DOCSLIB.ORG

Deploying New and Convergent Media to Redefine a Model for Pakistan’S Cinema

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Deploying New and Convergent Media to Redefine a Model for Pakistan’S Cinema PhD Thesis Technological Impact on the Art of Moviemaking: Deploying new and convergent media to redefine a model for Pakistan’s Cinema by Ahmad Bilal The Thesis Submitted in Partial Fulfilment of the Requirements for the Degree of Doctor of Philosophy in Film to School of Art and Design Nottingham Trent University March 2015 This work is the intellectual property of the author. You may copy up to 5% of this work for private study, or personal, non-commercial research. Any re-use of the information contained within this document should be fully referenced, quoting the author, title, university, degree level and pagination. Queries or requests for any other use, or if a more substantial copy is required, should be directed in the owner of the Intellectual Property Rights. 2 All praise belongs to God Dedicated to My Mother Farkhanda Akhtar, Father, Mamu, Professor Shahnawaz Zaidi and Amjad Islam Amjad without whom this research might have remained a dream 3 Table of Contents Acknowledgements ............................................................................ 6 Practice and fieldwork ....................................................................... 7 Abstract.............................................................................................. 8 Chapter 1: Introduction ...................................................................... 9 1.1. Rationale of the research: ................................................................................... 9 1.2. Introduction: ..................................................................................................... 11 1.3. Aim: .................................................................................................................. 24 1.4. Hypothesis: ....................................................................................................... 24 1.5. Objectives: ........................................................................................................ 24 Chapter 2: Literature Review and Theoretical Framework ............... 25 2.1. Technological Determinism and Social Shaping .............................................. 28 2.2. National Cinema ............................................................................................... 32 2.3. Media, New Media and Convergent Media ...................................................... 36 2.4. Digital Natives .................................................................................................. 43 2.5. Conclusion ........................................................................................................ 45 Chapter 3: Methodology .................................................................. 47 3.1. Study of Films .................................................................................................. 49 3.1.1. Analysis to select the films ..................................................................................... 50 3.2. Semi-structured interviews ............................................................................... 52 3.3. Making of films ................................................................................................ 55 3.3.1. Beneath the Sea ...................................................................................................... 56 3.3.2. Sohni Dharti: An Untrue Story ............................................................................... 57 Chapter 4: The Established Cinema ................................................. 59 4.1. Established, Dominant and Residual ................................................................ 60 4.2. Cultural Identity; A conflicting field ................................................................ 62 4.3. Urdu and its Critical Realism ........................................................................... 65 4.4. Achieving a formula ......................................................................................... 71 4.5. The Split of 1971 .............................................................................................. 74 4.6. Violence and Regional Cinemas ....................................................................... 79 4.7. Indian Films; saviours or competitors .............................................................. 86 4.8. Cinema; A Dirty Business ................................................................................ 89 4.9. Conclusion ........................................................................................................ 91 Chapter 5: The Emergent Cinema .................................................... 94 5.1. Oppositional or Parallel Efforts ........................................................................ 98 5.2. Pakistan Television (PTV) .............................................................................. 102 5.3. Distinctive Identity ......................................................................................... 108 5.4. Khuda Kay Liye/In the Name of God (2007) .................................................. 112 4 5.5. Bol/Speak (2011) ............................................................................................ 116 5.6. Waar/To Strike (2013); cultural identity to political ideology........................ 118 5.7. Conclusion ...................................................................................................... 125 Chapter 6: Creative Element 1; Beneath the Sea ............................ 