Monthly Performance Pack April 2014 Christopher Duggan, BBC iPlayer BBC Communications 07753302778 | [email protected] Monthly summary – April 2014 • TV and radio requests to BBC iPlayer were up +4% year-on-year, with average daily requests at 8.9m - remaining higher than we saw for much of last year • For the first time, TV requests from tablets contributed a higher proportion of requests (30%) than computers (28%). Mobiles and tablets combined contributed almost half of all TV requests to BBC iPlayer • EastEnders proved extremely popular on BBC iPlayer throughout April making up 16 of the top 20 iPlayer TV programmes - boosted by the Lucy Beale murder storyline • BBC Three documentaries Porn: What’s the Harm, Life and Death Row and Teen Killers: Life without Parole also performed well, generating almost 2.5 million requests between them. • Champions League Football generated large volumes of radio requests. And Radio 4 comedies The Unbelievable Truth, The Now Show and The News Quiz were popular, along with Radio 1 and 2 Breakfast Shows. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users) • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time Slide 2 Index Page Content 4-8 Monthly BBC iPlayer requests by media type and device type 9 Notes about the data in this report 10 Weekly request latest 6 months 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary Slide 3 Total monthly BBC iPlayer requests across all across BBC requests iPlayer Total monthly Please refer to slide Millions of requests per month Voice UK coming to an end saw month Following in record a March Jan 09 16 45 62 Feb 18 50 69 Mar 27 52 78 Requestsfor radio programmes Requestsfor TV programmes Apr 24 52 76 9 May 25 55 81 for guide Jun 25 51 76 Jul 26 62 87 Aug 25 59 85 Sept 26 61 87 notes Oct 26 71 97 Nov 29 78 107 Dec 28 86 114 Jan 10 32 88 120 Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 BBC iPlayer requests hit 268m 268m hit requests BBC iPlayer May 33 97 130 Jun 31 86 117 – Jul 27 87 114 April, with a late and Easter a number of popular TV serieslike Top Gear and the Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 Slide Jun 36 120 157 Jul 37 117 153 4 Aug 40 115 155 Sep 40 113 153 – Oct 44 134 178 up still +4% year Nov 46 139 185 Dec 44 143 187 Jan 12 46 145 191 Feb 46 146 192 Mar 48 142 190 Apr 45 140 185 May 49 138 187 Jun 42 125 167 - platforms, since since 2009 platforms, Jul 45 130 175 on Aug 46 151 196 - Sep 50 150 199 year Oct 49 165 213 Nov 40 167 207 Dec 42 174 217 Jan-13 61 212 272 Feb 68 194 262 Mar 72 200 272 Apr 74 183 257 May 76 181 257 Jun 69 170 239 Jul 77 164 242 Aug 74 159 234 Sep 69 176 245 Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 Jan-14 74 242 315 Feb 67 234 301 Mar 72 248 320 Apr 64 204 268 requests hit requests 8.9m in April With and a latetheEaster endof number of likepopular series TV Top Gear andthe Voice UK, average Average Millions of requests per day (average monthly) Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 Mar 0.9 1.7 2.5 DailyTV requests Apr 0.8 1.7 2.5 May 0.8 1.8 2.6 Jun 0.8 1.7 2.5 daily BBC Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 Sept 0.9 2.0 2.9 Oct 0.9 2.3 3.3 Nov 1.0 2.6 3.6 – Dec 0.9 2.8 3.7 remaining higherthan for theymuch were of last year Jan 10 1.0 2.9 3.9 Dailyradio requests Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 Apr 1.0 3.1 4.1 May 1.1 3.1 4.2 online iPlayer Jun 1.0 2.9 3.9 Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Slide Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 requests 5 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 6.1 Mar 1.6 4.6 Apr 1.5 4.7 6.2 May 1.6 4.5 6.0 Jun 1.4 4.2 5.6 Jul 1.4 4.2 5.7 Measurement Aug 1.5 4.9 6.3 correction Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 daily Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.7 Mar 2.3 8.0 10.3 Apr 2.1 6.8 8.9 TV and radio: Requests for programmes by device type Mobiles and tablets made up 45% of all requests in April, another all-time high for BBC iPlayer. Number of requests (millions) % of requests 315 320 301 Unknown 18 20 7% 7% 6% 7% 8% 7% 5% 6% 7% 6% 6% 6% 7% 263 266 271 8 17 8 268 2% 2% 3% 2% 2% 3% 3% 3% 3% 3% 257 257 8 2% 3% 3% 242 245 39 39 Internet TV / 13% 17% 239 234 14 17 18 36 19 11% 11% 11% 11% 11% 12% 13% 13% 13% 12% 12% 11% 7 7 7 12 11 7 connected devices 6 6 16 11 3% 3% 4% 4% 4% 4% 18 6 34 36 35 30 4% 4% 4% 4% 4% 4% 3% 28 28 6 6 TV platform 27 6 30 9 7 8 27 27 11 10 10 10 10 10 105 operators 10 110 105 35% 33% 31% 82 Games consoles 39% 36% 35% 102 102 97 48% 47% 44% 45% 42% 41% 38% 122 120 106 108 99 99 71 77 Computers 69 68 57 53 53 23% 24% 25% 38 38 38 38 43 47 Tablets 21% 22% 15% 15% 16% 16% 18% 19% 20% 20% 56 54 59 51 37 38 38 37 33 37 43 42 45 45% Mobile devices 17% 18% 18% 18% 19% Jul 15% 15% 16% 15% 14% 15% 16% 16% Jun Apr Apr Feb Sep Oct Mar Nov Aug Dec May Jan-14 TOTAL Jul Jun Apr Apr Feb Sep Oct Mar Nov Aug Dec May Jan-14 Notes: Before July 13, some Android devices were being mistakenly counted within the “mobile” category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Please refer to slide 9 for guide notes Slide 6 TV only: Requests for programmes across BBC iPlayer by device type Looking specifically at TV programmes, mobiles and tablets contributed almost half of all requests on BBC iPlayer. With people likely to be away from their computers due to the Easter holiday, for the first time ever, requests from tablets contributed a higher proportion of request than computers at 30% and 28% respectively.