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Curriculum and Syllabi Master of Business Administration Batch 2021

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Curriculum and Syllabi Master of Business Administration Batch 2021 Curriculum and Syllabi Master of Business Administration Batch 2021 Year 2021 Version 1.0 Master of Business Administration (MBA) University School of Business NH-95, Chandigarh-Ludhiana Highway, Gharuan, Mohali, Punjab (India) 140413 www.cuchd.in BLANK TABLE OF CONTENTS Sl No. Content Page No. Section 1: Program Educational Objectives, Program Specific Outcomes and 1 3-4 Program Outcomes 2 Section 2: Curriculum / Scheme – Annexure-1 & 2 5-9 3 Section 3: Semester wise Syllabi– Annexure 3 & 4 10-152 SECTION 1 Program Educational Objectives, Program Outcomes The PEOs are broad statements that describe the career and professional accomplishments that the program is preparing its graduates to achieve in 5 years subsequent to receiving the degree. The PEOs of the MBA program are as follows: The CU graduates after successful completion of their MBA Program will be able: PEO1: To develop themselves as successful management professionals with a soundbusiness and entrepreneurial acumen facilitating a promising career in the various management domains. PEO 2: To develop the professional competence for astute decision making, organization skills, planning and its efficient implementation, research, data analysis and interpretation and a solution finding approach. PEO 3: To be known for their team player qualities to handle diversity and the leadership skills to make sound decisions while working with peers in an inter-disciplinary environment with people of cross- cultural attributes PEO 4: To be adaptable to new technology, innovations and changes in world economy through lifelong learning and a flexible mindset PEO 5: To be responsible citizens with flawless ethical conduct that will empower the business organizations with their high integrity, moral values, social effectiveness and legal business intelligence. Program Outcomes (POs) are attributes of the graduates of the program that are indicative of the graduates’ ability and competence to work as an management professional upon graduation. Program Outcomes are statements that describe what students are expected to know or be able to do by the time of graduation. They must relate to knowledge and skills that they acquire from the program. The achievement of all outcomes indicates that the student is well prepared to achieve the program educational objectives down the road. The following 6 POs have been chosen by the MBA Department of Chandigarh University. The MBA curriculum at CU has been designed to fully meet all the 12 Program Outcomes: PO 1: Apply knowledge of management theories and practices to solve business problems. PO 2:Foster Analytical and critical thinking abilities for data-based decision making PO 3:Ability to develop Value based Leadership ability PO 4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business. PO 5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment. PO 6: Ability to develop innovative and entrepreneurial mindset. SECTION 2 Scheme for Master of Business Administration Batch 2021 Annexure -1 BREAK-DOWN OF CREDITS NUMBER OF PERCENTAGE S.N. CATEGORY CREDITS WEIGHTAGE 1 University Core Courses 4 3.5% 2 Program Core Courses 66 58.40% 3 Program Specialization 32 28.31% 4 Program Elective 0 0% 5 University Open Elective 0 0% 6 Domain Aptitude 2 1.76% 7 MOOCs 0 0% 8 Project/Research Project 4 3.53% 9 Thesis/Dissertation 0 0% 10 Seminar 0 0% 11 Mandatory Non-Graded 0 0% 12 Self-Study MNG 1 0.88% 13 Summer/Institutional/Industrial Training 4 3.53% TOTAL CREDITS 113 100% SEMESTER 1 TOTAL CREDITS : 31 Evaluation Pre- Co- C SN Code Course Name Course Type L T P S C requisi requis H Inter Exter Tot nal nal al te ite 21BA 1 Business, Society and Law Program Core 4 0 0 0 4 4 40 60 100 NA NA T611 21BA Financial Reporting and 2 Program Core 4 0 0 0 4 4 40 60 100 NA NA T612 Analysis 21BA Leadership & 3 Program Core 4 0 0 0 4 4 40 60 100 NA NA T613 Organizational Behavior 21BA 4 Decision Science-I Program