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Mercadona (Spain) Mercadona Is a Valencia-Based Chain with Stores Throughout Spain

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Mercadona (Spain) Mercadona Is a Valencia-Based Chain with Stores Throughout Spain Idea Supermarket in Seoul 참가 유통사 소개 10월7~8일 개최되는 Private Label Day 부대행사로 개최되는 아이디어슈퍼마켓 (Idea Supermarket)에서 다음 유통사에서 대표 PL(PB)제품 전시됩니다. 행사장에 서 미주, 구주 대현마트유통사들의 최신 PL(PB) 트렌드를 확인바랍니다. #1 Mercadona (Spain) Mercadona is a Valencia-based chain with stores throughout Spain. Mercadona is the largest supermarket operator in Spain with more than 1,200 stores in about 45 provinces. It is one of the fastest growing retailers in the world, hoping to expand to France, Italy, Morocco, or Portugal. Its Stylius brand of hair care products is the latest addition to its line of strong store brand HBC products. Stylius provides salon professional quality beauty care without expensive beauty product prices. Mercadona (Spain) / 메르카도나(스페인) 메르카도나는 스페인 전역 45개 프로방스에 걸쳐 1,200개 이상의 매장을 운영 중이며 발렌 시아에 본사를 두고 있는 스페인 최대의 슈퍼마켓체인이다. 메르카도나는 세계에서 가장 성 장속도가 빠른 소매유통사 중의 하나이며, 프랑스, 이태리, 모르코, 포르투갈로로의 확장을 계획하고 있다. 최근 자체브랜드 라인에 추가하여 헤어미용제품 Stylius를 출시하였다. Stylius는 살롱전문가용 수준의 품질의 미용제품을 일반적인 미용제품과 비교할 때 비싸지 않은 가격으로 공급하고 있다. # 2 Carrefour (France) Carrefour is the second largest retail group in the world in terms of revenue. The first Carrefour store opened in 1957, in the suburbs of Annecy, France. It now operates across the European Union, South America, North Africa and Asia. The retailer has a wide variety of private label lines which are designed to suit customer preferences and demographic bases across the countries where it operates. Some of the most widely-known lines include: No.1 (a price fighter line marketed in numerous countries), Reflets de France (regional cuisine from different parts of France), Carrefour Agir, including Forme/Ligne & Equilibre (healthy foods) and Carrefour Selection (value-added lines). The company has taken an active role to be environmentally friendly including steps to reduce packaging. It has worked to provide a wide range of private label fair trade and eco-friendly products for its consumers. in 2009 the company launched the value range with quality products for low price “Carrefour Discount”. Its new line of gluten free products is known as “Sans Gluten.” Carrefour (France) / 까르푸(프랑스) 까르푸는 매출순위 세계 2위 규모의 소매유통그룹이다. 까르푸의 첫 매장은 1957년 프랑스 안시(Annecy) 개장했으며, 지금은 EU 전역, 남아메리카, 북아프리카, 아시아에 걸쳐 매장을 운영하고 있다. 까르푸는 지역 특색을 반영, 고객 선호에 맞는 다양한 자체상표제품(PL, PB)을 보유하고 있다. 가장 잘 알려져 있는 자체상표제품라인으로는 No.1 (세계각지에서 선 보인 가격파괴 상품), Reflets de France (프랑스 각 지역의 요리를 선보인 제품), Carrefour Agir, Forme/Ligne & Equilibre (건강식품), Carrefour Selection (부가가치상품) 이 있다. 그리고 까르푸는 친환경 경영의 일환으로 포장 줄이기를 전개하고 있으며, 공정무역제품 (fair trade), 친환경 자체상표 제품을 선보이고 있다. 2009년도에는 저렴한 가격이면서 품질 이 좋은 친환경 제품으로 “Carrefour Discount”를 론칭했으며, 글루텐 단백질에 대한 앨러 지를 가진 소비자를 위한 글루텐프리 제품인 “Sans Gluten” 을 선보이고 있다. #3 Aldi (Germany) Aldi is an international hard discount supermarket chain based in Germany. It is two separate companies but is commonly referred to as one. The company’s name stands for Albrecht-Discount, using the founders’ last name and was started in 1946 in Essen, Germany. In 