was first revealed way back in the first half of season 6.

“I always want to put a little ticker tape along the bottom of the episode saying how far into the apocalypse and into the pregnancy we are,” laughs Cohan. “Because I’m playing newly pregnant for a really long time. But the truth of the matter is it’s only been a matter of weeks since Negan killed Glenn.”

Melissa McBride, Norman Reedus, Lauren Cohan, Andrew Lincoln, andåDanai Gurira (Sept. 29, 2017)

From our cover story:½“We’ve been knocked clear off our feet, concurs Danai Gurira (Michonne), who says the pacing and intensity of the first four episodes is “like nothing before.” Ross Marquand (Aaron) compares season 8 to Die Hard, while Seth Gilliam (Father Gabriel) continues the throwback theme by describing it as “a Schwarzenegger versus Stallone action thing from the ’80s. I think there are, like, 10 explosions an episode. Every time you turn around, somebody’s shooting something or blowing something up. There’s some serious action that I don’t think we’ve seen on television since The A-Team went off the air.”

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Pursuits Inside AMC Networks’ Plan to Make ‘Walking Dead’ Live Forever By Lucas Shaw September 19, 2018, 7:00 AM EDT

Cable programmer has 10-year plan for movies, new TV series Company is said to seek partner, possibly an online service

Andrew Lincoln as Rick on “The Walking Dead” Source: AMC

AMC Networks Inc. wants to keep “The Walking Dead” on its feet for years to come.

The company, which owns the popular zombie-apocalypse series, plans to produce multiple movies and new TV shows based on the graphic novels that spawned the series, according to people familiar with the plans. AMC has talked to several large media companies about partnering on the projects, which collectively could cost several hundred million dollars, said the people, who asked not to be identiﬁed because the plans are still being worked out.

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The discussions are part of an ambitious plan to keep the grisly tale co-created by Robert Kirkman filling the company’s coffers for another 10 years, as Chief Executive Officer Josh Sapan told an investor conference last week. The show’s popularity, along with past hits like “Mad Men” and “Breaking Bad,” has allowed AMC to double revenue over the past five years through ad sales, fees from pay-TV providers and deals for reruns.

With the original show entering its ninth season, AMC is looking for ways to expand the series into a franchise that lives on in many forms, like “Star Wars” and “Star Trek,” and not overextend a property that’s already showing signs of fatigue. After peaking at 19 million nightly viewers in 2015, the audience for “The Walking Dead” declined to an average of 11 million in the most recent season.

Future Plans

“We have a plan that goes well into the future,” Sapan said at a Sept. 12 conference, without oﬀering speciﬁcs.

While AMC is still working on the details, the pillars of its plan are becoming clear. The company wants to produce several movies for a TV network or streaming service that could spin oﬀ into diﬀerent series, said the people. The company would also take the franchise overseas, setting at least one series in another country. “The Walking Dead’’ is one of the most popular shows in dozens of countries.

Scott Gimple, who produced several seasons of “The Walking Dead,” is overseeing development of diﬀerent narrative possibilities. He was named chief content oﬃcer for both “The Walking https://www.bloomberg.com/news/articles/2018-09-19/inside-amc-networks-plan-to-make-walking-dead-live-forever 2/4 9/23/2019 Inside AMC Networks’ Plan to Make ‘Walking Dead’ Live Forever - Bloomberg Dead” and its prequel “Fear the Walking Dead” in January.

Charlie Collier, president of the AMC channel and studio, is leading the business eﬀort. He joined the company in 2006 and has helped transform the company’s ﬂagship network from a home for old movies to a destination for high-end dramas, like the award winners “Mad Men” and “Breaking Bad.”

No Ratings Zombie ‘The Walking Dead’ is still among the most-watched shows after eight years Source: AMC Networks, Nielsen

No show has meant more to AMC than “The Walking Dead,” which still ranks as one of TV’s most-watched shows after eight years. Viewers were so eager to pick apart every moment that AMC created a talk show to discuss each episode. Hosted by Chris Hardwick, “Talking Dead” often ranks among the most-watched shows on cable as well, and has inspired a number of copycats.

In addition to the prequel and talk show, the program has spawned web series, mobile games and live events. Fans gather in the tens of thousands for meetups called “Walker Stalker Con,” where they collect autographs, shoot cutouts of the undead with nerf guns and get zombie makeovers. It’s also the ﬁrst series developed by AMC studios, meaning the company gets more from merchandising and the sale of reruns.

But a hit show can’t just be a hit show in this era of atomized media consumption, where more TV shows than ever compete for attention with mobile apps, video games, online series, movies and more.

Walt Disney Co., Comcast Corp.’s Universal Pictures and AT&T Inc.’s WarnerMedia are all crafting “cinematic universes” with their most popular characters. Disney has already succeeded twice -- with Marvel and “Star Wars.”

Tough Choices

Collier and Sapan have some tough choices to make and are weighing whether AMC should do everything itself or bring a partner, such as a streaming service, that can provide money and global exposure. They’d like to air any new series on their network, and could use the franchise to boost their nascent streaming service AMC Premiere.

