Monthly Performance Pack February 2014 Chris Duggan, BBC iPlayer BBC Communications 077 5330 2778| [email protected] Monthly summary – February 2014 • Following a record-breaking month in January, requests remained strong in February breaking the 300 million barrier for the second consecutive month. • February saw overall requests an impressive +15% up year-on-year, with average daily requests reaching 10.7 million, and average weekly requests hitting 70 million, both of which are new records. • Episode one of the new series of Top Gear generated over 3.2 million requests, already placing it in the top ten most requested programmes of all time. The final series of Outnumbered picked up almost 2 million requests. • There were also a lot of BBC Three programmes in the top 20 this month with new documentary The Truth About Webcam Girls and comedies Ja’mie: Private School Girl and Uncle all doing well. • Sport dominated the top episodes for radio - Premier League, Champions League and FA Cup Football all appeared in the top 20. As usual Radio 4 comedies The News Quiz and The Unbelievable Truth also proved very popular. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users) • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time Slide 2 Index Page Content 4-8 Monthly BBC iPlayer requests by media type and device type 9 Notes about the data in this report 10 Weekly request latest 6 months 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vs catch-up 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary Slide 3 Please refer to slideguidefor 8notes Total monthly BBC iPlayer requests across all across BBC requests iPlayer Total monthly Following breakingmontha record remained strongrequeststhebreaking inin February January, and they upanwere impressive+15% year second consecutive month. February because Purely Millions of requests per month Jan 09 16 45 62 Feb 18 50 69 Mar 27 52 78 Requestsfor radio programmes Requestsfor TV programmes Apr 24 52 76 May 25 55 81 Jun 25 51 76 Jul 26 62 87 Aug 25 59 85 Sept 26 61 87 Oct 26 71 97 . Nov 29 78 107 Dec 28 86 114 Jan 10 32 88 120 Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114 Aug 28 91 119 - on Sep 28 86 114 - Oct 31 108 139 year. Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 is month, ashorterdown were slightlyrequests Mar 38 122 160 Apr 33 108 141 Slide May 37 122 159 Jun 36 120 157 4 Jul 37 117 153 Aug 40 115 155 Sep 40 113 153 Oct 44 134 178 Nov 46 139 185 Dec 44 143 187 Jan 12 46 145 191 Feb 46 146 192 Mar 48 142 190 Apr 45 140 185 May 49 138 187 platforms, since since 2009 platforms, Jun 42 125 167 Jul 45 130 175 Aug 46 151 196 Sep 50 150 199 Oct 49 165 213 Nov 40 167 207 Dec 42 174 217 272 Jan-13 61 212 300m Feb 68 194 262 on last month, on month, last Mar 72 200 272 Apr 74 183 257 barrier for the May 76 181 257 Jun 69 170 239 Jul 77 164 242 Aug 74 159 234 Sep 69 176 245 Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 Jan-14 74 242 315 Feb 67 234 301 Average strong linear schedules. Millions of requests per day (average monthly) Average Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 Mar 0.9 1.7 2.5 DailyTV requests Apr 0.8 1.7 2.5 daily May 0.8 1.8 2.6 0.8 1.7 2.5 daily BBC Jun increased to arecord requests Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 Sept 0.9 2.0 2.9 Oct 0.9 2.3 3.3 Nov 1.0 2.6 3.6 Dec 0.9 2.8 3.7 Jan 10 1.0 2.9 3.9 Dailyradio requests Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 Apr 1.0 3.1 4.1 online iPlayer May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 Oct 1.0 3.5 4.5 - Nov 1.1 3.6 4.7 breaking Dec 1.0 3.7 4.7 Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 million 10.7 Slide May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 requests 5 Jul 1.2 3.8 4.9 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 +6%up on in lastFebruary, month, boosted by Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 Mar 1.6 4.6 6.1 Apr 1.5 4.7 6.2 May 1.6 4.5 6.0 Jun 1.4 4.2 5.6 Jul 1.4 4.2 5.7 Measurement Aug 1.5 4.9 6.3 correction Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.7 TV and radio: Requests for programmes by device type Although requests were down slightly on January’s record-breaking figures (due to February being a shorter month), requests reached an impressive 301m in February, with mobiles and tablets making up a record 41% of all requests. Number of requests (millions) % of requests 315 301 Unknown 5% 6% 7% 7% 6% 7% 8% 7% 5% 6% 7% 6% 6% 2% 2% 2% 2% 3% 2% 2% 3% 3% 3% 3% 3% 272 18 2% 263 266 271 8 17 12% 262 257 257 8 12% 11% 11% 11% 11% 11% 12% 13% 13% 13% 13% 12% 18% 245 Internet TV / 239 242 18 39 4% 3% 5 234 14 17 36 3% 3% 4% 4% 4% 4% 4% 4% 4% 5 7 7 7 12 connected devices 4% 4% 32 6 6 15 17 16 11 31 6 18 6 34 36 35 8 28 28 6 6 TV platform 11 27 27 30 11 10 7 8 27 10 operators 10 10 10 110 35% 35% 10 105 41% 39% 38% 36% Games consoles 47% 47% 48% 47% 44% 45% 42% 128 102 102 97 124 122 120 106 108 99 99 Computers 71 69 57 22% 23% 53 53 20% 21% 41 14% 15% 15% 16% 16% 19% 20% 38 38 38 38 38 43 47 Tablets 15% 18% 41% 56 54 39 40 37 38 38 37 33 37 43 42 45 Mobile devices 15% 15% 15% 15% 16% 15% 14% 15% 16% 16% 17% 18% 18% Jul Jun Apr Feb Feb Sep Oct Mar Nov Aug Dec May Jul Jan-14 TOTAL Jun Apr Feb Feb Sep Oct Mar Nov Aug Dec May Jan-14 Notes: Before July 13, some Android devices were being mistakenly counted within the “mobile” category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Some stats from PS3 devices were missing between 18 Feb – 21 May 2013, and radio data was under-counted until mid-Jan 2013. Please refer to slide 8 for guide notes Slide 6 TV only: Requests for programmes across BBC iPlayer by device type There were 234m TV requests in February, slightly down on January’s record-breaking figures as February was a shorter month, but mobiles and tablets continued to increase their share of overall views, and now stand at 46%.