128 6.1. Setting the Brief .............................................................................................. 131 6.2. Content............................................................................................................ 134 6.2.1. Story and characterisation .................................................................................... 135 6.2.2. National with a transnational appeal .................................................................... 137 6.3. Production Design; A learning process from script to screen ......................... 140 6.3.1. Phase 1; Rehearsals and radio recording .............................................................. 142 6.3.2. Phase 2; Actual location ....................................................................................... 143 6.3.3. Phase 3; Minimalist settings ................................................................................. 144 6.4. Theatre; A medium of resistance .................................................................... 145 6.5. Production ....................................................................................................... 151 6.6. Conclusion and Outcomes .............................................................................. 152 Chapter 7: Creative Element 2; Sohni Dharti: An untrue story ..... 156 7.1. Setting the brief; Mobile Phone as cinema ..................................................... 158 7.1.1. Oh My God .......................................................................................................... 160 7.1.2. Black Words ......................................................................................................... 161 7.1.3. Sohni Dharti: An untrue story .............................................................................. 162 7.2. Planning .......................................................................................................... 163 7.3. Production ....................................................................................................... 166 7.4. Distribution ..................................................................................................... 168 7.5. Learning: ......................................................................................................... 174 Chapter 8: Conclusion .................................................................... 176 8.1 Findings ..................................................................................................... 176 8.2 Contributions ............................................................................................. 182 8.3 Future Plans ............................................................................................... 184 8.4 List of Publications and Presentations: ...................................................... 186 9. Reference: .................................................................................. 188 9.1 Films: ......................................................................................................... 211 List of Figures Figure 1: Outline Sketch of Research Design ........................................................................... 11 Figure 2: Graph Showing Recent Decline in Pakistani Films ................................................... 12 Figure 3: Practice in Research Design ...................................................................................... 58 Figure 4: PTA’s role in Pakistan by Reporters without Borders Error! Bookmark not defined. Figure 5: PTA’s role in Pakistan ................................................ Error! Bookmark not defined. Figure 6: Robert Pratten's (2015)Trans-media in Pictures ...................................................... 185 5 Acknowledgements On completion of this research work my gratitude goes to the prestigious institutions that largely contributed and to the people whose help and encouragement have been a great support throughout the journey to it. The University of
Load more

Recommended publications
  • Muhammad Umar Memon Bibliographic News
    muhammad umar memon Bibliographic News Note: (R) indicates that the book is reviewed elsewhere in this issue. Abbas, Azra. ìYouíre Where Youíve Always Been.î Translated by Muhammad Umar Memon. Words Without Borders [WWB] (November 2010). [http://wordswithoutborders.org/article/youre-where-youve-alwaysbeen/] Abbas, Sayyid Nasim. ìKarbala as Court Case.î Translated by Richard McGill Murphy. WWB (July 2004). [http://wordswithoutborders.org/article/karbala-as-court-case/] Alam, Siddiq. ìTwo Old Kippers.î Translated by Muhammad Umar Memon. WWB (September 2010). [http://wordswithoutborders.org/article/two-old-kippers/] Alvi, Mohammad. The Wind Knocks and Other Poems. Introduction by Gopi Chand Narang. Selected by Baidar Bakht. Translated from Urdu by Baidar Bakht and Marie-Anne Erki. New Delhi: Sahitya Akademi, 2007. 197 pp. Rs. 150. isbn 978-81-260-2523-7. Amir Khusrau. In the Bazaar of Love: The Selected Poetry of Amir Khusrau. Translated by Paul Losensky and Sunil Sharma. New Delhi: Penguin India, 2011. 224 pp. Rs. 450. isbn 9780670082360. Amjad, Amjad Islam. Shifting Sands: Poems of Love and Other Verses. Translated by Baidar Bakht and Marie Anne Erki. Lahore: Packages Limited, 2011. 603 pp. Rs. 750. isbn 9789695732274. Bedi, Rajinder Singh. ìMethun.î Translated by Muhammad Umar Memon. WWB (September 2010). [http://wordswithoutborders.org/article/methun/] Chughtai, Ismat. Masooma, A Novel. Translated by Tahira Naqvi. New Delhi: Women Unlimited, 2011. 152 pp. Rs. 250. isbn 978-81-88965-66-3. óó. ìOf Fists and Rubs.î Translated by Muhammad Umar Memon. WWB (Sep- tember 2010). [http://wordswithoutborders.org/article/of-fists-and-rubs/] Granta. 112 (September 2010).
