Monthly Performance Pack April 2014

Christopher Duggan, BBC iPlayer BBC Communications 07753302778 | christopher.duggan@.co.uk Monthly summary – April 2014

• TV and radio requests to BBC iPlayer were up +4% year-on-year, with average daily requests at 8.9m - remaining higher than we saw for much of last year • For the first time, TV requests from tablets contributed a higher proportion of requests (30%) than computers (28%). Mobiles and tablets combined contributed almost half of all TV requests to BBC iPlayer • EastEnders proved extremely popular on BBC iPlayer throughout April making up 16 of the top 20 iPlayer TV programmes - boosted by the Lucy Beale murder storyline • BBC Three documentaries Porn: What’s the Harm, Life and Death Row and Teen Killers: Life without Parole also performed well, generating almost 2.5 million requests between them. • Champions League Football generated large volumes of radio requests. And Radio 4 comedies The Unbelievable Truth, The Now Show and The News Quiz were popular, along with Radio 1 and 2 Breakfast Shows.

Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

Slide 2 Index

Page Content 4-8 Monthly BBC iPlayer requests by media type and device type 9 Notes about the data in this report 10 Weekly request latest 6 months 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary

Slide 3 Total monthly BBC iPlayer requests across all platforms, since 2009

Following a record month in March – April, with a late Easter and a number of popular TV series like Top Gear and the Voice UK coming to an end saw BBC iPlayer requests hit 268m – still up +4% year-on-year 320 315 301 Requests for TV programmes 272 271 268 266 263 272 262 257 Requests for radio programmes 257

245 242 239 234 217 213 207 199 196 192 191 190 187 187 185 185 178 248 175 242 167 234 162 160 159 157 155 153 153 200 202 148 198 212 181 204 183 145 194 200 141 141 139 164 176 170 159 130 123 120 119 118 117 116 114 114 114 165 174 107 150 167 151 146 142 145 138 97 143 139 140 134 130 87 87 85 125 81 122 78 127 122 115 120 76 76 113 117 117 69 114 108 109 108 97 62 93 88 84 86 91 87 86 86 87 78 71 61 62 59 Millions of requests per month per Millions requests of 55 52 51 52 50 45 77 76 74 74 74 72 72 69 69 69 68 68 67 64 63 61 50 49 49 48 46 46 46 46 45 45 44 44 42 42 40 40 40 38 37 37 36 35 33 33 33 32 32 32 32 31 31 30 30 29 28 28 28 27 27 26 26 26 25 25 25 24 18 16 Jul Jul Jul Jul Jul Jun Jun Jun Jun Jun Apr Apr Apr Apr Apr Apr Feb Feb Feb Feb Feb Feb Sep Sep Sep Sep Oct Oct Oct Oct Oct Mar Mar Mar Mar Mar Mar Nov Nov Nov Nov Nov Aug Aug Aug Aug Aug Dec Dec Dec Dec Dec May May May May May Sept Jan 11 Jan 12 Jan 10 Jan 09 Jan-13 Jan-14

Please refer to slide 9 for guide notes

Slide 4 requests hit 8.9m in April in 8.9mrequests hit average UK, Voice andthe Gear TVTopseries popular like ofnumber endof Easter the a late and With Average Average Millions of requests per day (average monthly)

Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4

Mar 0.9 1.7 2.5 requests TV Daily Apr 0.8 1.7 2.5 May 0.8 1.8 2.6 Jun 0.8 1.7 2.5 daily BBC BBC daily Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 Sept 0.9 2.0 2.9 Oct 0.9 2.3 3.3

Nov 1.0 2.6 3.6 –

Dec 0.9 2.8 3.7 year last of were they much for than higher remaining

Jan 10 1.0 2.9 3.9 requests radio Daily Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 Apr 1.0 3.1 4.1 May 1.1 3.1 4.2 iPlayer online Jun 1.0 2.9 3.9 Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1

