IN THIS ISSUE: 10 ways the Chamber helped L.A. business this quarter 3 Mobility 21 fights for transportation funding 6 Chamber A conversation with State Controller John Chiang 9 VOICE FALL 2008 · VOLUME 7 · ISSUE 4

A quarterly publication of the Los Angeles Area Chamber of Commerce Chamber members fight for a better L.A. The Chamber advocated for issues important to business at annual Access L.A. City Hall event Voting Guide A s the national economy continues to falter, it’s “Maybe we’re not in a recession just yet, but we are increasingly important for local business and civic in something akin to it and we know it’s not good,” The Nov. 4, 2008 ballot contains critical leaders to collaborate to maximize our region’s said Villaraigosa, noting that the city could face a initiatives that will impact the well being of economic assets to create jobs and grow the local decline in revenue and state funding in the next economy. That’s exactly what the Los Angeles Area fiscal year. L.A. business and the economy for years Chamber of Commerce achieved at this year’s to come. The Los Angeles Area Chamber annual Access L.A. City Hall event. Throughout the morning, Chamber members heard of Commerce’s positions on 11 initiatives from more than 30 civic leaders and lawmakers are below. Take the L.A. Area Chamber’s including State Assemblymembers Mike Feuer and official voting guide, inserted in this issue, Felipe Fuentes, L.A. City Attorney Rocky Delgadillo, former L.A. Mayor James Hahn and members of the to the polls when you vote on Nov. 4. L.A. City Council on key issues in Los Angeles. Join us in voting for a better L.A.

Job creation and economic growth in Los Angeles were central themes throughout the day. City officials YES stressed the importance of having businesses call Los Angeles home. Proposition 11 Voters FIRST Act “We want people to know that Los Angeles is open This statewide redistricting reform to business,” said L.A. City Council President Pro Tempore Wendy Greuel, pointing out that the city initiative offers the greatest has cut the gross receipts business tax by 15 percent. opportunity to make Sacramento more accountable to voters At a session on gang violence, panelists discussed various ways that economic growth and more importantly, employment opportunities can help Proposition 1A eliminate gang violence. Safe, Reliable High-Speed Passenger Train MAXIMIZING L.A.’S ASSETS. L.A. Mayor Antonio Villaraigosa highlighted the steps he is taking to prepare for the city’s next Bond Act budget cycle in the wake of the economic problems sweeping the “‘Nothing stops a bullet like a job.’ Work is the key country at the Chamber’s Access L.A. City Hall event. to all,” said Chamber Board Member David Crippens, Proposition 3 Los Angeles boasts some of the greatest economic chair of the Los Angeles Workforce Investment Children’s Hospital Bond Act assets in the United States. And during this year’s Board Youth Council, quoting Father Greg Boyle of event, Chamber members emphasized that how Homeboy Industries. Proposition 12 we utilize these assets over the next decade will Veterans’ Bond Act of 2008 determine the future of Los Angeles for generations L.A. City Councilmember Tony Cardenas said that to come. the mayor’s office and council are working together Measure B to tackle the issue. “Today’s City Council is more City of Los Angeles - Update of Low Rent “We are not here to talk about what we cannot prepared than ever before,” he said. Housing Authorization control, but what we can control,” said Chamber President & CEO Gary Toebben, addressing more Besides advocating at Access L.A. City Hall this fall, Measure J than 200 business leaders gathered at L.A. City Hall the Chamber is also urging business support on Los Angeles Community College District - Local on Sept. 25. several initiatives, including Proposition 11, on the Community College Classroom Repair, Public Nov. 4 General Election ballot. Make sure you take Safety, Nursing and Job Training Measure Our region is home to the nation’s leading seaport the Chamber’s official voting guide, inserted in this Measure Q and origin-destination airport. Southern California issue, to the polls when you vote. has world-class colleges and universities. We have Los Angeles Unified School District - Safe, robust financial service, entertainment and For more information, contact VP of Healthy Neighborhood Schools Measure manufacturing industries. And all these economic Public Policy Samuel Garrison, 213.580.7568 assets can be leveraged to our advantage. or [email protected]. Measure R Los Angeles County Metropolitan Specific issues that Chamber members Transportation Authority - Traffic Relief, Rail discussed with city officials included: Extensions, Reduce Foreign Oil Dependence strengthening the Los Angeles International Airport (LAX) and Port of Los Angeles; reducing barriers to building NO more housing by implementing a “12 to 2” department for planning and permitting; and implementing all 100 Proposition 2 L.A. Economy & Jobs Committee Standards for Confining Farm Animals recommendations. Proposition 7 L.A. Mayor Antonio Villaraigosa kicked Renewable Energy Generation off the day, highlighting the steps he is taking to prepare for the city’s next budget Proposition 10 cycle, in the wake of the economic GOVERNING LOS ANGELES. City Attorney Rocky Delgadillo, former Chamber Board Alternative Fuel Vehicles and Renewable Energy Chair George Kieffer, Manatt, Phelps & Phillips, LLP, and former L.A. Mayor James problems sweeping the country. Hahn discuss city charter reform at the Chamber’s Access L.A. City Hall event. A better L.A. is our business

Voting for a better L.A.

November 4 will be a milestone day for our nation, state and region. Our nation will make electoral history, no matter which presidential ticket is elected. But more important than the history of who is elected, is the history that the winning candidate will write during the next four years in office. At the state and local level, we face equally important decisions that will impact our Calendar of Events economy and quality of life for decades to come. Want to know what’s coming up at the Chamber this fall? Visit lachamber.com to view and register There are 12 propositions on the Nov. 4, 2008 General Election Ballot and the Los Angeles Area Chamber of for upcoming events. Below are some key Commerce Board of Directors has taken a position on signature events you won’t want to miss: seven of these initiatives. Our recommendations are listed in this issue. As has been noted on the editorial pages of dozens of newspapers across our state, Chamber- sponsored Proposition 11—The Voters FIRST Act—offers the greatest opportunity Event Highlights to change business as usual in California. Today, legislators draw their own districts and choose their own voters. Prop. 11 would give a 14-member bipartisan citizens commission the responsibility for drawing the new districts after the census is reported every 10 years. Prop. 11 is an essential first step in electing representatives who are willing to reach across the aisle and solve the challenges facing California. Mon | Oct. 20 Southern California In Los Angeles County, voters will consider the largest number of construction Transportation Summit projects ever placed on one local ballot. These bond and tax measures come at a tough time, when businesses and voters must make important tradeoffs to weather Join elected officials, transportation, business and community leaders for the economic turmoil. After a thoughtful and deliberative process, the Chamber’s Mobility 21’s seventh annual Southern California Transportation Summit at the Board of Directors is encouraging you to vote yes on these measures because each of Wilshire Grand Hotel. The summit serves as a catalyst for building consensus them is essential to the short-and long-term future of our county. and collaboration among area transportation leaders. For more information, contact Mobility 21 Executive Director Marnie O’Brien Primmer, 213.580.7549 All three construction measures: Measure J for the Los Angeles Community College or [email protected]. District, Measure Q for the Los Angeles Unified School District and Measure R for the Metropolitan Transportation Agency do two things. First, they make an essential and absolutely necessary investment in the future human and physical resources of The our county. Second, they do so at a time when we need to stimulate the economy with Construction the thousands of jobs that these projects will create. Industry FRI | NOV. 7 Awards As you would expect, the Chamber’s Board of Directors looked carefully at the Construction Industry Awards financial impact that these three measures would have on citizens and businesses in The annual luncheon honors exceptional contributions in developing the built the short-and long-term. All three measures will make us more competitive for much environment of Los Angeles to unite the region’s diverse communities. For more needed state and federal funds. Measures J and Q will extend, rather than increase, information, contact Director of Events Michelle Attebery, 213.580.7585 or repayment plans keeping property taxes unchanged from the rates already projected [email protected]. for the next four years. And all three measures give us time for the national economy to recover while new construction projects help to jump start our local economy.

The upcoming election provides unprecedented opportunities to invest in our youth, our transportation system and our economy. We hope you will join us in voting for a THU & FRI | DEC. 4 & 5 better L.A. on Nov. 4. Cash for College: College & Career Convention L.A. students and their families are invited to attend the convention, which will Gary L. Toebben feature representatives from colleges and universities from across the country, President & CEO along with interactive career demonstrations and a wealth of information on Los Angeles Area Chamber of Commerce scholarships and financial aid. For more information, contact Director of

Education & Workforce Development Alma Salazar, 213.580.7566 or [email protected].

