IN THIS ISSUE: 10 ways the Chamber helped L.A. business this quarter 3 Feature: International trade – how L.A. drives the U.S. economy 4 Chamber programs to increase your visibility 6 Chamber VOICE Spring 2006 • Volume 5 • Issue 2 A quarterly publication of the Area Chamber of Commerce

Chamber makes powerful push for 117th Inaugural Dinner highlights infrastructure bond civic responsibility delegation, as did the National Association of of business Women Business Owners-Los Angeles, which conveyed a strong message that the Southern California business community as a whole expects results on building our infrastructure.” The Chamber’s agenda also included lobbying teams on other issues, including health care, education and economic development. The energy and environment team urged support for reforms to the California Environmental Quality Act (CEQA) to help reduce costs for building roads—and homes. “CEQA has become a major obstacle to improving the state’s infrastructure, paralyzing projects and costing our region tens of millions HIGH-WATTAGE HONOR. Sherry Lansing accepts the of dollars and significant job growth,” observed Civic Medal of Honor, L.A.’s highest distinction for civic Robert Wyman, Latham & Watkins, who led the leaders, from presenter Jack Valenti at the Chamber’s environmental team. “The Chamber is promoting 117th Annual Inaugural Dinner. comprehensive market-based programs that, by The Chamber kicked off 2006 with a star- In the hours before the legislative deadline implementing appropriate environmental standards, studded Inaugural Dinner, welcoming nearly 1,000 to place initiatives on the state’s primary election can simplify the CEQA process while achieving the civic and business leaders, public officials and ballot, 100 Access Sacramento participants region’s environmental and health goals.” Chamber members to celebrate the Chamber’s stormed the capitol to urge lawmakers to Some Access Sacramento participants 117th year in style. agree on language and funding for a historic addressed the health care side of infrastructure, With its “Right Here, Right Now” theme, infrastructure bond. The L.A. Area Chamber’s asking for more time for hospitals to comply with the event cast the Los Angeles area as a region annual lobbying trip to Sacramento on March 7-8 state-mandated hospital seismic retrofits, since the of myriad accomplishments across all sectors of was designed to perfectly position local business unexpectedly high costs of compliance are forcing business. Held at the Beverly Hilton Hotel, the leaders to advocate for infrastructure needs, some hospitals to shut down. dinner feted new board Chair Dave Nichols, AT&T particularly to benefit Southern California’s aging Meanwhile, education team members lobbied and acknowledged 2005 Chair Christopher Martin, and overburdened transportation system. And for more state investments in vocational education AC Martin Partners. positioned they were. programs and stable registration fees for the USC President Steven Sample received the A NEW ROLE FOR GOVERNOR: BOND. Top, Chamber leader- “I don’t recall this Chamber having so much state’s public universities and community colleges. Chamber’s Distinguished Business Leader award ship meet with Gov. Schwarzenegger at Access Sacramento access to so many top decision makers,” said The economic development team urged and former Paramount head and philanthropist Mar. 8. From left, Chamber EVP Ron Gastelum; LAEDC 2006 L.A. Area Chamber Board Chair Dave Nichols, lawmakers to oppose annual indexing of the state’s President & CEO Bill Allen; the Governor; Chamber Board Sherry Lansing received the business community’s Vice Chair David Fleming, Latham & Watkins; and Board AT&T. “As the day progressed, it became clear minimum wage and offered the Chamber’s support highest honor, the Civic Medal of Honor. member John Semcken, Majestic Realty Co. Above, Access that the Governor, Assembly Speaker, and other of SB 1167 as a fair compromise. Another top In her speech, Lansing praised the participants meet with Assembly Speaker Fabian Nunez amid top policymakers recognized how effective and priority was combating runaway production. Chamber’s ability to draw a crowd, saying that frenzied negotiations on the bond. Chamber lobbying teams influential we are and enlisted us to deliver key As legislative leaders are expected to renew after attending many Golden Globes ceremonies, met with 50 state officials, including the Governor’s chief of messages to legislators.” negotiations with Gov. Schwarzenegger on crafting the Chamber packed the room more impressively. staff Susan Kennedy and deputy chiefs Richard Costigan and Unfortunately, infrastructure bond a bond for the November ballot, the Chamber’s “I want to thank the Chamber not just for to- Dan Dunmoyer; Secretary of State Bruce McPherson; Chief negotiations fell apart a few days after Access Infrastructure Task Force will reconvene and night but for the work that they do every single day Legislative Analyst Elizabeth Hill; Terry Tamminen; Health and Sacramento, but not without a valiant effort by the develop a new strategy. Meanwhile, members are to support and encourage business in Los Angeles,” Human Services secretary Kim Belshe; State Senators Chamber and its partnering organizations. encouraged to sign up for the Chamber’s Access said Lansing. “During my years in the entertainment Gil Cedillo, Martha Escutia, George Runner, Tom Torlakson “Access Sacramento had more collaboration D.C. advocacy trip, May 15-18. and Assemblymembers Juan Arambula, Ron Calderon, industry, I benefited greatly from the Chamber’s Ed Chavez, Betty Karnette, Carol Liu, Lloyd Levine, Cindy from other business groups than ever,” said For more information, contact Public guidance and support. Above all, I am grateful to the Montanez, Fran Pavley, Keith Richman, Sharon Runner and Chamber President & CEO Rusty Hammer. “The Policy Manager Sam Garrison, 213.580.7568 or Chamber for not just encouraging business, but also Audra Strickland. Orange County Business Council sent a large [email protected]. for encouraging civic responsibility.”