Core 4 0 0 0 4 4 40 60 100 NA NA T614 21BA 5 Marketing Management Program Core 4 0 0 0 4 4 40 60 100 NA NA T615 21BA 6 Managerial Economics Program Core 4 0 0 0 4 4 40 60 100 NA NA T616 21BA Managerial Competency 7 Program Core 2 0 0 0 2 2 40 60 100 NA NA T617 Development 21BA Information and 8 Program Core 0 0 2 0 1 2 60 40 100 NA NA P618 Management Lab 21PC Professional Business 9 University Core 3 0 0 0 3 3 40 60 100 NA NA T610 Communication 21PC Professional Business 10 University Core 0 0 2 0 1 2 60 40 100 NA NA P611 Communication (Lab) SEMESTER 2 TOTAL CREDITS : 29 Evaluation Pre- Co- C SN Code Course Name Course Type L T P S C requisi requis H Inter Exter Tot nal nal al te ite People 21BAT 11 21BAT651 Program Core 3 0 0 0 3 3 40 60 100 NA Management 613 21BAT 12 21BAT652 Decision Science-II Program Core 4 0 0 0 4 4 40 60 100 NA 614 21BAT 13 21BAT653 Consumer Behavior Program Core 3 0 0 0 3 3 40 60 100 NA 615 Business Research 14 21BAT654 Program Core 4 0 0 0 4 4 40 60 100 NA NA Methods 15 21BAT655 Entrepreneurship Program Core 3 0 0 0 3 3 40 60 100 NA NA Digital Marketing 21BAT 16 21BAP656 Program Core 0 0 4 0 2 4 40 60 100 NA Lab 615 21BAT 17 21BAT657 Corporate Finance Program Core 4 0 0 0 4 4 40 60 100 NA 612 18 21BAT658 Managerial Aptitude Program Core 2 0 0 0 2 2 40 60 100 NA NA SEMESTER 3 TOTAL CREDITS : 25 Evaluation Pre- Co- C SN Code Course Name Course Type L T P S C requisi requis H Inter Exter Tot nal nal al te ite 21BAT7 Strategy, Business and 21BAT 19 Program Core 4 0 0 0 4 4 40 60 100 NA 11 Globalization 658 21BAT7 Operations and 20 Program Core 4 0 0 0 4 4 40 60 100 NA NA 12 Quality Management Employability 21BAY7 23 Enhancement Course MNG 1 0 0 0 1 1 NA NA NA NA NA 13 (MNG) 21BAI Summer Training Summer/Institutional/I 24 0 0 0 0 4 4 100 NA NA 706 Report ndustrial Training SEMESTER 4 TOTAL CREDITS : 28 Evaluation Pre- Co- S C Code Course Name Course Type L T P S C requisi requis N H Inter Exter Tot nal nal al te ite 2 21BAT Logistics & Supply Chain 21BAT Program Core 4 0 0 0 4 4 40 60 100 NA 3 751 Management 615 2 21BAT 21BAT Project Management Program Core 4 0 0 0 4 4 40 60 100 NA 4 752 657 2 21BAR Project/Research Final Research Project 0 0 0 0 4 4 40 60 100 NA NA 5 752 Project SPECILISATION SUBJECTS 21BAA Banking and Financial 21BAT 1 3 4 0 0 0 4 4 40 60 100 NA 721 Services Management 612 21BAT 21BAA Project Finance and 612 2 3 4 0 0 0 4 4 40 60 100 NA 722 Financial Modelling 21BAT 752 21BAA Behavioral Finance and 21BAT 3 4 4 0 0 0 4 4 40 60 100 NA 761 Analytics 612 21BAA 21BAT 4 Investment Management 4 4 0 0 0 4 4 40 60 100 NA 762 612 21BAB Integrated Marketing 21BAT 5 3 4 0 0 0 4 4 40 60 100 NA 721 Communication 615 21BAB 21BAT 6 Marketing of Services 3 4 0 0 0 4 4 40 60 100 NA 722 615 21BAB 21BAT 7 Marketing Analytics 4 4 0 0 0 4 4 40 60 100 NA 761 615 21BAB Customer Relationship 21BAT 8 4 4 0 0 0 4 4 40 60 100 NA 762 Management 615 21BAC Human Resource 21BAT 9 3 4 0 0 0 4 4 40 60 100 NA 721 Analytics 651 1 21BAC Learning and 21BAT 3 4 0 0 0 4 4 40 60 100 NA 0 722 Development 651 1 21BAC 21BAT Employee Relations 4 4 0 0 0 4 4 40 60 100 NA 1 761 651 1 21BAC Cross Cultural 21BAT 4 4 0 0 0 4 4 40 60 100 NA 2 762 Management 651 1 21BAD Export Import 21BAT 3 4 0 0 0 4 4 40 60 100 NA 3 721 Documentation 615 1 21BAD International Marketing 21BAT 3 4 0 0 0 4 4 40 60 100 NA 4 722 Management 615 1 21BAD 21BAT International Trade 4 4 0 0 0 4 4 40 60 100 NA 5 761 615 1 21BAD International Banking & 21BAT 4 4 0 0 0 4 4 40 60 100 NA 6 762 FOREX 615 1 21BAE Entrepreneurial 21BAT 3 4 0 0 0 4 4 40 60 100 NA 7 721 Strategies-I 617 1 21BAE 21BAT Social Entrepreneurship 3 4 0 0 0 4 4 40 60 100 NA 8 722 617 1 21BAE Entrepreneurial 21BAT 4 4 0 0 0 4 4 40 60 100 NA 9 761 Strategies-II 617 2 21BAE Entrepreneurial 21BAT 4 4 0 0 0 4 4 40 60 100 NA 0 762 Marketing 617 The terms (Abbreviations) are: L stands for Lecture, similarly, T for Tutorial, P for Practical (Labs), S for Skills Oriented Courses may be run in labs but with monitored by faculty (but under minimal no of faculty), Sl for Self-Learning, St for Studios, C for Credit(s), CH for Credit Hours.
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