Chamber VOICE is a quarterly publication of the Los Angeles Area Chamber of Commerce 350 S. Bixel St., Los Angeles, CA 90017. TUE | DEC. 9 For membership information, contact the Chamber at 213.580.7592 or visit www.lachamber.com. Southern California Visionaries Luncheon The Chamber VOICE is produced by the L.A. Area Chamber Marketing and Communications department in conjunction with Chamber Staff. Join business executives, elected officials and community leaders for a luncheon Gwen Oldham, Director of Marketing & Communications, 213.580.7532, [email protected] at the Walt Disney Concert Hall to honor those who’ve shown extraordinary Monika Medina, Senior Interactive Marketing Manager, 213.580.7516, [email protected] commitment to strengthening Southern California. The event will benefit the Alejandro Guzmán, Communications Manager, 213.580.7544, [email protected] Southern California Leadership Network. For more information, contact VP of Lily Tran, Graphic Designer, 213.580.7573, [email protected] Leadership Programs Kevin Cottrell, 213.580.7577 or [email protected]. Chamber Senior Staff & Managers Gary Toebben, President & CEO, 213.580.7525, [email protected] Ellie Ramseyer, Executive Assistant/Assistant Corporate Secretary, 213.580.7596, [email protected] David Eads, Senior Vice President & COO, 213.580.7546, [email protected] Noly Lallana, CFO & Vice President of Administration, 213.580.7521, [email protected] Kevin Cottrell, VP of Leadership Programs, 213.580.7577, [email protected] Increase your organization’s visibility in Los Angeles and Samuel Garrison, VP of Public Policy, 213.580.7568, [email protected] gain new customers by advertising in the L.A. Area Chamber’s David Rattray, VP of Education & Workforce Development, 213.482.3987, [email protected] publications and Web site. Advertising with the Chamber is Marnie O’Brien Primmer, Executive Director of Mobility 21, 213.580.7549, [email protected] available exclusively to Chamber members. Michelle Attebery, Director of Events, 213.580.7585, [email protected] Advertise in: Roberta Moore, Director of Business-Education Partnerships, 213.580.7551, [email protected] Chamber Voice, the Chamber’s Alma Salazar, Director of Education & Workforce Development, 213.580.7566, [email protected] award-winning quarterly newsletter Pat Clark, Membership Manager, 213.580.7595, [email protected] L.A. Business This Week, the Chamber’s Bridget Netter, Program Manager, 213.580.7576, [email protected] award-winning weekly email newsletter Maria Dolores Nieto, Education & Workforce Development Manager, 213.580.7599, [email protected] lachamber.com, the Chamber’s Alexander Pugh, Senior Public Policy Manager, 213.580.7558, [email protected] nationally recognized Web site Vanessa Rodriguez, Public Policy Manager, 213.580.7531, [email protected] May Tse, Accounting Manager, 213.580.7536, [email protected] For more information, contact Senior Interactive Marketing Manager Monika Medina, 213.580.7516 or [email protected]. page 2 The Los Angeles Police Department hired Alice Stebbins Wells, the nation’s first policewoman, in 1910. A better L.A. is our business

10 ways the Chamber helped your business Seen + Heard at the Chamber Your investment in the Chamber helps us build a stronger economy and quality of life in the region. Here are 10 ways we helped improve L.A. business this quarter:

CALIFORNIA POLITICS. Former Gov. Gray Davis speaks with Chamber President & CEO Gary Toebben and LuLu Fou, Accenture, at the Accenture Pancakes & Politics Breakfast Speaker Series in September. CALIFORNIA WATER. The Chamber hosted a tour of RELATIONS WITH MEXICO. Hon. Juan Marcos METRO SALES TAX. The Chamber joined Mayor one of the Sacramento-San Joaquin Delta levees to Gutierrez Gonzales, Consul General of Mexico in Antonio Villaraigosa and city and county officials to The Chamber was sizzling this discuss the water crisis in California. Los Angeles, speaks with Chamber Board Members support the Los Angeles County Metropolitan summer as state, civic and Jane Skeeter, NAWBO-LA; Maria Contreras-Sweet, Transportation Authority’s decision to place a half- business leaders met to discuss PROMERICABank; and Carol Jackson, Macy’s West. cent countywide sales tax initiative on the Nov. 4 ballot issues facing the region. At the Championed Provided 10,000 youth Successfully opposed new Chamber’s Board of Directors 1 redistricting reform 4 with summer employment 7 mandates on business meeting in July, California State opportunities Controller John Chiang discussed The Chamber together with the AARP, Legislation that would have required all the state’s $15.2 billion budget Common Cause and the League of The Chamber, AT&T, Vons and other California employers to provide paid sick deficit and his office’s goal to create Women Voters are sponsors of a November businesses teamed with L.A. Mayor leave to part-time, seasonal and temporary transparency and accountability. The ballot initiative that will make statewide Antonio Villaraigosa and the City of Los workers was defeated in the State following month, Assembly Speaker elections more competitive and politicians Angeles to support the HIRE LA’s Youth Senate last quarter. The Chamber joined Emeritus Fabian Núñez visited the more accountable. If passed by voters, campaign to help thousands of young a coalition of businesses to oppose the Chamber to discuss AB 2083, the Proposition 11 will be the first step in adults gain access to employment mandate, which would hurt California’s Student Financial Aid Eligibility Act, ending partisan gridlock that is paralyzing opportunities during the summer. The competitiveness at a particularly difficult and how it would impact business, Sacramento by creating a 14-person Chamber set a new goal of providing time in our economy. workforce development and the independent citizens commission to draw 15,000 jobs next year. Bottom line: If passed, the bill would have district boundaries for the State Senate, Bottom line: A skilled workforce is resulted in lowered wages, reduced health state’s budget. At special international State Assembly and State Board of critical to L.A.s’ economy. By building insurance, job loss and a reduction in work trade briefings, the Hon. Juan Equalization. career pathways for youth, the Chamber hours for many employees. Marcos Gutierrez Gonzalez, Consul Bottom line: Redistricting reform will end is helping to develop a 21st century General of Mexico in Los Angeles, the inherent conflict of interest that allows workforce equipped with the skills for Lobbied Washington, D.C. spoke with Chamber Board members state lawmakers to draw their own district tomorrow’s jobs. about trade and current relations 8 for more federal boundaries. The measure creates a with Mexico; Nerses Yeritsyan, transparent process that requires Supported Metro sales tax investment in Los Angeles Minister of Economy, Republic of support from Democrats, Republicans 5 initiative to fund congestion In July, a Chamber delegation met with Armenia, discussed trade relations and Independents for approval of all new federal lawmakers and administration with Armenia; and Canada’s district lines. relief projects along with taxpayer safeguards officials to urge more federal investment Consul-General to Los Angeles Formed business/labor in local congestion relief, Los Angeles David Fransen and Hon. Greg 2 The Chamber supported the decision of International Airport (LAX) improvements Byrne, Minister of Business for New coalition on water crisis the Los Angeles County Metropolitan and youth jobs programs. The delegation Brunswick, Canada talked about Transportation Authority (Metro) to The Chamber formed a coalition of state met with Rep. Tom Petri, Rep. Adam Schiff, current trends and developments in place a half-cent countywide sales tax business and labor leaders to advocate Rep. Grace Napolitano, Rep. Earl his region. In August, Union Pacific initiative on the Nov. 4, 2008 election for a comprehensive package to restore Blumenauer and the chief of staff for Railroad Co. Chairman, President & ballot to fund vital transportation and the Sacramento-San Joaquin Delta and House Majority Leader Steny Hoyer. CEO Jim Young discussed efficient transit infrastructure projects throughout ensure water quality and reliability for Bottom line: The Chamber’s consistent the county. With proper planning and growth, greening and safety in the Southern California. Also, the Chamber, in visits to our nation’s capital are laying the oversight, the sales tax will generate up to development of Union Pacific. At partnership with the Metropolitan Water groundwork to secure vital funding for the $40 billion in new revenue over 30 years the Accenture Pancakes & Politics District of Southern California, hosted for much-needed transportation projects L.A. region in 2009 and beyond. Breakfast Speaker Series in July, L.A. multiple inspection tours of the Delta in our region. City Controller Laura Chick talked and its aging levee system for L.A. City Bottom line: Additional funding is Encouraged businesses about her latest audits to increase councilmembers, directors and 9 oversight on how city government commissioners. needed to move forward with key transit to prepare for a major spends taxpayer dollars. In Bottom line: Fixing the Delta will prevent projects and relieve traffic congestion in earthquake September, former California Gov. a Katrina-like disaster that could cut off the region. After the magnitude 5.4 Chino Hills Gray Davis discussed the challenges one-third of Southern California’s water earthquake on July 29, the Chamber of governing the state. Chamber Facilitated international called on businesses across the region to supply for up to one year. 6 public policy committees heard from trade opportunities participate in the Great Southern California civic and elected officials including ShakeOut on Nov. 13. The Chamber is an Fought for Chamber- L.A. City Council President Pro 3 Chamber members discussed business active partner in the event, which is the sponsored state opportunities and challenges in nation’s largest earthquake preparedness Tempore Wendy Greuel, who gave education bills working with South Korea with several exercise. The Chamber is also planning an update to the Business Growth congressional leaders including U.S. Rep. & Tax Policy Committee on the City Gov. Arnold Schwarzenegger signed into workshops for businesses in the fall to Diane Watson and the Korean National prepare for the next Big One. Council’s efforts to improve L.A. law AB 2648 (Bass and Steinberg), which Assembly at L.A. City Hall during the calls for a report on increasing access Bottom line: Now is the time to develop business climate. The Education & summer. Member companies, including Workforce Development Committee to Multiple Pathways. SB 1677 (Scott) was AC Martin Partners, shared their an emergency plan to protect our families, heard from the Los Angeles Unified delayed in Senate Appropriations, experience in doing business with the communities and economy in the event of School District Superintendent but is being fast tracked through the country and the importance of a disaster. David L. Brewer III, Board Vice Legislative Analyst’s Office, which will passing the Free Trade Agreement. convene an advisory committee to President Yolie Flores-Aguilar Bottom line: With international trade Opposed state budget determine the preparation and professional and Chief Facilities Executive Guy providing more jobs and economic impact 10 development needs of both academic and gridlock and health care cuts Mehula on the district’s proposal for to the region than any other industry, the career technical teachers. The Chamber strongly opposed the partisan a $7 billion bond on the November Chamber works to foster relationships Bottom line: The Chamber’s legislative gridlock that resulted in the longest state ballot. The Aviation Committee heard package will improve high school public between L.A. businesses and businesses budget delay in history. During the summer, from John Heimlich, Air Transport education to give students better tools in other countries. the Chamber joined doctors, hospitals and Association of America, who to succeed in the global economy and clinics to voice concern over proposed cuts discussed the rising cost of jet fuel provide businesses with a stronger in Medi-Cal payments that would have con- and the effect on U.S. airlines. In workforce pipeline. tributed to higher employer premiums and September, the committee met with hurt our health care safety net. Roger Johnson, deputy executive Bottom line: The Chamber has been an directory of Los Angeles World advocate for bipartisan collaboration and Airports on terminal renovations long-term fiscal reforms on solving the and safety improvements. Don’t state budget reform. miss out on any of the action next quarter—visit www.lachamber.com/ events for a calendar of upcoming speakers and events. page The Los Angeles Police Department created the nation’s first SWAT team in the 1960s. 3 A better L.A. is our business