What exactly are Chamber expands role in transforming L.A. schools “small schools” & Affiliate UNITE-LA receives $500,000 grant to support transitions to small schools, “small learning small learning communities, “New Technology” high schools communities”? The James Irvine Foundation has awarded rich campus environments. With heavy lobbying $500,000 to Chamber affiliate program UNITE-LA to from the Chamber, the LAUSD Board approved a $16 Similar to a college campus, small schools and assist with the transformation of four Los Angeles million investment to establish four New Technology small learning communities (SLCs) are separate, Unified School District campuses to small schools high schools in L.A. this year. personalized learning environments within a larger and small learning communities. UNITE-LA will Businesses can partner with high schools school or school complex. Small schools are more assist with organizational change at several existing by providing internships, job shadowing, mentor- autonomous, while SLCs are more integrated and LAUSD schools, including Jefferson and Jordan, and ing, speaking in the classroom, and advising. For connected administratively. For example, a campus will help guide the establishment of small learning example, the Automobile Club of Southern Cali- of 2,000 students could be converted to four or five communities at new campuses, including South L.A. fornia has partnered with Freemont High School’s SLCs, each with 350-500 students. Each SLC acts High School #9 (on the former Santee Dairy site) and OUR NEW NEIGHBOR. A rendering of the new high Academy of Travel and Tourism—a small learning school set to open this fall across from the Chamber. as a separate school-within-a-school, fostering Central L.A. High School #10, right across the street community—to offer internships and job shadowing. more close-knit, highly motivated, higher-achieving from the Chamber headquarters at Third and Bixel The Irvine grant will also support the The Chamber will be a very close business communities of learning. These smaller clusters streets. Chamber’s efforts to establish several small learning partner of our neighbor, Central L.A. High School of students are matched with the same group of UNITE-LA will coach the schools’ leadership communities as model “New Technology” high #10; Chamber staff will mentor students, offer teachers, which dramatically increases the quality teams through the organizational transition; assist schools. UNITE-LA is the regional partner for the internships, speak in the classrooms and invite of relationships among students, instructors, and with internal communications; access leading New Technology Foundation, which, with Gates students to participate in select Chamber events. administrators. The schools are also often organized national experts in small school and small learning Resources, is supporting this proven, innovative For more information, contact Vice President around academic themes, such as arts and enter- community transitions; and develop partnerships national model. New Tech high schools emphasize of Education and Workforce Development David tainment, tourism, business technology, environmen- between schools and neighborhood businesses. project-based learning in networked, technology- Rattray, 213.482.3987 or [email protected]. tal studies, finance, and global studies. A Message from Rusty CALENDAR OF EVENTS We are pleased to present the current issue of Chamber VOICE, the L.A. As always, it’s a busy spring at the Area Chamber’s quarterly newsletter updating you on our activities, Chamber. Go online anytime at programs and services. www.lachamber.org to view and To begin with, I am pleased to announce that this newsletter received First Place honors by the Western Association of Chamber register for upcoming events. Keep Executives, the chamber trade association for the 14 western states. In up with Pancakes & Politics, our monthly speaker series, and addition, the VOICE received the award for Outstanding Achievement in monthly committee meetings—education and workforce de- communications. And, not to be outdone, we also received First Place honors for our weekly e-newsletter. We are extremely proud of these velopment; environmental quality; health care; international awards, as they reflect the continuing improvement in our communi- trade and investments; land use, construction and housing; and cations and demonstrate that we are always looking to improve our transportation and goods movement. Meanwhile, below are products and services. Special recognition for these awards goes out to some key dates for major events you won’t want to miss. Marie Condron, our director of marketing and communications, and her staff for their hard work and creativity. This quarter’s newsletter focuses on several important areas that we hope are of interest to SAVE THE DATE you. Key among those are the recent Access Sacramento trip that took 100 business people to the state capitol to lobby on various issues—especially, to get an infrastructure bond placed on the June ballot. Unfortunately, politics got in the way and the legislature and governor could not agree on a bond package. Nevertheless, the voice of the Chamber was loud and clear throughout the halls of the Capitol, and we’re working on a bond for November. Meanwhile, this May we will take a delegation to April 18 & 26 Principal for a Day & Executive for a Day Washington for our annual Access D.C. trip, where we’ll be joined by Mayor . If you Get a bird’s eye view of L.A. Unified School District in what have an interest in public policy, I urge you to join us. business leaders are calling an “unforgettable, eye-opening” Our work in education reform, and our ever-growing international trade activities, positioning the experience. Register now to shadow a school principal on April Chamber as a premier business development resource, are also featured in this issue. 18, Principal for a Day, followed by a luncheon at the Wilshire Your Chamber continues to work hard every day of the year to pursue our objectives: to create a Grand with the Mayor, LAUSD Board President Marlene Canter, strong economy and quality of life in our region that allows our members to prosper and grow. A key and Rob Reiner. Then on April 26, switch roles and host a element in our efforts is the engagement of our members in our events, committees and programs. principal at your workplace. Each year, Executive for a Day builds I urge you to review this newsletter, and all of the materials we send you, and find ways to become authentic, hand-on connections between businesses and schools involved as business takes a leading position in influencing the future direction of Los Angeles. in their communities. For more information, contact Education and Workforce Development Manager Alma Salazar, 213-580- 7566 or [email protected].

April 27 Small Business Advisory Council Don’t miss a discussion on the current state of L.A.’s business RUSSELL J. HAMMER market and the challenges of a “flat” world with superstar President & CEO business columnist Jim Flanigan, who has covered national and Los Angeles Area Chamber of Commerce international business and economics for 43 years. A business columnist for 20 years at the Los Angeles Times, Flanigan now writes for a variety of publications, including an upcoming book on Southern California’s vibrant business climate and its relationship with the global economy. For more informa- tion, contact Membership Manager Pat Clark, 213.580.7595 or [email protected].

Chamber VOICE is a quarterly publication of the Los Angeles Area Chamber of Commerce 350 S. Bixel St., Los Angeles, CA 90017 For membership information, contact the Chamber at 213.580.7546 or visit www.lachamber.org.

The Chamber VOICE is produced by the L.A. Area Chamber Marketing & Communications department in conjunction with Chamber staff. May 3 World Trade Week Kickoff Breakfast Marie Condron, Director of Marketing & Communications, 213.580.7532, [email protected] With 43 percent of all U.S. imports entering through our ports, Michelle Park, Graphic Designer, 213.580.7544, [email protected] world trade powers the Southern California economy and lifestyle Chamber Senior Staff & Managers more than ever before. Join 500 business leaders for the 80th Rusty Hammer, President & CEO, 213.580.7525, [email protected] Annual World Trade Week Kickoff Breakfast at the Omni Hotel Ron Gastelum, Executive V.P., 213.580.7525, [email protected] Los Angeles to recognize the benefits of world trade to our Ellie Ramseyer, Executive Assistant, 213.580.7596, [email protected] Globalization David Eads, Senior V.P., 213.580.7546, [email protected] region. Mayor Antonio Villaraigosa will present his vision for a Noly Lallana, CFO, 213.580.7521, [email protected] Our Growth, more globalized Los Angeles and keynote speaker Sherman E. Jim Lynch, V.P. of Leadership Programs, 213.580.7577, [email protected] Our Future. Katz, senior associate at the Carnegie Endowment for Interna- David Rattray, V.P. of Education & Workforce Development, 213.482.3987, [email protected] tional Peace, will discuss developing global markets, free trade Marie Condron, Director of Marketing & Communications, 213.580.7532, [email protected] agreements, Chinese accession to the World Trade Organization Brendan Huffman, Director of Public Policy, 213.580.7531, [email protected] Michelle Attebery, Event Manager, 213.580.7585, [email protected] and more. For more information, contact International Trade Moises Cisneros, International Trade Manager, 213.580.7569, [email protected] Manager Moises Cisneros, 213.580.7569 or Pat Clark, Membership Manager, 213.580.7595, [email protected] [email protected]. Samuel Garrison, Public Policy Manager, 213.580.7568, [email protected] Bridget Netter, Program Manager, 213.580.7576, [email protected] Alma Salazar, Education & Workforce Development Manager, 213.580.7566, [email protected] Elizabeth Warren, Public Policy Manager, 213.580.7558, [email protected] May 15-18 Access D.C. Help California secure its fair share! Join L.A. area business leaders and elected officials on the region’s premier lobbying trip to Washington, D.C. Meet with cabinet members and other key officials in the nation’s capital to advocate on issues of importance to L.A.’s business community—especially our Free rent for a month. infrastructure. The trip features VIP receptions, luncheons and lobbying meetings with top Congressmembers and White House Could it be true? officials. It’s an amazing opportunity to make a difference with fellow L.A. leaders on Capitol Hill. For more information, contact It is…and so are major discounts on much more, from Public Policy Manager Samuel Garrison, 213.580.7568 or hotel rooms to LAX parking to printing to financial [email protected]. services—exclusively for L.A. Area Chamber members through Member Advantage, our member-to-member discount program. Your membership is a ticket to special offers and savings available from your fellow MEMBERSHIP PAYS. Get the Member Advantage Chamber members to benefit your business and your with exclusive member-to-member deals and May 31 25th Annual Small Business Awards life. To see the complete list of Member Advantage discounts, including The Kor Group’s Pegasus Join the Chamber, the U.S. Small Business Administration, offers, visit www.lachamber.org/advantage. apartments in downtown L.A. and presenting supporter Bank of America as we celebrate 25 If you’d like to offer other members a discount on your products or services, contact Membership The Path to years of honoring small business in Los Angeles. The annual Manager, Pat Clark, 213.580.7595 or [email protected]. Business luncheon honors excellence in small business, with categories Success including family-owned businesses, home-based businesses, exporters, women in business and more. For more information, contact Events Manager Michelle Attebery, 213.580.7585 or [email protected]. p a g e 2 Chamber

