Monthly Performance Pack February 2014

Chris Duggan, BBC iPlayer BBC Communications 077 5330 2778| christopher.duggan@.co.uk Monthly summary – February 2014

• Following a record-breaking month in January, requests remained strong in February breaking the 300 million barrier for the second consecutive month. • February saw overall requests an impressive +15% up year-on-year, with average daily requests reaching 10.7 million, and average weekly requests hitting 70 million, both of which are new records. • Episode one of the new series of Top Gear generated over 3.2 million requests, already placing it in the top ten most requested programmes of all time. The final series of Outnumbered picked up almost 2 million requests. • There were also a lot of BBC Three programmes in the top 20 this month with new documentary The Truth About Webcam Girls and comedies Ja’mie: Private School Girl and Uncle all doing well.

• Sport dominated the top episodes for radio - Premier League, Champions League and FA Cup Football all appeared in the top 20. As usual Radio 4 comedies The News Quiz and The Unbelievable Truth also proved very popular.

Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

Slide 2 Index

Page Content 4-8 Monthly BBC iPlayer requests by media type and device type 9 Notes about the data in this report 10 Weekly request latest 6 months 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary

Slide 3 Total monthly BBC iPlayer requests across all platforms, since 2009

Following a record breaking month in January, requests remained strong in February breaking the 300m barrier for the second consecutive month. Purely because February is a shorter month, requests were down slightly on last month, and they were up an impressive +15% year-on-year. 315 301 Requests for TV programmes 272 271 266 263 272 262 257 Requests for radio programmes 257

245 242 239 234 217 213 207 199 196 192 191 190 187 187 185 185 178 175 242 167 234 162 160 159 157 155 153 153 200 202 148 198 212 181 183 145 194 200 141 141 139 164 176 170 159 130 123 120 119 118 117 116 114 114 114 165 174 107 150 167 151 146 142 145 138 97 143 139 140 134 130 87 87 85 125 81 122 78 127 122 115 120 76 76 113 117 117 69 114 108 109 108 97 62 93 88 84 86 91 87 86 86 87 78 71 61 62 59 Millions of requests per month per Millions requests of 55 52 51 52 50 45 77 76 74 74 74 72 69 69 69 68 68 67 63 61 50 49 49 48 46 46 46 46 45 45 44 44 42 42 40 40 40 38 37 37 36 35 33 33 33 32 32 32 32 31 31 30 30 29 28 28 28 27 27 26 26 26 25 25 25 24 18 16 Jul Jul Jul Jul Jul Jun Jun Jun Jun Jun Apr Apr Apr Apr Apr Feb Feb Feb Feb Feb Feb Sep Sep Sep Sep Oct Oct Oct Oct Oct Mar Mar Mar Mar Mar Nov Nov Nov Nov Nov Aug Aug Aug Aug Aug Dec Dec Dec Dec Dec May May May May May Sept Jan 11 Jan 12 Jan 09 Jan 10 Jan-13 Jan-14

Please refer to slide 8 for guide notes. Slide 4 Average Average strong linear schedules. schedules. linear strong Millions of requests per day (average monthly) Average

Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4

Mar 0.9 1.7 2.5 requests TV Daily Apr 0.8 1.7 2.5 daily May 0.8 1.8 2.6

0.8 1.7 2.5 BBC daily

Jun requests arecord to increased Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 Sept 0.9 2.0 2.9 Oct 0.9 2.3 3.3 Nov 1.0 2.6 3.6

Dec 0.9 2.8 3.7

Jan 10 1.0 2.9 3.9 requests radio Daily Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8

Apr 1.0 3.1 4.1 iPlayer online May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 Oct 1.0 3.5 4.5 - Nov 1.1 3.6 4.7 breaking Dec 1.0 3.7 4.7 Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 10.7 million

Slide Slide May 1.2 3.9 5.1

Jun 1.2 4.0 5.2 requests 5 Jul 1.2 3.8 4.9 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1

Oct 1.4 4.3 5.8 by boosted month,February, last in up on +6% Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2

Feb 1.6 5.2 6.8 Mar 1.6 4.6 6.1 Apr 1.5 4.7 6.2 May 1.6 4.5 6.0 Jun 1.4 4.2 5.6

Jul 1.4 4.2 5.7 Measurement Aug 1.5 4.9 6.3 correction Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.7 TV and radio: Requests for programmes by device type Although requests were down slightly on January’s record-breaking figures (due to February being a shorter month), requests reached an impressive 301m in February, with mobiles and tablets making up a record 41% of all requests.