Focus on education and workforce development: and LAUSD—is actively seeking businesses Working with Local Schools: looking to partner with local middle and high schools. Matching businesses with small Good for Business...Good for Students learning communities that have theme-based Business-education partnerships help prepare students for the future programs—ranging from arts, to finance, to health and more—Pillar partnerships are a natural fit for businesses looking to align A s a high school student, Nancy Woods built a their cause-related marketing efforts with their friendship with her architectural drafting teacher core missions. that would motivate her to pursue an education and career in construction. Thirty years later, as a project “Pillar is, in the simplest terms, business’ manager for Swinerton Builders, a leading general one-stop shop for education partnerships contractor in Southern California, Woods has that achieve real results,” said Chamber VP of reconnected with her high school teacher and is Education & Workforce Development David giving back to education the best way she knows how. Rattray. “How much and how long—that’s all up to the business.” Woods invited students from Cleveland High School’s art and technology small learning As Nancy Woods learned, partnering with a community over the 2007-2008 school year to school is also good for businesses. The partner- be a part of Swinerton’s development of the new HANDS-ON LEARNING. Students from Cleveland High School’s art and technology small learning community learn about Swinerton ship provided Woods the opportunity to work Neiman Marcus in Topanga. The students gained Builders’ development of the new Neiman Marcus in Topanga (Photo courtesy of Don Runyan). with co-workers in a different setting instead a new perspective on a real world construction of in the office or at a project site. It was a great project through classroom visits from engineering, Business-education partnerships like the one team building experience, Woods said, for architectural and construction specialists, building- Swinerton and Cleveland High School had are everyone who participated in the project. related project assignments and several site visits to known to improve student performance and observe the store’s construction process. better prepare the workforce of the future. This is “Businesses have to support the future and the particularly true for small learning communities future lies in education,” said Woods before The partnership provided students a rare glimpse with business partnerships. In August 2008, Public reciting her favorite Jack Lemmon quote. “‘If into the world of contracting. It also gave Swinerton Works evaluated Los Angeles Unified School you’re lucky enough to have done well, it’s your employees a view into the challenges and District (LAUSD) Small Learning Communities responsibility to send the elevator back down.’” opportunities facing today’s educators and students. and found these schools decreased the drop out rate for 9th graders moving to 10th by two-thirds. For more information on Pillar or to connect “It gave us all a different perspective of what actually Yet, far too many businesses feel they don’t have with a local school, contact Business-Education is happening in the education system,” Woods said. time or resources to engage with a local school or Partnership Coordinator Rebecca Maescher, “To know that we’re helping build a potential career, classroom. 213.580.7553 or [email protected]. that there’s still validity in what we do—it just kept us more focused.” As the new school year begins, Pillar—the new joint office of the Los Angeles Area Chamber of Commerce

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page 4 The Los Angeles Police Academy remains a favorite of film producers, whose “Academy Arch” is recognizable around the world. A better L.A. is our business

Public policy priority issues fall 2008 Big dreams for a better L.A. Issue The latest Position For nearly 120 years, the L.A. Area Chamber has advocated Proposition 11 - Voters FIRST Proposition 11 will end the inherent conflict of interest that allows state lawmakers to redraw SUPPORT and helped establish L.A.’s port, international airport, water Redistricting initiative their own districts every 10 years thereby choosing their voters rather than the other way around. This gerrymandering creates extreme partisanship with no accountability to voters system, entertainment industry hub and freeway system. We and is a major factor in this year’s state budget stalemate. Endorsed by Republicans and asked members of the Chamber Board of Directors, what’s Democrats alike, the Chamber is an original co-author of Proposition 11, which is the first step towards making Sacramento more accountable to the people of California. your dream project or policy idea for the L.A. region that the Chamber can help make a reality? Measure R - Metro half- The Chamber is always reticent to endorse any tax increase. However, the proposed half- SUPPORT cent sales tax to fund cent increase in the L.A. County sales tax will provide $40 billion in funding for much needed transportation projects mass transit and road improvement projects over the next 30 years. Construction projects My dream is to see our state and include expanding light rail and subway lines, building dedicated bus routes and carpool lanes, and ensuring more traffic light synchronization. This local “self help” measure will be “local governments embrace pro- complemented by additional federal funding expected over the next few years. business reforms that will enable us to strengthen our city and to reclaim our Multiple Pathways The Chamber is the primary sponsor of bills aimed at improving public education and SUPPORT legislative package to workforce development. SB 1677 (Scott) establishes an integrated teacher credential, which status as the Golden State. Over time, educating a 21st century will allow more teachers to lead cross-subject, project-based curriculum. AB 2648 (Bass and Steinberg) requires the state to develop a long-range plan for developing multiple student business has accepted an increasing workforce pathways including career academies, technical education and other workforce development

opportunities. Gov. Arnold Schwarzenegger signed AB 2648 into law. burden in state and local taxes, fees and costly regulations. Business can be a

Karen L. Hathaway Joint labor union and More than one-third of our region’s water supply comes through the Northern California SUPPORT strategic partner to future economic President and Delta’s system of levees. An earthquake or flood in the Sacramento-San Joaquin Delta will cut “ business community growth and prosperity…but a more Managing Partner coalition to address state off water to the L.A. region for years and cause a Katrina-like disaster throughout the state. To protect the Delta and ensure long-term water delivery to Southern California, the Chamber water crisis thoughtful approach to fostering that Los Angeles Athletic Club, formed a joint labor union and business community water collaboration that is working with and Co-chair, Chamber’s lawmakers on a comprehensive solution. The Chamber is working through the legislative partnership is sorely needed. process to ensure that money is appropriated and spent on environmental restoration and Business Growth & Tax water reliability. Policy Committee

CEQA reform Rising construction costs and the real estate downturn are making it more financially difficult to SUPPORT build much needed housing in California. These economic challenges are exacerbated by state My dream for Los Angeles is a laws that allow anti-growth activists to stall housing construction projects by filing lawsuits under modernized LAX that is a reflection of the California Environmental Quality Act (CEQA). The Chamber proposes targeted improvements “ to CEQA laws that ensure lawsuits are only filed if there is a real environmental threat rather than our community. We are designing LAX

allowing it to be abused for anti-growth purposes. This will provide greater economic certainty for developers, ensure more new housing and help reduce housing prices. so arriving travelers sense the diversity

and wonder of one of the world’s greatest City of Los Angeles The Chamber is closely monitoring Los Angeles City proposals that would require developers WATCH cities. LAX is the gateway“ through which inclusionary zoning to set aside a percentage of new units for low-income residents. Known as inclusionary zoning, this mandate could drive up costs and force developers to stop building new workforce mandate HOT millions pass seeking excitement and housing in Los Angeles. Instead of onerous mandates, the Chamber supports incentivizing Issue affordable housing construction to make it a win-win for both developers and the city. new opportunities. Gina Marie Lindsey Executive Director The closure of King/Drew Hospital in South Los Angeles significantly hurts the local Reopening of King/Drew SUPPORT Los Angeles World Airports Hospital under public- community and threatens the health care safety net of the entire region. The Chamber is private partnership collaborating with health care professionals, county leaders and non-profit groups to reopen King/Drew Hospital under a public-private partnership. In addition, the Chamber is working with stakeholders to expand patient access to community clinics and increase preventive care to avoid emergency room overcrowding. At Wachovia, we are big supporters of the “thriving downtown L.A. community— Free Trade Agreements with The Chamber supports Congressional ratification of the pending free trade agreement SUPPORT that’s why we’re growing our presence key trading partners between the United States and Colombia, Panama and South Korea. Trade between the United States and these nations has doubled over the past four years and all three countries currently there with a new office and flagship enjoy nearly free access to the U.S. market. Passage of the agreements will allow American businesses to export American products almost tariff free. financial center. I would love to see the skyline of downtown continue to grow Broadway downtown Revitalizing Los Angeles’ historic Broadway theater district will be a crowning achievement SUPPORT with affordable housing, competitive revitalization to the very successful downtown renaissance. The Chamber has joined with the city of Los