Slide Slide Jun 1.2 4.0 5.2

Jul 1.2 3.8 4.9 requests 5 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 6.1 Mar 1.6 4.6 Apr 1.5 4.7 6.2

May 1.6 4.5 6.0 Jun 1.4 4.2 5.6

Jul 1.4 4.2 5.7 Measurement

Aug 1.5 4.9 6.3 correction Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3

Jun 2.3 5.7 8.0 daily Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.7 Mar 2.3 8.0 10.3 Apr 2.1 6.8 8.9 TV and radio: Requests for programmes by device type Mobiles and tablets made up 45% of all requests in April, another all-time high for BBC iPlayer.

Number of requests (millions) % of requests 315 320 301 Unknown 18 20 7% 7% 6% 7% 8% 7% 5% 6% 7% 6% 6% 6% 7% 263 266 271 8 17 8 268 2% 2% 3% 2% 2% 3% 3% 3% 3% 3% 257 257 8 2% 3% 3% 242 245 39 39 Internet TV / 13% 17% 239 234 14 17 18 36 19 11% 11% 11% 11% 11% 12% 13% 13% 13% 12% 12% 11% 7 7 7 12 11 7 connected devices 6 6 16 11 3% 3% 4% 4% 4% 4% 18 6 34 36 35 30 4% 4% 4% 4% 4% 4% 3% 28 28 6 6 TV platform 27 6 30 9 7 8 27 27 11 10 10 10 10 10 105 operators 10 110 105 35% 33% 31% 82 Games consoles 39% 36% 35% 102 102 97 48% 47% 44% 45% 42% 41% 38% 122 120 106 108 99 99 71 77 Computers 69 68 57 53 53 23% 24% 25% 38 38 38 38 43 47 Tablets 21% 22% 15% 15% 16% 16% 18% 19% 20% 20% 56 54 59 51 37 38 38 37 33 37 43 42 45 45% Mobile devices 17% 18% 18% 18% 19% Jul 15% 15% 16% 15% 14% 15% 16% 16% Jun Apr Apr Feb Sep Oct Mar Nov Aug Dec May

Jan-14 TOTAL Jul Jun Apr Apr Feb Sep Oct Mar Nov Aug Dec May Jan-14

Notes: Before July 13, some Android devices were being mistakenly counted within the “mobile” category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.

Please refer to slide 9 for guide notes Slide 6 TV only: Requests for programmes across BBC iPlayer by device type

Looking specifically at TV programmes, mobiles and tablets contributed almost half of all requests on BBC iPlayer. With people likely to be away from their computers due to the Easter holiday, for the first time ever, requests from tablets contributed a higher proportion of request than computers at 30% and 28% respectively.

Number of requests (millions)

248 242 % of requests 234 Unknown 8 8 8 202 39 204 3% 4% 4% 4% 3% 3% 3% 4% 3% 3% 3% 3% 200 198 39 Internet TV / 3% 36 183 181 7 7 connected devices 15% 16% 16% 17% 17% 18% 17% 16% 15% 16% 15% 23% 176 7 7 11 15% 17% 170 12 11 164 30 5% 5% 6 6 159 6 34 36 35 4% 4% 6% 6% 6% 5% 5% 5% 6 TV platform operators 6% 5% 5% 28 28 6 9 27 6 29 11 10 10 72 26 71 7 8 27 71 28% 10 10 29% 30% 29% 10 58 Games consoles 39% 33% 33% 33% 31% 10 39% 37% 36% 33% 66 65 62 71 70 63 58 59 53 Computers 71 66 64 30% 61 26% 27% 27% 29% 49 49 53 19% 20% 21% 21% 25% 25% 25% 25% 35 35 35 35 43 Tablets 39 48% 45 44 34 43 36 30 31 30 28 24 27 33 31 17% 17% 17% 17% 15% 16% 16% 16% 17% 18% 18% 18% 18% Mobile devices Jul Jun Apr Apr Feb Sep Oct Mar Nov Aug Dec Jul May Jun Apr Apr Feb Sep Oct Mar Nov Aug Dec May Jan-14 TOTAL Jan-14

Notes: Due to a measurement fix, a greater number of tablets are now being correctly identified which caused a step change in tablet requests in August 13. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360.