Number of requests (millions) % of requests

315 301 Unknown 5% 6% 7% 7% 6% 7% 8% 7% 5% 6% 7% 6% 6% 2% 2% 2% 2% 3% 2% 2% 3% 3% 3% 3% 3% 272 18 2% 263 266 271 8 17 12% 262 257 257 8 12% 11% 11% 11% 11% 11% 12% 13% 13% 13% 13% 12% 18% 245 Internet TV / 239 242 18 39 4% 3% 5 234 14 17 36 3% 3% 4% 4% 4% 4% 4% 4% 4% 5 7 7 7 12 connected devices 4% 4% 32 6 6 15 17 16 11 31 6 18 6 34 36 35 8 28 28 6 6 TV platform 11 27 27 30 11 10 7 8 27 10 operators 10 10 10 110 35% 35% 10 105 41% 39% 38% 36% Games consoles 47% 47% 48% 47% 44% 45% 42% 128 102 102 97 124 122 120 106 108 99 99 Computers 71 69 57 22% 23% 53 53 20% 21% 41 14% 15% 15% 16% 16% 19% 20% 38 38 38 38 38 43 47 Tablets 15% 18% 41% 56 54 39 40 37 38 38 37 33 37 43 42 45 Mobile devices 15% 15% 15% 15% 16% 15% 14% 15% 16% 16% 17% 18% 18% Jul Jun Apr Feb Feb Sep Oct Mar Nov Aug Dec May Jul

Jan-14 TOTAL Jun Apr Feb Feb Sep Oct Mar Nov Aug Dec May Jan-14

Notes: Before July 13, some Android devices were being mistakenly counted within the “mobile” category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Some stats from PS3 devices were missing between 18 Feb – 21 May 2013, and radio data was under-counted until mid-Jan 2013.

Please refer to slide 8 for guide notes Slide 6 TV only: Requests for programmes across BBC iPlayer by device type

There were 234m TV requests in February, slightly down on January’s record-breaking figures as February was a shorter month, but mobiles and tablets continued to increase their share of overall views, and now stand at 46%.

Number of requests (millions)

242 % of requests 234 Unknown 8 8 202 3% 3% 3% 4% 4% 4% 3% 3% 3% 4% 3% 3% 200 200 198 39 Internet TV / 3% 194 36 183 181 7 connected devices 15% 16% 16% 17% 17% 18% 17% 16% 15% 23% 5 176 7 7 16% 16% 15% 17% 5 170 12 11 164 5% 31 6 6 159 6 34 36 35 6% 4% 4% 4% 6% 6% 6% 5% 5% 31 6 TV platform operators 6% 5% 5% 28 28 6 11 8 27 6 29 11 10 10 26 71 7 8 27 71 10 10 29% 30% 10 Games consoles 39% 33% 33% 33% 31% 10 39% 39% 39% 37% 36% 33% 66 65 62 76 79 71 70 63 58 59 53 Computers 66 64 27% 27% 53 26% 49 49 20% 21% 21% 25% 25% 25% 25% 35 38 18% 19% 19% 35 35 35 35 43 Tablets 39 46% 45 34 43 33 33 30 31 30 28 24 27 33 31 17% 17% 17% 17% 17% 17% 16% 16% 16% 17% 18% 18% Mobile devices 15% Jul Jun Apr Feb Feb Sep Oct Mar Nov Aug Dec Jul May Jun Apr Feb Feb Sep Oct Mar Nov Aug Dec May Jan-14 TOTAL Jan-14

Notes: Due to a measurement fix, a greater number of tablets are now being correctly identified which caused a step change in tablet requests in August 13. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Some stats from PS3 devices were missing between 18 Feb – 21 May 2013.