Angeles and fellow business groups to plan for economic redevelopment along Broadway schools and thriving local businesses. that includes an electric streetcar service, revitalizing grand theaters, retail and dining With the support of the community,

opportunities and public safety improvements. Stender Sweeney local government and organizations SVP, Commercial “ Banking Director New mandates on Keeping Los Angeles International Airport’s (LAX) $120 billion regional economic output OPPOSE like the Los Angeles Area Chamber of airlines at LAX healthy requires a strong partnership between city government and the airline industry. As Wachovia Bank, N.A. airlines face their greatest financial crisis due to high fuel prices, the city must do everything Commerce, downtown will truly become HOT possible to keep LAX operating at the fullest possible capacity. The Chamber opposes L.A. City Issue the heart of Los Angeles. Council proposals to levee additional wage mandates on airline workers at LAX that will force airlines to shift flights – and jobs – to airports outside of the region.

With 22 million people living and working in Southern necessary. Of course, it is important to have resources California, a major earthquake in the region could to protect yourself and others should assistance cause an unprecedented catastrophe. What we do be slow in arriving. Three to 14 days worth of water now, before a big earthquake, will determine what for each person, non-perishable food, and a fire our lives will be after. With earthquakes an inevitable extinguisher, among other supplies, can be valuable part of Southern California’s future, Californians must resources to have stored and ready for such a act quickly to ensure that disasters do not become disaster. catastrophes. With this in mind, the Earthquake Country Alliance has organized the Great Southern With a goal of at least 5 million participants, the California ShakeOut, a weeklong series of special ShakeOut drill will be the largest in U.S. history. To events featuring a massive earthquake drill on participate, sign up at www.shakeout.org/register, and Nov. 13, 2008. pledge your family, business, or organization’s participation in The ShakeOut drill centers the drill. on the ShakeOut Scenario, a realistic portrayal of Registered participants will what could happen in receive information on how to a major earthquake on prepare, connect with other the southern end of participants, and encourage a the San Andreas Fault. dialogue within the community Created by over more about earthquake preparedness. than300 experts led by There are many ways to take Dr. Lucy Jones of the part, but at the least you and U.S. Geological Survey, your team should “Drop, the scenario outlines a Cover, and Hold On” at 10 a.m. hypothetical 7.8 magnitude earthquake originating on November 13, wherever you may be. Register today near the Salton Sea, which would have the potential to and help make Southern California a safer place. devastate the region. For more information, visit www.shakeout.org, While earthquakes cannot be predicted or prevented, visit the official ShakeOut Blog at steps can be taken to prepare in order to make a greatsocalshakeout.blogspot.com or for additional Are You Ready to difference in how our lives will be after an earthquake. information feel free to contact Margaret Vinci, Secure your space by strapping top-heavy furniture, Manager, Office of Earthquake Programs, Caltech at ShakeOut? water heaters, and other items to walls or tabletops. [email protected]. Strengthen your buildings walls and foundation if

page The Los Angeles Police Department is the fifth largest law enforcement agency in the United States. 5 A better L.A. is our business

Focus on transportation: On a Mission for Mobility Mobility 21 Mobility 21 sets its sights on new transportation authorization Mission Statement: Mobility 21 is a coalition that brings The stakes are high —Southern California’s public “In the upcoming months our coalition will work to together public, business and community transit continues to fall behind other urban cities; bring much needed attention and funding to address stakeholders to pursue regional solutions to the transportation challenges facing traffic congestion continues to worsen; and public our transportation needs.” Los Angeles, Orange, Riverside, San transportation funding is scarcer than ever. With Bernardino and Ventura counties. A non- federal transportation funding coming up for Building on success partisan alliance, Mobility 21 delivers a authorization for the first time in five years, the The brainchild of former L.A. Area Chamber unified voice for the region’s transportation priorities and seeks to improve mobility in Southern California region has much to gain or lose. President & CEO Russell J. “Rusty” Hammer and the region. Los Angeles County Metropolitan Transportation Authority (Metro) CEO Roger Snoble, Mobility 21 Goals: has a history of bringing together the business community and the public sector to achieve  Support practical solutions transportation “wins”. In the last federal surface to Southern California’s transportation authorizing legislation, Mobility 21 transportation challenges brought home $3.8 billion in federal funding for transit and highway projects in Los Angeles County.  Mobilize regional support for transportation funding and Mobility 21 was formed because congestion knows legislative priorities at the federal no boundaries in the fight for state and federal and state levels transportation funding. Serving as a gateway for goods and visitors entering the United States,  Unite political leaders around ADVOCATING FOR TRANSPORTATION. The Chamber and Mobility Southern California’s transportation system is common priorities for transportation 21 met with legislators in Washington, D.C. during the summer. From left to right: John Howland, Cerrell Associates; Chamber Senior Public critical to both the local and national economy. Policy Manager Alexander Pugh; Mobility 21 Executive Director Marnie Speaking in a unified voice, the coalition aims to O’Brien Primmer; Congressmember Tom Petri (WI); Chamber First Vice Chair Fran Inman, Majestic Realty Co.; and Chamber VP of Public Policy remind legislators that investments in Southern play a major role in Southern California’s ability to Samuel Garrison. California transportation projects have benefits well improve our transportation system. beyond the highways and railroad tracks in our own That’s where Mobility 21 comes in. The five- backyards. The 2008 Mobility 21 Summit will take place on county coalition of business, community and Oct. 20 at the Wilshire Grand Hotel in downtown public sector partners has its sights set on the next Los Angeles. Speakers including Rep. Ken Calvert, federal transportation funding authorization bill, California State Assemblymember Michael Feuer, dubbed Moving Ahead for Progress or “MAP 21.” L.A. Mayor Antonio Villaraigosa and former Surface Transportation Board Chair Roger Nober, BNSF Infighting between larger, more dense states and Railway Company, will address pressing transporta- smaller rural states; earmarks for pet projects; tion legislation and issues. partisanship; too many federal programs with complex regulations that tie up project funding; Next year Mobility 21 and the Chamber will and waning highway trust fund resources are just continue working closely to develop a 2009 a few of the hurdles that Mobility 21 will face in transportation advocacy platform, which will be attempting to work with Congress on the MAP 21 used to advance the region’s mobility agenda through- authorizing legislation. But the coalition is ready out the year. Mobility 21 will also provide more for the challenges. “In a region as vast and complex as Southern opportunities for stakeholder involvement through California, it’s important that all stakeholders join enhanced communications and action alerts. Last year, Mobility 21 expanded to become a together to speak as one. And that is exactly what five-county coalition joining the forces of Orange, Mobility 21 allows our region to do,” said Chamber For more information, contact Executive Director Riverside, San Bernardino and Ventura Counties. President & CEO Gary Toebben. “It is only with a Marnie O’Brien Primmer, 213.580.7549 or In July, the coalition hired its first executive united voice that we will be successful in improving [email protected]. director, Marnie O’Brien Primmer. And, the Los mobility, safety, quality of life and economic potential Angeles Area Chamber of Commerce is taking a in our region and beyond.” Get involved with Mobility 21 lead role in setting the organization’s priorities for What’s ahead for Mobility 21 Visit mobility21.com to: the coming year.  Learn more about Mobility 21 Each year, Mobility 21 hosts an annual summit  Sign-up to receive Mobility 21 action alerts “Our economy depends on a strong, working bringing together transportation leaders from across  Opt-in to the Mobility 21 e-newsletter transportation system,” O’Brien Primmer said. the region to discuss cutting-edge topics that will

1. L.A. Mayor Antonio R. Villaraigosa presents Lupita Sanchez Cornejo, AT&T, with a plaque honoring the company for its Chamber Snapshots contribution to HIRE LA’s Youth’s six-week summer employment program. 2. Mayor Villaraigosa with participants from HIRE LA’s Youth’s summer employment program. 3. A representative from The Port of Los Angeles at L.A.’s Largest Mixer X at the Shrine Scenes from some of the Chamber’s key events Auditorium in July. during Summer 2008

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page 6 For 10 seasons, L.A. City Hall was the police headquarters for “Dragnet.” A better L.A. is our business

Southern California’s economic engines: Los Angeles receives a boost from sports The sports industry is pumping billions into L.A.’s economy annually

Southern California is home to some of the biggest names in professional sports: Kobe Bryant, David Beckham and Manny Ramirez to name a few. And Angelenos love to watch them live.

