Rowan University Rowan Digital Works Theses and Dissertations 9-13-2005 No Child Left Behind and its communication effectiveness in diverse communities Benjamin L. Daniel Rowan University Follow this and additional works at: https://rdw.rowan.edu/etd Part of the Public Relations and Advertising Commons Recommended Citation Daniel, Benjamin L., "No Child Left Behind and its communication effectiveness in diverse communities" (2005). Theses and Dissertations. 986. https://rdw.rowan.edu/etd/986 This Thesis is brought to you for free and open access by Rowan Digital Works. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of Rowan Digital Works. For more information, please contact
[email protected]. NO CHILD LEFT BEHIND AND ITS COMMUNICATION EFFECTIVENESS IN DIVERSE COMMUNITIES by Benjamin L. Daniel A Thesis Submitted in partial fulfillment of the requirements of the Master of Arts Degree of The Graduate School at Rowan University 6/30/2005 Approved b Date Approved 0?3/a © 2005 Benjamin L. Daniel ABSTRACT Benjamin L. Daniel No Child Left Behind and its Communication Effectiveness in Diverse Communities 2005 Dr. Joseph Basso Public Relations The study sought to define the communication techniques and channels 15 school superintendents from randomly selected socioeconomically diverse school districts use to communicate the major provisions of federally mandated No Child Left Behind legislation to parents and the most effective techniques to communicate NCLB to parents in those districts most likely affected by the legislation. The author employed a Delphi technique and personal interviews to gather primary data. Findings indicate that superintendents considered print media and group settings the most effective means through which to communicate NCLB provisions to target audiences.