    [Show full text]
  • Truthful, Factual and Unbiased Afgtimes
    Eye on the News [email protected] Truthful, Factual and Unbiased Vol:XI Issue No:250 Price: Afs.20 www.afghanistantimes.af www.facebook.com/ afghanistantimeswww.twitter.com/ afghanistantimes THURSDAY . APRIL 13. 2017 -Hamal 24, 1396 HS Dr Hazrat Omar Zakhilwal By Farhad Naibkhel “Still rifts are not resolved be- and families to the key positions, According to him, political a reasonable one.” process and economic system, he tween NUG leaders, thus CPSA and also to strengthen its position rifts and administrative corruption “Foreign policy should be said “decision in the aspect have KABUL: The Council for Protec- calls on both the leaders to go by for the next presidential election.” are the biggest challenge in NUG based on clarity and very simple, to be taken inside the country.” tion and Stability of Afghanistan the law and put an end before dis- In reaction to favoritism he said, government to deal with. but unfortunately, our current for- He informed media that big (CPSA) on Wednesday came hard crepancies,” CPSA Spokesman, “Suchmindset is a kind of sickness, Expressing concern over eign policy is complicated.” Fur- contracts discussing and finalizing on leaders of the National Unity Massoud Trishtwal told newsmen. which needs to be cured,” he not- NUG’s weak foreign policy, Tar- thermore, he called on regional and in the United Arab Emirates Governmentoverpersists of inter- Briefing a press conference in ed. Moreover, he said that dura- ishtwal said, “our last year’s allies international allies to take a clear (UAE), where he believes that such nal rifts between them, asking to Kabul, he said “rifts among lead- bility of Afghanistan and adminis- are Afghanistan’s enemies’ allies stance over insecurity issues in Af- practice would never help Afghan- put an end to it before discrepan- ers are not over national interests, trative system should not be sac- today, sotaking this into view, how ghanistan.
    [Show full text]
  • Copyright by Gwendolyn Sarah Kirk 2016
    Copyright by Gwendolyn Sarah Kirk 2016 The Dissertation committee for Gwendolyn Sarah Kirk certifies that this is the approved version of the following dissertation: Uncivilized language and aesthetic exclusion: Language, power and film production in Pakistan Committee: _____________________________ Craig Campbell, Co-Supervisor _____________________________ Elizabeth Keating, Co-Supervisor _____________________________ Kamran Ali _____________________________ Patience Epps _____________________________ Ali Khan _____________________________ Kathleen Stewart _____________________________ Anthony Webster Uncivilized language and aesthetic exclusion: Language, power and film production in Pakistan by Gwendolyn Sarah Kirk, B.A.; M.A. Dissertation Presented to the Faculty of the Graduate School of the University of Texas at Austin in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy The University of Texas at Austin December 2016 To my parents Acknowledgements This dissertation would not have been possible first and foremost without the kindness and generosity of the filmmakers I worked with at Evernew Studio. Parvez Rana, Hassan Askari, Z.A. Zulfi, Pappu Samrat, Syed Noor, Babar Butt, and literally everyone else I met in the film industry were welcoming and hospitable beyond what I ever could have hoped or imagined. The cast and crew of Sharabi, in particular, went above and beyond to facilitate my research and make sure I was at all times comfortable and safe and had answers to whatever stupid questions I was asking that day! Along with their kindness, I was privileged to witness their industry, creativity, and perseverance, and I will be eternally inspired by and grateful to them. My committee might seem large at seven members, but all of them have been incredibly helpful and supportive throughout my time in graduate school, and each of them have helped develop different dimensions of this work.