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“Ownership of that content -- call it ‘Walking Dead,’ ‘Fear the Walking Dead’ -- allows us to determine the fate of that content, so we can navigate as we choose,” Sapan said at the conference.

AMC has told potential partners that all rights to “The Walking Dead” are on the table, said the people. On Oct. 7, the show returns for its ninth season, the last for series star Andrew Lincoln.

“If we manage it properly it has a long life, which is not to say it will always look like a TV series,” Sapan said.

In this article

AMCX AMC NETWORKSƺA 49.38 USD +0.11 +0.22%

DIS WALT DISNEY CO 132.53 USD +0.26 +0.19%

CMCSA COMCAST CORPƺA 46.33 USD -0.03 -0.06%

T AT&T INC 37.64 USD -0.27 -0.70%

AMZN AMAZON.COM INC 1,775.45 USD -18.71 -1.0 4%

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There’s never been a creative boom for TV like the one we are living through right now. Ever since The Sopranos changed the game at the turn of the century, we’ve been in a gold rush that gives no signs of slowing down. What better moment to look back and celebrate the greatest shows in the history of the art form?

So we undertook a major poll – actors, writers, producers, critics, showrunners. Legends like Carl Reiner and Garry Marshall, who sent us his ballot shortly before his death this summer. All shows from all eras were eligible; anybody could vote for whatever they felt passionate about, from the black-and-white rabbit-ears years to the binge-watching peak-TV era. The ratings didn’t matter – only quality. The voters have spoken – and, damn, did they have some fierce opinions. On this list you’ll find vintage classics and new favorites, ambitious psychodramas and stoner comedies, underrated cult gems ripe for rediscovery, cops and cartoons and vampire slayers. You’ll find the groundbreaking creations of yesteryear as well as today’s innovators. (There was nothing like Transparent or Orange Is the New Black or Game of Thrones a few years ago, but who could imagine this list without them?) Our list is guaranteed to start plenty of loud arguments – but the beauty of TV is how it keeps giving us so much to argue about.

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2010-Present The zombie apocalypse to end all zombie apocalypses, based on the Robert Kirkman cult comic book. AMC's The Walking Dead is a monster hit in every sense of the word, with a band of humans battling to survive the onslaught of the undead walkers, featuring some of the small screen's most viscerally repulsive violence.

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  news 

'WALKING DEAD' SHATTERS RATINGS RECORDS

J OSH WI GLER 

10/ 18/ 2011

  www.mtv.com/news/2599416/walking-dead-ratings/ 1/13 9/23/2019 'Walking Dead' Shatters Ratings Records - MTV

And this, my friends, is what we call a monstrous success.

It should come as no shock to hear that "The Walking Dead's" second season premiere on Sunday night (October 16) was huge. After all, the comic book adaptation arrived on AMC almost a full year ago to a massive audience of 5.3 million viewers, a number that got as high as 6 million viewers by the season one finale. With behind-the-scenes difficulties like budget cuts and Frank Darabont's departure looming, not to mention so much time passing between seasons, how on Earth could "Walking Dead" top its previous numbers?

Who knows how, but they did it: the "Walking Dead" season two premiere obliterated its own previous record with 7.3 million viewers on Sunday evening, making it the most watched drama in the history of cable television.

When combining the original broadcast and two subsequent encore presentations of the show, "The Walking Dead" drew a total of 11 million viewers in its season two opening night. Guess the apocalypse isn't so bad after all —bin fact, it sounds pretty damn good for business!

Given the high quality of its season premiere and the astonishing amount of viewers who tuned in for the big party, "Walking Dead" seems to be doing just fine despite all of its reported woes. It's good to know that Rick and his friends aren't going anywhere any time soon — well, assuming they're not eaten or torn to shreds by the walkers, that is. That's a likelier scenario than cancellation, at least.

Robert Kirkman on the "Walking Dead" season premiere!

Tell us what you think of the "Walking Dead" ratings news in the comments section and on Twitter!

FIF I L LEDE D U UNDER:N D E R :   www.mtv.com/news/2599416/walking-dead-ratings/ 2/13 9/23/2019 'Walking Dead' Shatters Ratings Records - MTV

EMMYS 2019 WINNERS: SEE THE FULL LIST

The envelope please…

ALIA L I SSAS S A SCHULMANS C H U L M AN  15h15h agoago www.mtv.com/news/2599416/walking-dead-ratings/ 3/13 EXHIBIT PX39 7 signs America has gone crazy for The Walking Dead | Fortune Page 1 of 8

Sonequa Martin-Green, left, Lawrence Gilliard Jr., Josh McDermitt ,Steven Yeun, Andrew Lincoln and Chandler Riggs in The Walking Dead Season 5.Photograph by Gene Page — AMC

The tale of those who survive after the dead have become walkers is a phenomenon that just won’t die. It keeps creating more and more iterations of itself. The first graphic novel in “The Walking Dead” ongoing series was published in 2003. HBO and NBC both passed on “The Walking Dead” television series before AMC claimed its golden-egg-laying goose. Since it first aired in 2010, AMC’s blockbuster, post-apocalyptic zombie show, “The Walking Dead,” has become a record-breaking hit, holding the number one spot for ages 18-49, and the most popular basic-cable drama ever.

