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Wanqun Zhang Number:873074 Supervisor: Francesco Samore CONTENTS Design del prodotto per l'innovazione Student name: Wanqun Zhang Number:873074 Supervisor: Francesco Samore CONTENTS ABSTRACT 1 Japan-pressure from social masks& CHAPTER 1 loneliness epidemic South Korea- hierarchical society& Prospects to 2030 4 SCENARIO appearance supremacy Megatrends drivers IN 2030 Megatrends for 2030 Social impact brought by AI in 80 Driverless-society 24 2030 Transportation issues today CHAPTER 4 Self-driving technology Definition of “White-collar 86 Transportation system in 2030 “WHITE- "workers CHAPTER 2 COLLAR" WHEN ROBOTS Self-driving ---tipping point 32 IN EAST AISA Features of “White-collar 89 TAKE THE ”workers Collingridge Dilemma for Sub-health group WHEEL 34 Overwork the society 2030 Excessive drinking Social dilemma Psychologically ill patient Humanity dilemma Long-term pressure-depreesion Suicide High-tech addict The consequence of dilemma 38 Excessive dependence on technology Life habits of “White Diminishing physical activities 106 Deterioration of skills and brain collar”workers Lack of communicate with others Behavioral habits after work Psychological change Commuting habits People become mechanized CHAPTER 5 CHAPTER 3 HOW TO HELP Solution reference 112 EAST ASIA- Cultural and social commonality 56 Quit addiction "WHITE-COLLAR" Relieve stress and treat mental illness CHINA,JAPAN, Reduce the effects of alcohol on the body SOUTH KOREA Social ideology and workplace 60 culture analysis Case study 124 China - population problems& Device-powered object loving “face” Focus on feelings & experience Technical Support ABSTRACT CHAPTER 6 DESIGN Human-oriented 146 Color Therapy INSPIRATION Feeling of shape Material selection Light effect Space-oriented 158 Technology-oriented 164 ABSTRACT CHAPTER 7 DESIGN Diagram of the mutual benefits 168 CONCEPT Logo design 170 Service 172 Ataraxia is a system of emotional care service which is designed Costumer journey map APP wireframe specially according to some situation of China, South Korea, and Final APP design Japan.Modern lifestyle puts people under lots of long-term stress, and it does not offer them many ways to relieve their negative Vehicle 180 emotions. Sketches Final effect Night ride service The main goal of this system is to help white-collar workers Ride service flow relieve the fatigue and stress after a long work day, in a way that Interior design Interior details reduces their bad emotions before going home so that they can CHAPTER 8 sleep better at night.The system is consisting of three main parts: FINAL Service 202 emotional health monitoring, music therapy, and driverless car Interface design riding services. The system is designed primarily for white-collar SCENARIO Interactive mode Mindfulness mode workers. Employer companies could provide their employees with Unconscious relaxation the system as a monthly welfare. 216 Vehicle Structure Dimensions Final scenario REFERENCE BIBLIOGRAPHIC 222 1 CAHPTER SCENARIO IN 2030 2030 could represent a real turning point for the whole of humanity, a process of changes in place capable of significantly revolutionizing life on earth and the daily habits of man through a development program divided into 8 megatrends that will lay the foundations for the construction of a new transport system.The driving force of these magatrends is the following four aspects. 2 3 CAHPTER1 SCENARIO IN 2030 SCENARIO IN 2030 Megatrends drivers Changing Values There is dramatic change underway in consumers’ values, as they put less emphasis on traditional transaction “value” based consumption and focus more on personal “values”. This shift in what is important to consumers plays a powerful role in driving the most influential megatrends impacting consumer markets. The always-on, mobile nature of technology and the Great Recession have reshaped modern life. Consumers are looking for ways to make their lives easier and spend on endeavours that enhance their self-worth. In the age of digital transformation, consumers strive to experience more across the customer journey. Consumers are seeking out authentic, personalised experiences to suit their individual tastes, preferences and lifestyles. "VALUE IS KEY, NOT PRICE" Middle-class shoppers’ purchasing decisions are driven by the pursuit of value. They are increasingly conditioned to buy on discount, as well as turning into keen deal hunters. However, value is not all about a ‘nice’ price, but is also related to ‘other factors’ including quality, consumer experience, convenience, authenticity and novelty. 