    [Show full text]
  • Role of the Muslim Anjumans for the Promotion of Education in the Colonial Punjab: a Historical Analysis
    Bulletin of Education and Research December 2019, Vol. 41, No. 3 pp. 1-18 Role of the Muslim Anjumans for the Promotion of Education in the Colonial Punjab: A Historical Analysis Maqbool Ahmad Awan* __________________________________________________________________ Abstract This article highlightsthe vibrant role of the Muslim Anjumans in activating the educational revival in the colonial Punjab. The latter half of the 19th century, particularly the decade 1880- 1890, witnessed the birth of several Muslim Anjumans (societies) in the Punjab province. These were, in fact, a product of growing political consciousness and desire for collective efforts for the community-betterment. The Muslims, in other provinces, were lagging behind in education and other avenues of material prosperity. Their social conditions were also far from being satisfactory. Religion too had become a collection of rites and superstitions and an obstacle for their educational progress. During the same period, they also faced a grievous threat from the increasing proselytizing activities of the Christian Missionary societies and the growing economic prosperity of the Hindus who by virtue of their advancement in education, commerce and public services, were emerging as a dominant community in the province. The Anjumans rescued the Muslim youth from the verge of what then seemed imminent doom of ignorance by establishing schools and madrassas in almost all cities of the Punjab. The focus of these Anjumans was on both secular and religious education, which was advocated equally for both genders. Their trained scholars confronted the anti-Islamic activities of the Christian missionaries. The educational development of the Muslims in the Colonial Punjab owes much to these Anjumans.
    [Show full text]
  • The Pakistan National Bibliography 2012
    THE PAKISTAN NATIONAL BIBLIOGRAPHY 2012 A Subject Catalogue of the new Pakistani books deposited under the provisions of Copyright Law or acquired through purchase, etc. by the National Library of Pakistan, Islamabad, arranged according to the Dewey Decimal Classification, 23rd edition and catalogued according to the Anglo American Cataloguing Rules, 2nd revised edition, 1988, with a full Author, Title, Subject Index and List of Publishers. Government of Pakistan Department of Libraries National Library of Pakistan Constitution Avenue, Islamabad © Department of Libraries (National Bibliographical Unit) 2013 Patron : Ch. Muhammad Nazir, Director General Compiler : Nida Mushtaq, Assistant Editor Composer : Muhammad Nazim Price Within Pakistan Rs. 1300.00 Outside Pakistan .US $ 60.00 ISSN 1019-0678 ISBN 978-969-8014-46-9 Cataloguing in Publication 015.5491 Pakistan. Department of Libraries , Islamabad The Pakistan National Bibliography 2012 / ed. by Nida Mushtaq.— Islamabad : The Authority, 2013. 500p. ; 24cm : Rs. 1300 ISBN 978-969-8014-46-9 1. Bibliography, National — Pakistan I. Editor II. Title (ii) PREFACE A National Bibliography is a mirror in which intellectual and literary trends of a nation can be seen very clearly. On the basis of this reflection, the intellegencia can envision the future heights and goals of a nation. Keeping in mind the importance of National Bibliography, this issue has been compiled, edited and published by National Library of Pakistan, Department of Libraries, Islamabad. This volume includes all the books received in National Library of Pakistan under depository provision of prevailing copyright law of Pakistan. It also includes Pakistani publications acquired through purchase, gifts and exchange basis. However following type of material has not been included: a.
    [Show full text]
  • Pdf (Accessed: 3 June, 2014) 17
    A University of Sussex DPhil thesis Available online via Sussex Research Online: http://sro.sussex.ac.uk/ This thesis is protected by copyright which belongs to the author. This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the Author The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the Author When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given Please visit Sussex Research Online for more information and further details 1 The Production and Reception of gender- based content in Pakistani Television Culture Munira Cheema DPhil Thesis University of Sussex (June 2015) 2 Statement I hereby declare that this thesis has not been submitted, either in the same or in a different form, to this or any other university for a degree. Signature:………………….. 3 Acknowledgements Special thanks to: My supervisors, Dr Kate Lacey and Dr Kate O’Riordan, for their infinite patience as they answered my endless queries in the course of this thesis. Their open-door policy and expert guidance ensured that I always stayed on track. This PhD was funded by the Arts and Humanities Research Council (AHRC), to whom I owe a debt of gratitude. My mother, for providing me with profound counselling, perpetual support and for tirelessly watching over my daughter as I scrambled to meet deadlines. This thesis could not have been completed without her. My husband Nauman, and daughter Zara, who learnt to stay out of the way during my ‘study time’.