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The resulting zombie fever has spawned two successful TV spinoffs, several best-selling books, webisodes, games, merchandise, tourism and more — each success fueling the other. So in dread-filled anticipation of the TV’s show’s sixth season premiere on October 11, Fortune takes a look at all of the cultural offshoots.

Courtesy of Image Comics

Robert Kirkman created The Walking Dead (TWD) graphic novel in 2003. Published by Skybound (an imprint of Image comics), it now includes 24 volumes of 144 issues, and is also sold in hardcover collections. The long- https://fortune.com/2015/10/11/walking-dead-tv/ 9/23/2019 7 signs America has gone crazy for The Walking Dead | Fortune Page 3 of 8

running comic series has been fueled by the television show’s success: by 2011, a year after the TV show began, TWD comics held 3 of the top 4 spots on the New York Times Bestseller list for paperback graphic novels, and the collections made it to 3 of the top 9 spots on the hardcover graphic novel bestseller list. Volume 24 is currently at number 6 in its fourth week on the paperback graphic books list.

There’s also a series of novels from St. Martin’s Press, written by Kirkman and novelist Jay Bonansinga. The five books focus on Walking Dead’s Woodbury settlement and the infamous villain, the Governor, with the most recent book released this month. The first two novels made the New York Times bestseller list.

Not to mention the pop-up book, packed with TWD zombie gore, which is maybe not so great for the kids (just one reason being that it costs $65).

TV shows

Photograph by Gene Page — AMC

In The Walking Dead’s first season in 2010, it became the number one drama on basic cable in the 18-49 age range and drew AMC’s biggest ratings of all time. In season two, it became the basic cable drama with the highest ratings ever. And the hits just keep on coming: Last season’s premiere had 17 million viewers tune in for the premiere, it became the most popular season, and the finale drew record numbers.

But wait, there’s more: 2011 brought the debut of the companion live television broadcast “Talking Dead,” which follows the premiere airing of each episode to discuss what had just gone down. With host Chris Hardwick, it features TWD cast and crew and celebrity guests such as Slash and Conan O’Brien. Yes: an entire TV series to talk about another series, and as of last season it was the number 10 of all prime time entertainment shows in the 18-49 demo.

Talking Dead also has a podcast.

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That’s not all: TWD’s long-anticipated spinoff drama set earlier in the zombie apocalypse, “Fear the Walking Dead”, debuted in August to record numbers. It was the no. 1 cable series launch ever, attracting 10.1 million viewers, and it ended out the season as the highest-rated first season of any cable series in history.

Oh, and there are also webisodes featuring bonus mini-dramas and dead-talking for all three TWD television series.

Games

Courtesy of Telltale Games

As fan favorite Norman Reedus (“Darryl” on the TV series) announced to his 2.7 million Instagram followers this week, a new TWD mobile game, No Man’s Land, debuted just in time for the season 6 premiere. A five- part episodic video game series from Telltale Games takes place in the comic series’ universe, and Telltale will also release a game starring the character Michonne. There’s a first-person shooter game by Activision following the brother characters Merle and Darryl (another first-person shooter from Overkill), an iOS app game, two Facebook games (one is no longer available), as well as a role-playing board game.

In 2013, an online Hyundai-branded game, The Chop Shop, allowed players to create their own survival vehicle for a chance to have that vehicle built and debuted at New York Comic-Con.

Merchandise

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Courtesy of AMC

Predictably, TWD has spawned a universe of products. In terms of TWD licensed merchandise, there are role play replicas of favorite characters’ weaponry like Darryl’s crossbow and Michonne’s katana. A zombie survival kit, zombie head lamps and string lights. Slim Jim snacks in the flavor “Carnage Asada.”

For canine companions, a plush stretch toy zombie cut in (nearly) two pieces in the fashion of the infamous Well Walker. McFarlane toys is the licensee for all the expected collectible figurines and sets associated with a horror series, in this case including Dale’s RV, and cells and the boiler room from the prison.

At the priciest end of offerings on AMC’s official merch site, ShoptheWalkingDead.com., are a TWD pinball machine ($5,995 – $7,495) and six TWD guitar models, ranging from $399 – $599.

Tourism

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Rick meets the Governor in Haralson, GA.Photograph by Kacy Burdette

The fictional town of Woodbury is portrayed in the original AMC series by the real-life small town of Senoia, Georgia, and Senoia is also the location used for the series’ new stronghold, the town of Alexandria. Not only has Senoia become a tourist attraction for Walking Dead fans from around the world, but the influx has revitalized the downtown, according to Tray Baggarly, tourism director for Coweta County. From May through November when the show is filming in Senoia, “it’s got like a tailgate atmosphere,” Baggarly says, describing tourists sitting by the roadside with their coolers, waiting to see something.