4 5 CAHPTER1 SCENARIO IN 2030 SCENARIO IN 2030 Population changing Internet technology Environmental pressures3 For the first time in history, more people live now in Rapid ageing will occur in other parts of the world as CONNECTIVITY IS THE NEW NORMAL Our planet is poised at the brink of a severe environ- urban than in rural areas. In 2015, urban areas are home well, so that by 2050 all regions of the world except. mental crisis. Current environmental problems make to 3.5 billion people. In the next four decades, all of the Africa will have nearly a quarter or more of their As of 2017, 45% of the global population uses the inter- us vulnerable to disasters and tragedies, now and in world’s population growth is expected to take place in populations at ages 60 and above. The number of net. Euromonitor International predicts that 76% will have the future. We are in a state of planetary emergency, urban areas, arriving to 5.2 billion in 2050. Migration from older persons in the world is projected to be 1.4 billion access by 2030. The internet has been one of the most with environmental problems piling up high around rural to urban areas has historically played a key role in 2030.The most rapid increases in older populations transformative innovations of the modern era. us. Unless we address the various issues prudently and in the rapid growth of cities. Global migration is on the are occurring in the less developed world. Between seriously we are surely doomed for disaster. Current rise and is becoming a key feature in a globalised and 2006 and 2030, the number of older people in less DIGITAL ACCESS HAS ALTERED ALL ASPECTS OF LIFE environmental problems require urgent attention. interconnected world. Although the effect of migration is developed countries is projected to increase by 140 uneven between countries, where it occurs, migration has percent as compared to an increase of 51 percent in Consumers leverage connectivity for purposes such as Overpopulation: The population of the planet is reach- a profound impact on both the country that has been left more developed countries. entertainment, education, knowledge, social sharing and ing unsustainable levels as it faces shortage of re- behind and the country that is being migrated to. shopping. This connectivity has disrupted –and arguably sources like water, fuel and food. Population explosion However, in countries with very low birth rates, future improved upon –many earlier structures. in less developed and developing countries is straining Also the population aging is an unprecedented, pervasive generations will have few if any siblings. As a result of the already scarce resources. Intensive agriculture and enduring phenomenon, without parallel in human this trend and the global trend toward having fewer TECHNOLOGY IS THE ACCELERATOR practiced to produce food damages the environment history—and the twenty-first century will witness even children, people will have less familial care and support through use of chemical fertilizer, pesticides and in- more rapid ageing than did the century just past. as they age. Whilst technology is giving consumers more options secticides. Overpopulation is one of the crucial current than ever, it also creating more pressure to optimise environmental problem. The world’s population is ageing: virtually every country An aging population is a looming economic and social those choices. Technology drives demand for premium in the world is experiencing growth in the number and burden, particularly in Europe and Northeast Asia, and products while creating new means of selling and finding Natural Resource Depletion: Natural resource deple- proportion of older persons in their population. to a lesser extent in the United States. In many of these them. tion is another crucial current environmental problems. societies, the public recognizes the problem. How this Fossil fuel consumption results in emission of Green- Population ageing is poised to become one of the most recognition affects the emerging politics of global Connected consumers in Asia Pacific have embraced house gases, which is responsible for global warming significant social transformations of the twenty-first aging — the allocation of scarce fiscal resources to pay connectivity, and in particular the ubiquity of the mobile and climate change. Today, the problem of resources century, with implications for nearly all sectors of society, for the pensions and health care of the elderly – could device – more so than other regions. In fact, many turn is considered in terms of availability, exhaustibility (re- including labour and financial markets, the demand for prove a defining issue in graying economies around first to a handheld device for an array of purposes across newability) and remaining reserves. goods and services, such as housing, transportation the world for decades to come. lifestyle, social and commerce activities. and social protection, as well as family structures and Many renewable natural resources have ceased to be intergenerational
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