    [Show full text]
  • Aiyya Hindi Movie with English Subtitlesl
    Aiyya Hindi Movie With English Subtitlesl Aiyya Hindi Movie With English Subtitlesl 1 / 3 Aiyyaa Watch Hindi Full Movie Online. A middle-class Marathi mulgi falls in love and romances a Tamil boy in her quirky fantasies, while her ... Aiyyaa English subtitles (2012) 1CD srt. film ... Aiyyaa 2012 Hindi Movies DvDScr XviD With Sample - rDX.avi | 730449760 | Movie filenames. Working. Adobe Acrobat XI Professional 11.0.7 Keygen-CORE X-FORCE keygen Watch more http://www.youtube.com/playlist?list=PL82E2F4C0F81BFADE&feature=view_all for the latest .... Artist : Sunidhi Chauhan, Shreya Ghoshal, Amit Trivedi, Monali Thakur, Amitabh Bhattacharya, Soumya Raoh Album : Aiyyaa Tracks : 6 Rating : 9.6550 .... Aiyyaa. Release: DVDRip-x264-AAC; Number of CD's: 1; Frame (fps): 23,976. Language: Spanish. Year: 2012. Uploader: PabLop. Report Bad Movie Subtitle:. Understanding Aerospace Chemical Propulsion Book Pdf Elvis Presley The Complete '68 Comeback Special 40th Anniversary Edition 2008 Lo Que Varguitas No Dijo Epub To 19 A very funny romantic comedy with english subtitles. It was my first Bollywood movie and truly enjoyed. Plus the male lead actor is such a hottie and so is the .... Aiyyaa. (19)IMDb 4.42h 24min2012NR. A woman goes on the hunt for her dream man, ... Subtitles: English ... It was my first Bollywood movie and truly enjoyed. nude indian aunty club .com CRACK Gestion.Comunidad.De.Vecinos Hindi Movie Song ... Pyaar Impossible Movie With English Subtitles Online. ... Here is the Box Office collection of 2012 movie “Aiyyaa” starring Rani Mukerji and.. A very funny romantic comedy with english subtitles. It was my first Bollywood movie and truly enjoyed.
    [Show full text]
  • Selected Bibliography of Educational Materials in Pakistan, Vol. 9, No. 3
    DOCUMENT RESUME ED 135 689 95 SO 009 789 AUTHOR Saad, Geti, Ed. TITLE Selected Bibliography of Educational Materials in Pakistan, Vol.-9, No. 3, 1975, Period Covered July-September 1975. INSTITUTION National Science Foundation, Washington, D.C.; Office of Education (DHEW) Washington, D.C. REPORT NO TT-75-53354/03 PUB DATE 76 NOTE 51p.; Not available in hard copy due to poor legibility of original document; For a related document, see ED 129 700 EDRS PRICE 11F-$0.83 Plus Postage. MC Not Available from EDRS. DESCRIPTORS Adult Education; *Annotated Bibliographies; *Comparative Education;-Curriculum; *Educational Administration; *Educational Development; Educational Finance; Educational Objectives; Educational Philosophy; Elementary Secondary Education; *Foreign Countries; Higher Education; Instructional Materials; Language Instruction; Libraries; Medical Education; Psychology; Teachers; Teaching Methods; Textbooks; Womens Education IDENTIFIERS *Pakistan ABSTRACT This annotated bibliography lists 99 entries of selected educational materials published in Pakistan during the period July through September 1975. host of the.materials are taken from Pakistani journals, newspapers, and government publications. They are arranged alphabetically by aui-hor within 26 categories: administration, organizatiOn, and financing of education; adult education; childhood education; Curriculum; educational goals; educational planning; educational reforms; elementary and secondary education; examinations; bigher educatioa; history .of education; Islamic education;
    [Show full text]
  • India Daily: August 13, 2012