The major attraction: A 15-foot metal wall built around the “Alexandria” section of the town. And a hub for those tourists to spend their dollars is The Woodbury Shoppe, which sells merchandise from both the AMC and Skybound TWD universes. Owner Carrie Cottrill told AMC that business “has exceeded all of our expectations. It’s been gangbusters” and that the biggest seller by far is their Woodbury-themed T-shirts.

And with numerous other filming locations in the area, Atlanta’s Big Zombie bus tour got so popular it produced its own spinoff, Big Zombie 2. According to the ticket vendor Zerve, over 5,000 customers have handed over $65 per ticket for these tours, which are led by guides from the set of TWD.

Fan events

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Participant in character as a zombie at THE WALKING DEAD ESCAPE Infects Atlanta at Phillips Arena on May 31, 2014 in Atlanta, Georgia.Photograph by Prince Williams — Getty Images

Around the country, there are zombie obstacle courses for fans. The Walking Dead Escape, billed as “the ultimate interactive fan experience,” challenge participants (paying $40 – $100) to run, climb, crawl and hide through a series of scenarios as a survivor, or they could participate as walkers in full makeup.

Fans also converge at Walker Stalker Con, begun by two TWD podcasters, and aimed at for zombie, horror, and sci-fi fans.The first Atlanta Walker Stalker Con had 10,000 attendees, the 2014 Walker Stalker con in Atlanta attracted 35,000 fans, and this year’s is projected to have 50,000 attendees. General admission tickets range from $35 for one day (which doesn’t include autographs or photo ops), with admission for these fan fests are priced up to $1400 for a Platinum VIP weekend package.

Next up from the Walker Stalker crew, in partnership with Walking Dead creator Robert Kirkman and the publisher Skybound, is The Walking Dead Experience. It is fund by 421 backers for $152,009 Kickstarter, an immersive experience at all Walker Stalker Fests which locks participants inside truck trailers with walkers and challenges them to escape before being eaten.

Product placement

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Photograph by Gene Page — AMC

Did you notice on the original AMC TWD series that during the prison era, the gang frequently motored about in a conspicuously-spotless, mint-green Hyundai Tuscon? You probably did, since the immaculate Tuscon lasted longer in the series than some characters. Yes, it was product placement aiming for that coveted 18-34 male demographic. Variety reported $375,000 for a top placement package on the series featuring a product over multiple spots. Hyundai’s deal came with a few caveats: “It can’t be used as a tank. It can’t be used to roll over zombies,” according to David Matathia, director of advertising at Hyundai.

AMC receives many requests for product placement in the show despite the lack of electricity in the characters’ off-grid existence; some would-be advertisers suggest their electronic device be written into flashbacks. Bing was one such company, and admitted a failed pitched storyline that the characters could find a library with a generator and perform a Bing search. However, it looks like even with limited TWD series product placement opportunities, AMC is going to be A-OK.

https://fortune.com/2015/10/11/walking-dead-tv/ 9/23/2019 EXHIBIT PX40 9/23/2019 Why Is The Walking Dead So Popular? | Time

Why The Walking Dead Is So Brutal — and So Popular

BY JAMES PONIEWOZIK OCTOBER 14, 2014

This article contains spoilers. Click here to reveal them.

They just keep coming, more and more, as if rising from the very earth. Not zombies–Walking Dead viewers.

The season premiere of the, um, staggeringly popular horror drama set a new viewing record, once again: 17.3 million viewers, before we even count up DVR recordings and encores (which brought its viewership up to 28 million last season). 2.5 million more adults under 50 watched it than Sunday-night football. It may end the week the most-watched series on TV, period.

In other words: what is arguably TV’s most relentlessly disturbing and violent drama is also arguably its most popular. Extreme is the new mainstream.

It’s not as if we’ve never seen a popular horror show before. Scary stories are ingrained in our culture. The Walking Dead, though, is not just gory. It’s grim– unrelentingly, punishingly (which is not to say unentertainingly) grim. It kills beloved characters; it kills children; it gives very little reason to hope that, in the long run, any human will end up anything but a walker or meat for walkers.

And as the season 5 premiere proved, it’s morally and philosophically punishing too. When our band of survivors fought their way out of Terminus, “ No Sanctuary” didn’t just give you the thrill of seeing them defeat cannibalistic monsters. It showed that those cannibals were themselves survivors, once an idealistic band who were taken captive, brutalized and systemically raped after they trusted the wrong group of refugees. The Walking

https://time.com/3506057/why-walking-dead-so-popular-ratings/ 1/4 9/23/2019 Why Is The Walking Dead So Popular? | Time Dead–TV’s most popular show by many measures–had you cheer for an escape, then revealed it as the final, if forgivable, act in an unspeakable tragedy.

It used to be, in TV, that you had mainstream entertainment and then you had edgy entertainment. Mainstream hits, generally, offered familiarity and security. They might be about terrible things–crime, or even, like M*A*S*H, war–but they would leave the audience with something to feel good about: warmth or hope or laughs. It might be violent, but good would prevail over evil, love over despair, and so on. Deep, dark, disturbing downers were a niche product at best.