Please refer to slide 9 for guide notes Slide 7 Radio only: Requests for programmes across BBC iPlayer by device type April saw 64m radio - with people away from their desks over the Easter break. Mobiles and tablets grew month-on- month and once again saw record highs accounting for almost 34% of radio requests.

Number of requests (millions) % of requests

76 77 Unk n ow n 74 74 74 72 18% 20% 20% 21% 21% 22% 20% 69 69 24% 25% 23% 24% 26% 68 69 67 28% 16 64 13 15 15 63 Internet TV / connected 17 devices 14 15 19 16 17 16 13 18 TV platform operators

38% 57% 53% 51% 45% 69% 66% 64% 62% 62% 59% 55% 52% Games consoles 51 50 48 46 39 32 44 41 36 37 36 34 24 10% Com pu ters 8% 7% 6 7 6% 6% 6% 7% 5 5% 5 4% 4% 5% 4 4 4% 4% 23% 3 4 4 4 Tablets 20% 3 3 12% 13% 16% 16% 16% 16% 17% 3 14 15 9% 10% 11% 12% 11 11 12 11 7 8 8 9 9 9 10 Jul Jun Apr Apr Feb Sep Oct Mar Nov Aug

Mobile devices Dec May Jul Jun Apr Apr Feb Sep Oct Mar Nov Aug Dec May Jan-14 Jan-14

TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.

Please refer to slide 9 for guide notes Slide 8 Notes for figures in this report The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.

These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

Slide 9 Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).

Average weekly requests decreased to 58m in April, with Easter holidays and the end of a number of popular TV series (Top Gear, The Voice) affecting total requests.

TV Requests

Radio Requests

71 70 70 69 68 69 67 66 67 66 63 65 63

61 60 58 58 58 57 57 57 57 17 17 16 58 53 55 54 53 55 55 54 14 17 17 18 54 52 53 53 16 17 16 16 17 15 15 15 15 13 15 16 16 17 16 18 17 14 13 13 15 16 16 14 16 16 16

53 53 53 54 50 50 49 52 52 51 51 45 46 48 46 45 40 40 40 41 43 41 42 41 43 40 36 37 37 38 39 39 38 39 Weekly Weekly Requests (millions) 07-Apr 14-Apr 21-Apr 06-Jan 13-Jan 20-Jan 27-Jan 03-Feb 10-Feb 17-Feb 24-Feb 02-Sep 09-Sep 16-Sep 23-Sep 30-Sep 07-Oct 14-Oct 21-Oct 28-Oct 03-Mar 10-Mar 17-Mar 24-Mar 31-Mar 04-Nov 11-Nov 18-Nov 25-Nov 02-Dec 09-Dec 16-Dec 23-Dec 30-Dec

Please refer to slide 9 for guide notes Slide 10 BBC iPlayer - top 20 TV episodes, April 2014 (excluding Virgin Media cable and Sky) EastEnders proved extremely popular throughout April dominating the top 20 episodes, with requests boosted by boosted by the Lucy Beale murder storyline. As we often see over the holiday period, several films appeared in the top programmes list this month; Shrek, Madagascar and Gnomeo and Juliet all did well. BBC Three documentaries also continued to perform well with Porn: What’s the Harm, Life and Death Row and Teen Killers: Life without Parole all making the top list with almost 2.5 million requests between them.