    INDIA DAILY August 13, 2012 India 10-Aug 1-day1-mo 3-mo Sensex 17,558 (0.0) 2.0 7.8 Nifty 5,320 (0.0) 1.8 7.9 Contents Global/Regional indices Daily Alerts Dow Jones 13,208 0.3 3.4 3.0 Nasdaq Composite 3,021 0.1 3.9 3.0 Results FTSE 5,847 (0.1) 3.2 4.9 Oil & Natural Gas Corporation: Well done with low dry wells Nikkie 8,892 0.0 1.9 (0.7) Hang Seng 20,098 (0.2) 5.3 0.7 State Bank of India: Letdown in a few areas KOSPI 1,939 (0.4) 6.9 1.1 Siemens: Margins volatile; setback in wind business Value traded – India Reliance Communications: 1QFY13 results: No surprises Cash (NSE+BSE) 126 112 115 GMR Infrastructure: Concerns about regulatory uncertainty, fuel supply, large Derivatives (NSE) 937 1,004 1,107 equity requirement remain Deri. open interest 1,391 1,295 1,160 Bharat Forge: Revenue growth likely to remain under pressure India Infoline: Lending business drives earnings Eros International: Well begun Forex/money market Change, basis points Results, Change in Reco 10-Aug 1-day 1-mo 3-mo Rs/US$ 55.3 11 29 134 Sun Pharmaceuticals: Risk-reward turns less favourable 10yr govt bond, % 8.3 - (3) (34) Net investment (US$mn) Company 9-Aug MTD CYTD FIIs 58 698 11,233 Reliance Communications: FY2012 annual report analysis MFs (45) (93) (282) Sector Top movers -3mo basis Energy: Highest, largest, biggest (losses) Change, % Best performers 10-Aug 1-day 1-mo 3-mo Industrials: Has the investment activity bottomed out? Z IN Equity 167.5 2.1 15.9 38.3 FTECH IN Equity 805.8 0.6 8.2 38.1 DIVI IN Equity 1126.7 0.7 7.7 37.1 ACEM IN Equity 194.3 0.6 15.6 35.2 UNSP IN Equity 825.1 (1.2) 6.5 34.3 Worst performers ADE IN Equity 177.5 (0.2) (20.2) (29.4) TTMT IN Equity 232.0 (3.1) (1.7) (22.0) UNBK IN Equity 163.5 0.1 (23.0) (20.6) TPW IN Equity 154.5 (1.2) (15.0) (19.9) RCOM IN Equity 54.7 (0.4) (19.9) (19.1) For Private Circulation Only.
    [Show full text]
  • A Linguistic Critique of Pakistani-American Fiction
    CULTURAL AND IDEOLOGICAL REPRESENTATIONS THROUGH PAKISTANIZATION OF ENGLISH: A LINGUISTIC CRITIQUE OF PAKISTANI-AMERICAN FICTION By Supervisor Muhammad Sheeraz Dr. Muhammad Safeer Awan 47-FLL/PHDENG/F10 Assistant Professor A thesis submitted in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in English To DEPARTMENT OF ENGLISH FACULTY OF LANGUAGES AND LITERATURE INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD April 2014 ii iii iv To my Ama & Abba (who dream and pray; I live) v ACKNOWLEDGEMENT I owe special gratitude to my teacher and research supervisor, Dr. Muhammad Safeer Awan. His spirit of adventure in research, the originality of his ideas in regard to analysis, and the substance of his intellect in teaching have guided, inspired and helped me throughout this project. Special thanks are due to Dr. Kira Hall for having mentored my research works since 2008, particularly for her guidance during my research at Colorado University at Boulder. I express my deepest appreciation to Mr. Raza Ali Hasan, the warmth of whose company made my stay in Boulder very productive and a memorable one. I would also like to thank Dr. Munawar Iqbal Ahmad Gondal, Chairman Department of English, and Dean FLL, IIUI, for his persistent support all these years. I am very grateful to my honorable teachers Dr. Raja Naseem Akhter and Dr. Ayaz Afsar, and colleague friends Mr. Shahbaz Malik, Mr. Muhammad Hussain, Mr. Muhammad Ali, and Mr. Rizwan Aftab. I am thankful to my friends Dr. Abdul Aziz Sahir, Dr. Abdullah Jan Abid, Mr. Muhammad Awais Bin Wasi, Mr. Muhammad Ilyas Chishti, Mr. Shahid Abbas and Mr.