Please refer to slide 8 for guide notes Slide 7 Radio only: Requests for programmes across BBC iPlayer by device type There were 67m radio requests in February – down -9% month-on-month, and as with TV views, mobiles and tablets reached a new all-time high of 24% of all requests.

Number of requests (millions) % of requests

76 77 Unk n ow n 74 74 74 16% 18% 18% 72 20% 20% 21% 21% 22% 20% 24% 23% 24% 69 69 25% 68 68 69 67 16 13 15 15 63 Internet TV / connected 13 17 devices 11 14 15 16 17 16 13 TV platform operators

57% 53% 51% 71% 68% 69% 64% 62% 62% 59% 55% 52% Games consoles 66% 48 39 49 51 50 46 48 44 41 36 37 36 34

Com pu ters

6% 6% 7% 7% 5 5 6% 4 4 5% 5% 3 4 4 4 Tablets 4% 4% 3 3 3% 4% 4% 4% 2 3 3 16% 16% 17% 10 11 11 12 11 11% 12% 12% 13% 16% 16% 6 7 7 8 8 9 9 9 9% 10% 9% 10% Mobile devices Jul Jul Jun Apr Jun Apr Feb Feb Sep Oct Feb Feb Sep Mar Oct Nov Mar Nov Aug Dec Aug Dec May May Jan-14 Jan-14 TOTAL

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Some stats from PS3 devices were missing between 18 Feb – 21 May 2013, and radio data was under-counted until mid-Jan 2013.

Please refer to slide 8 for guide notes Slide 8 Notes for figures in this report

The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.

These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. • Please quote the source of these figures as “BBC iStats”. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. • All data is for the UK only and excludes listening outside the UK. • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full- length programmes which have been transmitted on a TV channel or radio station. • BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected.

Slide 9 Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).

Average weekly requests also increased in February to 70 million, another all-time high.

TV Requests

Radio Requests

71 70 70 69 67 66 67 63 65 58 58 58 57 57 57 57 17 17 16 53 55 54 53 55 55 54 14 17 52 53 53 16 17 16 49 48 49 49 50 17 15 13 16 16 17 16 18 17 14 13 13 15 16 16 16 16 16 16 17 17 17 17

53 53 53 54 50 50 49 52 45 46 40 40 40 41 43 41 42 41 36 37 37 38 39 39 38 39 31 31 32 32 34 Weekly Weekly Requests (millions) 29-Jul 06-Jan 13-Jan 20-Jan 27-Jan 03-Feb 10-Feb 17-Feb 24-Feb 02-Sep 09-Sep 16-Sep 23-Sep 30-Sep 07-Oct 14-Oct 21-Oct 28-Oct 04-Nov 11-Nov 18-Nov 25-Nov 05-Aug 12-Aug 19-Aug 26-Aug 02-Dec 09-Dec 16-Dec 23-Dec 30-Dec

Please refer to slide 9 for guide notes Slide 10 BBC iPlayer - top 20 TV episodes, February 2014 (excluding Virgin Media cable and Sky) New series of Top Gear was particularly popular on BBC iPlayer February, with episode one generating over 3.2 million requests, already making placing it in the top ten most requested programmes of all time. The final series of Outnumbered also performed well with the second picking up almost 2 million requests. There were also a lot of BBC Three programmes in the top 20 this month with new documentaries The Truth About Webcam Girls and Tough Young Teachers, and comedies Ja’mie: Private School Girl and Uncle all doing well.

