FOR IMMEDIATE RELEASE Images Available Contact: Colin Hall Images can be downloaded from Office: 262-235-6672 http://www.winsbyinc.com/ae/pr/rediscoveramerica [email protected] Or at w w w.AErediscoveramerica.com User name: unclesam, pass word: columbusday through October 2010

ALLEN EDMONDS HELPS AMERICAN BUSINESSMEN GET BACK TO WORK Special Pricing on Classic Dress during American Week

Port Washington, WI (July 20, 2010) – Corporation has announced a major national sales event called “Rediscover America” to help American businessmen and American workers get back to work. In celebration of Columbus Day and American Manufacturing Week, October 2 through October 9, classic, made in USA Allen Edmonds shoes are being offered at special prices in company owned stores, online, and through participating Allen Edmonds dealers. The announcement was made last night at a special event hosted by Allen Edmonds executives, which coincided with the MRKETNY menswear show at The Javits Center in New York, NY.

“Classic American styling is back in vogue as men are getting more serious about their jobs and moving away from too-casual looks at work,” says Paul Grangaard, CEO at Allen Edmonds. “As a result, we’ve been able to increase employment by 16% at our Port Washington, Wisconsin manufacturing facility, just since January, to keep up with the demand for our great American-made shoes. Jobs have been created right here as a direct result of Americans buying quality American products.”

Allen Edmonds plans to continue to create jobs in America. The company is opening a new retail store in Minneapolis, MN this September and anticipates additional store openings during 2011.

About Allen Edmonds Shoe Corporation Founded in 1922, Allen Edmonds Shoe Corporation is a privately-held US based manufacturer of premium men’s and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI using a 212-step production process. Allen Edmonds products are available at upscale stores worldwide, including 29 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com.

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Allen Edmonds Shoe Corporation 201 East Seven Hills Road • Port Washington, WI 53074 (262) 235‐6000 www.allenedmonds.com