10 ways the Chamber helped your businessVOICESeen + heard In addition to lobbying for infrastructure investment and guiding school reforms (see cover sto- at the Chamber ries), your investment in the Chamber allowed us to work every day this quarter to improve the economy and quality of life in the L.A. region. Here are just a few ways we’ve boosted L.A. busi- As 2006 opened, the question wasn’t, ness so far this year: “Who’s spending time at the Chamber?” More like, who wasn’t? Sightings included Mayor Antonio Villaraigosa, who joined Announced Backed early Examined both the Chamber to announce business tax re- 1 5 8 forms and then to nosh with L.A. students business tax efforts for Metro’s sides of Mayor’s bid in February at a mentoring breakfast… L.A. reforms taking effect Expo and Red lines to take over LAUSD City Council President Eric Garcetti also In January, the Chamber helped formally announce The Chamber voted to support Metro’s plans to In February, the Chamber’s education commit- made numerous appearances – at Pancakes a series of business tax reforms to considerably construct the Expo Line, a light-rail project that tee hosted Los Angeles Unified School District & Politics, Cash for College’s kick-off, an ease the tax burden on businesses in the city of will connect Downtown L.A. with Downtown Culver Board President Marlene Canter and L.A. Mayor entertainment panel discussion and the L.A. The reforms, largely based on recommenda- City through Exposition Park as early as 2009. The Villaraigosa’s education director Marcus Castain. Chamber’s Inaugural Dinner Jan. 26… tions from the Chamber, entirely eliminate a city Chamber also moved to officially back the concept Canter declared LAUSD to be on a positive trajec- Speaking of the Inaugural (and many did, business tax for companies reporting less than of a Red Line extension to the beach. While the tory and acknowledged the need to accelerate re- calling it – and the glowing centerpieces $50,000 or $100,000 in sales for 2006 and 2007, Expo Line has been funded, the Red Line exten- forms and invited the Mayor to collaborate. Castain respectively. Essentially, 60 percent of the city’s sion has not; however, Westside lawmakers are laid out the Mayor’s position for more dramatic – a grand affair), joining honorees Steve businesses will no longer pay a business tax. lobbying to lift a ban on federal funding for such a reforms and his strategy to reveal plans to take Sample, and Sherry Lansing (with her Bottom line: Thanks in part to the Chamber’s project. over LAUSD leadership in two years. In March, the husband, director William Friedkin) efforts over the past several years, L.A. busi- Bottom line: More public transit alternatives in Chamber published an op-ed in the L.A. Business were past and current MPAA presidents nesses—especially the many small enterprises more L.A. neighborhoods ease the traffic burden Journal calling for a community “compact” to build Jack Valenti and Dan Glickman, L.A. City that fuel our economy–will save an estimated on our streets and freeways and boost quality of consensus on our goals and strategies for reform. Councilmembers , Greig $92 million over the next four years. life for workers and residents. Bottom line: The Chamber gave its members a Smith, Bernard Parks and Alex Padilla, head start in considering the big ideas and policy City Attorney Rocky Delgadillo, County Claimed victory Helped thousands details in what has already become one of the 2 6 city’s biggest issues in 2006. Supervisor Zev Yaroslavsky and As- on ‘design-build’ of students access semblymember Lloyd Levine … Getting Mobility 21, the Chamber’s transportation advocacy financial aid down to business at the Chamber’s policy coalition with Metro and the Automobile Club In January, 32 Cash for College workshops committee meetings were Sunne McPeak, of Southern California, celebrated a major win convened more than 350 financial aid experts, at the Chamber’s Infrastructure Task as the state senate adopted SB 1026 in January. businesses, community-based organizations to Force and County Supervisor Don Knabe, Authored by state senator Sheila Kuehl (D-Santa assist thousands of high school seniors and their Monica), the legislation will allow Metro, in close who briefed the land use committee about families in completing the required forms to access redevelopment in Marina del Rey … On coordination with Caltrans, to use the speedy college financial aid. Chamber members took part the world trade front, the Chamber was a design-build contracting method for the planned with volunteers from G.H. Palmer and Associates, construction of a carpool lane on the northbound I- Wells Fargo, Citibank, Los Angeles Community regular global village this quarter with a 405 between the 10 and 101 freeways. The project Colleges District and more. host of international policy influentials, will also qualify to leverage federal funds, saving Bottom line: By providing hands on, one-on-one including Brazilian Ambassador to the U.S. the state millions of dollars. assistance to L.A. students and families, the Roberto Abdenur and Fulbright Scholar, Bottom line: When infrastructure projects get Chamber helped guarantee increased access to globalization expert, and Pacific Council completed faster and leaner through design- money that’s waiting for them, to help finance on International Policy prez Geoff Gar- build, it means we can get our region’s goods the college educations they need to become rett and finally, media junkies got their fix and people moving more quickly again after productive members of tomorrow’s workforce. GET SMART. At the Chamber’s packed Accenture at the March Pancakes & Politics with a decades of neglect. That means less time in traf- Pancakes & Politics breakfast in February, L.A. City fic and more time with family and contributing to Council President Eric Garcetti and moderator Jim panel featuring KNBC VP and News Direc- the economy. Hernandez of Accenture talk at the podium. Chamber tor Robert Long; 89.3 KPCC’s political members applauded Garcetti’s call for L.A. to implement smart growth strategies such as increasing housing reporter Frank Stoltze, Los Angeles Times 3 Vowed to support density in transit corridors. city-county bureau chief Jim Newton; and legal action on work- Los Angeles Daily News editor Ron Kaye. er retention ordinance Examined how As spring begins, hope you will join us on 9 May’s Access D.C. trip — so you won’t miss The Chamber Board voted to support possible legal emerging markets action against the L.A. City Council for its recently anything… or anyone! passed ordinance that imposes police powers on counter runaway grocery stores of more than 15,000 square feet. production The ordinance requires the buyers of all such At a Feb. 23 panel discussion, L.A. City Council stores to retain the entire workforce for a period of President Eric Garcetti joined more than 100 90 days and is expected to be challenged in court. entertainment industry executives to discuss IN THE NEWS Bottom line: The Chamber held firm against emerging marketing, programming and distribution Chamber media highlights an unfair ordinance that could set a harmful opportunities in ethnic niche television entertain- regional precedent. By stepping up, the Chamber ment. NBC4 news anchor David Cruz moderated showed it won’t waver if faced with unreason- a panel of leading entertainment executives who “Chamber serves up star power at able and inappropriate municipal regulation of represented the Asian, Hispanic, black and gay Inaugural Dinner” PROGRAMMED FOR COLLEGE. Seniors get free expert the private sector. entertainment television markets in the L.A. area. — L.A. Business Journal, Feb. 6 help submitting their college financial forms online at a Roosevelt High School computer lab on the Chamber’s Bottom line: As they affirmed commitments to creating incentives for local film and television Made a deal fourth annual Cash for College Day. “Members of the Los Angeles Chamber 4 companies, Garcetti, the Chamber and partners with state architect drew attention to efforts that counter “runaway of Commerce swarmed through the Kicked off job to speed up school con- 7 production” and retain local employment--and Capitol Tuesday, demanding money struction shadowing and the economic boon of the entertainment industry. for public works and easing union and Chamber Board members Chris Martin, AC Martin mentoring programs environmental constraints.” Partners; Don Jue, IBM; and John Semcken, On Groundhog Day, the Chamber hosted more than Voted ‘yes’ on 10 — Sacramento Bee, Mar. 7 Pacific Palms Conference Resort, along with 30 Belmont High School students to kick off our minimum-wage hike, LAUSD Facilities Deputy Chief Guy Mehula and year-round job shadowing efforts. The program, fa- ‘no’ on annual indexing the Governor’s Los Angeles Director Billie Greer, cilitated by the Chamber and its affiliate, UNITE-LA, “This is a discussion that should have Gov. Schwarzenegger’s call to raise the state’s reached a potential agreement with State Architect encourages member businesses to give students been had over the last 20 years, and David Thompson to cut the approval time for new a chance to spend part of the day with working minimum wage by $1 over two years won support it just hasn’t risen to the top.” school plans from more than nine months to less professionals and make school-career connec- from the Chamber’s Board, which also voted to than five. An agreement was reached for a pilot tions. Later in the month, Mayor Villaraigosa visited oppose legislation to install annual “indexing,” — Chamber EVP Ron Gastelum on investing in California’s project to be implemented in April 2006. the Chamber to call for 2,000 business mentors to through which the hourly minimum wage would Infrastructure, Los Angeles Times, Mar. 9 Bottom line: This reduction will save tens of mil- enroll in community mentoring programs such as automatically increase each year at the same rate as the cost of living. lion of dollars in facilities bond money and allow the Chamber’s. “The Chamber believes it is time for new construction of schools to be completed at Bottom line: Studies show that students who Bottom line: Fair is fair–minimum wage earners a formal community agreement, or a much faster rate—relieving overcrowding and gain hands-on exposure to the workforce are due for an increase. But annual indexing is improving the quality of instruction across the through job shadowing and mentoring are more far too costly for many businesses and could “compact,” in L.A. to define our educa- district. likely to perform better in school and make suc- threaten the region’s economy should it take hold. tion goals. We are committed to mak- cessful transitions to the workforce—a major ing this compact work.” plus for our employers. — Chamber op-ed in L.A. Business Journal, Mar. 13