The Walking Dead, on the other hand, is a nightmare–which millions of people want to visit every week. So what gives? I see a few factors:

* Nothing is really mainstream anymore. You have to look at any ratings story today in the context of shrinking audiences generally. With more entertainment choices, nothing gets as many viewers now: excepting the Super Bowl, the biggest shows today don’t get what American Idol did 10 years ago, or, hell, even a mediocre success 20 years ago. The number-one show the week ending Oct. 5, NCIS, had an 11.8 rating (almost 19 million viewers)–a figure that, in the 1994-95 season, would have put it in a solid 29th place. There are no monster hits that everyone watches now, so a huge hit among a certain group can top everything. And in that regard…

* The youngs love their zombies! If The Walking Dead is a surprisingly big hit overall, in viewers under 50–also known as the chief reason advertisers pay money for ads–it is stupendous. Among those viewers, New York magazine’s Joe Adalian notes, it had almost double the rating of the next-highest-rated scripted show last week, CBS’s The Big Bang Theory. It’s huge enough in the youth vote to top everything in an era of lower ratings. But it’s not just the young, because…

* America loves dark. Yes, The Walking Dead may have the most video-game splatter of anything on TV. But all those CBS dramas with their audiences, um, of a certain age? They’re murder central, and not quaint Angela Lansbury-style https://time.com/3506057/why-walking-dead-so-popular-ratings/ 2/4 9/23/2019 Why Is The Walking Dead So Popular? | Time mysteries but–in shows like Criminal Minds and Stalker–truly ugly stories of sadistic, often sexually charged violence that imply we all live in a sick, sad world filled with predators. Gone are the days when Grandma and Grandpa warmed up with wholesome entertainments like The Waltons; family dramas like Parenthood are essentially niche entertainments now. After all…

* These are dark times. Look, I resist over-psychoanalyzing the American public on the basis of one hit TV show or two. I don’t think that “ the zeitgeist” anticipated years ago that, say, there would be an ebola outbreak in 2014 and prepared The Walking Dead to resonate with it. But: if there is no such thing as a time without bad news, there’s a specific cast to the bad news of today. Often, it’s about systemic collapse, or the threat of it: pandemics, global financial crises, climate change and rising sea levels, the threat of mass-casualty terrorist events. In one way or another, we’re constantly asked to envision how we and our own would thrive if everything went to hell and we lost all our societal supports. It’s disturbing; in some way it all comes down to generating fear by selling fear. But it does sell. In the same way that cop shows like Starsky and Hutch or SWAT let viewers vicariously experience urban crime in the 1970s, an apocalyptic drama lets us face the end of the world once a week and live. But not just any apocalyptic drama, because…

* Authenticity pays off. If it were as easy as slapping up one end-of-the-world drama after another–and TV has done that lately–the Nielsen top 10 would be full of apocalypse serials and Revolution would be enjoying a long life on NBC. But a lot of these efforts, especially on broadcast networks, have felt sanitized and tentative. I haven’t always loved The Walking Dead as a drama–its characters can be one-note, and its ambitions as a character drama can get lost amid the kill-quotient-of-the-week. But I will say this for it: it freaking commits. It’s dedicated to showing the raw implications of its premise, right down to the splattering of heads and gobbling of guts. (See also its fellow cable hit, Game of Thrones.) Sure, it allows us the distance of knowing that most of its “ kills” are walkers, who are already dead; but its living suffer too, often horribly.

https://time.com/3506057/why-walking-dead-so-popular-ratings/ 3/4 9/23/2019 Why Is The Walking Dead So Popular? | Time And that matters in an era where entertainment is no longer massaged to be palatable to audiences of every age and taste, as it was in the three-channel days of the 20th century. In a niche-ified era, every niche can be more, and more extremely, itself. If I can see unvarnished darkness in the world of video games, or movies, or novels, I expect to be able to see it in TV too.

It was, maybe, another dark, brutal, popular cable drama–Breaking Bad–that put this modern mindset best. In an age of extremes, no one wants to settle for half-measures.

Read next: Everything You Need to Know Before Season 5 of The Walking Dead

https://time.com/3506057/why-walking-dead-so-popular-ratings/ 4/4 EXHIBIT PX41 The Walking Dead: Most Popular TV Show for Women 1 of 12

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Sources:

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https://ew.com/article/2013/11/11/the-walking-dead-ratings/ 9/23/2019 EXHIBIT PX44 The Improbable Rise of The Walking Dead's Norman Reedus | GQ Page 1 of 9

Photo by Mark Seliger, Styling by Benjamin Sturgill. Jacket by Loewe

It's the hottest day so far this year, stick-to-your-shirt humid, and Norman Reedus is about to walk into Manhattan's Museum of Sex wearing a Wookiee on his head. Eyeing the building from the sidewalk, Reedus looks up from under his Chewbacca-emblazoned baseball cap, trying to jog his memory. "Pretty sure I shot a dirty love scene with Emmanuelle Béart here in an upstairs apartment," he muses, "a long time ago." He's just popped over from Chinatown, where he's lived for the past 16 years. To Reedus, one of those downtown denizens who rarely venture above Houston Street, MoSex's 27th Street location must seem like the Yukon. https://www.gq.com/story/norman-reedus-walking-dead 9/23/2019 The Improbable Rise of The Walking Dead's Norman Reedus | GQ Page 2 of 9

This weekend he's on a brief break from shooting The Walking Dead outside Atlanta, where he's spent five seasons as the squinty and stoic crossbow-toting, chopper-riding country boy Daryl Dixon. He's about a third of the way through Season 6 (which premieres October 11), and he's itching to head back south.

