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Balance Sheet and Cash Flow Highlights

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Balance Sheet and Cash Flow Highlights CTCCTC Media,Media, Inc.Inc. InvestorInvestor PresentationPresentation Third Quarter 2009 Results The Leading Independent Media Company in Russia and the CIS • 4th most watched broadcaster in Russia with a national 6 channels in 4 countries audience of c.100 million for CTC, the flagship channel and 2 in-house production companies • 2nd most watched broadcaster in Kazakhstan (Channel 31) • Entertainment focus appeals to dynamic, youthful & CTC MEDIA affluent audience GROUP • TV is the most cost-effective advertising medium in Russia • Well positioned portfolio of assets with in-house production capabilities FREE-TO-AIR PRODUCTION • Strong cash flow generation & balance sheet RUSSIA CIS SOHO MEDIA COSTAFILM CTC - pure entertainment channel - KAZAKHSTAN Channel 31 - entertainment channel targeting viewers aged 6-54 targeting viewers aged 6-54 Domashny - only channel in Russia - UZBEKISTAN SofTS - start-up channel targeting females aged 25-60 DTV - action / investigative themed channel - MOLDOVA CTC TV Dixi - entertainment channel targeting viewers aged 25-54 targeting viewers aged 6-54 1 Markets of Operations and Primary Strategic Interest Counties of current operations Belarus Russia Population = 10 million Population = 143 million Countries of potential interest 2008 TV Ad Market = US$ 70 million 2008 TV Ad Market = US$ 5.5 billion 9M 2009 TV Ad Market = US$ 2.3 billion Ukraine Population = 47 million 2008 TV Ad Market = US$ 475 million Moldova Population = 4 million 2008 TV Ad Market = US$ 20 million Uzbekistan Kazakhstan Population = 27 milliom Population = 15 million 2008 TV Ad Market = US$ 15 million 2008 TV Ad Market = US$ 160 million Potentially reaching over 180 million viewers in four countries of current operations Sources: Video International, Russian Association of Communications Agencies, Zenith Optimedia, CIA World Factbook, Company’s estimates 2 Key Strategic Objectives Further consolidation of our position as Russia’s leading independent free-to-air TV broadcaster Core strategy Further development of the DTV and Domashny channels, sustainable position of CTC channel Monetize strong CTC, DTV and Domashny brands. Opportunistic approach to acquisitions and start-up projects in neighboring CIS markets Establish international presence through developing selected CTC Media programs based on existing content for selective international markets Increase technical penetration of DTV and Domashny channels Drivers Sustain CTC’s target audience share, increase Domashny’s and DTV’s target audience shares Attract younger audiences to Domashny and DTV Integrate Russian networks to drive combined power ratio and sustain sound level of overall market share Expand and improve online presence of free-to-air channels in Russia Maintain focus on pure entertainment programming and complementary audience profiles Exert greater control over programming quality and investments through in-house content production Develop existing CIS operations Selectively expand into neighboring CIS markets to ensure growth participation Maximize cash flows Use strong balance sheet to capitalize on investment opportunities and enhance shareholder returns Clear and focused strategy 3 Market and Operational Update 4 Russian Advertising Market Overview Advertising Market Size1 (US$ billion) 2008 Cost per Thousand (CPT)2 (US$) 34% GR - 10.7 et CA - 29% Mark AGR 19 TV Ad rket C 9.1 Ad Ma Total 6.5 TV Ad Market 12 5 5.5 4.5 Total Ad Market 3.9 7 3.2 6 2.3 3 1.7 2004 2005 2006 2007 2008 TV Internet Magazines Newspapers Radio Ad Spend in Russia by Media Segment1 2% 2% 2% 3%* 4%* Other, incl. Internet Outdoor 18% 18% 18% 18% 17% Radio 6% 6% 5% 7% 5% 22% 28% 25% 23% Print 31% Television 49% 50% 52% 44% 46% 2004 2005 2006 2007 2008 TV remains inexpensive relative to other media in Russia and continues to take advertising market share Sources: (1) ZenithOptimedia, Russian Association of Communication Agencies, Video International (2) Initiative Futures Worldwide Note; (*) Internet ad spend share: 2004 – 1%, 2005 – 1%, 2006 – 2%, 2007 – 2%, 2008 – 3% 5 2009 Dynamics of TV Ad Market and CTC Media Advertising Sales in Russia TV Ad Market1 and CTC Media Russian Ad Sales Dynamics (in Rubles) 9m 2009 Q3 2009 TV ad market in Russia declined 21% year-on-year in 0% the 9 months of 2009 and in Q3 2009 in ruble terms compared to a 30% decline in total Russian advertising -5% -4% -10% market -20% All