p a g e 3 Feature: International trade – how L.A. drives the U.S. economy Connecting L.A. businesses with world trade opportunities

International trade is L.A.’s economic engine, providing more jobs (over 500,000) and economic impact to the Southern California region than any other industry. The annual value of current trade volume through the Los Angeles Customs District clocks in at $260 billion, and by the year 2020, that number is expected to jump to $660 billion. Did you know…

$264 billion 500,000+ Value of two-way trade through the Los Angeles Customs Number of jobs international trade has created and District in 2004, or $502,283 per minute, 24 hours a day, continues to sustain in the Los Angeles County area each day. alone. Indirect jobs account for 132,000 more.

6.6 million Top 5 The number of 20-foot full containers the ports of Los LAX’s rank among the world’s cargo airports. Angeles and Long Beach handle per year. Back-to-back, these containers would span more than 25,000 miles, enough to circle the globe at the equator with 45,538 $9,500 containers left over. At a growth rate of only 1 percent a Amount, per minute, the U.S. Treasury collected in year from this 2001 volume, the total span back-to-back Customs duties in FY2004 for a total of $5.1 billion. would reach the moon by 2010. CONTAIN YOUR EXCITE- MENT. (top) At the nation’s busiest port complex, thou- 50 percent 80 percent sands of containers – holding Amount of almonds consumed worldwide grown in 43 percent of the nation’s Share of all full ocean containers entering the U.S. California. annual imports, from toys handled at the ports of Los Angeles and Long Beach. to apparel to electronics and more – are loaded from ships to trucks and trains 320 miles 17 every day. Los Angeles County’s gross product rank, among the The distance from Los Angeles to Las Vegas and the world’s nations, for 2004. The county’s gross product for equivalent stretch of 12-foot wide, 4-inch thick roadway 2004 was $408 billion. With a gross product of $703.3 that could be resurfaced with the hot mix asphalt used to billion, the Los Angeles 5-County Area ranks just behind build the container terminal backland area at Pier 400 at No. 9 Spain for the year. the Port of Los Angeles, the largest proprietary container MAKING THE TRADE. At a “Doing Business with terminal in the world. Pier 400’s construction took 11 Brazil” briefing at the Chamber, members connect million metric tons of rock, approximately 25 times the and discuss market opportunities with Brazil. The U.S. is Brazil’s largest trading partner, generating a amount of rock used to create Mount Rushmore. The record-breaking $30 billion in trade last year. terminal measures 484 acres, more than three times the combined size of Disneyland and Disney’s California Adventure.