BBC iPlayer Top 20 TV episodes – All BBC iPlayer Top 20 TV episodes – Total requests per ep. Total requests per ep. most requested episode per series Top Gear Series 21 Episode 1 3,213,000 Top Gear Series 21 Episode 1 3,213,000 Top Gear Series 21 Episode 2 2,635,000 Outnumbered Series 5 Episode 2 1,885,000 Top Gear Series 21 Episode 3 2,428,000 EastEnders 20/02/14 1,527,000 Outnumbered Series 5 Episode 2 1,885,000 New: The Truth about Webcam Girls 19/02/14 1,501,000 Outnumbered Series 5 Episode 3 1,779,000 The Voice UK Series 3 Blind Auditions 4 Episode 4 1,300,000 Top Gear Series 21 Episode 4 1,751,000 Ja'mie: Private School Girl Episode 1 1,232,000 Outnumbered Series 5 Episode 4 1,659,000 Waterloo Road Series 9 Episode 15 1,218,000 EastEnders 20/02/14 1,527,000 Call the Midwife Series 3 Episode 4 876,000 New: The Truth about Webcam Girls 19/02/14 1,501,000 The Musketeers Episode 3 868,000 Outnumbered Series 5 Episode 1 1,398,000 The Dumping Ground Series 2 Episode 7 856,000 The Voice UK Series 3 Blind Auditions 4 Episode 4 1,300,000 Line of Duty Series 2 Episode 1 847,000 The Voice UK Series 3 Blind Auditions 5 Episode 5 1,286,000 Uncle Episode 4 806,000 EastEnders 18/02/14 1,266,000 Secrets of South America Episode 1 699,000 EastEnders 11/02/14 1,250,000 Death in Paradise Series 3 Episode 4 671,000 EastEnders 14/02/14 1,247,000 Tough Young Teachers Episode 5 650,000 Ja'mie: Private School Girl Episode 1 1,232,000 Dragons' Den Series 11 Episode 8 617,000 Waterloo Road Series 9 Episode 15 1,218,000 The Graham Norton Show Series 14 Episode 16 606,000 Waterloo Road Series 9 Episode 16 1,200,000 Sun, Sex and Suspicious Parents Series 4: Episode 5 556,000 The Voice UK Series 3 Blind Auditions 7 Episode 7 1,200,000 4 o'Clock Club Series 3 Episode 8 553,000 Waterloo Road Series 9 Episode 17 1,190,000 Silent Witness Series 17 Fraternity Part 2 Part 2 548,000

Please refer to slide 9 for guide notes Slide 11 BBC iPlayer - top 20 radio episodes, February 2014 (excluding Virgin Media cable and Sky)

Sport dominated the top episodes for radio in February with Premier League, Champions League and FA Cup Football all appearing in the top 20. As ever, Radio 4 comedies The News Quiz and The Unbelievable Truth also proved popular.

BBC iPlayer Top 20 Radio episodes – BBC iPlayer Top 20 Radio episodes – All Total requests per ep. Total requests per ep. most requested episode per series 5 live Sport 12/02/14 218,000 5 live Sport 12/02/14 218,000 5 live Sport Premier League Liverpool v Arsenal 198,000 5 live Sport Premier League Liverpool v Arsenal 198,000 5 live Sport Champions League Arsenal v B. Munich 182,000 5 live Sport Champions League Arsenal v Bayern Munich 182,000 The Unbelievable Truth Series 12 Episode 6 171,000 The Unbelievable Truth Series 12 Episode 6 171,000 5 live Sport Premier League Manchester City v Chelsea 158,000 5 live Sport FA Cup Arsenal v Liverpool 16/02/2014 151,000 5 live Sport FA Cup Arsenal v Liverpool 151,000 The News Quiz Series 83 Episode 1 150,000 The News Quiz Series 83 Episode 1 150,000 The Now Show Series 42 Episode 5 121,000 5 live Sport Premier League Liverpool v Swansea 143,000 The Show 27/02/14 109,000 The News Quiz Series 83 Episode 2 137,000 Scott Mills 28/02/14 105,000 5 live Sport Premier League Manchester United v Fulham 130,000 Jeremy Vine Scotland and coffee 13/02/2014 104,000 5 live Sport Premier League Stoke v Manchester United 129,000 The Chris Evans Breakfast Show 07/02/2014 103,000 The Now Show Series 42 Episode 5 121,000 Just a Minute Series 68 Episode 1 101,000 5 live Sport Premier League Norwich v Manchester City 115,000 Steve Wright in the Afternoon 11/02/2014 90,000 The Radio 1 Breakfast Show 27/02/14 109,000 Desert Island Discs Bob Harris 02/02/2014 88,000 The Radio 1 Breakfast Show 07/02/14 108,000 Today 03/02/14 81,000 Scott Mills 28/02/14 105,000 The 1975 in the Live Lounge 18/02/2014 80,000 Jeremy Vine 13/02/2014 104,000 The Archers 18/02/14 80,000 The Radio 1 Breakfast Show 26/02/2014 103,000 Annie Mac 14/02/2014 80,000 The Chris Evans Breakfast Show 07/02/2014 103,000 Ken Bruce 14/02/2014 76,000 Just a Minute Series 68 Episode 1 101,000 The Matt Edmondson Show 27/02/14 75,000

