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Deliver Rogers Engage and Dat on Both Canadia ROGERS COMMUNICATIONS INC. AT A GLANCE ROGERS COMMUNICATIONS INC. COMMUNICATIONS ROGERS Rogers Communications Inc. is a diversified Canadian communications and media company engaged in three primary lines of business. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on both the world standard GSM and HSPA technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products for residential and business customers, and operating a retail distribution Defi ning chain which offers Rogers branded wireless and home entertainment services. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and on-line media assets with businesses in radio and television broadcasting, televised shopping, magazine Next and trade journal publication, and sports entertainment. Delivering Results In 2009 Defi ning REPORT 2009 ANNUAL Free Cash Flow Dividend Share Strong Single-Digit Growth Increases Buybacks Revenue Growth What We Said: Deliver What We Said: Increase cash What We Said: Repurchase up to What We Said: Leverage ROGERS COMMUNICATIONS INC. 2009 ANNUAL REPORT approximately 16% growth in returns to shareholders consistently $300 million of Rogers shares on networks, channels and brand Next consolidated free cash flow. over time. open market. to deliver strong single-digit What We Did: Generated a 29% What We Did: Increased annual What We Did: Increased share revenue growth. increase in free cash flow growth. dividend per share 16% from $1.00 buyback program repurchasing What We Did: Drove 7% top-line to $1.16 in 2009. 43.8 million Rogers shares for growth in core Wireless Network $1.35 billion. and Cable Operations businesses. Expand Adjusted Fast and Reliable Grow Wireless Data Gain Higher Value Operating Profit Margins Networks Revenue Wireless Subscribers What We Said: Implement cost What We Said: Maintain Rogers’ What We Said: Strong double-digit What We Said: Continued rapid containment initiatives to capture leadership in network technology wireless data growth to support growth in smartphone subscriber efficiencies. and innovation. continued ARPU leadership. base to drive wireless data revenue What We Did: Delivered 160 basis What We Did: Launched North What We Did: 44% wireless data and ARPU. points of consolidated adjusted America’s first HSPA+ 21 Mbps revenue growth with data as a What We Did: Activated nearly operating profit margin expansion wireless network and deployed percent of network revenue 1.5 million smartphone customers despite economic and competitive leading-edge DOCSIS 3 50 Mbps expanding to 22% from 16% bringing smartphone penetration pressures. high-speed Internet service. in 2008. to 31% of postpaid subscriber base. Table Of Contents TSX 1 Letter to Shareholders 4 Defi ning Next 14 Why Invest in Rogers 15 2009 Financial and Operating Highlights 16 2009 Financial Highlights : 18 Management’s Discussion and Analysis 82 Management’s Responsibility for Financial Reporting 82 Auditors’ Report to the Shareholders RCI NYSE 83 Consolidated Statements of Income 84 Consolidated Balance Sheets 85 Consolidated Statements of Shareholders’ Equity 86 Consolidated Statement of Comprehensive Income 87 Consolidated Statements of Cash Flows 88 Notes to Consolidated Financial Statements 128 Corporate Governance 130 Directors and Senior Corporate Offi cers 132 Corporate and Shareholder Information : RCI ROGERS.COM ROGERS COMMUNICATIONS INC. AT A GLANCE ROGERS COMMUNICATIONS INC. COMMUNICATIONS ROGERS Rogers Communications Inc. is a diversified Canadian communications and media company engaged in three primary lines of business. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on both the world standard GSM and HSPA technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products for residential and business customers, and operating a retail distribution Defi ning chain which offers Rogers branded wireless and home entertainment services. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and on-line media assets with businesses in radio and television broadcasting, televised shopping, magazine Next and trade journal publication, and sports entertainment. Delivering Results In 2009 Defi ning REPORT 2009 ANNUAL Free Cash Flow Dividend Share Strong Single-Digit Growth Increases Buybacks Revenue Growth What We Said: Deliver What We Said: Increase cash What We Said: Repurchase up to What We Said: Leverage ROGERS COMMUNICATIONS INC. 2009 ANNUAL REPORT approximately 16% growth in returns to shareholders consistently $300 million of Rogers shares on networks, channels and brand Next consolidated free cash flow. over time. open market. to deliver strong single-digit What We Did: Generated a 29% What We Did: Increased annual What We Did: Increased share revenue growth. increase in free cash flow growth. dividend per share 16% from $1.00 buyback program repurchasing What We Did: Drove 7% top-line to $1.16 in 2009. 