Going global Members talk about how they find value in the Chamber’s international trade programs

“Through the Chamber, we have made “My firm’s relationship with the Barce- “We’ve built so many connections with “I work in the international department connections with important political lona Chamber of Commerce is a direct potential clients at the Chamber by of a small-medium size skincare com- decision makers of Los Angeles, who result of the L.A. Chamber. The Barcelona sharing our expertise on the international pany and we quite often have very tight proved to be willing to listen to what Chamber was bringing a trade mission to trade banking services that we offer— deadlines to meet for export documenta- the Netherlands private sector has to the West Coast and needed a team in the from export financing to foreign currency tion. The Chamber has helped us export offer—from waste and energy projects U.S. to identify prospects and partners for solutions to foreign credit information.” to Brazil. In addition we have used them to port and airport improvements.” each of the delegate companies. Cham- for documentation in opening our Russian — Eileen Sanchez ber staff facilitated an introduction to my distributorship.” — Hans van den Dool City National Bank firm, and we got the job.” Consulate General of the Netherlands — Lindsay Hedges — Justin McCarthy DermaNew McCARTHY Direct Marketing p a g e 4 ChamberVOICE MOVING THE GOODS. (far right) A container is lifted from ship to dock at APM Terminals’ Terminal Island, a nearly 500-acre complex built from dredging part of the harbor at the Port of L.A.– and the largest single proprietary terminal in the world.

THE CHINA QUESTION. (right) K.Y. Cheng, executive vice president and director of international trade banking, East West Bank, speaks to a packed room at the Chamber’s “Doing Business with China” briefing. Cheng briefed members on savvy deal financing, while other panelists addressed logistics, sourcing, and penetrating growing markets in China.

The L.A. Area Chamber is committed to helping our members connect with the opportunities and find solutions to the challenges that L.A.’s ever-increasing trade volume brings. For our member organizations, the Chamber: • Fosters business opportunities for Los Angeles area companies stemming from increased trade • Educates the public about the importance of trade and its impact on the Southern California economy • Shapes a favorable legislative climate where international business can grow and prosper

International Trade & International Business Matchmaking Services At the request of foreign entities, including local consuls general and Investment trade commissioners, the Chamber arranges one-on-one meetings between foreign business delegates and local U.S. companies. Policy Committee World Trade Week The Chamber’s International Trade and Investment Committee World trade significantly contributes to the nation’s economy and supports free and fair global trade, including the elimination of has developed a vast new horizon for America’s businesses. The worldwide tariffs and barriers that impede Southern California success of globalization and the expansion of world trade have products and services from reaching global markets. The benefited no region more than Southern California. Yet, even committee meets bi-monthly and is chaired by Board member among the communities that have gained the most from trade, Carlos Valderrama, Carlsmith Ball, LLP. Activities are focused on there remains a lack of understanding about how trade works four world regions—Asia, Latin America, Europe and Middle East / and why our 21st century lifestyle would be impossible without 4 tips for doing business Africa—and committee members shape the policy agenda based on it. For 80 years, the education and outreach activities of World current events and policy issues. Trade Week have been held each May to highlight the importance of international trade to our region and to educate the community internationally Programs and Activities about its direct and indirect benefits. Beginning with the World Trade Week Kickoff Breakfast signature event, scheduled for Whether you fly thousands of miles a year or your global Trade Missions May 3, more than 20 events are planned throughout Southern business arrives via fax and e-mail, the key to success The Chamber’s trade missions match Southern California California during this year’s World Trade Week observance. depends on your relationships with people around the businesses with potential partners overseas. This year, the Chamber globe. But it isn’t easy; people are similar yet different. Here will support two trade missions led by Mayor Antonio Villaraigosa, to One Global California Conference are some quick tips to remember when doing business Asia and Latin America. Recent political and economic events in California have made internationally: the development of solutions to the challenges facing the state’s international business community absolutely critical. The One Global 1. The clock is not king Country Business Briefings Americans focuses on deadlines and schedules. For the rest Quarterly Country Business Briefings connect local businesses California Conference serves as a half-day gathering of leaders in the private and public sectors from all major industries. Participants of the world, people and relationships are key. Be prepared with export/import representatives and trade consuls from featured for meetings that start late because conversations must be nations. The two-hour briefings are designed to give an overview of discuss issues that will be used to enhance our trade legislative agenda at the local, state and federal levels. Breakout sessions completed with other people. Completing tasks, meeting the market opportunities, including an economic overview, analysis deadlines may not be seen as critically important. of hot industries, legal issues, logistics, business culture and a also include various themes tailored for the small and medium review of available resources. Experts from the private industry also sized companies who are seeking to stay competitive in the global marketplace. 2. People come first share their personal experiences. Business is relationship-based, rather than transaction- based. Before business can begin, people need to feel they Export Seminar Series International Trade Calendar know you. Taking the time to have lunch, without discuss- The basics of exporting techniques are taught during this monthly, The biweekly International Trade Activities Calendar keeps the ing business, can be more valuable than reviewing contract eight-part educational series. Experts present the topics in practical international trade community abreast of meetings, events and details. how-to terms, sharing their knowledge, experiences and insights. conferences in Southern California. Over 4,000 business executives Participants learn how to assess their own export potential, protect receive the free email update, with most of the region’s trade 3. Communicate carefully themselves internationally, identify best markets, make ongoing organizations contributing content. To receive the international trade Information may be presented indirectly, formed as ques- export sales and get paid. Those who attend all sessions receive a activities calendar, call International Trade Manager Moises Cisneros tion, contained in a story. Listen for the message. Direct- certificate of completion. at 213.580.7569 or register at www.worldtradeweek.com. ness may be misinterpreted as rude or overly aggressive. Care is required to ensure that no one will be embarrassed To become involved in the Chamber’s International Trade activities, contact International Trade Manager Moises Cisneros, 213.580.7509 or by questions or requests. However, be prepared for unex- [email protected]. pected directness. You may be asked: How old are you? Do you have children? Are you married? 4. Hierarchy matters Response to your e-mail may be delayed because consulta- tion with senior executives is required. We value flat, col- laborative organizations, but other places value clear lines Going global Members talk about how they find value in the Chamber’s international trade programs of authority where all decisions are made at a senior level. How to know more? When starting to work in a country new to you, do some research. Ask your colleagues and get involved in the Chamber’s International Trade and Invest- ment Committee. The resources are there to help you avoid surprises and to support your successful global activities.