In 2007, the sporting events industry in Southern California generated more than $5 billion in total economic impact and the industry’s annual growth is double the annual growth rate of Californians’ personal income, according to a report by the Los Angeles Sports Council and the Los Angeles Area Chamber of Commerce.

“Sports is not just a section in the newspaper, it’s also a sector of the economy, and an underrated one at that,” said L.A. Sports Council Chair and Chamber sports events in the region in 2007—but also is a Board Member Alan Rothenberg, 1st Century source for jobs. The industry was responsible for Bank. “Anything that contributes a $5 billion more than 3,000 full time and more than 10,000 impact each year is substantial.” part-time jobs for L.A. area residents. Full time FASTER...BETTER...STRONGER... Above Candace Parker of the Los Angeles Sparks dunks the ball. (Photo courtesy of Los Angeles employment has increased four percent annually Sparks). Left, Angelenos enjoy watching the Los Angeles Dodgers, the With 18 professional teams, 11 college teams and since 2005. 2008 champions of the National League West, live. nearly a dozen annual sporting events, the sports event industry has a direct impact on Southern “You cannot quantify the psychological impact California’s economy and continues to be a source of sports,” said L.A. Sports Council President and of economic growth for the region. Last year nearly Chamber Board Member David Simon. “But you 25 million people attended sporting events in the can measure its economic effect and our studies The Southern California region region and attendance is expected to grow. have shown consistently that sports are a growth hosts several annual sporting industry, even in tough economic times.” events including: Sports is not just a section in the

For more information, contact Director of newspaper, it’s also a sector of the  AT&T Senior Classic

“ Communications Gwen Oldham, 213.580.7532 or economy, and an underrated one at [email protected]. that. Anything “ that contributes a  AVP Beach Volleyball $5 billion impact each year is  Countrywide Classic substantial. Southern California is home to L.A. Sports Council Chair and  L.A. Marathon Chamber Board Member world-renowned professional Alan Rothenberg, sporting franchises including:  Long Beach Grand Prix 1st Century Bank  Baseball: Los Angeles Dodgers and the Los Angeles Angels of  Long Beach Marathon “The diversity of the sector – ranging from Anaheim professional baseball to college football to horse  Basketball: Los Angeles Lakers,  Mt. Sac Relays racing – will help to ensure its continued growth Clippers and Sparks in the future,” said Chamber President & CEO  Northern Trust Open Gary Toebben.  Soccer: Chivas USA and the Los Angeles Galaxy  Target World Challenge Los Angeles’ sports industry is strong despite the  Hockey: Los Angeles Kings and absence of an NFL team, though the talk of having  Toshiba Classic Long Beach Ice Dogs one again has been in the news with the proposal of a stadium in the City of Industry by Ed Roski,  Arena football: Los Angeles  Tournament of Roses Majestic Realty Co. Avengers  U.S. Open Surfing  Lacrosse: Los Angeles Riptide The sports industry not only provides revenue in the form of ticket sales—24.9 million people attended

4. The Chamber joined business organizations and the city of Los Angeles in August for the Office Depot Foundation’s Backpack Donation Event, which provided thousands of backpacks to area school-age children. 5. L.A. City Council President Pro Tempore Wendy Greuel addresses more than 200 business leaders at the Chamber’s Access L.A. City Hall event. 6. Jim Caldwell, Los Angeles Department of Water & Power; Jonathan Parfrey, Green L.A.; and Don La Faso, Microsoft Corporation, discuss greening Los Angeles at the Chamber’s Access L.A. City Hall event.

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page L.A. City Hall was the Daily Planet in the “Superman” series. 7 A better L.A. is our business

Member Advantage The Chamber’s member-to-member discount program offers a variety of savings, from hotel rooms to printing to shipping. If you’d like to offer other members a discount on your products or services, contact Membership Manager Pat Clark, 213.580.7595 or [email protected].

ADVERTISING Human Resources PRINTING & COPYING Billboard Connection Outdoor Advertising The Prince Synergy Universal Reprographics, Inc. Receive 25 percent off all production charges (includes design) with any Receive 10 percent off employers with medical costs, turnover, Receive 15 percent off color copies, posters, B/W digital printing and advertising campaign placed with us. Let us create a cost-effective ad absenteeism and injured staff above national average. In addition, 15 copying, CAD plotting and blue printing. Contact Madeline Wilson, campaign to reach your target market using billboards, buses/transit, percent to those who desire innovation or sale at national level. Contact 213.365.7750. malls, or one of over 50 plus strategic products and programs. Minimum Judith Sullivan, 310.820.282 9 or judith@ThePrince Synergy.com. $8K total campaign budget. Contact Brian Alexander, 310.429.3900. Visit www.ThePrince Synergy.com. PUBLIC RELATIONS Weisman Hamlin Public Relations AUDIO VISUAL INTERIOR DESIGN Receive 10 percent off WHPR’s full Public Relations and marketing CCS Presentation Systems, Inc. Design Theory services on an hourly basis. Contact Sydney Weisman, 323.730.0233. Chamber members receive a $75 discount on projector rentals. Contact Receive 15 percent off design hourly rate or 10 percent off design flat fee. REAL ESTATE/COMMERCIAL & INDUSTRIAL Gina Riberi, 323.954.7754, ext. 12. Visit www.design-theory.com. Venture Commercial Realty AUTOMOBILE SERVICES INTERNATIONAL MARKETING Receive 15 percent off commission over $1,000,000 transaction. Enterprise Rent a Car IMD, Integral Market Developer Contact Ken Park, 213.580.7561, ext. 305. Receive 10 percent off our already low prices, mention code 32w2630. Receive a 15 percent service discount on foreign markets, start-up STORAGES Call 1.800.593.0505 or your local office. marketing and business plans, global distribution, market positioning, e-marketing and market introduction plan. Contact Vicky Panossian, Los Angeles Self-Storage, LLC High-N Mobile Auto Detailing 310.871.5326. Receive 25 percent off any size storage rental for the first 6 months. Receive 20 percent off auto wash and detail. Services provided at your Restriction: Month-to-month contract. Contact Joe Piombino, location. Contact James Douglass, 213.840.3379. LEGAL/ARBITRATION 213.481.1010. CLUBS/PRIVATE Arbitration Mediation Group Receive a 10 percent discount on an hourly fee of $250 per hour. Contact TELEPHONE LAACO, Ltd. David Dresnick, 818.790.1851. MetroPCS Join the Los Angeles Athletic Club and receive $200 off your initiation Receive a free accessory when signing up for a new MetroPCS service. fee. Application subject to approval. Call 213.630.5200. PAYROLL SERVICE Only at MetroPCS company owned locations. Contact Leon Bedolla, Elite Payroll Services COMPUTER SOFTWARE PROGRAM 714.730.3192. Receive 10 percent off payroll services with a 50 percent discount on one- Ricco Enterprises, LLC time set up fees. Promotion offer through telephone orders only. Contact TRANSPORTATION Save 15 percent on all QuickBooks services, including our QuickBooks Stephen Williams, 626.216.5000. SuperShuttle Los Angeles Pro two-day Training Workshops. Contact Robert Ricco, 310.729.3705. Vision Payment Solutions Receive $10 off sedan service/airport transfers. Book online at EDUCATION PROGRAM Vision Payment Solutions will provide customized discount pricing for all www.execucar.com and use code HKCKA. For more information, your electronic transaction-processing needs. As a Chamber member, call 310.222.5500, ext. 10519. UCLA Anderson School of Management save up to 20 basis points. VPS supports all major credit and debit cards, TMO Save 10 percent on any Executive Education Program. Acquire to-level electronic benefits transfer (EBT), recurring bill payment and a variety of Receive $250 off any loan application or any business/ equipment loan management strategies and leadership skills to guide your organization. card-based payments. Contact Eric Hannelius, 877-674-2286. Visit funded. Contact John McGarr, 310.965.0815. Restriction: Cannot combine with any other discount. Call 310.825.2001. www.visionpayments.com. WallyPark Electronic waste & IT Recycling PHOTOGRAPHY Receive 20 percent off valet or self-park service per day with a ECA Co., Asset Management & IT Recycling – “ECA Co.” PBF Photography minimum three-day stay. May not be used with any other discount or Free computer recycling drop offs and free corporate/company pickups Receive 10 percent off normal hourly rates or 15 percent off packages. offer. Contact Bryan Gusdorf, 800.pk.wally. and clean-outs. SB-20 certified. Contact Eric Lundgren, 360.303.7754 or Contact Patrick Botz-Forbes, 323.309.3332. 213.291.9533. Visit www.eCAcompany.com. PHOTOGRAPHY ARCHITECTURE & CONSTRUCTION FINANCIAL Los Angeles LDC, Inc. Member Highlight $250.00 off any loan application fee or loan documentation charge. Loans must be $150,000 or less. Contact Rob Lowe, 213.312.9117. Save 10 percent on architectural photography FRUIT & GIFT BASKETS fees - includes exteriors, interiors, construction progress, historical preservation, corporate fine Melissa’s/World Variety Produce, Inc. ARCHITECTURAL art and claims for use as promotion purposes Receive 15 percent off any exotic baskets. Contact Lori Hirai, PHOTOGRAPHY & DESIGN or contract. Contact Richard J. Levy, AIA, APA, 888.588.0151, ext. 340. Photographs 213.250.0100 or visit www.ArchPhotoDesign.com. That WOW Your Prospects!