BBC iPlayer Top 20 TV episodes – All BBC iPlayer Top 20 TV episodes – Total requests per ep. Total requests per ep. most requested episode per series EastEnders 22/04/14 1,463,000 EastEnders 22/04/14 1,463,000 EastEnders 18/04/14 1,459,000 Shrek 2 25/12/07 1,322,000 Shrek 2 25/12/07 1,322,000 Porn: What's the Harm? 10/04/14 1,063,000 EastEnders 24/04/14 1,287,000 The Crimson Field Episode 1 Episode 1 928,000 EastEnders 21/04/14 1,251,000 The Voice UK Series 3 The Live Final Episode 15 848,000 EastEnders 25/04/14 1,221,000 Jamaica Inn Episode 1 798,000 EastEnders 04/04/14 1,134,000 The Trip to Italy Il Cenobio dei Dogi, Camogli Episode 1 744,000 EastEnders 17/04/14 1,103,000 The Call Centre Series 2 Episode 1 729,000 EastEnders 11/04/14 1,078,000 Life and Death Row Crisis Stage Episode 3 715,000 Porn: What's the Harm? 10/04/14 1,063,000 Teen Killers: Life without Parole 21/04/14 714,000 EastEnders 15/04/14 1,037,000 The Graham Norton Show Series 15 Episode 1 681,000 EastEnders 10/04/14 997,000 Gnomeo & Juliet 09/12/11 653,000 EastEnders 01/04/14 985,000 Have I Got News for You Series 47 Episode 2 645,000 EastEnders 14/04/14 977,000 Louis Theroux's LA Stories Episode 3 640,000 EastEnders 08/04/14 963,000 Madagascar 26/12/08 609,000 EastEnders 07/04/14 930,000 Top Gear India Special 28/12/2011 595,000 The Crimson Field Episode 1 928,000 MasterChef Series 10 Episode 4 584,000 EastEnders 03/04/14 926,000 The Michael McIntyre Chat Show Episode 6 555,000 EastEnders 28/04/14 903,000 Hank Zipzer Episode 13 524,000 The Voice UK Series 3 The Live Final Episode 15 848,000 Formula 1 2014 The Bahrain Grand Prix Highlights 521,000

Please refer to slide 9 for guide notes Slide 11 BBC iPlayer - top 20 radio episodes, April 2014 (excluding Virgin Media cable and Sky)

Champions League Football generated large volumes of radio requests. And Radio 4 comedies The Unbelievable Truth, The Now Show and The News Quiz were popular, along with Radio 1 and 2 Breakfast Shows.

BBC iPlayer Top 20 Radio episodes – BBC iPlayer Top 20 Radio episodes – All Total requests per ep. Total requests per ep. most requested episode per series 5 live Sport Champ League Bayern Munich v Man Utd 206,000 5 live Sport Champ League Bayern Munich v Man Utd 206,000 5 live Sport Cham League Chelsea v Atletico Madrid 180,000 The Unbelievable Truth Series 13 Episode 2 156,000 The Unbelievable Truth Series 13 Episode 2 156,000 The Now Show Series 43 Episode 1 150,000 The Now Show Series 43 Episode 1 150,000 5 live Sport Premier League West Ham v Liverpool 149,000 5 live Sport Premier League West Ham v Liverpool 149,000 The News Quiz Series 83 Episode 8 132,000 The Unbelievable Truth Series 13 Episode 1 147,000 The Chris Evans Breakfast Show 23/04/14 128,000 The Unbelievable Truth Series 13 Episode 3 141,000 The Show 23/04/14 125,000 The News Quiz Series 83 Episode 8 132,000 Cabin Pressure Series 4 Vaduz Episode 3 118,000 The News Quiz Series 83 Episode 9 129,000 Scott Mills Scott's here for breakfast! 10/04/2014 116,000 The Chris Evans Breakfast Show 23/04/14 128,000 Today 23/04/14 107,000 The Radio 1 Breakfast Show 23/04/14 125,000 5 live Sport 16/04/14 105,000 The Radio 1 Breakfast Show 24/04/2014 125,000 17/04/2014 104,000 The Radio 1 Breakfast Show 04/04/14 124,000 The Archers 24/04/14 98,000 The Radio 1 Breakfast Show 03/04/14 121,000 with Jameela Jamil 21/04/14 96,000 Cabin Pressure Series 4 Vaduz Episode 3 118,000 5 live Sport FA Cup Football 2013-14 Wigan v Arsenal 95,000 The Radio 1 Breakfast Show 25/04/14 118,000 Huw Stephens Huw sits in for Scott Mills 29/04/2014 87,000 The Radio 1 Breakfast Show 28/04/2014 117,000 5 live Formula 1 2014 Chinese GP 20/04/2014 84,000 Scott Mills Scott's here for breakfast! 10/04/2014 116,000 Poirot The Mysterious Affair at Styles Episode 1 80,000 Scott Mills Scott's here for breakfast! 09/04/2014 116,000 The Matt Edmondson Show 15/04/2014 79,000 Scott Mills Scott's here for breakfast! 11/04/2014 116,000 5 live Sport Scottish Cup St Johnstone v Aberdeen 76,000

