Annual Report Midsumma 2014 Annual Report
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MIDSUMMA FESTIVAL 2014 ANNUAL REPORT MIDSUMMA 2014 ANNUAL REPORT OVERVIEW Midsumma 2014 was a festival full of The eye-catching hero image of some community events gained Regions of Melbourne, giving Festival 2014 could be seen on greater attendance than large great exposure to the Festival in a laughter, colour, thought-provoking per- volunteer T Shirts, trams and dance parties. rapidly growing area for the queer venues all over town, encouraging community. formances and activities. From 12 January participation through the tagline; Midsumma.org.au was rebuilt and ‘immerse yourself’. re launched for Festival 2014, and Overall, Midsumma 2014 was a until the 2 February, 131 Midsumma events we were rewarded with an increase great success, with public feed- The Premier Event program ran in visitation from program launch back and internal feedback all were held and well attended in both Mel- again in 2014 and saw 10 events to end of Festival of 24%. Unique overwhelmingly positive. Midsum- highlighted across the fields of visits also increased 43% from ma is set to make a financial profit bourne and Regional Victoria. visual arts, sporting, performance the previous year. More Festival on the 2014 Festival, which will set art and community events. In 2013 Guides were printed with a new us up well to develop the program we saw a visible elevation in ticket aspect of the GoWest partner- further heading in Festival 2015, sales for premier events when ship seeing a GoWest dedicated Midsumma’s 27th year. compared to registered events, section in the general Midsum- however in 2014 no such elevation ma guide and Hobsons Bay City was seen. The ticket sales this year Council purchasing additional were much more evenly spread copies, rather than printing a sep- between premier and registered arate program guide. This partner- events. In 2014 fringe shows out- ship saw 4,000 additional guides sold International touring acts and being distributed to the Western 3 CHAIR’S REPORT nity and corporate groups and (130), most tickets sold (over particular. admired. ly Yarra Trams, Arts Victo- individual donations. Without 25,000), most venues (over 3. Festival Manager Monique 6. The rest of the board: Aar- ria, NAB, Telstra, Manhunt this hard work and financial 85) and most attendees (over Thorpe – you work too hard on O’Shannessy (Secretary, and Tourism Victoria – your support, Midsumma would be 180,000) and your personal standards grants applications whiz and financial and other support is facing an uncertain future. 2. The Victorian Premier, Denis are too high but we are very operations expert), Jamal thoroughly appreciated. 5. Midsumma and Pride March Napthine, became the first grateful for it. The endless Hakim (Treasurer), Kate Wick- 9. Media partners 94.9JOYFM, Victoria merged giving Mid- Premier to open Carnival. thanks and praise I receive ett (Chair of Midwinta Ball Star Observer and samesame. summa full control over the 3. The role of “festival champi- personally is all due to you. organising committee), Adam com.au for promoting Mid- annual pride march and help- on” was introduced with the 4. Festival staff and volunteers Gardnir (tireless campaigner summa and the work you ing to ensure the sustainabil- inaugural champions, Louisa particularly volunteer-in-chief for performing arts and en- do all year promoting the ity of the annual pride march. Wall and Jason Ball, doing us Allan Drummond, Production gagement with arts venues), community. Midsumma hopes to revitalise proud. Manager Helen Papadomano- Tennille Moisel (Pride March 10. Our 2014 patrons: CHAIR’S REPORT the event whilst maintaining lakis, Administrator/Project working convenor and sanity a. Diamond patrons; Lisa the grass-roots, community Midsumma is run under the Manager Adrian Joannou, provider), Darren Donnelly Watts and Anonymous donor involvement. direction of a volunteer board and Ticketing Manager Hadley (technology expert), Simon b. Gold patron; Andrew Staite 6. A new winter festival, Midwin- managed by a small number of Agrez, Digital Media Manager Mallia (social media expert, c. Silver patron; Dean Ha- ta, was launched with a centre dedicated full and part-time staff George Groves and pro-bono Midwinta promoter and mood piece gala ball to be held on and resourced by a large number public relations adviser David champion for improvement) d. Rainbow patrons; Martin 15 August 2014. Midwinta is of volunteers. Being not-for-profit Micallef – thank you for your and Andrew Staite (the best Foley MP, Stuart Kollmorgen, expected to grow into a signif- and providing a large number of dedication and for always fundraiser I have ever seen!) – Barnaby Johnston, John Allan It is a privilege to present the 2014 1. The departure of long-serv- His eagerness to be involved