Lanie Denslow, a member of the Chamber’s International Trade Committee, is the International Director of The Fashion Institute of Design & Merchandising, the author of World Wise: What To Know Before You Go and co-au- thor of Working with Americans. She can be reached at PIER PASS. A sign greets Chamber members at Pier 400 213.624.1200 or [email protected]. at the Port of Los Angeles for an on-site meeting and tour by the Chamber’s Transportation and Goods Movement committee. p a g e 5 Public Policy Priority Issues – Spring 2006 Elevate your business through Issue What’s going on now Position Chamber programs

Grocery worker While the Chamber is reviewing its legal options to challenge a The Chamber’s business development programs Non Profit Plus+ recently adopted ordinance in Los Angeles, the cities of West Hollywood are great opportunities for members to increase retention OPPOSE A six-part monthly roundtable series designed for ordinance and Santa Monica are also considering their own ordinances to force your organization’s visibility, talk strategy with non-profit executives, theNon Profit Plus+ series buyers of grocery stores above 15,000 square feet to keep the entire industry leaders and strengthen networking supports and cultivates experienced leaders workforce on the payroll for 90 days. skills. Here are just a few ways you can polish up of L.A.’s community-based organizations. The your personal and professional abilities this year program includes an exploration of best practices The Chamber is pushing Gov. Schwarzenegger’s call for a $1.00 state Minimum wage AB 1835/AB with the help of the Chamber. Advance registra- minimum wage hike, which unlike a bill passed by both houses of the 1844/SB 1162: and techniques, hands on problem-solving and legislation tion is required for most programs; check out legislature last year, does not include annual indexing. OPPOSE shared experiences, and structured sessions our online calendar at www.lachamber.org to on management strategy, communications and SB 1167: register. For more information, contact Program marketing, advocacy, crisis management, and SUPPORT Manager Bridget Netter, 213.580.7576 or additional topics generated by the participants. [email protected]. The program culminates with an opportunity to Separation of The Chamber continues to urge the L.A. County Board of Supervisors to engage the business community on issues of County health vote to establish a separate public health department to focus on SUPPORT Power Hour Breakfast Series shared interests. Applications are required for this departments bioterrorism, epidemics and immunizations. The Power Hour Breakfast Series features a program. Non Profit Plus+ meets June through

stellar lineup of L.A.’s top business leaders December at the Chamber. Mayoral control In the midst of numerous proposals to either break up the school district sharing their strategies on business success in of LAUSD or place LAUSD under the authority of the mayor of Los Angeles, an informal, interactive atmosphere. Presenta- Ambassadors Club WATCH the Chamber is working to coordinate a series of town-hall meetings tions highlight best practices and success throughout the city to generate more public dialogue on this important The Chamber’s Ambassadors Club provides an stories, from marketing to human resources issue. opportunity to enhance your personal and profes- to technology and more. Past presenting sional development with high-profile relationships Workers’ AB 1209 was recently introduced and is designed to roll back parts of companies include Deloitte, Gemstar-TV and extensive access to the Los Angeles area compensation the 2004 workers’ compensation reforms by lifting numerical limits on OPPOSE Guide, Kaiser Permanente, PDQ Personnel business community. Ambassadors volunteer with sessions of chiropractic care, physical therapy and occupational therapy. Services, Southwest Airlines, Aon Worldwide Chamber events and programs to assist members Resources, AT&T and Fraser Communica- in maximizing their investment in the Chamber. Unemployment Both AB 1884 and AB 2209 would require California employers to tions. This year’s program will kick off May Ambassadors meet on the first Wednesday of benefits provide UI benefits to unemployed workers even when they are on strike OPPOSE 10 with Jamey Power of global marketing against the employers. each month at the Chamber. Applications are information firmJD Power and Associates, on required for this program. award-winning practices in delivering customer Four-day work AB 2217 and SB 1254 would allow for employees to work four days per SUPPORT weeks week if requested and mutually agreed to by their employers. satisfaction. Referral Network The Referral Network provides a continuous forum Litigation reforms AB 2258 and SB 1386 would streamline the legal process by permitting Connection Point for members to develop strategic relationships both parties to voluntarily agree to take any disputes before a judge for a SUPPORT Connection Point is a monthly program on how “bench trial,” rather than a jury. in order to grow and develop their businesses. to build and maintain successful relationships Participants connect with individuals through the School The Chamber recently facilitated an agreement between LAUSD and through effective networking. You’ll master the exchange of qualified referrals and represent a the State Architect to streamline the approval process for new school art of meeting and greeting; understand the variety of industries, from professional services construction SUPPORT designs, thereby saving the district tens of millions of dollars per school difference between socializing and networking; (medical, financial, legal) to sales and marketing. in construction costs. adapt your style to diverse audiences; build a The meetings provide opportunities to showcase personal “board of directors”; and develop your your products and services and connect with Water quality and The Chamber is supporting efforts to complete the CalFed process and own system for following up on leads. After a broad base of potential clients. The Referral supply produce a long term and sustainable water conveyance system in Delta communities to meet supply needs and environmental concerns of all SUPPORT incorporating the tools from this series, you’ll Network meets on the second and fourth Californians. connect with others in meaningful ways. Tuesdays of each month at the Chamber.

p a g e 6 Chamber

Congratulations to our renewing members! MEMBER ANNIVERSARIES We greatly appreciate your continuedVOICE support and involvement. *Circle Level members are in bold

95 Years PriceWaterhouseCoopers California Bank & Trust Eos World Creative Group Steton Construction Company 55 Years American Research Bureau City Kitchen Improvised Program Services VELAH Group LLP Umeya Rice Cake Company Girls and Boys Town JP Morgan Fleming Asset Management UPGRADES to Gold 45 Years Majestic Realty Co. Koinonia Foster Homes, Inc. Los Angeles Times Federal Credit Union Los Angeles Urban League Maginnis Knechtel & McIntyre Comerica (20 year anniversary) 20 Years Pacific Mechanical Contractors Rothstein Kass & Company March of Dimes UPGRADES to Bronze 15 Years Dailey & Associates Webcor Builders Maxim Healthcare Services Conduit Consulting LLC 10 Years Al Brooks Tickets Weisman Hamlin Public Relations Schoth, Creyaufmiller & Associates, APC First Regional Bank C F Engineering 1 Year AndersonPacific, LLC Shomer & Associates Korea Trade Center Cerrell Associates, Inc. Southern California Indian Center, Inc. 5 Years Burlington Northern Santa Fe Railway Courtney Property & Investments, Inc. Special Inspection Services, Inc.

Thanks to our new members, who joined the Chamber between December 2005 and February 2006. WELCOME TO THE CHAMBER To learn more about Circle Level membership benefits, call 213.580.7546.