Reedus is a true outsider's insider, a peripatetic artistic polymath—sculptor, painter, photographer, actor, filmmaker, and reluctant fashion model—who's parlayed a CV filled with dozens of grim little (and little- watched) movies into a major role on a TV show with 14 million viewers a week. If Reedus' decidedly bent oeuvre resembles any from the past, it may be Dennis Hopper's, which included conventional projects, experimental films, Warhol collaborations, even a photo shoot he art-directed for Hustler. A quarter-century into an accidental acting career, Reedus has ambled into the mainstream on his own terms. He is a leading man, a sex symbol even, and the biggest draw on TV's most popular drama, but hardly a movie star. And for now, that just might be enough.

As we enter through the gift shop, a young male MoSex worker approaches to ask if Reedus is from "that show, The Dead Walking." From then on, it's as if a swarm of undead has descended upon poor Daryl.

"Ooh, can I get a picture?"

From the Editors of Details

"Oh my God, I love Boondock Saints!"

"Umm . . . can we take another one?"

A dozen looky-loo selfies later, we escape up the stairs to begin our tour. As we survey the tasteful displays of sepia-toned copulation, Reedus tells me he doesn't consider himself a connoisseur of erotica—despite the overt sexuality of much of his art—but he does own a copy of what he believes to be the first pornographic movie ever made. "It's all black-and-white, choppy footage," he says, adding, with a sly smile, "lots of bush." The environs inspire a conversation about the transgressive filmmakers Jack Smith, Kenneth Anger, Gaspar Noé, and Asia Argento (Reedus mentions that he dated the actress-director years ago), as well as a revelation from Reedus: He'd rather film a full-monty sex scene than have to cry on camera.

On the next floor, five tents make up an interactive campground that purports to reveal the complexities of human sexuality. One boothlike shelter allows visitors to explore themselves in front of a kaleidoscopic array of 65 mirrors. "Explore myself? That usually takes about six minutes," Reedus cracks, before stepping into this narcissist's Tardis. Two minutes later, he exits, calling the experience "Kim Kardashian's wet dream."

A flight up, he's captivated by a couple of fully nude RealDolls and hands me his iPhone so I can shoot him giving two thumbs up, Terry Richardson–style. When I tell him we're right near MoSex's main attraction, a bouncy castle filled with giant inflatable breasts, he proposes, not at all sheepishly, "We have to do that. I mean, come on!" His enthusiasm turns to exasperation when, after queuing up for 10 minutes, he spots some guy shooting video in our direction. Reedus has great radar; he's happy to accommodate fans, but he can sense those who are taking advantage. We bounce—but not on blow-up boobs—seeking refuge downstairs in the museum's café.

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Shirt by Bottega Veneta. Photo by Mark Seliger, Styling by Benjamin Sturgill

Sitting in a removed alcove with an iced coffee, Reedus looks like a guy who just wants to blend in: blue jeans, brown work boots, and a charcoal tee that reveals biceps honed by his regularly toting 50 pounds of weaponry. His hat rests atop his perpetually slick and shaggy mane, and dark Ray-Bans are hooked over his crewneck. Up close, his rugged, steely handsomeness comes into sharp relief, though the puffiness under his eyes suggests that he's recovering from a beatdown or a brutal bender; instead, it's the result of injuries sustained in a life- threatening crash a decade ago. His is a bruised swagger that brings to mind Willem Dafoe, Sean Penn, and

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Mickey Rourke, all of whom rank among his favorite actors. He will tell you he thinks he looks creepy and weird. And you will ignore him.

Reedus was born 46 years ago, fittingly in another Hollywood, the South Florida city he hasn't returned to since leaving it as a child. His mother, Marianne, was a Playboy bunny, sold coffins, and taught school in Kurdistan. "You know how they say, 'Papa was a rollin' stone'? My mom is the rollin' stone in my family. 'Trust yourself and go with your gut'—she lives like that." His late father, Norman, was a businessman who gave motivational speeches. Reedus remembers being on stage with him as he held an audience of thousands rapt. "It was like this weird fishing game with his tone," he recalls. "I was so impressed that he had the balls to do that." When I proffer that his dad was, in a sense, acting, Reedus grins as if he never made the connection. "Yeah, he was! I don't know that I could do that. Even now, when I speak in front of people, I'll put on sunglasses."

