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Ofesiq Ja TA KO KICHI. See Page Aa .Bb Cc Dd Ee Ff Iiij Kk LI Mm Nn Oo Pp Qq lir Ss Tt UtiVvWwXxYvZi1234567890&/TAESS(VX• , !?( )[] UPPER AND LOWER CASE. THE INTERNATIONAL JOURNAL OF TYPOGRAPHICS PUBLISHED BY INTERNATIONAL TYPEFACE CORPORATION, VOLUME ELEVEN, NUMBER THREE. NOV. 1984 ofesiq Ja panese aff/iction, TA KO KICHI. See page 32. EDITORIAL VOLUME ELEVEN, NUMBER THREE, NOVEMBER, 1984 EDITOR: EDWARD GOTTSCHALL ART DIRECTOR: BOB FARBER EDITORIAL DIRECTORS: AARON BURNS, EDWARD RONDTHALER ASSOCIATE EDITOR: MARION MULLER ASSISTANT EDITOR: JULIET TRAVISON CONTRIBUTING EDITOR: ALLAN HALEY THE HERB LUBALIN RESEARCH DIRECTOR: RHODA SPARBER LUBALIN BUSINESS MANAGER: JOHN PRENTKI ADVERTISING/PRODUCTION MANAGER: HELENA WALLSCHLAG ASSISTANT ART DIRECTOR: ILENE MEHL ART/PRODUCTION: TERRI BOGAARDS, SID TIMM SUBSCRIPTIONS: ELOISE COLEMAN 0 INTERNATIONAL TYPEFACE CORPORATION 1984 U&LC (ISSN 0362 6245) IS PUBLISHED QUARTERLY BY INTERNATIONAL TYPE- FACE CORPORATION, 2 DAG HAMMARSKJOLD PLAZA, NEW YORK, N.Y. 10017. A JOINTLY OWNED SUBSIDIARY OF LUBALIN, BURNS & CO., INC. AND PHOTO- LETTERING, INC. U.S SUBSCRIPTION RATES S10 ONE YEAR: FOREIGN SUBSCRIP- TIONS, 515 ONE YEAR: U.S. FUNDS DRAWN ON U.S. BANK. FOREIGN AIR MAIL SUBSCRIPTIONS-PLEASE INQUIRE. SECOND-CLASS POSTAGE PAID AT NEW YORK, N.Y. AND ADDITIONAL MAILING OFFICES. POSTMASTER: SEND ADDRESS CHANGES TO U&LC, SUBSCRIPTION DEPARTMENT, 866 SECOND AVENUE, NEW YORK, N.Y. 10017. ITC FOUNDERS: AARON BURNS, PRESIDENT EDWARD RONDTHALER, CHAIRMAN EMERITUS HERB LUBALIN, EXECUTIVE VICE PRESIDENT 1970-1981 MEDAL ITC OFFICERS 1984: GEORGE SOHN, CHAIRMAN AARON BURNS, PRESIDENT EDWARD GOTTSCHALL, EXECUTIVE VICE PRESIDENT BOB FARBER, SENIOR VICE PRESIDENT JOHN PRENTKI, SENIOR VICE PRESIDENT AND GENERAL MANAGER MARgIAGE EDWARD BENGUIAT, VICE PRESIDENT ALLAN HALEY, VICE PRESIDENT MICROFILM COPIES OF U&LC MAY BE OBTAINED FROM MICRO PHOTO DIVISION, BELL & HOWELL, OLD MANSFIELD ROAD, WOOSTER, OH 44691 IN THIS ISSUE: EDITORIAL Announcing an international contest for graphic design students in memory of Herb Lubalin, his con- cern for the fate of the earth and his love for typo- graphic design. Page 2 THOUGHTS An observation by Francis Bacon who believed he was "fitted for nothing so well as for the study of the truth:" Page 3 oh! CHINESE SEALS Those ubiquitous little seals turn out to be the oldest little printing presses in the world. Page 4 MAN BITES MAN Families German-born Hans Georg Rauch heals the personal pain of history with perceptive humor. Page 8 THE ALL NIGHT PUPPET SHOWS OF JAVA The history and mystery of the centuries-old puppet theatre in Asia. Page 10 TAlls03).01s1 A FUNNY THING CAN HAPPEN ON THE WAY TO... Photographer George Olson's "found humor" becomes his "found art." Page 14 TYPOGRAPHIC MILESTONES The multifarious pursuits and accomplishments of Graphic designers all over the world were inspired by Herb Lubalin's type designer Eric Gill. Page 16 graphic ingenuity. A few of us who worked closely with him appre- SPOSATO'S ANNUAL REPORT ciated other facets of his talent and humanity. His quiet, thoughtful manner and gentle smile masked the depth of his great love for When this designer says "Happy New Year" he means typography, as well as his concern for students and for the human a lot more. Page 20 condition, for how people treated people, for peace on earth. PUZZLE: SCULPTORS It is fining then, that in tribute to Herb, ITC should establish The Herb Search the two-dimensional letter grid for famous Lubalin Medal to be awarded annually. This year the medal and the three-dimensional men. Page 22 cash prizes are part of an international student design competition REPORT FROM TECHNOPOLIS- that focuses on Herb's concern for typography, students, and, quite David Henry Goodstein reviews the state of computer literally, the fate of the earth. news graphics. Page 24 "The Fate of the Earth" is the book by Jonathan Schell that so dramati- MYTHIC, MEDIEVAL AND MARVELOUS cally alerted people throughout the world to the total devastation and An alphabet design from a student with two feet in the extinction of life that a nuclear conflict can bring about. 