Bottom-Line Benefits Save money and reduce bottom-line costs 9OUäWORKäHARDä FORäYOURäMONEY Save up to 50 percent by utilizing the advantages provided by the L.A. Area Chamber and its members. 3OäDOäWEä

Up to 25 percent off shipping services Save with preferred pricing on DHL’s full suite of shipping services, including next morning, next afternoon, second day and ground, with international service to more than 220 countries, guaranteed on-time delivery, and 24/7 online customer service.

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20 percent off LAX parking 3TARTäWITHäAäREFRESHINGLYäPROACTIVEäAPPROACHäTOäRELATIONSHIPää The biggest shuttle fleet at LAX is at your service, boasting two locations just two minutes from the airport and shuttles every 5-7 minutes. Save 20 MANAGEMENTä!DDäGREATERäACCESSäTOäCAPITALäSOURCES ää percent at the Sepulveda and Century locations. At the Sepulveda location, SUPERIORäCASHäMANAGEMENT äUNSURPASSEDäPRODUCTäDEPTHää receive complimentary upgrades from rooftop to valet service and a one-time courtesy pass for three consecutive days of free parking. ANDäAäWEALTHäOFäLOCALäEXPERTISEä4HEäNATIONSäFOURTH LARGESTä Keep The Parking Spot discount card from your Chamber welcome kit in BANKäHASäEVERYTHINGäYOURäBUSINESSäNEEDSäTOäSUCCEED ää your car. WEREäRIGHTäHEREäINä,OSä!NGELES äANDäWEREäREADYäTOäWORK

&ORäMOREäINFORMATION äPLEASEäLOGäINäTOä Up to 65 percent off office supplies WACHOVIACOMCORP?INST Let the buying power of the Chamber save you up to 65 percent on office supplies from Office Depot, with next-day delivery, monthly reporting to monitor your expenses, and convenient ordering by fax, phone or Web.

For more information contact Membership Manager Pat Clark, 213.580.7595 or [email protected]. Wachovia Bank, N.A. and Wachovia Bank of Delaware, N.A. are Members FDIC. ©2008 Wachovia Corporation N4848-48

page 8 The city of Los Angeles is 468 square miles, compared to San Francisco’s 47 square miles. A better L.A. is our business

Face to face: California State Controller John Chiang Every quarter the L.A. Area Chamber speaks with a civic leader on issues affecting the business community in the Los Angeles region.

This quarter we ask State Controller John One of your responsibilities includes investigating the Chiang about the economy and what he is authority for every dollar the state spends. What will working on. you do so every taxpayer dime is spent wisely?

How is the slowing economy affecting the state budget? Controller Chiang: We’ve been very assertive in exercising our audit authority. We want to make Controller Chiang: The current economic situation sure the taxpayers understand use of their hard- has raised great question marks in regards to the earned dollars is going to be maximized for the state’s fiscal position. The financial markets have public good. People will trust government with

yet to play themselves out. We have both credit their dollars if we can establish that we are doing

and liquidity issues that need to be resolved but the right thing. That’s why I want to make sure that the core issue is, we don’t know what’s happening we’re auditing properly in the controller’s office. For in the housing sector. The housing sector has been instance I audited the Public Utilities Commission “ responsible for bringing in domestic revenues. Over to make sure that they had better debt collection I think the Chamber has a very the past few years, we had a strong increase in job services. Part of the challenges we have today is that influential and powerful voice. creation due to the real estate sector. We’ve seen “ we have adequate revenue for expenses. If tax dollars significant job loss in these areas over the last year and other dollars are owed to the public treasury, and a half. The unemployment rate in California has I want to make sure that government agencies are -State Controller John Chiang jumped from 5.4 percent to 7.3 percent, so obviously doing the right thing to collect those dollars. If they that is going to have an impact on income taxes don’t do that effectively then we continue to have 10 years prior to last year when I had the law change, and sales taxes. The state will have to work its way budgetary problems, well you have to talk about we only sent 1.2 million notices to people saying we through these great challenges over the next year, cutting education or health care or increasing taxes. have their property. Since I got the law changed, we year and a half. have had more than twice as many notices 2.5 million I also wanted to make sure that we’re looking at the notices. Today we have record numbers of claims most critical functions, so for example I audited the What are the biggest financial obstacles facing asking for their money back. And we are going to LAUSD to make sure that when they are submitting California? return a record amount of money to people this year. claims for reimbursement that they are submitting Controller Chiang: We have some challenges, adequate claims and accurate claims. One of the including dramatic population growth, the state I have a bill in this year that would ask that we pay things that I also wanted to make sure is that the grows by about 400,000 people a year, so there is interest to the people whose money we have and we government practices are correct. So I audited the associated costs with that growth, whether health also wanted to make sure that we enacted procedural state lottery and we found out that they were using care or education costs. We also have a budget system reforms such as returning money at a more rapid tax dollars for holiday parties, which was wrong. here in California that is broken. If you want to have pace. All they have to do is go to the controller’s Web But we do need more audit resources. The number a long-term fix, we really need to fix the budgetary site at www.sco.ca.gov or to www.claimit. of auditors in the state controller’s office has declined issues that have caused dramatic harm to many dramatically. So frankly, we can’t118298_10643 safeguard the 4.75x7.25 4c 2008-09-12 10+49 Page 1 people both in the public and private sector as we recently witnessed during these past few months. public’s treasury unless we have the resources to One of the things we need to do is budget more make sure that we118298_10643 can prudently, so we don’t run into troubles with our take a comprehensive4.75x7.25 look forecast. There are a lot of variables but we ought to at what the state is doing 4c be exercising caution, so that we don’t have to have with taxpayer’s dollars. significant provisions that were unexpected at the beginning of the fiscal year, or that were expected at You are the keeper of the beginning of the fiscal year. Some of the revenues unclaimed property. Can that I have proposed include a rainy day fund, we you explain the benefits of ought to look at the most volatile of the income the Unclaimed Property streams and try to not make them as volatile. I think search engine you provide we also ought to have a mid-year budget collection on your Web site? so that we don’t exacerbate problems by continuing Controller Chiang: When to not address them until the next budget. And one I came in to the controller’s of the things that I’ve been strongly pushing for is office, the unclaimed transparency and accountability. I post every month property program was on the 10th what the state’s current cash position broken, the laws that the is and our revenues not just for the month but on a Legislature enacted and fiscal year basis. that the governor has signed into law in the last How can the business community help in the budget couple of years have been process? a setback for unclaimed Controller Chiang: I think the Chamber has a very property. Fortunately, last influential and powerful voice through partnership year I convinced Gov. and advocacy with governmental leaders is critical. Schwarzenegger and the You’re actually making the economy move forward Legislature to pass Talk with a Wells Fargo banker and save so if you see certain activities taking place in significant reforms in this your time and your business’ money. the markets and in communities you should be arena. In the past we were communicating that on a timely basis with the only notifying about 20 Our bankers are experts at understanding your needs and finding percent of the account public policy decision makers so that they can take the right solutions to help you save time and money. We know reasonable, appropriate and time sensitive action holders that the state was you put a lot of hard work into your business and we’re dedicated in response to what’s taking place. If you see what’s in possession of their SM happening in regards to competition and you see money. Today the law now to helping you succeed financially. Seize your someday. Talk with business practices that other international companies allows me to contact 100 a Wells Fargo banker or visit wellsfargo.com/biz and make the are engaged in and that we need to shore up our percent of the owners that most of your business today. public policy in California to make sure that we’re the state has their property. competitive, that would provide great assistance. A Over the last 11 months we have had a record number © 2008 Wells Fargo Bank, N.A. lot of our effectiveness in the public sector depends All rights reserved. Member FDIC. on the information that you communicate and your of notices that we have (118298_10643) ability to be effective globally in the private sector. sent out. For the previous page Venice Beach is the second largest tourist attraction in California, after Disneyland. 9 A better L.A. is our business