His folks split when he was a kid, so Reedus never got to know his dad as well as he would have liked. And with his mom on the go, he never stayed anywhere very long, which wasn't easy for the new, introverted kid in town. He first left home at 12 to attend tennis academies, after proving to be something of a prodigy, competing, he has said, "against guys who had all the fancy equipment and shoes. . . . I was in, like, soccer shoes and had a toy racquet." By his own admission, he didn't have the drive to continue. "I was just pretty good for a little while."

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/ EXHIBIT PX52 The Walking Dead: Top Comic Book in 2013 | TIME.com 1 of 1

COMICS

By Denver Nicks @DenverNicks Jan. 08, 2014

The Walking Dead issue #115, was the best-selling comic of 2013, according to rankings released by Diamond Comic Distributors.

The issue, created by Robert Kirkman and illustrated by Charlie Adlard, marked the zombie comic’s 10th anniversary. The popular television show on AMC is based on the comic book series of the same name.

Despite The Walking Dead’s strong showing, its publisher Image Comics was a distant third among Gene Page/AMC the top comic book publishers of the year, The Walking Dead - Season 3, Episode 1 controlling just 8% of the market, measured in dollars. DC Comics, with a 30.33% dollar market share, was the year’s second biggest publisher, and Marvel topped the list with a 33.50% share.

Overall, comic book sales were up more than 10% in 2013. Sales of graphic novels ticked up 6.5%.

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'Walking Dead': Best- selling comic of 2012

By Darren Franich January 07, 2013 at 09:47 PM EST

The Walking Dead

TYPE TV Show NETWORK AMC

GENRE Drama, Horror, Thriller

Further proving that the American public’s hunger for zombies is exactly as insatiable as zombies’ hunger for the American public, Diamond Comic Distributors has just announced that The Walking Dead was the best-selling comic book of 2012. Robert Kirkman’s long-running zombie series topped the individual-issues list, with Dead‘s 100th issue, sales of which were probably helped by the §ood of variant covers and the fact that it featured the death of a beloved main character, no spoilers. But the story gets more impressive when you look at Diamond’s list of the bestselling graphic novels of 2012. Dead owns 7 out of the 10 slots on the list, thanks to its various back-issue compilations. (The bestselling Dead collection is Volume One, Days Gone By, an indicator that people continue to discover the series over nine years after it debuted.)

The rest of the single-issue list is mostly devoted to Marvel Comics’ universe- spanning Avengers vs. X-Men crossover. Meanwhile, the few non-Dead slots on the graphic novel list are devoted to Batman, which isn’t surprising, and The League of Extraordinary Gentlemen, which is a bit surprising. Could it be that we https://ew.com/article/2013/01/07/the-walking-dead-comic-book/ 1/3 9/23/2019 'Walking Dead': Best-selling comic of 2012 | EW.com are on the cusp of a new Renaissance in meta¦ctional hyper-referential plotless feminist anti-Harry Potter comic books? Answer: Nope! Expect more zombies and Batman in 2013.

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The Walking Dead

AMC's zombie thriller, based on the classic comic book serial created by Robert Kirkman.

TYPE TV Show SEASONS 10 RATING TV-14

GENRE Drama, Horror, Thriller

PREMIERE 10/31/10

CREATOR Frank Darabont

PERFORMERS Andrew Lincoln, Lauren Cohan, Danai Gurira, Norman Reedus

NETWORK AMC

COMPLETE COVERAGE The Walking Dead

AVAILABLE FOR STREAMING ON Fubo TV

https://ew.com/article/2013/01/07/the-walking-dead-comic-book/ 2/3 9/23/2019 'Walking Dead': Best-selling comic of 2012 | EW.com EPISODE RECAPS

E11 Recap S9 E10 Recap S9 E9 Recap Walking Dead½recap: The The Walking Dead½recap: Sins The Walking Dead½midseason t gets personal of the mother fall on the premiere recap: Unmasking NICK ROMANO daughter the enemy BY NICK ROMANO BY NICK ROMANO

https://ew.com/article/2013/01/07/the-walking-dead-comic-book/ 3/3 EXHIBIT PX55 Let's Get Graphic: 100 Favorite Comics And Graphic Novels 1 of 65

Let's Get Graphic: 100 Favorite Comics And Graphic Novels

Glen Weldon Twitter Tumblr

100 Best Comics And Graphic Novels We asked readers to name their favorite comics and graphic novels, and we got thousands of answers. Now, with the help of our expert panel, we've curated a list to keep you flipping pages all summer.

We've searched shelves, shops and sites across the universe to bring you some really great comics. Shannon Wright for NPR hide caption

toggle caption

Shannon Wright for NPR

We've searched shelves, shops and sites across the universe to bring you some really great comics. https://www.npr.org/2017/07/12/533862948/lets-get-graphic-100-favorit... 9/23/2019 Let's Get Graphic: 100 Favorite Comics And Graphic Novels 2 of 65 Shannon Wright for NPR

Summer's the time for comics — Marvel and DC blockbusters are in movie theaters, fans are preparing to descend on San Diego for its epic annual Comic-Con, and if nothing else, your friendly local comic store or library is there to provide an air-conditioned Fortress of Solitude where you can escape the steamy streets.