20th century and a heart in the Middle Ages. Page 26 Students of graphic design throughout the world are being invited to FATE OF THE EARTH CONTEST express, through typographic design, their reactions to this threat. Rules, regulations, rewards and entry blank for the Herb Lubalin Memorial Contest. Page 28 A call for entries to the competition appears on pages 28-29 of this issue of U&Ic. Copies of the call will be mailed to art/design schools LETTERS and departments. Communiques from our indefatigable readers. Page 30 You can help make this tribute to Herb a great success by bringing A WOMAN OF LETTERS AND LETTERS the competition to the attention of graphic design students in your From the sublime to the basics; a literary scholar acquaintance. returns to alphabet blocks. Page 31 Exciting visual typographic statements should result, and the best will TAKO KICHI be exhibited at the ITC Center and shown in U&Ic. All about the Japanese kite craze: the history, art, craft and festivals, in full color. Page 32 ALPHABET SOUP An ITC Typeface directory with irrepressible Mo ITC AMERICAN TYPEWRITER' 28 ITC FRANKLIN GOTHIC' 8, 9, 32, 33, 35-38, Lebowitz doubling in the kitchen and at the drawing ITC AVANT GARDE GOTHIC ® 2, 28, 29 40, BACK COVER ITC BAUHAUS' 35 ITC GALLIARD'" 36 board, and embellished with Lionel Kalish illustrations. ITC BENGUIAT CONDENSED* 10-13 ITC GARAMOND' WITH CONDENSED* 24, 25 Following page 36 ITC BOOKMAN' 14-15 ITC ISBELL* 20, 21 ITC CASLON NO. 224* 3 ITC LUBALIN GRAPH* 38 ITC CENTURY' 2 ITC MACHINE BOLD* 8 B. Martin Pedersen designed this issue of U&lc. ITC CENTURY CONDENSED* 16-19 ITC MODERN NO. 216 - 22, 23 ITC CHELTENHAM' 5, 7 ITC NEWTEXT* 2 MASTHEAD: ITC NEWTEXT REGULAR TABLE OF CONTENTS: ITC CENTURY BOOK WITH BOLD ITC CHELTENHAM CONDENSED' 4, 6, 7 ITC NOVARESE* FRONT COVER, 32, 33 EDITORIAL: ITC AVANT GARDE GOTHIC BOLD INDEX TO ITC TYPEFACES: ITC FRANKLIN GOTHIC BOOK ITCFENICE* 26, 27, 31 ITC ZAPF CHANCERY* 40 THOUGHTS `Crafty men condemn studies, simple men admire them and wise men use them.: FRANCIS BACON,"OF STUDIES" PORTRAIT OF SAMUEL BECKETT BY DMITRI KASTERINE HEADLINE / CAPTIONS. ITC CASLON NO 224 MEDIUM SUPRAHEAD . BOLD 4 IVO VOStS V\10400. Not to detract from Western civilization, the truth is, that if we search back far enough, we invariably find that the Chinese "got there first:' In the matter of printing, they were undisputably ahead of everyone. First came their invention of paper in 105 A.D. Next, printing from wood blocks. The oldest known printed book (printed from blocks) was found in the Chinese province of Kansu, and bore the date which on our calendar would be May 11, 868. Printing from movable type was first done in China some time between 1041 and 1049 L.B.G. (Long Before Gutenberg.) But somewhere between the invention of paper and the use of movable type, the Chinese were already"letterpressing:' They were using seals to make imprints of letterforms. The seals actually go back even further in history than paper, to a remote period of the Shang Dynasty (1766-1122 B.C.). They were used then primarily for identification and authentication. They bore the special mark of the owner and were pressed into clay or wax to record their imprint. With the invention of paper, the surface of the seal could be inked and used as we use rubber stamps today. 5 Left: A simple wooden seal. Lower left: Seal with grip carved in animal horn. Below: An elaborate brocade case, once used by Prof. khiyama's grandfather for carrying his personal seal. , • * 0 ; y • ., vt, • 0 e. .40° . 00 • '' ii° 0 , * .:* .00. 16,41. d1 • • .. * - - • AO' * • .• .. - . 00 . 0. • 6 In a civilization which uses a brush for writing, and to which letterforms are almost inseparable from illustration, the seals became not only a utilitarian object but an esthetic expression. By the time of the Han Dynasty (206-220 A.D.) they reached an extraordinary level of sophistication. They combined elaborate carving, precious materials, imaginative character designs and poetic quotations, all in one. This collection of seals, along with his edifying research, came to us through the generosity of Dennis Ichiyama, Associate Professor of Visual Communications at Purdue University, Indiana. He is a graphic designer, a teacher, a writer, with a long list of academic and professional credits. But fascination with his seal collection has turned him into a historian as well. Professor Ichiyama began collecting seals in 1970 while living in Hong Kong. It started with an excursion to the fabled "Cat Street" where one could still find exotic and intriguing collectibles at reasonable prices. In almost every stall, he came upon a remarkable variety of seals in all shapes, sizes, colors, materials and designs. SIZES. In size, as in complexity, there is a wide range, from a minimal 1/8 inch to as large as 5 or 6 inches. On the average, they run approximately 11/8 inches in height and 1 3/8 inches square. The larger seals were generally used by imperial families or high officials and were kept at home. The smaller ones were portable and carried around for personal use. MATERIALS. A wide variety of materials were used for carving the designs, including precious and semi-precious stones and metals. They used brass, bronze, bamboo, wood, ivory, animal horn, jade, quartz, silver, gold and several rare stones found only in certain provinces of China. Opposite left: Example of red letter seal with characters carved in relief. Opposite right: Seal with a bird handle of bronze.
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  • Point Size Is Different from X-Height
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