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Exhibitions Newsletter 2009

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Exhibitions Newsletter 2009 highlights 2008 FORMULA 1 SINGAPORE SINGTEL GRAND PRIX The world’s first night race and inaugural 2008 FORMULA 1 SINGAPORE SINGTEL GRAND PRIX was held on 26-28 September 2008 along the street circuit around Marina Bay. Kingsmen supplied & installed 20,000 grandstand seats; more than 130 corporate suites, the Paddock Club Entrance & Lifestyle Area; and various signage around the circuit under a multi-year contract. We worked alongside race promoter, Singapore GP Pte Ltd, & lead technical consultant, Kellogg Brown & Root Engineers Pte Ltd, & partnered seating specialist, Australian Seating Systems to develop the premium seating system & hospitality suites. The 2009 FORMULA 1 SINGAPORE SINGTEL GRAND PRIX will take place from 25-27 September 2009. highlights Beijing 2008 Olympic Games, China GE Imagination Centre One World, One Dream. The whole world laid their eyes on Beijing when China’s capital hosted the 29th Games of the Olympiad. The 17-day, multi-sport event saw 11,249 athletes from 204 countries compete in 302 medal events staged at gigantic state-of-the-art venues such as the iconic Bird's Nest & Water Cube. Once again, Kingsmen had a hand in making history by extending our full suite of exhibition & events services to clients like GE for the GE Imagination Centre, Buratti for Casa Italia pavilion & David Grand Special Events (DGSE) for London House, NBC & GE and Johnson & Johnson Hospitality Centres. Casa Italia Casa Italia aerospace Singapore Airshow 2008 The inaugural Singapore Airshow was held from 19–24 February 2008 at a brand new show site, Changi Exhibition Centre. As a leading exhibition & event services provider for airshows in Asia, Kingsmen partnered design houses & leading aerospace companies to produce more than 30 stands & chalets in this must-see event of the global aviation industry. Japan Aerospace 2008 Kingsmen has, for more than 25 years, provided design & fabrication services to leading aerospace companies & design houses for internationally-acclaimed airshows in Farnborough, Paris, Hong Kong, Seoul, Singapore, Malaysia & Japan. In last year’s Japan Aerospace, we partnered Messe Design for EADS, Lockheed Martin & Aaxico, among others, to showcase the latest trends & products in the aviation industry. energy & resources Water Expo at Singapore International Water Week 2008 Water Expo, a major trade show held in conjunction with the inaugural Singapore International Water Week, is a global platform to showcase the needs of the world demands for improved water solutions & eco-friendly infrastructure for environmental sustainability. We extended our design & fabrication services to leading water innovation & technology companies like Semb Corp, Salcon & CDM. Held from 23-27 June 2008, the tradeshow brought together more than 350 participants from some 40 countries. Doosan at Power-Gen Europe 2008, Italy In collaboration with European partner, Trifolium, Kingsmen designed & constructed Doosan’s 980-sqft. stand at Power-Gen Europe 2008. The design combined informative graphics, suspended signage & fittings of Doosan’s corporate colors for brand recognition. Kingsmen has worked with Doosan on various overseas exhibitions since 2003. automobile AGMC at Sharjah Motor Show 2008, UAE AGMC, the exclusive importer of BMW, MINI & Rolls-Royce in Dubai, Sharjah & the Northern Emirates, brought its latest BMW & MINI range to the Sharjah Motor Show 2008. Held at the Expo Centre Sharjah from 18-22 November, visitors at the AGMC stand saw a premium line-up of 16 models as well as an opportunity to participate in the BMW 1 Series Driving Skills Competition. Bangkok International Motorshow 2008, Thailand Kingsmen’s grip in supporting automobile shows was again shown through a 12-day show, from 26 March to 6 April, at Bangkok International Trade & Exhibition Centre (BITEC) with two leading motor companies, Lexus & Yamaha. JVC at Auto Expo 2008, India Kingsmen worked with world leader in consumer electronics, JVC, on its first participation at Auto Expo India 2008. Based on the client’s marketing objective, the design offered a feature wall that displayed JVC’s wide product range without cutting down space for customers to move around. The bright red color used was effective in drawing the visitors into the stand. With the theme, Mobility for All, the eight-day show recorded an attendance of1.8 million visitors from 29 countries. medical & health / infocomm Selex Communications at Tetra World Congress 2008, Hong Kong Two Kingsmen offices teamed up to create Selex Communications’ stand at the Tetra World Congress 2008 which, for the first time, was held outside of Europe. Designed by Kingsmen & built by Kingsmen, the stand displayed solutions for security, public