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May, 2011 Subject: Monthly Media Dossier Medium Appeared In MEDIA DOSSIER Period Covered: May, 2011 Subject: Monthly Media Dossier Medium Appeared in: Print & Online For internal circulation only Monthly Media Dossier May 2011 Page 1 of 121 PERCEPT AND INDUSTRY NEWS Percept Limited Pg 03 ENTERTAINMENT Percept Sports and Entertainment PDM Pg 23 - Percept Activ Pg 28 - Percept ICE Pg 35 - Percept Sports _____ - Percept Entertainment _____ P9 INTEGRATED Pg 40 PERCEPT TALENT Pg 42 Content Percept Pictures Pg 43 Asset Percept IP _____ MEDIA ALLIED MEDIA Pg 46 PERCEPT OUT OF HOME Pg 50 PERCEPT KNORIGIN Pg 52 COMMUNICATIONS Advertising PERCEPT/H Pg 53 MASH _____ IBD INDIA _____ Percept Gulf _____ Hakuhodo Percept Pg 59 Public Relations PERCEPT PROFILE INDIA Pg 63 IMC PERSPECTRUM _____ INDUSTRY & COMPETITOR NEWS Pg 66 Monthly Media Dossier May 2011 Page 2 of 121 PERCEPT LIMITED SLAMFEST Source: Experiential Marketing, Date: May, 2011 *************** Shailendra Singh, Percept Picture Company Source: Box Office India , Date: May 28. 2011 ******************** Marketing to men as potential customers! Source: Audiencematters.com; Date: May 31, 2011 Monthly Media Dossier May 2011 Page 3 of 121 Men are quite different from the females not only in their physical appearance but also when it comes to their buying habit. Marketers cannot market for men and women in the same way. It's not a simple transformation of changing colors, fonts or packaging. Men and women are different biologically, psychologically and socially. There are lots of things that marketers should keep in mind before targeting men. Men believe in purchase for ‘now’. Unlike women who don’t have anything particular in mind but still can shop for hours, men buy what they need in the recent future. Men tap into a store to gather what they came for while women will take the time to browse and explore the new products that have been introduced to. Unlike women who can be addressed with emotional appeal, men look out practically towards a product. They will check out pros and cons of the product, its technology, design and whether the product is worth the price, before spending on it. The other very interesting thing to note is that men prize individuality and self-reliance. Men never go for shopping together whereas women go out for shopping with friends. The man is focused on ‘me’ but a woman is focused on ‘we’. Today, men care about the way they look, the way they dress up and live. They no more make purchase only for useful things but also things that are trendy and look stylish. Men might have started using products to take care of their looks, skin etc but marketing to them should be done in a masculine way. Like Fair & Lovely, launched an all together different cream for men called Fair & Handsome. Men are confident, strong and more adventurous of the two sexes and there has to be effective marketing to influence them. Talking about marketing to men, Subhash Kamath, Managing Partner, BBH says, “Men have always been reacting differently on certain things and it depends on the product category. If you see the overriding things that are used to deal with men, it’s always about power, achievement, success, and fast cars. In suitings, they were always putting up man in a certain way then came Raymond, with ‘A complete Man’ and changed the entire story. So, it’s important not to fall trap. There are no specific rules, you can actually break the rules and create a better impact”. Adding about are men more impulsive than women, Kamath adds, “It’s tough to say but regarding certain things, yes! But I find women more impulsive than men in certain categories like handbags and shoes. Women can go shopping even if they don’t have anything particular in their mind to buy; men tend to go shopping when there is specifically something to buy. Men can be more impulsive when it comes to Colas or confectionaries, or booze whereas women tend to be more impulsive when it comes to personal products like fashion accessories, cosmetics. She may already have 10 lipsticks but she may find one new color and decide to buy. Men tend to be more impulsive when it comes to products like perfumes. Men’s grooming is very different from Women’s fashion, so I wouldn’t genderlize by saying who is more impulsive but with my experience I have found that impulse works in different categories for different genders”. Talking about how much say do they have in a purchase decision, Kamath explains, “It depends on the category of the product that how far do they have an influence in the buying decision, you can’t genderlize it. The way Indian economy and culture is, men tend to be the sole bread earners in most families. To that extent they will be the ones who will need to pay for the final