43.8 million Rogers shares for growth in core Wireless Network $1.35 billion. and Cable Operations businesses. Expand Adjusted Fast and Reliable Grow Wireless Data Gain Higher Value Operating Profit Margins Networks Revenue Wireless Subscribers What We Said: Implement cost What We Said: Maintain Rogers’ What We Said: Strong double-digit What We Said: Continued rapid containment initiatives to capture leadership in network technology wireless data growth to support growth in smartphone subscriber efficiencies. and innovation. continued ARPU leadership. base to drive wireless data revenue What We Did: Delivered 160 basis What We Did: Launched North What We Did: 44% wireless data and ARPU. points of consolidated adjusted America’s first HSPA+ 21 Mbps revenue growth with data as a What We Did: Activated nearly operating profit margin expansion wireless network and deployed percent of network revenue 1.5 million smartphone customers despite economic and competitive leading-edge DOCSIS 3 50 Mbps expanding to 22% from 16% bringing smartphone penetration pressures. high-speed Internet service. in 2008. to 31% of postpaid subscriber base. Table Of Contents TSX 1 Letter to Shareholders 4 Defi ning Next 14 Why Invest in Rogers 15 2009 Financial and Operating Highlights 16 2009 Financial Highlights : 18 Management’s Discussion and Analysis 82 Management’s Responsibility for Financial Reporting 82 Auditors’ Report to the Shareholders RCI NYSE 83 Consolidated Statements of Income 84 Consolidated Balance Sheets 85 Consolidated Statements of Shareholders’ Equity 86 Consolidated Statement of Comprehensive Income 87 Consolidated Statements of Cash Flows 88 Notes to Consolidated Financial Statements 128 Corporate Governance 130 Directors and Senior Corporate Offi cers 132 Corporate and Shareholder Information : RCI ROGERS.COM Rogers Communications Inc. at a glance ROGERS COMMUNICATIONS REVENUE ADJUSTED OPERATING PROFIT FY2009 REVENUE: ($ in billions) ($ in billions) $11.7 billion Rogers Communications (TSX: RCI; NYSE: RCI) is a diversifi ed 10.1 11.3 11.7 3.7 4.1 4.4 Canadian communications and media company. As discussed in the following pages, Rogers Communications is engaged in three primary lines of business through its wholly owned subsidiaries Rogers Wireless, Rogers Cable and Rogers Media. Wireless 55% Rogers Communications Cable 33% Media 12% Wireless Cable Media 2007 2008 2009 20072000007 20082000008 2009 WIRELESS REVENUE ADJUSTED OPERATING PROFIT FY2009 REVENUE: ($ in billions) ($ in billions) $6.7 billion Rogers Wireless provides wireless voice and data communications 5.5 6.3 6.7 2.6 2.8 3.0 services across Canada to 8.5 million customers under both the Rogers Wireless and Fido brands. Rogers Wireless is Canada’s largest wireless provider and the only national carrier operating on both the global standard GSM and highly advanced 3G HSPA+ technology platforms. Rogers Wireless is Canada’s leader in innovative Postpaid Voice 70% wireless voice and data services, and provides customers with the Wireless Data 20% best and latest wireless devices and applications. In addition to Prepaid Voice 4% providing seamless wireless roaming across the U.S. and more “The best is yet to come.” than 200 countries internationally, Rogers Wireless also provides Equipment sales 6% wireless broadband services across Canada utilizing its 2.5 GHz fi xed wireless spectrum. Ted Rogers 1933-2008 2007 2008 2009 2007 2008 2009 CABLE REVENUE ADJUSTED OPERATING PROFIT FY2009 REVENUE: ($ in billions) ($ in billions) $3.9 billion Rogers Cable is a leading Canadian cable services provider, whose 3.6 3.8 3.9 1.0 1.2 1.3 territory covers approximately 3.5 million homes in Ontario, New Brunswick and Newfoundland and Labrador with 63% basic penetration of its homes passed. Its advanced digital two-way hybrid fi bre-coax network provides the leading selection of on-demand and high-defi nition television programming including Core Cable 45% an extensive line-up of sports and multicultural programming. High-Speed Internet 20% Rogers Cable pioneered high-speed Internet access and now 71% Home Phone 13% of its television customers subscribe to its high-speed Internet Business Solutions 12% service, while Rogers Cable boasts 1.2 million residential and Retail
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