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Home , Google Blog Search, Google Code Search, Google Directory, Google Pack, IGoogle

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Table of Contents Introduction Conventions Used in This Book Using Code Examples � Books Online How to Contact Us Credits �� Multiple Words Case Insensitivity Superfluous Words Exact Phrases Word Order Singular Versus Plural Wildcard Number Range Punctuation Accents Boolean Logic Stemming Synonyms �� filetype: site: inurl: allinurl: intext: allintext: intitle: allintitle: inanchor: allinanchor: daterange: related: info: link: cache: define: stocks: {area code} {street address} {mathematical expression} {package tracking ID}, {flight number}, etc. {time in location} {weather in location} {movies in location} {flights to/from location} �� A Search for Market Research in the Food Industry More Searching Alternative Date Range and Sorting Method Finding Documents People Thought Weren�t Public Key Features of the User Interface I�m Feeling Lucky Images Videos Maps News Shopping More Search Settings (Preferences) Sign In (Google Accounts) Voice Search Change Background Image Spelling Corrections Cached More Results Quick View and View as HTML +1 Ads Tools and Filters Instant Previews Other Google Interface Features Advanced Search Language Tools The Snippet Translate This Page Preview Similar Pages Suggestions iGoogle Experimental Features Teasing Out More, Better Data �� Google Tools and Services Soople Google Sets Groups by Country or Language YouTube Google+ (Google Plus) Google Product Search Google Web History Google Q&A Google SMS Google Mobile Sidewiki Google Patent Search Google CSE (Custom ) Google Insights for Search Google Trends for Websites Google for Smartphones Google TV Google Realtime Search Google Correlate Applying Google�s Tools Making Your Desktop More Efficient �� Choosing the Right Tool for the Job A Market Research Scavenger Hunt The Path to Google Greatness �� SEO for Advanced Query String Parameters Adding Omitted Results Finding People to Link to You Reducing the Result Set When Testing For Indexation Monitoring Incoming Links and Measuring Anchor Text Strength Checking Image Indexing Table of Contents

Introduction 1. Refining Your Searches Multiple Words Word Order Punctuation Stemming 2. Google Search Operators filetype: inurl: intitle: related: define: {time in location} 3. Initial Market Research Using Google More Searching Alternative Date Range and Sorting Method Key Features of the Google User Interface I’m Feeling Lucky Videos Shopping Voice Search More Results Instant Previews Language Tools iGoogle 4. Understanding the Breadth and Depth of Google, Inc. Google Desktop Google Pack Google Sets Google Images YouTube Google Blog Search Google Mobile Google Patent Search Google Calendar Google Realtime Search Making Your Desktop More Efficient 5. Forming a Good Research Strategy A Market Research Scavenger Hunt The Path to Google Greatness 6. The Technical Side of Web Research Adding Omitted Results Reducing the Result Set When Testing For Indexation Checking Image Indexing Figure 3-2