So it's a perfect time for our super summer reader poll — a few months ago, we asked you to tell us all about your favorite comics and graphic novels. We assembled an amazing team of critics and creators to help winnow down more than 7,000 nominations to this final list of 100 great comics for all ages and tastes, from early readers to adults-only.

This isn't meant as a comprehensive list of the "best" or "most important" or "most influential" comics, of course. It's a lot more personal and idiosyncratic than that, because we asked folks to name the comics they loved. That means you'll find enormously popular mainstays like Maus and Fun Home jostling for space alongside newer work that's awaiting a wider audience (Check Please, anyone?).

So poke around to find old favorites — and discover some new ones.

Here are some quick links to make it easier for you to navigate: Fantasy and Science Fiction, Graphic Nonfiction, Graphic Novels, Manga, Series Comics, Superheroes, Web Comics, Newspaper Comics, All Ages and Last, but Not Least.

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The Walking Dead

Before it became an international television franchise/ cultural phenomenon, The Walking Dead was a scrappy little black-and-white horror comic. It still is, of course, though the plotlines of the comic and the TV show have diverged in ways that invite heated debate. There is an urgent, elemental power to Robert Kirkman and Tony Moore's bleak and battered vision of a zombie apocalypse and the survivors who attempt to hold onto their humanity, against impossible odds. Both creators clearly love the genre, and know how to toy with reader expectations. But in a very real sense, The Walking Dead has never been about the gore-splattered "Walkers." It's about how quickly, and how violently, humans will turn tribal to protect their own. Reading The Walking Dead can be a punishing experience (don't fall in love with any character), but thousands of readers, and millions of viewers, are gluttons for exactly the kind of punishment it serves up with dispassion.

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AND A WALKER shall lead them.

To many fans, creatively, 2012 was the Year of Image Comics. On the 20th anniversary of its birth, the California-based company was unfurling great titles like “Saga” and “The Manhattan Projects,” the Eisner- winning “Chew”was as strong as ever, and “Fatale” and the Robert Kirkman-created “Thief of Thieves” were turning heads.

It was Kirkman’s omnipresent undead, however, who paced the entire year in comics sales.

That’s right, Kirkman and Tony Moore’s “The Walking Dead” was top dog on the comic-book charts — even ahead of a slew of Marvel titles — and also dominated the graphic-novel charts.

The 100th issue of “The Walking Dead” — published last July — “sold “almost 400,000 copies to comic-book specialty-market retailers worldwide,” Baltimore-based Diamond Comic Distributors told Comic Riffs on Tuesday.

The pivotal 100th issue, Diamond notes, featured covers from such big names as Bryan Hitch, Todd McFarlane, Ryan Ottley, Sean Phillips, Frank Quitely and Marc Silvestri.

The comic, of course, is boosted by the massive popularity of the AMC drama it spawned. Last December, nearly 11-million people watched the show’s midseason finale — as “TWD” became the most-watched ad-supported drama series in basic-cable history. https://www.washingtonpost.com/blogs/comic-riffs/post/publishing-and-... 9/23/2019 PUBLISHING: And the bestselling comic book for 2012 is... - The Wash... 2 of 3

On the heels of the Image comic was Marvel’s 12-issue miniseries "Avengers vs. X-Men,” which helped the publisher land eight comics in the top 10.

According to Diamond, Marvel was the year’s toppublisher with 34-percent of the retail market share for the year, and nearly 38-percent of the unit market share; it was followed by DC Entertainment (nearly 32-percent and 37-percent, respectively).

In the next tier were Image Comics (7.3-percent and 6.6-percent); IDW (5.6-percent and 4.4-percent); and Dark Horse Comics (4.8-percent and 3.8-percent).

Perhaps most vitally, Diamond reported that 2012 comic-book sales climbed nearly 15-percent and graphic- novel sales rose more than 14-percent over the previous year.

“2012 was a terrific year for comic books and graphic novels," Diamond CEO Steve Geppi said in a statement. “Our publishers did a tremendous job of creating compelling storylines that comic book fans wanted to see – from Marvel's “Avengers vs. X-Men” followed by its Marvel NOW! titles later in the year, to DC's powerful New 52 ongoing titles. Add in Dark Horse Comics' horror lineup, IDW's My Little Pony and Image Comics' creator- driven hits and it was quite a year.”

IDW's "My Little Pony: Friendship is Magic" #1 — which finished at No. 90 — was the only non-DC/ Marvel issue other than “The Walking Dead” to finish in the top-100 comic books.

And in another measure of its dominance, seven “Walking Dead” books placed among the top-10 graphic novels for 2012.

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##3!4#25%&267689@AA2#A0%A CERTIFICATE OF SERVICE

I hereby certify that on September 10, 2020, I caused a true and correct copy of the foregoing OPPOSER’S NOTICE OF RELIANCE ON INTERNET DOCUMENTS to be to be delivered by email to Applicant at the email address [email protected]

James D. Weinberger

{F3657828.1 }