Focus on small business: For many small business owners, the tough economy has showed them how much a well-devised business Building a better business plan plan can help. Entrepreneurs use strategies to stay on track “In a strained economy, a business plan takes on an even greater significance,” Kabateck said, “because W hen Kristin Kendall first began her custom and goals all laid out in her business plan. This gave those pressures and burdens are even more impact- scavenger hunt business a year ago, she identified her them a better understanding of what Kendall wanted ful and unpredictable.” target customers as being in three categories. But she to accomplish in her business. soon discovered a fourth target customer. For Debra Manoogian, a five-year small business owner, her business plan has especially helped her So what did she do? She changed her business plan. in this tough economy by forcing her to look at the Because for Kendall, her business plan is her guide bigger picture and helping her see where she’s at. and one that she consults when she wants to make “It acts as my coach,” said Manoogian, Heartland sure she’s on the right track. Payment Systems in Los Angeles. “It lets me know when I’m doing great and when I’m falling apart. “A business plan provides you with a road map of the I do revise my plan every month. That’s important direction you want to go and the different goals you because it lets me know how far off I am.” want to set up,” said Kendall, who owns Los Angeles- based Out of the Box Events. “I revisit it every six Manoogian has attended the L.A. Area Chamber’s months to evaluate how the business is growing and Small Business Owners Roundtable, which has to see if there are any changes that we need to make.” provided her with suggestions and information for her business plan and day-to-day activities. When Business plans are useful for any business of any size, Manoogian revisits her business plan every month, but they are of particular value for the small business she incorporates suggestions she learned from these community because of the demands that these roundtables. businesses face day to day, said John Kabateck, executive director of the National Federation of “The more that small business owners can identify Independent Business-California. And in a state with respective business organizations, with either that is known for having many regulations, rules and a local Chamber or trade organization, the better,” permitting requirements, having a business plan and A business plan provides you with Kabateck said. “These organizations tend to have knowledge of the laws is particularly important for terrific resources and benefits to get them started a road map of the direction you small business owners. “ and to get them thinking long-term, especially want to go and the different goals during a down economy.”

It’s also important that when developing a business you want to set up. I revisit it every

plan everybody involved is familiar with the plan, six months to evaluate how the Manoogian is not only looking long-term, but she Kabateck said, so that all stakeholders feel that they’re is also making sure that she doesn’t lower her goals a part of the bigger picture of the goals and purpose business is “ growing and to see if even though times are rough. for what they’re doing each day. there are any changes that we need to make. “If I lowered my goals it wouldn’t be that tough,” she Kendall couldn’t agree more. When she brought said. “Where’s the challenge in that?” other members on to her business, she made sure she Kristen Kendall, shared with them her business statement, philosophy Out of the Box Events For more information, contact Program Manager Bridget Netter, 213.580.7576 or SCORE Spotlight: [email protected]. Writing a business plan This quarter the Los Angeles Chapter of SCORE discusses the importance of a business plan

The standard format for a A well-documented business plan offers a steady benchmark against which to measure your company’s business plan is: progress. It typically takes several weeks to complete a good plan. Be sure to keep detailed notes on your Patents, trademarks and copyrights are sources of information and the assumptions underly- collectively known as intellectual property. ing your financial data. Ask the following questions to understand where your business stands on intellectual In formulating your first business plan, focus on property issues. three big basics:  Table of Contents  Executive Summary  a well thought out concept or idea that will form the basis of the business  Business Concept or Description  a clear assessment of the size of the market  Product/Service Description for the product or service  Management Team  and a comprehensive study of existing or potential competitors. A business plan is your company’s road map and  Industry Analysis strategic vision for the future. Your first plan is simply  To learn more about having a legal plan for your a best guess, but later revisions can show you what is Market Strategy and Tactics small business, contact the Los Angeles Chapter of working, what isn’t and why. The real value of doing  Financial Projections SCORE Counselors to America’s Small Business at a business plan lies in the process of research and 818.552.3206. SCORE counselors provide free, thinking about your business in a systematic way.  Operations confidential business counseling and training  Appendices (supporting documents) workshops to small business owners. The act of planning makes you study and research when you are not sure of the facts and forces you to When making your plan, keep your plan as SCORE is a resource partner of the U.S. Small look at your ideas critically. Your business plan can short as possible—no more than 20 pages, Business Administration. Counselors are available help you evaluate areas of strengths and weaknesses; draft your executive summary last—make it at the L.A. Area Chamber. pinpoint business needs that might otherwise be interesting and enthusiastic, and write and overlooked; and identify important business arrange the plan so that it can be presented at To make an appointment, contact Alice Ochoa, opportunities. a meeting that you may have with investors or 213.580.7592 or [email protected]. dealing with banks.

page 10 Los Angeles has the largest number of women-owned businesses in the nation. A better L.A. is our business

Member Anniversaries Congratulations to our renewing members! We greatly appreciate your continued support and involvement. *Circle Level Members are in bold.

110-Year Anniversary 15-Year Anniversary MCG Enterprises, Inc., d.b.a., Continental KV & Co. Warranty LA IT Consulting Southern California Edison Shoring Engineers Pegasus Apartments (Legacy Partners) League of California Cities, Los Angeles County Division State Farm Insurance Companies The Robert Simonds Company Los Angeles Convention Center 85-Year Anniversary The Rogers Group Los Angeles Sparks 10-Year Anniversary United Parcel Service Twelve Ten Studio, Inc. dba BIYA Ming International Travel Service Auto Club Speedway University of California, Los Angeles Mount St. Mary’s College Doheny Campus 40-Year Anniversary Global Consulting Group, Rose & Kindel Westwood College Newleaf Training & Development Los Angeles Marriott Downtown Pinkerton Consulting & Investigations Western States Petroleum Association U.S. Small Business Administration PMCS-Professional Micro-Computer Service, Inc. 1-Year Anniversary Recording for the Blind & Dyslexic 35-Year Anniversary 5-Year Anniversary A1 Textiles and Hospitality Products Regus-City National Plaza U S Growers Cold Storage, Incorporated Air Transport Association of America Riester Pacific, Inc. Accenture Amexpo, Inc Safetech Communications, Inc. 25-Year Anniversary AltaMed Health Services Corporation Arcadis U.S., Inc. Skid Row Housing Trust Balcony Press ARUP Sunbright International, Inc. Parsons Corporation Beth J. Skin Care CSULA-Career Development Center TECHONSITE Capital Home Health Agency Fillmore & Western Railway Co. 20-Year Anniversary City Fare, Inc. Holiday Inn Express, West LA Clear Channel Outdoor, Inc. Hospital Association of Southern California IceLink Pacific Merchant Shipping Association Marubeni America Corporation Juvenile Diabetes Research Foundation aka JDRF