Silver Circle National Hot Rod Association, Michael D. Schetzel, BRJ & Associates, Shelly M. McCarthy, Maryann Maloney & Associates, Maryann Maloney, 626.914.4761, Sports 626.578.7277, Construction/Management 213.625.2620, Public Relations 1st PMF Bancorp, Stephen M. Perl, 310.858.6696, Banks , David E. Wright, Cambree Reality Advisors, Valencia Y. Marlowe, Modern Bathrooms (Vida Lifestyle, Inc.), Martin W. Symes, Squire, Sanders & Dempsey, L.L.P., Robert Kelly Pacific Energy Partners, L.P. 562.728.2800, Petroleum – Pipeline & Terminaling 310.530.0856, Real Estate/Residential 323.221.1200, Plumbing Supplies 213.624.2500, Legal, Compliance & Ethics Services Services Canaudit, Inc., Lesley Parks, NuWay International Corp., Jianguo Wang, USC Credit Union, Sandra Gonzalez 213.821.7100, Banks 805.583.3723, Consultants/Information Technology 323.261.6806, Importers & Exporters PinnacleOne, Sudhir Damle, USI of Southern California, Michael Rastique 213.486.9884, Construction/Management Cbeyond Communications, Andrew Songer, Oasis Companies, LLC, Mayer Bassirat, 818.251.3000, Financial Services 800.903.1680, Telecommunications/Providers 213.891.9030, Real Estate/Investments Saatchi & Saatchi Los Angeles, Sandra Fox, Cellhire International Rentals, Larry Bray, Prague Street Advisers, Jonathan Gat, 310.214.6000, Advertising/Agencies Bronze Circle 310.228.9420, Telecommunications/Wireless Phones 310.857.6756, Investment Services/Counselors Serrano Development Group, Inc., Amanda Lebowitz, CFUS-INFORMATION TECHNOLOGY SERVICES, Joseph Hibbitt, Professional Land Corporation, Young H. Chu, Administaff/Eddie De Ochoa, 310.264.9933, Real Estate/Developers 323.298.8502, Information Technology/Services 213.254.8537, Real Estate/Investments 818.546.3113, Staffing/Accounting The South Group, Jim Atkins, Clean Energy, Jelena Maslovaric, 562.493.2804, Transportation Qbd3, Julie C. Weihaupt, 970.926.3559, Consultants/Marketing All Student Loan, Maria Veloz, 503.227.6593, Real Estate/Developers F & B Medical Supplies, Frewoini Gebreyesus, Randstad USA, Jason Borey, 213.891.0044, Staffing 310.979.4700, Community Organizations Thelen Reid & Priest, LLP, Marytza J. Mendizabal, 323.750.9120, Medical Supplies & Supplements Sakura Holidays, Zhitao Shi, 626.573.5288, Travel Agencies California Food Service Packaging Coalition, 213.576.8000, Attorneys Fashion Furniture, Larry Grant, 310.475.5152, Furniture/Rental Sean Healy Presents, Inc., Sean Healy, Katie Collins, 916.325.2936, Food Service FilmL.A., Inc., Steve MacDonald, 323.651.1582, Event Management/Event Services 213.977.8624, Community Organizations Community Partners, Linda Fowells, Standard Members Serious Clothing, Brian Esquivez, 213.439.9640, Community Organizations Flanigan Real Estate, Dane Flanigan, 323.668.9294, Real Estate 213.687.7290, Clothing/Wholesale & Manufacturers AMPM Maintenance Personnel, Inc., Mario Hernandez, Continental Colorcraft Company, Tony Tornabane, Holiday Design, Jason J. McCabe, Snelling Personnel Services, Monica S. Kaplan, 213.272.0070, Janitorial/Services 213.614.1414, Graphic Designers 310.557.0020, Staffing 323.283.3000, Printers 6th Street Consulting, Ro V. Kolakowski, Infospectrum Global, Inc. (dba Liquid Appeal Studios), Studio Auto Body Collision Services, Harry Kirakosian, Curiale Dellaverson Hirschfeld & Kraemer, LLP, 310.372.9896, Computers/Services Sonal S. Mehta, 213.784.4682, Consultants/Business 323.969.9656, Automobiles/Body & Repair Arlene Gaxiola, 310.255.0705, Attorneys A & A Protective Services, Inc., Steve Farid, Interface Financial Group, James H. Standish, The Law Offices of Ireneo A. Reus, III, Ireneo A. Reus, III, Diagnostic Products Corporation, Howard A. Wilson, 310.263.2500, Security/Guard Systems 323.662.1286, Financial Services/Venture Capital 562.628.5571, Attorneys 310.645.8200, Medical Supplies/Wholesale and Accurate Unit Courier Services, Harry Kirakosian, IPPWorld, Inc., Calvin Jin, TMO Transportation, John P. McGarr, Distribution 323.512.7102, Delivery Services/Courier 310.364.5258, International Trade/Business Services 310.965.0816, Trucking/Local Cartage Dominick W. Rubalcava, Dominick W. Rubalcava, All Solutions, Inc., Joseph Cooney, 714.521.9086, Consultants Jack Arian & Associates, dba The Supply Sergeant, Training With Integrity, Michael C. Donnell, 310.399.3259, Legal, Compliance & Ethics Services Avotus Corporation, Rob J. Fegan, David Yi, 818.845.7733, Merchandise - Surplus 323.633.4557, Training Programs 800.568.1307, Telecommunications/Voice & Data FORTIUS Holdings, LLC, Maria Contreras-Sweet, KITECS Enterprise International, Inc., Rebecca Zhou, The UPS Store, Ezequiel Gonzalez, 562.205.1200, Financial Services/Venture Capital Award Elements, LLC, Chien J. Wang, 626.288.0858, Travel Agencies 323.869-6959, Document Services 562.942.8575, Advertising/Specialties Lacey Business Greetings, J.C. Lacey, Universal City LA Fitness, Bryan Frisian, Gilmore Associates, Suzanne Ekerling, AXA Advisors, Jenni Myers, 323.276.8650, Advertising/Direct Mail 323.876.1076, Health Clubs/Fitness 213.622.4949, Real Estate/Developers 310.231.7700, Financial Services/Retirement Plans Liberty Tax Services, Jay Hanaie, Vision Quest Entertainment, LLC, Al Gonzalez, HMR USA Inc., Lorraine Watkins, 310.512.6440, Recycling Beacon Management Group, Brandon F. Shamim, 310.628.2977, Accounting - Tax Services 818.842.2757, Production/Film Katz, Okitsu & Associates, Joel Falter, 310.854.4252, Consultants/Marketing Linear City LLC, Simon Gonzales, Wincentive Corporation, Mario Singleton, 323.260.4703, Engineers/Civil Belly Dancing By Isis, Levina S. Rivera, 213.622.2150, Real Estate/Developers 310.649.7563, Accounting/Corporate Recovery 562.696.1475, Entertainment Kimmel Media, Mr. David Kimmelman, Los Angeles Best Babies Collabrorative, Deborah Munoz, Intrawest, Tracy Becher, 775.332.1237, Resorts 818.344.0971, Promotion Agencies Blue Shield of California Foundation, Brittany Imwalle, 213.250.7273 Health Care Worldwide Business Research, Christian Ambrosio, 415.229.6149, Community Organizations MAP-Management Action Program, Peter C. Hartman, LOYANDFORD, Inc., Stefan M. Loy, 212.885.2752, Education/Programs Bluecollarshirts Co., Paolo De la Cruz, 310.358.5058, Uniforms 213.482.2600, Clothing/Wholesale & Manufacturers 818.380.1177, Consultants/Business