CTC Media Russian channels outperformed the -21% -21% market with lower year-on-year sales drops -30% TV Ad Market Volume CTC Media Russian Channels Ad Sales -40% TV Ad Spend as % of Total Ad Spend1 58% 52% +6 pp TV increases its share in total ad spend as the most Television effective and the only medium with truly nationwide Other Media reach FY 2008 9 months 2009 While TV continues to take advertising market share, CTC Media channels significantly outperform the market Source: (1) Russian Association of Communication Agencies, Video International 6 Russian TV Advertising Sales Structure Advertisers Advertising Agencies Media Sales Houses: Video International Gazprom-Media / Alkasar Combined audience share Combined audience share of 60%1 of 30%2 Advertising on CTC Media channels exclusively sold by the largest media sales house in Russia Sources: (1) Video International web site, as of September 30, 2009. Source for audience share: TNS Gallup (all above 4 years old) in Q3 2009 (2) Public information, as of September 30, 2009. Source for audience share: TNS Gallup (all above 4 years old) in Q3 2009 7 Sectors Advertised on CTC Media Channels FY 20081 9M 20091 1 Food 23% 1 Food 26% 2 Cosmetics 19% 2 Cosmetics 19% 3 Other goods and services 11% 3 Other goods 11% 4 Telecoms 8% 4 Pharmaceuticals and vitamins 8% 5 Beverages 8% 5 Telecoms 7% 6 Personal care products 6% 6 Beer 6% 7 Beer 5% 7 Personal care products 5% 8 Detergents 5% 8 Beverages 5% Pharmaceuticals and vitamins 6% 9 9 Appliances 5% 10 Appliances 5% 10 Detergents 5% 11 Auto and finance 4% 11 Auto and finance 3% 100% 100% Vast majority of advertisers are basic consumer goods focused CTC Media advertisers’ budgets split: 77% multinationals, 23% local companies Note: (1) CTC Media sales data for CTC, Domashny and DTV Networks, 2008-2009 8 Free-to-Air TV Landscape in Russia Combined Audience Shares, % (all 4+ demographic) Q3 2008 Q3 2009 22.5 22.3 20.5 20.8 19.7 18.0 13.2 13.5 6.7 5.3 4.7 4.1 Channel One VGTRK Gazprom-Media CTC Media National Media Group Prof-Media CTC Media is the largest non-state owned broadcasting company in Russia Source: TNS Gallup Media, demographic “all above 4 years old”, CTC Media’s Research Department 9 All 4+ Audience Share Dynamics and Power Ratio Combined Power Ratio of CTC Media’s channels in Q3 09 – 1.52 Audience Shares, % (all 4+ demographic)1 up from 1.3 (FY 2008) 19.7 Q3 2008 18.0 Q3 2009 16.6 16.0 15.6 14.9 14.6 13.3 13.2 13.5 9.2 9.0 7.5 6.7 4.8 4.4 2.9 3.1 2.8 2.7 2.4 2.4 2.2 2.1 2.2 2.1 1.9 1.5 1.8 1.2 1.3 1.1 1.0 0.7 0.9 1.0 Channel Ros siy a NTV CTC Media CTC TNT Ren-TV TV Center TV -3 Culture Domashny Sport DTV Muz-TV Spb Zvezda MTV Other 3 One Combined Channel 5 CTC Media captures market share in access of combined audience share due to high power ratio Source: (1) TNS Gallup Media, demographic “all above 4 years old”, CTC Media’s Research Department Notes: (2) Power ratio = National TV advertising market share/All 4+ audience share (average). Combined Power Ratios for FY 2008 and Q1 2009 include blended power ratios for CTC, Domashny and DTV. (3) Includes audience shares of smaller national channels and regional channels 10 CTC Media Target Audience Share Dynamics CTC Network Domashny Network DTV Network 12.0 12.2 12.0 11.7 12.0 12.0 12.0 10.0 9.2 10.0 8.9 9.0 8.9 10.0 8.0 8.0 8.0 6.0 6.0 6.0 4.0 4.0 3.2 4.0 2.8 2.8 2.9 2.4 2.2 2.2 2.2 2.3 2.3 2.1 2.1 2.1 2 2.0 1.8 1.8 2.0 2.0 0.0 0.0 0.0 Q3 08 9M08 Q3 09 9M09 Q3 08 9M 08 Q3 09 9M 09 Q3 08 9M 08 Q3 09 9M 09 All 4+ demographic All 4+ demographic All 4+ demographic Target demographic All 6-54 Target demographic females 25-60 Target demographic All 25-54 In Q3 and 9M 2009 each of CTC Media’s networks increased its target audience share year-on-year Source: TNS Gallup Media (audience shares, %) 11 Increasing Technical Penetration Technical Penetration1, % 100 90 86.6 87.4 87.5 87.5 Substantial increase in technical penetration for p .8p Domashny (+13pp) and DTV (+18pp) in the last 3 years 80 12 p + .1p 71.0 71.0 +18 70 64.8 61.0 63.0 58.2 We continue to improve the signal distribution 60 54.4 through regional stations acquisitions and expanding our 50 44.9 affiliate network 40 30 50% of technical penetration is provided by CTC Media’s 20 owned-and-operated stations and repeater transmitters 10 0 2006 2007 2008 YTD 2009 Reaching more potential viewers through expanded technical penetration Notes: (1) Technical penetration means the percentage of the population that has the technical ability to receive a particular broadcast signal.
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