    [Show full text]
  • Faizghar Newsletter
    Issue: January Year: 2016 NEWSLETTER Content Faiz Ghar trip to Rana Luxury Resort .............................................. 3 Faiz International Festival ................................................................... 4 Children at FIF ............................................................................................. 11 Comments .................................................................................................... 13 Workshop on Thinking Skills ................................................................. 14 Capacity Building Training workshops at Faiz Ghar .................... 15 [Faiz Ghar Music Class tribute to Rasheed Attre .......................... 16 Faiz Ghar trip to [Rana Luxury Resort The Faiz Ghar yoga class visited the Rana Luxury Resort and Safari Park at Head Balloki on Sunday, 13th December, 2015. The trip started with live music on the tour bus by the Faiz Ghar music class. On reaching the venue, the group found a quiet spot and spread their yoga mats to attend a vigorous yoga session conducted by Yogi Sham- shad Haider. By the time the session ended, the cold had disappeared, and many had taken o their woollies. The time was ripe for a fruit eating session. The more sporty among the group started playing football and frisbee. By this time the musicians had got their act together. The live music and dance session that followed became livelier when a large group of school girls and their teachers joined in. After a lot of food for the soul, the group was ready to attack Gogay kay Chaney, home made koftas, organic salads, and the most delicious rabri kheer. The group then took a tour of the jungle and the safari park. They enjoyed the wonderful ambience of the bamboo jungle, and the ostriches, deers, parakeet, swans, and many other wild animals and birds. Some members also took rides on the train and colour- ful donkey carts.
    [Show full text]
  • May, 2011 Subject: Monthly Media Dossier Medium Appeared In
    MEDIA DOSSIER Period Covered: May, 2011 Subject: Monthly Media Dossier Medium Appeared in: Print & Online For internal circulation only Monthly Media Dossier May 2011 Page 1 of 121 PERCEPT AND INDUSTRY NEWS Percept Limited Pg 03 ENTERTAINMENT Percept Sports and Entertainment PDM Pg 23 - Percept Activ Pg 28 - Percept ICE Pg 35 - Percept Sports _____ - Percept Entertainment _____ P9 INTEGRATED Pg 40 PERCEPT TALENT Pg 42 Content Percept Pictures Pg 43 Asset Percept IP _____ MEDIA ALLIED MEDIA Pg 46 PERCEPT OUT OF HOME Pg 50 PERCEPT KNORIGIN Pg 52 COMMUNICATIONS Advertising PERCEPT/H Pg 53 MASH _____ IBD INDIA _____ Percept Gulf _____ Hakuhodo Percept Pg 59 Public Relations PERCEPT PROFILE INDIA Pg 63 IMC PERSPECTRUM _____ INDUSTRY & COMPETITOR NEWS Pg 66 Monthly Media Dossier May 2011 Page 2 of 121 PERCEPT LIMITED SLAMFEST Source: Experiential Marketing, Date: May, 2011 *************** Shailendra Singh, Percept Picture Company Source: Box Office India , Date: May 28. 2011 ******************** Marketing to men as potential customers! Source: Audiencematters.com; Date: May 31, 2011 Monthly Media Dossier May 2011 Page 3 of 121 Men are quite different from the females not only in their physical appearance but also when it comes to their buying habit. Marketers cannot market for men and women in the same way. It's not a simple transformation of changing colors, fonts or packaging. Men and women are different biologically, psychologically and socially. There are lots of things that marketers should keep in mind before targeting men. Men believe in purchase for ‘now’. Unlike women who don’t have anything particular in mind but still can shop for hours, men buy what they need in the recent future.
    [Show full text]