Fact Sheet

Card Personalization Transform Ordinary Cards Into Powerful Brand Vehicles

More than ever, consumers seek tailored experiences that personify their tastes and preferences. Increase card activation and usage, elevate your brand and secure top-of-wallet positioning with card personalization solutions from Fiserv.

Prepaid, debit, credit and ATM card Card Sourcing Solution personalization solutions from Fiserv help you connect with accountholders and The Card Collection boost brand loyalty. And as competition for consumer attention intensifies, card Select from exclusive card designs or offer personalization can help you increase accountholders the ability to make their own transaction revenue. choice, eliminating creative expenses and enabling a fast turnaround. Pay-as-you-go Card Personalization Solutions ordering is also supported with Fiserv- owned inventory. Choose from options such as pre-approved EMV® contactless cards from The Card CollectionTM, or let your customers personalize their cards with favorite photos Print on Demand using MyCardCreation®. Print on Demand (POD) lets you provide Fiserv can also print on-demand plastics customized cards with no up-front inventory manufactured to your specifications, add costs. Fiserv manages the inventory and targeted messages and co-branding, you pay by usage. Images are transmitted or create custom card designs. The digitally or uploaded and applied to white possibilities are endless. plastic card stock.

MyCardCreation

This fully integrated web-based application synchronizes with your banking environment. Accountholders Contact and Contactless The Card Collection can personalize their cards online with EMV Cards a photograph or image from our card collection gallery – or create their own designs with personal photos.

MyCardCreation Print on Demand Personalization of the Accountholder Information

Don’t let your cards go unnoticed in a wallet • Flat Graphics: Differentiate your brand in full of plastic options. Fiserv manages every a crowded wallet; a smooth finish, allows part of card production while personalizing your hand to glide over the surface with your cards – laser engraving, flat graphics, embedded account information embossing and encoding. Differentiating • Embossing: Let your accountholders feel your card program through innovative the difference with an embossed finish; services is made simple. account information is raised above the surface of the card adding texture • Laser Engraving: Offer the prestige and status symbol that comes with laser-engraved metal payment cards from Fiserv and appeal to the affluent, millennials and many demographics in between

Create Distinctive Personalization Experiences

Back-of-Card Personalization Consider the flip side to give your accountholders added confidence in their card transactions. Account information positioned on the back-of-cards is hidden from onlookers.

Vertical Orientation A vertical layout differentiates your card and keeps your brand visible when EMV chips are inserted at point-of-sale. The back of the card remains horizontal to align with the signature panel and magnetic stripe. Vertical cards conform to all payment brand and ISO specifications. Fiserv is driving Accessory Products Single-Source Card innovation in Payments, Program Management Create a unique experience for Processing Services, accountholders at each program level By partnering with Fiserv, you can meet the Risk & Compliance, by elevating your brand beyond the growing demand for personalized products Customer & Channel payment card. and services while simplifying card program Management and management. We offer a seamless solution Insights & Optimization. • Card carriers: Using current printing for managing debit and credit card programs Our solutions help clients technology, carriers are offered in black that includes account and card processing deliver financial services and white, color logo and color logo services, in-branch instant issue, EMV and at the speed of life to with images. Options include standard contactless central issue (cards in mail), enhance the way people UltraformTM ATM, Visa®, Mastercard®, EMV plastics and consumables. live and work today. and contactless carriers. Custom carriers Visit fiserv.com are also available Leveraging our industry-leading expertise, to learn more. products and services allows you to • Activation labels: Available preprinted or streamline operations, optimize expenses printed on demand in 3” label or 2” card and accelerate revenue growth. label sizes

• Verification mailers: Provided two Connect With Us business days following the For more information about debit and credit card/PIN mailing card personalization, call 800-872-7882, email [email protected] or • Inserts: Created on your behalf or visit fiserv.com. included with existing inserts

• Card logs: Aids accountholders in recording their card transactions

• Card sleeves: Available in vinyl, Tyvek® and RFID shielding

• Customer-selected PINs by phone: Accountholders select their PINs using an interactive voice response system

• PIN mailers: Accountholders receive within two business days following the card mailing

Fiserv, Inc. 255 Fiserv Drive Brookfield, WI 53045

800-872-7882 EMV is a registered trademark or trademark of EMVCo LLC in the United States and other countries. 262-879-5322 [email protected] © 2020 Fiserv, Inc. or its affiliates. All rights reserved. Fiserv is a registered trademark of Fiserv, Inc. Other products referenced in this material may www.fiserv.com be trademarks or registered trademarks of their respective companies. 493241 01/20