Slide 12 TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details). The proportion of live requests to TV bounced back to a more normal 12% after dipping to an all time low of 10% in January, while the proportion of live requests to radio remained stable at 81%.

% requests for TV programmes % requests for radio programmes

10 11 11 12 12 12 12 12 13 13 13 14 15 81 81 81 81 83 83 83 83 84 84 84 84 85 90 89 89 88 88 88 88 88 87 87 87 86 85 19 19 19 19 17 17 17 17 16 16 16 16 15 Jul Jul Jun Apr Feb Feb Sep Oct Jun Apr Mar Nov Feb Feb Sep Aug Oct Dec Mar Nov Aug Dec May May Jan-14 Jan-14 On-demand Simulcast On-demand Simulcast

Please refer to slide 9 for guide notes Slide 13 BBC iPlayer – use for TV online by time of day, February 2014

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

TV peak – TV viewers 26.7 million Internet peak – BBC iPlayer TV requests 28.4 million BBC iPlayer peak – Internet users (any website) 702,000

Note: Note: each linedifferent has a very scale peaks) (see 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB February 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats February 2014 - see footnotes on final page for more detail

Please refer to slide 9 for guide notes Slide 14 BBC iPlayer – use for radio online by time of day, February 2014 The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio listeners BBC iPlayer peak – Radio peak – 150,000 14.1 million Internet peak – BBC iPlayer requests 28.4 million for radio Internet users (any

website) Note: Note: each line has a very peaks) different scale (see 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q4 2013, internet from Nielsen March 2012, BBC iPlayer from BBC iStats February 2014 - see footnotes on final page for more detail

Please refer to slide 9 for guide notes Slide 15 BBC iPlayer use by demographic The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The gender profile has remained stable in recent months, however for Q4 13 the split is skewed towards a male audience. 15 16 16 17 17 17 18 18 19 19 19 20 20 20 21 22 22 22 22 22 23 24 24 24 31 37 41 41 42 43 43 43 43 43 44 45 47 47 47 48 48 48 49 49 49 50 50 50 55+ 43 42 40 40 38 41 37 40 44 40 40 40 41 41 41 39 40 40 40 40 39 38 39 Women 39 35-54

Men 16-34 70 63 59 59 58 57 57 57 57 57 56 55 53 53 53 52 52 52 51 51 51 50 50 50 44 43 43 43 43 42 42 42 41 41 40 40 39 39 39 39 38 38 38 38 38 37 37 37

Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 08 09 10 11 12 13 13 08 09 10 11 12 13 13

24 47 30 Women 50 51 51 55+ 35 35

39 36 35-54 34 33 Men 53 50 49 49

16-34 38 34 31 32

Users of BBC Home All TV viewers All radio iPlayer broadband listeners Users of BBC Home All TV viewers All radio users iPlayer broadband listeners users Please refer to slide 9 for guide notes User profiles - TV from BARB (Q4 13), radio from RAJAR (Q4 13), broadband from BARB (Q4 13) Glossary

• Stream – click to play instantly.

• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions.

• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations.

Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Slide 17