Slide 12 TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details). The proportion of live requests to TV remained stable at 11% whereas Radio Live requests decreased slightly to 77%.

% requests for TV programmes % requests for radio programmes

10 11 11 11 11 12 12 12 13 13 13 14 15 77 79 81 81 81 81 83 83 84 84 84 84 85 90 89 89 89 89 88 88 88 87 87 87 86 85 23 21 19 19 19 19 17 17 16 16 16 16 15 Jul Jul Jun Apr Apr Feb Sep Oct Jun Apr Apr Mar Nov Feb Sep Aug Oct Dec Mar Nov Aug Dec May May Jan-14 Jan-14 On-demand Simulcast On-demand Simulcast

N.B. Radio live requests currently under investigation.

Please refer to slide 9 for guide notes Slide 13 BBC iPlayer – use for TV online by time of day, April 2014

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

TV peak – TV viewers 25.1 million Internet peak – BBC iPlayer TV requests 28.4 million BBC iPlayer peak – Internet users (any website) 594,000

Note: Note: each linedifferent has a very scale peaks) (see 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB April 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats April 2014 - see footnotes on final page for more detail

Please refer to slide 9 for guide notes Slide 14 BBC iPlayer – use for radio online by time of day, April 2014 The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio listeners BBC iPlayer peak – Radio peak – 143,000 14.1 million Internet peak – BBC iPlayer requests 28.4 million for radio Internet users (any

website) Note: Note: each line has a very peaks) different scale (see 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q4 2013, internet from Nielsen March 2012, BBC iPlayer from BBC iStats April 2014 - see footnotes on final page for more detail

Please refer to slide 9 for guide notes Slide 15 BBC iPlayer use by demographic The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The gender profile has remained stable in recent months, and has been broadly stable in recent months. 15 16 16 17 17 17 18 18 19 19 19 20 20 20 21 22 22 22 22 22 23 24 24 24 31 37 41 41 42 43 43 43 43 43 44 45 47 47 47 48 48 48 49 49 49 50 50 50 55+ 43 42 40 40 38 41 37 40 44 40 40 40 41 41 41 39 40 40 40 40 39 38 39 Women 39 35-54

Men 16-34 70 63 59 59 58 57 57 57 57 57 56 55 53 53 53 52 52 52 51 51 51 50 50 50 44 43 43 43 43 42 42 42 41 41 40 40 39 39 39 39 38 38 38 38 38 37 37 37

Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 08 09 10 11 12 13 13 08 09 10 11 12 13 13

24 47 30 Women 50 51 51 55+ 35 35

39 36 35-54 34 33 Men 53 50 49 49

16-34 38 34 31 32

Users of BBC Home All TV viewers All radio iPlayer broadband listeners Users of BBC Home All TV viewers All radio users iPlayer broadband listeners users Please refer to slide 9 for guide notes User profiles - TV from BARB (Q4 13), radio from RAJAR (Q4 13), broadband from BARB (Q4 13) Glossary

• Stream – click to play instantly

• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions

• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations

Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Slide 17