icant annual event. free or minimal charge events, striving to do better. thank you. and Commissioner L. Johns Aaron Hockly Annual Report for Midsumma ing Chair, Lisa Watts, at the and good-humour will be 7. We continued to develop and Midsumma relies on support from 5. My loyal Deputy Chair and 7. Various community leaders Festival Incorporated. start of the year. Lisa served missed. improve our systems, report- local and State governments and the longest serving board particularly Martin Foley, Chair of the Board Operating since 1988, Midsumma as Chair for over five years 3. We welcomed three new board ing mechanisms, strategy corporate and community groups member Rachel (Rat) Simpson Clem Newton-Brown and Ro- is Victoria’s pre-eminent festival and as a board members for members during the year: a and connections; all of which as well as tens of thousands of – you keep things going and han Leppert for their support for the GLBTIQ communities several years prior. Her hard- new treasurer, Jamal Hakim, are difficult for a community hours of volunteer time each year. your commitment to visual and encouragement. and their friends, families and work, patience and commit- new head of fundraising, group with limited paid staff Financially, Midsumma is harder arts in particular can only be 8. Our other sponsors particular- colleagues. Midsumma has grown ment continues to be missed Andrew Staite, and new board hours and minimal funding to to put on each year with decreas- into one of Australia’s largest arts although she became a Gold member Simon Mallia. We achieve. Work remains to be ing revenues from governments and cultural festivals spanning vi- Patron for the 2014 Midsum- also farewelled two previous done on improving reporting and corporates and increased sual art, theatre, spoken word, cab- ma Festival and continues to board members, Jane Daniels lines, accountability and del- costs and community expecta- aret, film, live music, parties, sport, provide advice to me person- and Steve Hunter. egations of authority but we tions. We could not exist without social events and public forums. ally so we are grateful for her 4. After two successive years of took significant steps during this support and I would like to The festival is both a celebration on-going involvement. significant financial losses, a the 2014 financial year that we acknowledge a few people/groups 2014 was our best festival yet. of the diversity of our community 2. Long-serving Treasurer Dean surplus was recorded for the can build on in the future. in particular: Despite some trepidation about and a showcasing of established Hamood will be stepping 2014 financial year. This was 1. City Of Melbourne (including funding, we look forward to the and emerging artists. down from the board from the very much a team effort by The 2014 Midsumma festival was its fantastic staff)– our princi- coming year with excitement. The year to 30 June 2014, was a July AGM. Despite other sig- staff, volunteers and board exciting one. Highlights included: pal sponsor. significant year for development, nificant commitments, Dean members to reduce costs and 1. The biggest festival ever with 2. Lord Mayor Robert Doyle – Aaron Hockly change and renewal at Midsumma has served Midsumma well, increase revenue and some the most stallholders at Car- a strong ally of the GLBTI Chair of the Board, Midsumma and the Board, particularly: through bad times and good. generous support by commu- nival (over 120), most events community and Midsumma in Festival Incorporated 5 2014 PROGRAM HIGHLIGHTS move with public feedback indi- made it easy to get around the comments related to not having a that the bar, which had a capacity attended T Dance in 2014, so we cating that 73% of respondents site” and “Keep the event in the large headline act on stage and the of 2,500 people catered for those are happy that this new model was indicating that the move was same venue with the same layout – transition between Carnival and T who would have attended a tick- a success when weighing up the ‘excellent’ and 20% indicating it just worked!” Dance not being clearly defined. eted T Dance event in past years. saved costs and increased atten- the move was ‘very good’. The As a matter of comparison, in 2013 dance. move back to Alexandra gardens The new model for T Dance was The change of model also meant 2,337 people attended T Dance and change to T Dance structure an overwhelming success, with that instead of the entire T Dance (1,450 tickets sold and 884 com- also gave Festival organisers the only minimal feedback from the ‘venue’ being licenced as a ‘bar’, plimentary tickets) and in 2012 chance to reinvent the site with a public that the event did not live only part of the space was licensed 3,022 people attended T Dance completely new layout. This was up the same reputation as it had in for alcohol sales.