FACES OF THE CHAMBER Members talk about why they invest in the L.A. Area Chamber

“The entertainment industry needs to “To be successful, you have to “The Chamber really has an ability to “The L.A. Area Chamber isn’t afraid to “The Chamber helped establish have more of a voice in L.A. policy work on the business, not in the see issues from a variety of different take bold moves.” Granada Hills Charter High School.” issues, and the Chamber provides business—and that means being perspectives, not just the business Linda Griego Brian Bauer the opportunity to do just that.” involved in the community through perspective.” President & CEO Executive Director groups like the Chamber.” Steve MacDonald Paul Hernandez Griego Enterprises, Inc. Granada Hills High School President Rene Fraser Manager, Public Affairs & Managing General Partner Member since 2003 FilmL.A., Inc. President & CEO The California Endowment Engine Co. No. 28 The Chamber supported from the Member since 2006 Fraser Communications Member since 2004 Member since 2006 beginning our desire to change the face At the Chamber, we can educate the Member since 2002 I’ve been really impressed by the The Chamber’s leaders are dynamic and of education in Los Angeles by returning state and federal funding and decision business community, elected officials, By giving back, you receive at the same Chamber’s commitment to improving Los focused on the future of Los Ange- and the public about the value of our Angeles. Not just the business interests, les—they’re pro-business, but it’s not making to the community and the time. Not only do you gain visibility for school. As the largest charter school in industry. We’re the second largest jobs your business through involvement in the but really improving the region as a whole. ‘us vs. them’—it’s collaborative. I like the sector in the region, with 250,000 jobs. The Chamber’s Health Care Committee Chamber’s emphasis on strengthening the nation, our conversion was no easy community, you have meaningful contact feat. Led by David Rattray, the Chamber But California is losing revenues every with other leaders. They hear how you provides the Endowment with a way to education. That’s our future workforce, time a group films outside the state—and engage and have a helpful discussion with and business needs to make our schools team provided invaluable technical and think, understand your skill set and core organizational development support. 25 states have tax incentives targeting capabilities in a visceral way. Out of that the business community—as well as other accountable for the benefit of future gen- the entertainment industry, trying to lure L.A. leaders—in dealing with health care erations. I especially like that the Cham- I think it’s fantastic that the business come opportunities for business. I spend community is so involved in reforming jobs away from L.A. We need to fight my time on the health care commit- issues that affect both L.A. and California. ber is so inclusive of small businesses that together, and so far I’ve been really And I really enjoy Pancakes & Politics—the like mine, as we deal with issues around our education system. When schools and tee, because I care so much about the businesses partner in significant ways, impressed with the Chamber’s advocacy future of health care in our state. We are opportunity to hear directly from elected education, transportation, and health work. Access Sacramento was well officials about their thoughts on the future care with our workforce. Small business true reform and transformation are more pursuing access to health care for all likely to occur. organized, with such enthusiastic partici- Californians at a reasonable cost, with the of the region and ask them questions drives our economy, and we need to keep pants—and we had many opportunities burdens falling not just on employers. directly about where they stand on issues. elevating our role in the community. to talk with elected officials about how to combat runaway production. p a g e 7 The Creation of Knowledge, Part 1 Imagine a great river. “I’ve always been interested in how things work, particularly living “But, there’s another factor that’s less UCLA has a worldwide things. My field is molecular biology, investigating the unusual properties apparent but equally remarkable—a unique, reputation for creating knowledge across of biological systems. I’ve been at it for sixty years. It’s quite addictive. deliberate research culture here that capitalizes an astounding range “I believe the very best work happens when research and training upon that breadth and depth and thrives on of inquiry. are intermixed. Many of my most valued colleagues have been the gradu- interchange among researchers and disciplines. How does it do that? ate students and postdoctoral fellows with educated imaginations, fresh This may not sound unusual, but—

perspectives and questions no one had asked. in too many academic settings—

“The Nobel work solved a classic problem—how energy is cap- competition trumps cooperation.

tured and used in living cells. I’d been studying this unsuccessfully for “You know what lures me

years. Then, in 1970, looking back through the old data, I saw what all back on campus when I could be

of us had missed: energy wasn’t used to create a key substance. It was home, working on my low back- Lots of institutions dispense used to release that substance in the hand volley? There are a dozen or existing knowledge. cell. From that moment, we were on more research groups here, moving The mission of a research the path to understanding how cells beyond my work, asking their own university is something more: obtain the energy to serve the needs questions about protein structure to produce new knowledge. of living things. Dr. Boyer’s 1997 Nobel Prize for Chemistry honors and function, stem cells, gene splic- his pioneering investigation of the formation of adenosine triphosphate (ATP) —the molecule that ing and cancer. “UCLA research is an enormous, diverse enterprise. Just look at the provides the energy for biological reactions and processes in all living things. He was the founding breadth and depth of new knowledge that flows from here year after year. director of UCLA’s Molecular Biology Institute. “And who knows what else?” Paul Boyer. UCLA, Unabashed.

Are you up for running our schools for a day? Taking our fight for L.A.’s fair share directly to Congress? Register now for these events and more at www.lachamber.org

Globalization Our Mission By being the voice of business, helping its members grow and Our Growth, Our Future. promoting collaboration, the Los Angeles Area Chamber of Commerce seeks full prosperity for the Los Angeles region. Diamond Club The Chamber gratefully acknowledges the support of our April. 18 & 27 May 3 May 15-18 largest member investors, the Diamond Club, for their help in fulfilling the Chamber’s mission. We extend a warm welcome Principal for a Day & 80th Annual World Trade Week Access Washington, D.C. to our newest Diamond Club members: Majestic Realty Co., Executive for a Day Kickoff Breakfast It’s L.A.’s big day at Congress and Port of Los Angeles, and Toyota Motor Sales, U.S.A., Inc. AT&T Trade places with LAUSD princi- Join hundreds of elected officials the White House; join the Cham- Bank of America pals for some serious business- and business leaders to recognize ber for L.A.’s largest annual advo- Chevron Corporation education dialogue. the benefits of world trade to L.A. cacy trip to the nation’s capital. Kaiser Permanente Los Angeles Times Majestic Realty Co. Port of Los Angeles Southern California Edison The Gas Company, a Sempra Energy utility Toyota Motor Sales, U.S.A., Inc. Wells Fargo

The views contained in the Chamber VOICE reflect positions taken by the Los Angeles Area Chamber of Commerce and do not necessarily reflect the views of our Diamond Club members.

10 ways the Chamber helped L.A. business this quarter 3

Feature: International trade – how L.A. drives the U.S. economy 4

Chamber programs to increase your visibility 6