Welcome to the Chamber Thanks to our new members, who joined the Chamber during June, July and August 2008. Headington Media Group Premiere Events Center/Lot 163 To learn more about Circle Level membership benefits, call 213.580.7592. Edward W. Headington, 818.848.5014 David M. Young, 323.934.7777 Public Relations Event Management/Event Services Ruby Shoes Productions, Inc. Candy Store, the PLATINUM Holy Family Services Adoption & Pros For Pros, LLC Laura Stuart-Dawon, 310.980.3913 Jeff Camp, 323.735.2214 Foster Care James Han, 213.471.2372, Public Storage Video & Film Production Marketing and Design Brian J. Fields, 818.244.8080 Marvin Cobb, 213.202.3900 Ext:13 Web Development Tactical Systems, Inc. Champagne French Bakery Cafe Community Organizations/Social Service Real Estate/Industrial & Commercial RapidMetrix, Inc Joseph Bustos, 877.690.6677 Pascal Wattian, 310.231.9700, Bakers Organizations Alexandar Hieng, 888.287.7802 GOLD Consultants/Information Technology Cool It Portable Air Conditioning, Inc. Knight Communications, Inc. Software Developers Kyle Banfield, 562.426.4606 Paul Ramakrishnan, 909.946.3559 City of Vernon STANDARD Renta-CEO Inc. Jeff A. Harrison, 323.583.8811, Government Air Conditioning Information Technology/Services 1st Consulting, Inc. Christina Galstian, 818.551.1333, Staffing DC Morgan LA Fonda Millenium Partners/Argent Ventures John K. Chan, 909.786.1919 Roxbury Insurance Service J. Deanna Michaux, 310.600.9729 Karla J. Lara, 213.380.5053 Tom Trynin, 323.313.3777 Document Services Diana Darvish, 310.777.7516 Real Estate/Developers Beverages Restaurants/Full Service A-1LEGALDOC, LLC Insurance/Group Denis Colomb Lifestyle La Jolla Finance Corporation Tesoro Refining & Marketing, Vanessa Watson, 310.484.3607 S.USA Life Insurance Co. Erica Lennard, 213.489.8130 Omar A. Cruz, 858.454.4100, Real Estate Los Angeles Refinery Document Services Marquis Miller, 866.787.2123 Karma Thomson, 310.522.6000, Petroleum Clothing/Designer Las Palmitas ACE Capital Group Insurance/Life Dickerman & Associates Norma Magana, 323.823.3890 Virgin America Ty Roussel, 310.496.5731 Servora, Inc. William Dickerman, 310.268.6666 Restaurants/Fast Food Tony Goodmann, 650.762.7000, Airlines Financial Services/Retirement Plans Victor Cheung, 213.291.6810 Attorneys/Business & Civil Litigation Learning For Life BRONZE Advanced Building Group, Inc Software Developers Dulan’s Catering Cindy Burke, 213.250.1131 Acacia Wealth Advisors, LLC Jon R. Murga, 323.265.9073 Starlight Sleep Center Lida Matthews, 323.296.3034, Caterers Community Organizations/Youth Programs Alev T. Lewis, 310.246.0560 Construction/Management George Mutafyan, 323.660.5040 EE Business Solutions & Insurance Lexicon Bilingual Resources Financial Services Aktary Enterprise, LLC Health Care/Services Services, LLC Mariana Small, 323.782.7593 American Express Establishment David A. Aktary, 248.212.6284 Trapeze School NY Gregg Padovan, 323.422.3730 Translation/Interpreting Services Services Consultants/Business Beth Feldman, 310.394.5800, Attractions Consultants/Compensation & Benefits Library Foundation of Los Angeles Susan L. Martin, 800.609.8237 Apex Realty, Inc UCLA Live Emergency Towing Inc. Ted Habte-Gabr, 213.228.7500, Libraries Financial Services Brad Gluckstein, 323.935.0900 Christie Lesinski, 310.825.4401, ext. 1 Terry Green, 323.564.8840, Towing Andrews International Real Estate/Property Management Los Angeles Team Mentoring, Inc (LATM) Facilities/Event Venue The Essential Entrepreneur Liza Bray, 213.742.6733 Bill D. Farrar, 661.775.8400, Security Avatar Computer Consulting United Solar Guide, Inc. Lorenda Phillips, 310.398.0398 Community Organizations/Youth Programs AngloAmericanRMG LLC Rob T. Poston, 323.664.0105 Nobuo Oyama, 310.426.2553 Consultants/Executive Coaching Anthony G. Roth, 310.242.5198 Computers/Consulting & Software M Collective, Inc. Energy Conservation Services & Products Everywhere Marketing Erik Hart, 213.620.0145 Environmental Services Better Image Los Angeles (BILA) USC School for Early Childhood Pete Nelson, 800.975.8382 Clothing/Wholesale & Manufacturers Bisno Developmemt Co., Inc. Michael Malik, M.D., 213.748.7801 Education Consultants/Marketing Ana Escalante, 310.277.3670 Medical Groups/Services Maxim System, LLC Claudia Morales, 213.743.4650 Exception LLC Kazi K. Ahsan, 213.471.2444 Real Estate Development Blue Velvet Universities & Colleges Hilary Rahmani, 213.683.1465 Information Technology/Services Los Angeles Mission Bob Quintong, 213.239.0061 West Basin Municipal Water Districts Clothing/Wholesale & Manufacturers Samuel Bettencourt, 213.629.1227 Food Equipment/Processing & Supplies Office Furniture LA Ron Wildermuth, 310.217.2411 Farr Marketing Group Frank Denkins, 213.745.7206 Community Organizations Business Camera Water/Supply Systems Harvey Farr, 310.470.3644, Public Relations Furniture/Rental Marriott ExecuStay Patrick Lander, 213.236.3610, Security Foundation for Second Chances PerfectBusiness.com Bernadette C. Churchill, 310.374.2672 The Campaign for College Opportunity Melissa M. Wyatt, 213.627.1745 Dan Bliss, 310.821.0123 Housing/Corporate Bob Biddle, 213.817.6034 Community Organizations Business Information Services Community Organizations

Faces of the Chamber Members talk about why they invest in the L.A. Area Chamber

“The L.A. Area Chamber gives me “The L.A. Area Chamber offers the “The L.A. Area Chamber is an “For the last 25 years, the “The L.A. Area Chamber educates the opportunity to interact with professional network of business advocate for businesses and has a L.A. Area Chamber has its members on differing Los Angeles’ decision makers and owners I was looking for.” major impact on the development provided opportunities for our perspectives regarding issues opinion leaders.” of policies throughout the L.A. area.” representatives to establish impacting business in Southern Catherine Chevalier productive relationships California.” Debbie Pattillo Lou Baglietto, Jr. Account Manager throughout Los Angeles.” Sales Promotions and Community Senior Vice President / Partner Not Maurice, Lupe Valdez Relations Manager Butterfield Communications, Inc. Creative Advertising Studio Bryan Schweickert Director of Public Policy & American Airlines Legislative Analyst Community Affairs Member since 2003 Member since 2008 Member since 1930 Los Angeles Department of Union Pacific Railroad Co. Being an active member in the public Networking is a key element to the American Airlines is fortunate to Water & Power Member since 1900 policy committees is a great way to growth of our company. Joining the have a long standing membership Member since 1982 get to know your fellow members and Chamber brought us the valuable Serving on the Chamber’s and partnership with the Chamber. to work collaboratively with other network of business owners we want The regular public policy events are Transportation & Goods Movement The Chamber facilitates opportunities businesses and industries to create to work with as well as so many invaluable to LADWP. As a public Committee has brought me back for business partnerships and solutions to the challenges facing sources of education and friendship. agency and a utility, we share the in touch with critical issues facing fellowship amongst business and L.A. businesses. The Chamber is concerns regarding issues that the business community in the area community leaders throughout the the only business organization that affect businesses in Los Angeles and of moving people and goods. This greater L.A. region. represents the entire geography of appreciate the dialogue facilitated committee offers an opportunity Los Angeles. It truly is the Chamber during Chamber events. The to engage in cutting edge issues, is for Southern California. Chamber represents the collective a committee of action and is in the interests of its membership and business of providing solutions. The effectively advocates for policies Chamber is an incredible resource to that benefit members and continue companies of all sizes. to make Los Angeles one of the best places to do business. page The Los Angeles area has more people of Mexican ancestry than any other urban area in the world, outside of Mexico. 11 A better L.A. is our business

It’s Clark Kerr’s fault. “Forty-seven years ago, the president of the University of disease, ten thousand new high-tech jobs or a math program California introduced an idealistic, untested and truly immodest for failing schools that actually works. plan to build the finest public “So, how can UCLA maintain that momentum, that higher education system in the excellence? How do we nourish this priceless Too many Californians nation. community asset, this spectacular economic think that the state “Happily, Doctor Kerr’s engine that enriches us all? government fully funds Master Plan succeeded, but “Start with this reality check: the UC budget. there was an unforeseen con- “California state government funding for the university sequence: It over-performed. system has gone from 42% a generation ago to less than 18% “Today, California’s today. And that money’s not coming back. public universities (including “Which brings us back to us, the citizen/owners. Not just one that’s not even 100 years Sherry Lansing is a regent of the University of alumni. Not just the university family. We California, former CEO of Paramount Pictures Private money is a small old and is in L.A., of all places) and founder of The Sherry Lansing Foundation, need every business, large and small; every dedicated to raising awareness and funds for fraction of the overall rank among the most highly cancer research. member of the leadership community— university budget. I’m not sure I could regarded universities, public or private, in the na- anyone who benefits from this university. But when you need to get into UCLA. tion or the world. That would very likely be every one of us. get from good to great, That’s not the point. Period. “One last thought: The future has been it can be the I can’t play with the “That freshman you just passed on Bruin around for a very long time. It will be there fast-forward button. Philharmonic either. Walk may be the next Bill Gates, the next Picasso, tomorrow. But now is now. The momentum, the excellence, the next Jackie Joyner-Kersee. That professor over there could the need is now.” create an unforgettable piece of music, a cure for a deadly Sherry Lansing. UCLA, Unabashed.

350 South Bixel St. Los Angeles, California 90017 213.580.7500 | Fax 213.580.7511 www.lachamber.com Our Mission By being the voice of business, helping its members grow and promoting collaboration, the Los Angeles Area Chamber of Commerce seeks full prosperity for Be a part of the L.A. Area Chamber’s signature events the Los Angeles region. by becoming a sponsor for an event during the fall. Diamond Club The Chamber gratefully acknowledges the support of our largest member investors, Southern California Transportation Summit | Oct. 20 the Diamond Club, for their help in fulfilling the Chamber’s mission. Construction Industry Awards | Nov. 7 AT&T Automobile Club of Southern California Holiday V.I.P. Reception | Dec. 3 Bank of America Chevron Corporation Southern California Visionaries Luncheon | Dec. 9 Kaiser Permanente Los Angeles Times Majestic Realty Co. Microsoft Corporation Different sponsorship levels are available. For more information, Port of Los Angeles Ralphs Grocery Company contact Lee Ligons, 213.580.7523 or [email protected]. San Manuel Band of Mission Indians Southern California Edison The Gas Company, a Sempra Energy utility Time Warner Cable Toyota Motor Sales, U.S.A., Inc. Verizon Wachovia Bank, NA Wells Fargo The views contained in the Chamber VOICE reflect positions taken by the Los Angeles Area Chamber of Commerce and do not necessarily reflect the views of our Diamond Club members.

fall 2008 in this issue

10 ways the Chamber helped L.A. business this quarter 3 Mobility 21 fights for transportation funding 6 A conversation with State Controller 9 John Chiang

pageDespite its image of an oasis with water and palm trees, Los Angeles is more like a desert, with an annual rainfall of only 15 inches.