1961, the chain of supermarket stores split into two sister companies Aldi Nord (Aldi North) and Aldi Süd (Aldi South), which correspond to different regions of Germany. The companies have since expanded into other markets in Europe, North America and Australia. The discounter has rolled out value-added private label, such as the Be-Light line of healthy foods and organic products under the retailer’s “Gut Bio” store brand name. Aldi (Germany) / 알디(독일) 알디는 독일에 본사를 둔 세계 여러 곳에 매장을 운영하는 국제적인 초저가할인슈퍼마켓 (hard discount supermarket) 이다. 알디(Aldi)는 1946년 독일 에센에서 창업하여 창업자의 각자의 이름의 성을 사용하여 Albrecht-Discount의 약자를 따서 Aldi라 부른다. 1961년 각각 독일의 두개의 지역에 해당하는 두 개의 자매회사인 Aldi Nord (Aldi North) and Aldi Süd (Aldi South)로 분리되었다. 이후 사세를 확장하여 유럽전역 뿐만 아니라, 북미, 호주 에 매장을 두고 있다. 알디는 부가가치 PL제품라인으로 “Gut Bio” 라는 브랜드로Be-Light line(건강, 유기농 제품)을 선보이고 있다. Aldi US (United States) ALDI US, a division of the German chain of the same name, began in the United States in 1976. By 2010, there were more than 1,000 ALDI stores in 29 states reaching from Texas to the East Coast. ALDI offers mostly store brand products under many different names. Grandessa Signature is the name used for premium food products including entrees, desserts, coffees, cookies and more. Fit & Active is ALDI’s line of healthy eating products. To help consumers monitor what they put in their bodies, each product has nutritional information both on the front of the package and on a side panel. Lacura is their award winning beauty brand offering products with luxurious ingredients comparable to more expensive beauty brand names. It includes Lacura Skincare, a complete line of skincare essentials and Lacura Beauty, a line of fashion cosmetics. Aldi US (United States) / 알디 US (미국) 알디 US는 독일 알디의 동일체인으로 미국에서 1976는 첫 매장 오픈하여, 2010현재, 29개 주 1000개 알디 매장이 운영 중에 있다. 알디는 다양한 PL 제품군을 선보이고 있으며, Grandessa Signature는 앙트레, 디저트, 커피, 쿠키 등의 식품에 프리미어 PL제품의 대표 적인 브랜드로 사용되고 있다. Fit & Active는 알디의 건강식품군의 PL 브랜드다. 제품은 포장앞면이나 옆면에 영양정보를 표시하여 소비자의 섭취영양성분 모니터할 수 있게 하고 있다. Lacura는 수상경력이 있는 미용제품으로 고가의 타 브랜드와 비교할 때 고급스러운 재료를 사용한 제품으로 스킨케어 Lacura Skincare 라인과 패션화장품라인인 Lacura Beauty 이 있다. #4 Target (United States) Target Corporation was founded in Minneapolis, Minnesota in 1902, but only adopted the Target name in 1962. At that time it transformed itself from a department store to a more discount-oriented format. Target is the United States’ #2 discount chain (behind Wal-Mart) and now operates about 1,488 Target and SuperTarget stores throughout the US. The retailer has recently focused on putting more value-added private label on store shelves and offering more service in-store as a way of boosting the retailer’s image with consumers. Target’s more than 2,900 private label products include the Archer Farms, Market Pantry and Pet Essentials names among others. Target has also signed exclusive deals to have designers Michael Graves, Todd Oldham and Isaac Mizrahi create private label housewares and clothing ranges for the company. Target (United States) / 타겟 (미국) 타겟코퍼레이션은 1902년 미네소타주 미네아폴리스에서 설립되어 1962년 타겟이라는 이름 을 사용하기 시작했다. 이시점이 백화점에서 저가소매형태로 전환하는 시점이였다. 현재 1 위 월마트에 이어 미국 2위의 저가체인으로 미국전역에 걸쳐 1,488개 타켓(Target)과 슈퍼 타겟(SuperTarge) 매장을 운영하고 있다. 최근 타겟은 부가가치 PL에 집중하고 있다. 