PSI in Digital Mapping

OECD workshop, 31/05/2006, Paris Alain Kervizic

Tele Atlas in a nutshell Public Sector Information in Digital Mapping New mapping technologies Public Private Partnership Conclusions

Global geocontent provider serving wide range of markets 2005 revenue – €200 million/$238 million 2,300+ full time staff and contract cartographers Shipped 6+ million maps in 2005

Internet Consumer Enterprise/ PNAV Automotive Mapping Wireless Public Sector

Founded in 1984 in the Netherlands Acquired US automotive navigation industry pioneer ETAK in 2000 Initial public offering (IPO) in 2000 Acquired North American GIS leader Geographic Data Technology (GDT) in mid-2004 Follow-on public offering in 2005

Normalize Test Fresher,Fresher, Richer,Richer, “Compile+ Drive” & Standardize & Deliver MoreMore AccurateAccurate GeographicGeographicMore Cost-Efficient ContentContent

Available Coverage 51 Countries 11.7 million KM/ North American Road Coverage 7.3 million miles North American Address Coverage 300 million 7.5 million KM/ European Road Coverage 4.66 million miles European Address Coverage 360 million

Worldwide Points of Interest (POIs) 20 million

POIs can be organized by market, brand preference Dynamic content positions information most relevant to users’ lifestyles 3D landmarks make navigation easier Unique Point Address database makes it easier to connect content to map, find exact locations of POIs

Current Coverage Coverage Available via Data Partners Coverage Planned for 2006 Coverage Planned for 2007 Coverage Planned for 2008

Full coverage, in all global markets Fresher data, for greater accuracy Richer content, for a better experience Open architecture, for faster time to market, and to incorporate partner and user feedback

Faster data collection Superior accuracy Advanced image collection available for future use

Historical perspective: Tele Atlas = added value Information derived from topographical maps was enriched with navigation and other attributes (e.g. US Tiger data) Today the exists two approaches for expanding map coverage and the updating of map content: Strategy 1: Tele Atlas with local office + PSI e.g. Landmateryt (SWE), Ordnance Survey (UK), IGN (FRA), TD Kadaster (NLD), Landvermessungsambt A,B,C (GER), … Tele Atlas performs surveys: traditional survey and Mobile Mapping. Strategy 2: via “Global Partner” programme e.g. Malaysia, Greece, Poland, Russia, Saoudi Arabia, …

Insufficient information quality coverage, consistency, correctness, accuracy Lack of applicable standards no exchange formats yet or no adherence to emerging standard Lack of guidelines/directives from authorities role/task of Public Authorities is under debate Liability concerns Safety related information (speed limit, accident data, priority regulation): Public Authorities can be held liable if they are obliged to provide information No business cases to support business models for safety relevant information e.g. who will pay for safety relevant information? Map maker/OEM/Consumer?

Road authorities in Scandinavian countries Norway, Finland, Sweden Created a National Road Database (NRDB) e.g. Norway: return on investment! Policy for maintaining this NRDB Open mindedness for PPP Technology wise advanced (web services) Enforcement e.g. legal validity speed limit data (SWE)

Promote PPP for ‘safety’ information for in- vehicle safety application: SafeMAP: DEUFRAKO research project PReVENT: FP6 Integrated Project, subproject MAPS&ADAS established pan European SpeedAlert: Forum and EC-funded project (finished) eSafety: Digital Map Working Group (next slide) … new EC - FP7 …

eSafety: joint initiative of the European Commission (DG Enterprise and DG Information Society), industry and other stakeholders Aim is to accelerate the development, deployment and use of Intelligent Integrated Safety Systems, that use information and communication technologies in intelligent solutions Goal is to increase road safety and reduce the number of accidents on Europe's roads eSafety – Recommendation 11 (Nov 2002) Define requirements for a European digital road map database, with agreed road safety attributes. Create a public-private partnership to produce, maintain, certify and distribute this database.

The following 3 phases are proposed:

Phase 1 : Focuses on " COOPERATION " (supply of e-safety attributes)

Phase 2 : deals with " QUALITY ASSURANCE" (quality guidelines and improvement procedures)

Phase 3 : Takes care of " OPTIMALISATION " (standardization)

Private map makers have relied upon PSI for map creation but always added value (e.g. by adding routing attributes). Public Authorities play a role in maintenance of digital maps in many countries today. There is a clear need for PPP especially in domains were authorities ‘manage’ the information (e.g. speed limits). There exists substantial hurdles for Public Authorities to supply information (lack of information/standards, political and organizational matters or “maturity”, etc). Initiative to stimulate this cooperation are being developed (eSafety, FP7).