safety & emergency, military & transportation. Tetra World Congress 2008 was held at the Hong Kong Convention & Exhibition Centre in May 2008. Computex Taipei 2008 Rossmax at Medica 2008 Taiwan Germany In its 28th year, Computex Taipei has become the largest computer Rossmax’ towering stand was definitely an eye-catcher at last year’s exhibition in Asia & the second largest in the world, next to CeBIT in Medica 2008 held in Dusseldorf, Germany. Created in partnership Germany. Held in four different venues spanning over 1 million sqft. with Kingsmen, the booth showcased a collection of medical & healthcare of exhibition space, the 2008 show drew over 1,700 exhibitors & devices produced by the company. To highlight the products on display, a 4,600 stands. Kingsmen worked with Transcend, AMD & Elecom, soothing combination of blue & white colors were used on the walls & some of the most recognized infocomm companies in the world graphics. today. tourism / real estate UEM at Cityscape Asia 2008, Singapore Inspired by some of the latest exhibition technologies available in the market today, the UEM / Iskandar Development stand at Cityscape Asia 2008 reflects the company’s forward-looking business objectives. Huge graphic prints of UEM’s development map were placed on the floor while scaled models of their properties were found at the center of the stand. The highlight of the design was the huge projection screen that runs across the perimeter of the stand, displaying UEM’s business strategies & achievements. Designed by Kingsmen, the stand was used again at Cityscape Dubai 2008. Singapore Supergarden ITB Berlin 2008 at Venice Biennale, Italy Dominican Republic The Singapore Pavilion at the Venice Biennale International ITB Berlin, the world’s leading travel tradeshow, was held in the Architecture Exhibition provided a platform for Singapore designers Dominican Republic from 5-9 March 2008. The show attracted a from various art forms to come together to discuss the facets of record-breaking number of exhibitors, with 11,147 companies from architecture & design. It comprised a series of 22 objects & 186 countries presenting the latest products & services from the inter-related dialogues that showcased the emerging cross design travel industry. As with previous shows, Kingsmen continued to disciplinary culture in Singapore. The exhibition, held from 14 partner design houses & major players in the travel industry who September to 23 November was fabricated by Kingsmen and were participating in the show. designed by Design Act & Farmworks. food & beverage SungYoo at Seoul Food & Hotel 2008, South Korea To capture the attention of coffee enthusiasts, SungYoo stand at the Seoul Food & Hotel 2008 replicated a coffee shop in town. The design used luxuriant black with a backlight logo in silver & white, to match the design of the marketing collaterals used for the event. This was Kingsmen’s first collaboration with SungYoo Enterprise. Seoul Food & Hotel 2008 was held at Korea International Exhibition Center (KINTEX) from 14-17 May. Food & Hotel Asia 2008 Japan Pavilion Singapore at Food Taipei 2008, Taiwan It was sweet success for Food & Hotel Asia (FHA) 2008! The The 80-booth Japan pavilion served as a perfect venue for vistors & four-day power-packed event, from 22–25 April, attracted 52,900 Japanese vendors to network. The pavilion’s open concept allowed participants from 90 countries, across the food & hospitality buyers to view the exhibition space while browsing through the industry. More than 2,600 exhibitors showcased their latest finest Japanese ingredients & provided a one-stop place for culinary products, supplies & technologies. Kingsmen worked with more experts to experience some of Japan's delicious cuisine & enjoy than 20 industry leaders including Bon Café, Gruppo Cimbali & cooking demonstrations throughout the four-day show. Japan Bakemark. Without doubt, FHA once again cemented its position Pavilion was a result og the Kingsmen group’s joint venture. as Asia’s largest international food & hospitality trade event. official shows / banking & finance Anime Festival Asia 2008, Singapore Held for the first time in South East Asia, Anime Festival Asia 2008 (AFA08) was a celebration of the diversity of Japanese Pop Culture. The over 54,000-sqft. festival space was a showcase of character appearances, musical performances, movie screening, talks from anime developers & market leaders and exhibition from leading industry players. The two-day, blockbuster event was organized by i-Promo Events & Marketing, a subsidiary of Kingsmen, in cooperation with Dentsu Singapore. Broadband World Forum Asia 2008, Hong Kong Broadband World Forum Asia (BBWF Asia 2008) returned to Hong Kong! The four-day conference & exhibition was held from 15-18 July 2008 at Hong Kong Convention
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