purchase, especially when it comes to consumer durables or more expensive products but when it comes to home products it’s really the women who makes decision more, while the man pays for it. But nowadays for the families which are more nuclear, younger, I find that lot of decision making is done jointly. In past there were certain things where women used to decide, or certain things where men used to decide. Music system for example, I think typically the man who will go and check out 10 music systems, women aren’t interested in it but when it comes to which microwave oven to buy, chances are women will be more tuned to looking at. A man will go for something that’s more stylish but women will look for something that works better and is good for home. So, there is a joint responsibility for the same”. On the same Ajay Chandwani- Director at Percept Limited says, “Men influence purchase even if they are not buying for themselves, particularly when it comes to hardware items, For example, wherever there is a mechanical product like a microwave or AC or TV, women might select what she wants, like fridge but men will check with website, or will ask his friend whether he should take a Kelvinator or Godrej or any other brand and what’s his experience, so the man contributes to that extent. Sometimes, men may also take the decision before the wife has decided but if a wife goes with a proposal to her husband, say that she has shortlisted these three, LG, Samsung and Godrej, then he will call up and ask which one is better , which is more durable, has better service etc”. Talking about how they can be reached out by the marketers, Chandwani says, “You can involve the men in some way in the communication, it should be appealing Monthly Media Dossier May 2011 Page 4 of 121 to men because if you only target the women you realize the actual purchase or influencer is men, then you will not feel it’s talking to him. So, make sure he thinks positive”. ******************************* Pankaj Jaiswal, CMD - DotCom Services India Private Limited [ www.worldindia.com ] on Behalf of his Organisation Wins 'India's Most Promising IT & Web Solutions Company' Award at the India Leadership Conclave 2011 Source: Business.outlookindia.com, Date: April, 2011 issue Source: Efytimes.com, Preview2.businessworld.in , Telegraphindia.com, Date: April 28, 2011 issue DotCom Services India Private Limited a leading provider of end-to-end web solutions in India, has been recognized as 'India's Most Promising IT & Web Solutions Company', at the recently-concluded India Leadership Conclave 2011. The award was received by Mr. Pankaj Jaiswal, Founder, Chairman and Managing Director, DotCom Services. The company provides a full suite of Internet-related services from domain registration and web hosting to design /development of websites and complex web-based applications. DotCom Services India Private Limited [ www.worldindia.com ] won the award in its category for growing from a small start-up to a successful web solutions company with thousands of satisfied customers from across India and the globe. Founded 11 years ago with a capital of INR 50,000, Pankaj R. Jaiswal and co-founder Susheel Rao have overseen the development of the organisation into a recognized web services provider in India. "Right from being the first Premier Partner of Network Solutions in India , we were among the first to provide end-to-end web solutions in the country. We feel proud to have contributed to the current Internet revolution in the country and helping numerous businesses get online,” said Pankaj Jaiswal. “We are indeed honoured and humbled to be chosen for this prestigious award. It is a reflection of the hard work and commitment of our team to deliver high-quality and reliable web solutions matched with top notch customer service. This acknowledgement is more motivation for us to raise the bar of our product and service offerings. “We are committed to play an even greater role as we help both small and large businesses benefit from the power of the web, while adhering to our core values and strengths of a comprehensive web services portfolio, focus on service quality and customer delight.” India Leadership Conclave 2011 was organized by Indian Affairs in association with Indo-American Chamber of Commerce (IACC) with the theme of “AAM ADMI (AN ORDINARY INDIAN) – BEYOND ROTI, KAPDA & MAKAN (BEYOND BASIC NECESSITIES)”.More than 300 business tycoons, media magnates, social activists, ministers and policy makers attended the 2nd edition of this prestigious conclave. Over 3 Lacs votes were cast in different segments & the big awards were anxiously awaited as the result was announced by Shri Sanjay Narupam, Member of Parliament & key Member of Indian National Congress.
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