현재 Archer Farms, Market Pantry, Pet Essentials 을 포함 2900개의 PL 제품을 보유하고 있 으며 디자이너 Michael Graves, Todd Oldham and Isaac Mizrahi 과 계약하여 PL 가정용품, 의류를 함께 작업하고 있다. #5 Coop Italia is an association of 135 cooperative retailers with 1,394 hypermarkets and supermarkets in Italy. The retailer has a variety of private label lines and recently modified its packaging to reflect a unitifed image across different product groups. Founded in 1947, Coop Italia developed a buying organisation, marketing department and private label programme by the early 1970s. In 1999, a more centralised organization was put in place, bringing together operations which had been regional, local and otherwise left up to individual Coop member organizations.Coop Italia has now introduced “Club 4-10,” its line of private label products for children. Coop Italia (Italy) / 쿱이탈리아 (이태리) 쿱이탈리아는 135개 연합 소매유통사로 이태리에 1394개 하이퍼마켓과 슈퍼마켓을 운영 중에 있다. 쿱이탈리아는 다양한 PL라인을 보유하고 있으며, 최근 전 품목에 걸쳐 이미지를 통합하는 과정을 거쳐 포장 이미지에 변화를 주었다. 1947년 설립되어 1970년도 초반까지 쿱이탈리아는 구매조직, 마케팅, PL프로그램을 발전시켜왔으며, 1999년 좀더 집중화된 조직 으로 개편되어 지역별로 산발적으로 운영되어 오는 조직을 회원 조직화하였다. 최근 쿱이탈 리아는 Club 4-10 라는 어린이를 위한 PL제품라인을 선보이고 있다. #5 Casino (France) Groupe Casino, one of France’s leading retailers, owns and operates 10,000 stores in 14 countries, including Brazil, Mexico, Poland and Taiwan. But most sales are in France where the retailer operates several formats, including hypermarkets (Geant), supermarkets (Casino, Franprix and Monoprix), convenience stores (Petite Casino) and discount stores (Leader Price). The stores pride themselves on customer service, making a trip to the store an easy experience for its customers, and adaptability to the needs of its shoppers. Casino’s private label lines include a.o. Casino Délices (premium), Ondilège (healthy food), Saveurs Gourmands (value-added gourmet lines from France), Saveurs d’Ailleurs (value-added foreign cuisine), Bio (biological lines), Tom et Pilou (children’s foods) and Les petits Sommeliers (wine). Recently the company unveiled its new private label line for children called “Familii.” Casino’s store brand line of Hallal food is called “Wassila Halal.” Casino (France) / 카지노(프랑스) 카지노그룹은 프랑스의 선도 소매유통그룹으로 브라질, 멕시코, 폴란드, 타이완 등 세계 14 개국에 걸쳐 10000개의 매장을 소유 운영하고 있다. 하지만 대부분의 매출은 프랑스에서 올리고 있으며, hypermarkets (Geant), supermarkets (Casino, Franprix and Monoprix), convenience stores (Petite Casino) and discount stores (Leader Price)의 다양한 형태로 고객서비스, 쇼핑의 편리함, 고객의 니즈에 부합하는 제품적용에 자부심을 가지고 운영되고 있다. 카지노의 PL제품라인으로는 Casino Délices (premium), Ondilège (healthy food), Saveurs Gourmands (value-added gourmet lines from France), Saveurs d’Ailleurs (value-added foreign cuisine), Bio (biological lines), Tom et Pilou (children’s foods) and Les petits Sommeliers (wine) 이 있으며, 최근 어린이를 위한 “Familii.” 와 이슬람교의식 을 거쳐 만든 할라푸드 라인 “Wassila Halal” 의 새로운 PL 제품라인을 선보였다. #6 ICA is Scandinavia’s largest grocery chain with about 2,500 retail stores in Denmark, Estonia, Latvia, Lithuania, Norway and Sweden. It is jointly owned by global food giant Royal Ahold (60%) and Hakon Invest (40%). Outlets include RIMI and Netto (discount stores), Nara (neighborhood shops), ICA (supermarkets) and Maxi (hypermarkets).
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